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Mar 5, 2010 0

Tweet Yourself WIth The Licensing Book!

As you may have noticed, The Licensing Book has been steadily growing our online presence. We’ve been Tweeting, Facebooking, blogging, then Tweeting again. Before Toy Fair this year, we set up a new email address, tweetyourself@licensingbook.com, so that people could send us tweets to put up online live at the show.

We just want to remind you that the email address is still active, and the offer still stands. We’re here 24/7 (ok, more like 9-6) to tweet your news for you! Email us 140-characters or less (or a whole press release if you’re not the Shakespeare of Twitter), and we’ll share it on Twitter and Facebook. And maybe even our blog.

Email tweetyourself@licensingbook.com, and tell everyone else you know to do the same!

Happy Friday!

Mar 3, 2010 0

RAMA Releases Research Profiling Habits, Preferences of Social Media Users

The Retail Advertising and Marketing Association, a division of NRF, released new research today at NRF’s Retail Innovation & Marketing Conference on the habits of social media users. Comparing social media users to the average U.S. adult, the survey looks at the differences in demographics for each group, including male and female usage as well as age differences in social media users compared to other adults.
The survey, “Social Media: An Inside Look at the People Who Use It,” compares U.S. social media users to the average American adult. Survey highlights include:

·         Seven out of 10 social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter and Classmates
·         71.8 percent of social media users say that after an online search, they communicate with others about a product or service with face-to-face communication
·         More people who use social media prefer to give advice about a product or service rather than receive it
·         Social media users are more likely to use other new media compared to adults 18+
·         70.6 percent of female social media users regularly use Facebook, compared to 61.0 percent of males
·         More men than women prefer to communicate with others via a cell phone conversation after searching for a product or service online

Where do you fit in with this survey? Is your social media use in line with the majority? How has social media changed your personal, professional, and consumer life? Leave us some comments and let us know!

Feb 19, 2010 0

Social Interview App Comes to iPhone and iPod Touch

TLB has just gotten wind that the simple but addicting Facebook app, Social Interview, is coming to the iPhone and iPod Touch. How did we get wind of this? By checking our Facebook while at work, of course! The announcement says the app is available now, and offers this link with game instructions and screenshots.

Additionally, the post we got on our facebook wall says, “We’re working on a version for the game for Android, and possibly an iPhone version of Social Interview for facebook which will be free! Keep answering questions, we love you!”

We love you too, Social Interview.

Feb 9, 2010 0

Chat with Daniel N. Lewis, Director of New Media Communications, Sesame Workshop

cookie-monsterCookies aren’t rocket science, until they are.

As Sesame Workshop has expanded its presence in social media with its @sesamestreet Twitter account, five of its characters—Big Bird, Elmo, Abby Cadabby, Cookie Monster, and Grover—have occasionally commandeered the feed to post some of their own thoughts. Last month, Cookie Monster wrote about how the moon looked like a giant cookie, and wondered how he could join the space program… prompting a response from NASA telling him and others how to join.

That’s the wave of the future, and that’s what Daniel N. Lewis (not pictured) has come to Sesame Workshop to ride. Yesterday, the company announced that Lewis has been hired as its new director of New Media Communications. A veteran of Wikia, Inc. and ArmchairGM.com, Lewis called his new job “pretty incredible.”

The goal, he notes, is to drive traffic between Sesame’s television shows, website, and presences on Twitter and Facebook. “We want to make it a 360-degree view,” he says. The presence is mostly targeted to adults to loop them into Sesame’s current initiative, be it features on the show itself or causes that cross all the company’s touchpoints, like a recent drive to raise awareness and give comfort to children who have lost a parent. “We can do funny stuff,” Lewis says (and Cookie’s tweets come to mind), “but we also have a serious side.”

For more on Sesame Street, visit their website or visit the Sesame Workshop home page.

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