Rubie’s Pet Shop Boutique, a division of Rubie’s Costume Co. Inc., will unveil new styles and licenses at the Global Pet Expo, which takes place from March 22 to the 24 in Orlando. With the addition of new costumes and accessories, Rubie’s Pet Shop Boutique will also debut new styles that include: Transformers, Barbie and My Little Pony.
This year, Rubie’s Pet Shop Boutiques will add new costumes for Star Wars, DC Comics, and Marvel licenses, as well as for seasonal holidays.
Rubie’s Pet Shop Boutique is located in Booth 4027 at Global Pet Expo at the Orange County Convention Center. Global Pet Expo is the pet industry’s largest annual trade show and is listed in Tradeshow Week 200.
Pop Warner Little Scholars secured marketing agency Ignite2X to develop official licensed merchandise under the Pop Warner brand. Pop Warner is known for its youth football, cheer and dance, and scholastic programs.
The range will include sports, fan, and lifestyle merchandise, including apparel and accessories, school supplies, home accents, collectibles, toys, accessories, electronic games, apps, and more.
The licensing effort is led by Ignite2X with licensing veteran Alita Friedman. The deal will include the Pop Warner football and cheer divisions.
In addition to developing licensing programs, Ignite2X is the official sponsorship marketing agency of Pop Warner. To learn more about the Pop Warner brand, visit: PopWarnerDelivers.com.
One Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.
The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.
The Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »
ZAG’s Miraculous Ladybug brand will expand across Europe in all Planeta Junior territories including, Italy, Spain, Portugal, Turkey, Greece, and Central and Eastern Europe.
In Spain, Miraculous Ladybug toys from Bandai sold out during the holiday season and all licensing categories are now covered. Top deals include Panini for stickers, sticker albums, and the official magazine; a perfume line from Air-Val; books from Planeta; board games from Educa Borrás; back-to-school products from Safta; and arts and crafts from Cife. In Portugal, K-Stationery will have back-to-school products and 2020 Editora will publish books of the series, among others. Read the rest of this entry »
Kids Preferred will extend its collection of characters to include the Pete the Cat collection. The license was arranged by Clair Frederick of MerryMakers, Inc.
The new collection of preschool items is inspired by the book series that includes 50 titles. The books have been on the New York Times Best Seller list for more than 200 weeks, and have sold more than 15 million books to date.
The line will be available this spring and feature a backpack, a lunch box, kitchenware, placemats, blocks, books, and more.
Debra Valencia and CrownJewlz partnered for Debra Valencia brand and artwork on a variety of social stationery and school supply products including notebooks, binders, folders, note pads, journals, stationery, and more. CrownJewlz is also offering coloring stationery and special collections of gifts and desk accessories. The deal was created by The Brand Liaison, the exclusive licensing agent for designer Debra Valencia.
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The Original Smiley Brand has been showcased by more than 10 home décor licensees at this year’s Maison & Objet in Paris.
Smiley presented new collections on licensees for Smiley and SmileyWorld, including T&F homeware and lifestyle products; Alpa back-to-school products; Zak Designs kitchenware with emoticon expressions; Fire Design extinguishers; Insenso Bali lamps; Kleen-tex doormats; CM creation wall décor; Leifheit kitchen and bathroom items; and Easy Peasy leather shoes and bags.
The Original Smiley Brand continues to send children back to school with a smile, as the latest collections hit retail.
Longstanding partners and new licensees for Smiley and SmileyWorld include Alpa, Diakakis, Herlitz, Lannoo, Sportandem, Blueprint Collections, EuroCom, Franco Cosimo Panini, and Claire’s Accessories. These licensees have launched collections, including agendas, backpacks, notepads, pencil cases, and more.
Smiley Studio will kick-off the back to school period with a social media campaign, promoting all back to school partners over the next six weeks.
Warner Bros. Consumer Products (WBCP) is partnering with Thermos and Vaultz to bring DC Comics-inspired school supplies to kids heading back to school.
Thermos will introduce Caped Insulated Dual-Compartment Lunch Kits available in Superman and Batman versions, and Insulted Dual-Compartment Lunch Kits in Batgirl and Wonder Woman versions. For Scooby-Doo fans, Thermos will also offer a Scooby-Doo Lunch Box with a padded carrying handle.
Vaultz will offer Locking Pencil Boxes and Locking Binder Pouches featuring the Batman emblem.