One Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.
The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.
The Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »
ZAG’s Miraculous Ladybug brand will expand across Europe in all Planeta Junior territories including, Italy, Spain, Portugal, Turkey, Greece, and Central and Eastern Europe.
In Spain, Miraculous Ladybug toys from Bandai sold out during the holiday season and all licensing categories are now covered. Top deals include Panini for stickers, sticker albums, and the official magazine; a perfume line from Air-Val; books from Planeta; board games from Educa Borrás; back-to-school products from Safta; and arts and crafts from Cife. In Portugal, K-Stationery will have back-to-school products and 2020 Editora will publish books of the series, among others. Read the rest of this entry »
Kids Preferred will extend its collection of characters to include the Pete the Cat collection. The license was arranged by Clair Frederick of MerryMakers, Inc.
The new collection of preschool items is inspired by the book series that includes 50 titles. The books have been on the New York Times Best Seller list for more than 200 weeks, and have sold more than 15 million books to date.
The line will be available this spring and feature a backpack, a lunch box, kitchenware, placemats, blocks, books, and more.
Debra Valencia and CrownJewlz partnered for Debra Valencia brand and artwork on a variety of social stationery and school supply products including notebooks, binders, folders, note pads, journals, stationery, and more. CrownJewlz is also offering coloring stationery and special collections of gifts and desk accessories. The deal was created by The Brand Liaison, the exclusive licensing agent for designer Debra Valencia.
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The Original Smiley Brand has been showcased by more than 10 home décor licensees at this year’s Maison & Objet in Paris.
Smiley presented new collections on licensees for Smiley and SmileyWorld, including T&F homeware and lifestyle products; Alpa back-to-school products; Zak Designs kitchenware with emoticon expressions; Fire Design extinguishers; Insenso Bali lamps; Kleen-tex doormats; CM creation wall décor; Leifheit kitchen and bathroom items; and Easy Peasy leather shoes and bags.
The Original Smiley Brand continues to send children back to school with a smile, as the latest collections hit retail.
Longstanding partners and new licensees for Smiley and SmileyWorld include Alpa, Diakakis, Herlitz, Lannoo, Sportandem, Blueprint Collections, EuroCom, Franco Cosimo Panini, and Claire’s Accessories. These licensees have launched collections, including agendas, backpacks, notepads, pencil cases, and more.
Smiley Studio will kick-off the back to school period with a social media campaign, promoting all back to school partners over the next six weeks.
Warner Bros. Consumer Products (WBCP) is partnering with Thermos and Vaultz to bring DC Comics-inspired school supplies to kids heading back to school.
Thermos will introduce Caped Insulated Dual-Compartment Lunch Kits available in Superman and Batman versions, and Insulted Dual-Compartment Lunch Kits in Batgirl and Wonder Woman versions. For Scooby-Doo fans, Thermos will also offer a Scooby-Doo Lunch Box with a padded carrying handle.
Vaultz will offer Locking Pencil Boxes and Locking Binder Pouches featuring the Batman emblem.
A new study by the Licensing Industry Merchandiser’s Association (LIMA) has revealed Britain’s top licensed toy brands amongst British children and what is expected to be seen on back-to-school products such as backpacks, pencil cases, and lunch boxes. The study showed that global brands Lego and Barbie dominate both in the UK and abroad as the brands celebrate their 65th and 55th birthdays, respectively. Read the rest of this entry »
Licensees and retailers are preparing for high fan demand for merchandise inspired by Marvel’s Guardians of the Galaxy in anticipation of the upcoming movie. Retailers have developed a wide range of product lines with over 50 licensees that are attracting strong placement and pre-sales across mass, mid-tier, specialty, and online retail channels. Products are set to start launching in mid-June. In addition, Marvel Studio’s marketing for the merchandising program will hit full force beginning in late-June.
Marvel’s Guardians of the Galaxy is an action-packed, space adventure where adventurer Peter Quill is the center of a bounty hunt after he stole a mysterious orb coveted by Ronan, a powerful villain with ambitions to threaten the universe. Quill forms a truce with Groot, Rocket Raccoon, Gamora, and Drax to evade Ronan and must participate in a final showdown to restore balance in the galaxy.
The upcoming movie is unique to any others in the Marvel franchise, which had made it appealing to manufacturers and consumers. Rocket Raccoon will distinguish himself as a breakout character, which has made him popular for licensees to keep up with the anticipated demand for Rocket inspired products. In addition, Star-Lord’s obsession with the 80’s has created a platform for a wide range of 80’s nostalgia apparel and accessories. Manufacturers are also focusing on Drax and Gamora, who have become popular with male and female demographics.
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