The Licensing Blog

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Hilco Streambank Seeks Offers to Acquire giggle Brand and Domain

giggle_logoHilco Streambank seeks offers to acquire the giggle brand and intellectual property assets, including trademarks, giggle.com domain name, and customer database. Giggle is a source for design-conscious parents that features a line of licensed products and its private label line of baby products, giggle Better Basics.

Assets currently for sale include the giggle trademark registered in the U.S., Canada, China, and South Korea; the private label brand for giggle Better Basics; its online domain, giggle.com; customer date with files and email addresses; and social media accounts including, Facebook, Twitter, Instagram, Pinterest, and the giggle blog.

ITV Studios Expands Thunderbirds Are Go Partnerships

ThunderbirdsAreGo_RegattaITV Studios Global Entertainment continues to rollout its licensing partnerships based on the Thunderbirds Are Go series.

Regatta Great Outdoors will feature window displays, in-store point-of-sale (POS), competitions, and special offers this fall. The collaboration will rollout in 20 Regatta stores in the UK and Ireland with a full window display kit. It also featured an in-store and online competition for the chance to win one of five Amazon Fire Kids tablets and a year’s subscription to Amazon Prime. In store POS kits were also installed in 50 branches of The Range. Read the rest of this entry »

Rubik’s Cube, The Smiley Co. Add New Partners to Rubik’s Licensing Program

RubiksFollowing success of Rubik’s Cube at retail and the new brand extension program operated by The Smiley Co.,  new deals were signed for Rubik’s Cube leading up to the Licensing Expo this week.

The deals brokered  includes Strictly Briks for construction and puzzle sets for global distribution; Sakar for speakers, headphones, and power banks; Brand Partner Group for fidget spinners, fidget Cubes, fidget with speakers, fidget tops, BT sound Cube, flash drives, keychains, watches, clocks, pet products, and batteries; both JCorp and Jammers for apparel collections; Calendar Holdings for calendars; and Prime 3D for 3D lenticular stationary.

Tulipop Announces Expansion in the U.S., Reveals Digital Content Plans

TulipopIcelandic character-based lifestyle brand Tulipop secured licensees across key categories in the U.S. Secured by Tulipop’s North American licensing agent the Sage Licensing Group alongside Playlife Co., the products are expected to launch exclusively with a major U.S. retailer this holiday season.

Newly signed licensees include Loungefly for accessories, Mighty Fine for apparel, Pyramid for stationery, Mad Dog for socks, and Jay Franco for bedding.  Additional categories will be added in upcoming quarters.Tulipop currently features collectible vinyl figurines, plush, lamps, stationery, and tableware in 100 stores throughout Europe.   Read the rest of this entry »

Discovery Consumer Products, Macy’s Launch Say Yes to the Dress Special Occasion Dresses

DiscoverMacys_SayYesToPromDiscovery Consumer Products and Macy’s will expand the Say Yes to Prom partnership with the debut of the Say Yes to the Dress juniors line for special occasions. This follows the companies’ partnership for a prom dress and jewelry line, which launched earlier this year.

 Available at 200 Macy’s stores and at macys.com, the Say Yes to the Dress juniors collection aims to help young women and juniors as they celebrate milestone moments, including homecoming, formals, galas, and more. The new line features dresses at accessible price points.

Inspired by TLC’s Say Yes to Prom initiative to help teens who may not be able to afford a prom dress, the Say Yes to Prom collection launched at Macy’s last spring and featured more than two dozen gowns and a full line of accessories.

Thomas & Friends, Pottery Barn Kids Launch Exclusive Home Décor Collection

ThomasFriendsBedroom_PotteryBarnMattel’s Thomas & Friends brand partnered with Pottery Barn Kids to debut an exclusive licensed collection of Thomas & Friends home décor and accessories. The Thomas & Friends from Pottery Barn Kids collection includes more than 20 pieces that feature bedding, decorative accessories, tabletop, luggage, lighting, pajamas, and toys.

The collection incorporates artwork based on the original illustrations of Thomas and his friends from the 1945 The Railway Series by the Rev. W Awdry. The collection is available for purchase now on potterybarnkids.com and in select Pottery Barn Kids stores nationwide beginning on September 22.

Jakks Pacific Signs Exclusive Licensing Deal With Chicco

jakksJakks Pacific Inc. signed a multi-year licensing agreement with Chicco for the rights to exclusively manufacture, market, and distribute early childhood dolls, doll carriers, doll outfits, and doll accessories inspired by Chicco for the U.S. and Canada.

eOne Adds New PJ Masks Broadcast, Merchandise Partners in Australia

eOne_PJEntertainment One (eOne) signed a new free to air broadcast partner for its preschool superhero series PJ Masks in Australia where consumer products are poised to launch this summer.

PJ Masks debuted on air in Australia last year on Disney Junior. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from in July. The broadcaster is currently home to eOne’s other preschool TV properties, Peppa Pig and Ben & Holly’s Little Kingdom. Read the rest of this entry »

Build-A-Bear Workshop, Hot Topic Partner for Furry and Fierce Collection

Build-A-Bear Workshop Inc. and Hot TopicFurryNFierce_BABW_Logo copy have teamed up to debut a bold-yet-cuddly line of furry friends, complete with stylish outfits and accessories, and matching pieces for teens and young adults. This is the first time the brands have worked together to develop a joint collection, which they will officially unveil in mid-July. Read the rest of this entry »

Cap’n Crunch Selects Brand Central as Licensing Agent

CapnCrunchCap’n Crunch selected the global brand consultancy Brand Central LLC to extend the brand into select merchandise and food categories. The brand will extend into categories including apparel, accessories, collectibles, and a range of consumables.

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