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The Joester Loria Group Extends Dena Designs into Bags and Accessories

NEW Dena DESIGNS LogoIn a deal brokered by The Joester Loria Group, Dena Designs Inc. partnered with Bag Studio LLS for a multi-category program that expands the Dena and happi by Dena brands to a collection of bags and travel accessories.

The range includes handbags, small goods and accessories, carry-on luggage and travel bags, pet carriers, lunch bags, backpacks, and computer and tablet cases. The collection will be sold individually as well as in sets. The collection debuted at the New York Accessories Market Week in February.

The Powerpuff Girls Adds Apparel and Accessories Partners in the UK

PowerPufffClothingLineTurner’s Cartoon Network EMEA adds partners to the apparel and accessories category for The Powerpuff Girls in the UK. The announcement follows the recent unveiling of London-based fashion label Fyodor Golan’s line inspired by the animated series.

The Powerpuff Girls x Fyodor Golan debuted at London Fashion Week last month. Set to launch in July at select department stores and boutiques worldwide, the full range of products includes outerwear, tops, sweatshirts, skirts, dresses, and trousers. Read the rest of this entry »

AGE Appoints WildBrain to Manage Madballs YouTube Channel

MadBallsAmerican Greetings Entertainment (AGE) appointed DHX Media’s WildBrain to manage the Madballs YouTube channel, create original content, and grow the audience for the brand.

WildBrain will launch the Madballs channel next month with new animated shorts produced by Oddbot Studios, American Greetings, and Just Play. Starring Skull Face, Oculus, Screamin’ Meemie, Dust Brain, Horn Head, and Slobulus, new content produced by WildBrain will also provide live-action, stop motion, and traditional animation. Read the rest of this entry »

DHX Brands Appoints New Licensees for Teletubbies Across North America

DHXMEdia_TeletubbiesDHX Brands Built Games, a video game developer and publisher, as part of nine new Teletubbies consumer products deals brokered via CPLG North America.

This spring, Built Games will launch Teletubbies Play Time, an interactive mobile app for kids that will help promote early learning, while engaging users and developing their senses and motor skills. The app will include a see-and-say feature that utilizes the latest voice recognition technology to help grow kid’s vocabulary. Read the rest of this entry »

Gemma International Joins as Care Bears Licensee to Celebrate 35 Years and Beyond

Gemma_CareBearsTo celebrate Care Bears 35th anniversary this year, the brand partnered with Gemma International for a Care Bears greeting cards collection. Gemma International, in collaboration with brand licensing agency CPLG, launched the first greeting cards at Spring Fair last week.

3Doodler to Introduce Licensed Kits

3doodler3Doodler entered licensing agreements with Cartoon Network, CBS Consumer Products, and the National Trust for Historic Preservation for themed kits this year.

The 3Doodler Create will expand with a 3Doodler Create Star Trek Pen Set. Under license by CBS Consumer Products, adults can build new worlds in 3-D, and create life forms and civilizations from the franchise. Launching exclusively with ThinkGeek, the special edition set includes a Star Trek engraved pen, an activity guide, and materials for drawing the Starship Enterprise, Spock ears, Klingon foreheads, Phasers, and more. Read the rest of this entry »

Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Mudd Partners with Digital Influencers for Marketing Campaign

LaurDIYMudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-­the-­scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.

The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.

Cartoon Network’s The Powerpuff Girls Gains Momentum Across EMEA

individual toy shot variationsCartoon Network EMEA unveiled developments for The Powerpuff Girls in preparation for Spielwarenmesse 2017. Cartoon Network will rollout the toy range to Europe, the Middle East and Africa (EMEA) retailers and boost broadcast exposure through the signing of new free-to-air deals.

Since Cartoon Network launched the new series of The Powerpuff Girls last April, the first wave of product has already hit shelves across EMEA. The merchandise rollout is lead by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, fast-moving consumer goods (FMCG), and back-to-school products. Read the rest of this entry »

Jakks Pacific Enters Licensing Agreements with Cra-Z-Art, Morf, and More

jakksJakks Pacific Inc. signed a manufacturing and distribution agreement with Cra-Z-Art, a division of LaRose Industries LLC, for its Blo-Pens brand of products. The multi-year distribution agreement allows Cra-Z-Art to market, sell, and distribute the branded line of craft and activity airbrushed markers in the U.S. and Latin America. Cra-Z-Art Blo-Pens products will be available this fall. Read the rest of this entry »

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