Bill Schwartz, creator and producer of animated specials including Snow White and the Magic Mirror and The Secret of the Hunchback, has signed The Brand Liaison to represent North American rights to the new Happy Toon World brand. The brand consists of junior versions of characters including Little Snow White, Little Cinderella, Little Frankenstein, and holiday characters including Little Santa, Little Nutcracker, and Little Cupid.
The Happy Toon World brand consists of 40 different characters in six distinct collections, including Little Super Hero Collection, Tiny Princess Collection, Little Boy Collection, Little Holiday Collection, Little Animal Collection, and Little Transporter Collection. Each character features good-well and multi-generational awareness.
Icon Promotions represents the brand in Russia, and Empire Multimedia represents the brand in India, China, Vietnam, Malaysia, Taiwan, Indonesia, Japan, and the Philippines.
The Happy Toon World brand will debut at the Licensing Expo 2013. All characters will be immediately available for infant-to-tween licenses, including publishing, apparel, toys, textiles, paper goods, electronic accessories, kitchenware, and lifestyle products.
Manufactures can now license such superstar characters as Little Mermaid, Little Racer, Little Puss N Boots, Little Santa, and Meso-Batty.