One Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.
The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.
The National Wildlife Federation signed new licensing partnerships to expand its Ranger Rick brand across digital, print, and kid-focused products. Partners include MerryMakers Inc., Ruckus Learning, Sage Licensing Group and Playlife Co., Braum’s Ice Cream and Dairy Stores, Once Kids, and The Quarto Group. The announcement was made during the North American Toy Fair 2017 in New York City. Read the rest of this entry »
Entertainment One (eOne) appointed new partners for PJ Masks products across a range of toy and seasonal categories. The new items will begin to rollout at retail in April. Just Play continues its role as master toy licensee for the brand in the U.S. and Canada, with new and expanding lines that will release this year. Read the rest of this entry »
The Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »
Following the fourth quarter mass retail launch of SpacePOP, Genius Brands International Inc. announced a new partnership with Spirit Halloween for a direct-to-retail costume and accessories program this year.
Spirit Halloween will design and manufacture the first line of SpacePOP character costumes and accessories, which will debut at more than 1,000 retail locations across the U.S. and Canada beginning this August. Spirit Halloween joins a roster of partners for SpacePOP products, including apparel, accessories, beauty products, electronics, room décor, books, music, and home entertainment.
A Creative Galaxy Valentine’s Day special guest starring Samantha Bee (The Daily Show) and Jason Jones (The Daily Show) as Arty’s parents will premiere Tuesday, Feb. 7 on Prime Video in the U.S. In the special, Epiphany is ready to show her love with a special performance on Groovopolis, but accidently ruins her costume before the show. She and Arty fly into the Creative Galaxy for a solution and help all his friends along the way, learning how everyone has their own special way of saying “I heart you!” Read the rest of this entry »
ZAG’s Miraculous Ladybug brand will expand across Europe in all Planeta Junior territories including, Italy, Spain, Portugal, Turkey, Greece, and Central and Eastern Europe.
In Spain, Miraculous Ladybug toys from Bandai sold out during the holiday season and all licensing categories are now covered. Top deals include Panini for stickers, sticker albums, and the official magazine; a perfume line from Air-Val; books from Planeta; board games from Educa Borrás; back-to-school products from Safta; and arts and crafts from Cife. In Portugal, K-Stationery will have back-to-school products and 2020 Editora will publish books of the series, among others. Read the rest of this entry »
Licensing Works! will expand the Mundo Lanugo licensing program initiatives for its client Lanugo Inc., a multi-platform Spanish language preschool property.
In December, a line-up of Mundo Lanugo Christmas carols were released. Licensing Works! plans to expand its outreach and currently seeks licensing partners for this year’s Christmas merchandise, which will include plush, books, toys, games, music, ornaments, apparel, packaged grocery, live touring shows, and in-store promotional programs.
This January, Mundo Lanugo was featured at Macy’s in an expanded Three Kings celebration for the fourth consecutive year as part of the New Year celebrations.
Kids Preferred will extend its collection of characters to include the Pete the Cat collection. The license was arranged by Clair Frederick of MerryMakers, Inc.
The new collection of preschool items is inspired by the book series that includes 50 titles. The books have been on the New York Times Best Seller list for more than 200 weeks, and have sold more than 15 million books to date.
The line will be available this spring and feature a backpack, a lunch box, kitchenware, placemats, blocks, books, and more.
Discovery Consumer Products partnered with Macy’s for the Say Yes to the Prom dress and jewelry line. Featured as a shop in the juniors department, the Say Yes to the Prom collection will consist of gowns and a full line of jewelry available exclusively in 200 Macy’s department stores nationwide beginning next month.
The line will be available at select Macy’s beginning Jan. 30, in time for TLC’s sixth annual Say Yes to the Prom initiative, which offers U.S. high school students across the country the opportunity to have the prom of their dreams with educational extensions that prepare them for college and careers. Say Yes to the Prom features a day of mentorship, prom dress shopping or tuxedo rental fittings, makeovers from Say Yes to the Dress’ Monte Durham, as well as scholarship and internship opportunities.