Rubie’s Costume Co. Inc. partnered with Sony Pictures Consumer Products and Lafig Belgium/IMPS to produce officially licensed costumes, masks, make-up, and accessories inspired by Smurfs: The Lost Village from Sony Pictures Animation and Columbia Pictures, which debuts in theaters tomorrow.
Available in toddler, children’s, and adult sizes, the Smurfs collection introduces new characters Smurf Storm and Smurf Blossom, as well as classic characters Smurf, Papa Smurf, and Smurfette. Smurfs: The Lost Village Costume collection will be available this Halloween season. Read the rest of this entry »
Shade Critters, a subsidiary of 8 Oak Lane LLC, joins the Rainbow Fish licensee roster. Shade Critters specializes in sun protective swimwear for infants, toddlers, and tweens. Shade Critter swimsuits have a UPF rating of 50+, blocking 98 percent of the sun’s harmful UVA/UVB rays.
RJM Licensing Inc. is a full service licensing agency specializing in the representation of books, brands, and artists. Their properties include DreamBigWorld by Juan de Lascurain, Where’s the Meerkat?, amazing baby, The Peterson Field Guides, Tegrin Dandruff Shampoo, Short & Sassy Shampoo, Country Diary, Ivory Cats, and more.
Rubie’s Pet Shop Boutique, a division of Rubie’s Costume Co. Inc., will unveil new styles and licenses at the Global Pet Expo, which takes place from March 22 to the 24 in Orlando. With the addition of new costumes and accessories, Rubie’s Pet Shop Boutique will also debut new styles that include: Transformers, Barbie and My Little Pony.
This year, Rubie’s Pet Shop Boutiques will add new costumes for Star Wars, DC Comics, and Marvel licenses, as well as for seasonal holidays.
Rubie’s Pet Shop Boutique is located in Booth 4027 at Global Pet Expo at the Orange County Convention Center. Global Pet Expo is the pet industry’s largest annual trade show and is listed in Tradeshow Week 200.
The Rainbow Fish will join participants at Copper Mountain’s annual World’s Largest Easter Egg Hunt on April 16. The Rainbow Fish will hold a special breakfast event before the Easter Egg Hunt. Parents and children will be able to take photos with the Rainbow Fish and win prizes and copies of The Rainbow Fish books and merchandise.
The Rainbow Fish book series has sold more than 30 million copies, and celebrates its 25th anniversary this year. The Rainbow Fish series was the first book to use holographic foil, which makes Rainbow Fish shimmer and mirrors his movement. For more information on the Easter event at Copper Mountain, visit CopperColorado.com/events.
Rubie’s Pet Shop Boutique partnered with Hasbro Inc. to launch pet costumes inspired by Transformers and My Little Pony. Both brands will debut movies later this year.
The Transformers line includes Optimus Prime and Bumble Bee, both which come with a shirt and headpiece. The My Little Pony collection features Rainbow Dash and Twilight Sparkle, both which are available in three styles: hood, tutu, and harness and leash. The costumes are designed in small, medium, large, and extra-large sizes. Read the rest of this entry »
Cra-Z-Art announced a strategic licensing agreement of Nickelodeon to market and distribute Slime kits in the U.S. The kits, which will be branded Nickelodeon Slime, will include the ingredients needed for kids to make their own version of the network’s iconic green goo.
Available this March, Slime will also come in a variety of colors and textures, including glitter, neon, and glow in the dark. Cra-Z-Art already produces components of Slime, including white and clear glue, in the U.S.
Nickelodeon Slime will be manufactured in the U.S. and is expected to be available at major retailers prior to the Easter holiday.
Pop Warner Little Scholars secured marketing agency Ignite2X to develop official licensed merchandise under the Pop Warner brand. Pop Warner is known for its youth football, cheer and dance, and scholastic programs.
The range will include sports, fan, and lifestyle merchandise, including apparel and accessories, school supplies, home accents, collectibles, toys, accessories, electronic games, apps, and more.
The licensing effort is led by Ignite2X with licensing veteran Alita Friedman. The deal will include the Pop Warner football and cheer divisions.
In addition to developing licensing programs, Ignite2X is the official sponsorship marketing agency of Pop Warner. To learn more about the Pop Warner brand, visit: PopWarnerDelivers.com.
One Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.
The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.
The National Wildlife Federation signed new licensing partnerships to expand its Ranger Rick brand across digital, print, and kid-focused products. Partners include MerryMakers Inc., Ruckus Learning, Sage Licensing Group and Playlife Co., Braum’s Ice Cream and Dairy Stores, Once Kids, and The Quarto Group. The announcement was made during the North American Toy Fair 2017 in New York City. Read the rest of this entry »
Entertainment One (eOne) appointed new partners for PJ Masks products across a range of toy and seasonal categories. The new items will begin to rollout at retail in April. Just Play continues its role as master toy licensee for the brand in the U.S. and Canada, with new and expanding lines that will release this year. Read the rest of this entry »