The Licensing Blog

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Star Trek: Discovery Launches Into Retail with New Licensing Partners

cbs-consumer-logoCBS Consumer Products added new group of licensing partners for the CBS All Access series Star Trek: Discovery. The new products are available in categories including, apparel, accessories, collectibles, stationery, and more. Read the rest of this entry »

Zoonicorn, Jay@Play Enter Licensing Agreement for New Zoonicorn Toys

ZoonicornZoonicorn LLC entered into a licensing agreement with Jay@Play to design and manufacture the four Zoonicorns. Jay@Play will introduce two new lines of Zoonicorn toys, which are expected to be available for back-to-school next year. Read the rest of this entry »

King Features Expands Archie Comics Merchandising Program

ArchieLogoKing Features Syndicate added a slate of new deals for classic Archie Comics across categories including apparel, accessories, novelties, and more.

Next year, Archie Comics will feature a new product line at Spencer’s Gifts in the U.S. and Canada, including apparel, accessories, glassware, costumes, and novelty items. Next summer, Spirit Halloween will be also debut new costumes. Read the rest of this entry »

Discovery Consumer Products, Philip Colbert Partner for Discovery Shark Fashion Line

Discovery_Colbert_ClothingLineDiscovery Consumer Products partnered with British pop artist Philip Colbert of The Rodnik Band for Discovery Shark, a new line of clothing and accessories.  The collection combines Colbert’s pop art style with Discovery’s educational initiatives for ocean conservation.  Discovery Shark will debut in stores in advance of next year’s 30ht anniversary of Shark Week. Read the rest of this entry »

TCG to Debut Miffy Preschool Games and Puzzles

TCG_MiffyTCG will expand its licensing portfolio with a new line for preschoolers based on Miffy. Its new Miffy games and puzzles will be available at retail beginning in the spring of next year.

Miffy’s Adventures Big and Small is a CGI-animated TV series that premiered in the U.S. on Nick Jr. last year in October, as well as in Canada on TVO and Knowledge Network. The preschool series features the adventures of the bunny whose explorations lead to worlds of discovery. Miffy’s 3-D stop-motion animated series, Miffy and Friends, airs on Noggin.

Disguise, MGA Entertainment to Launch L.O.L. Surprise! Costumes

july30.disguiseDisguise Inc. and MGA Entertainment entered a multi-year licensing agreement to design and manufacture children’s Halloween and dress-up costumes and accessories based on the L.O.L. Surprise! characters.

The line will feature tiaras, shoes, jewelry, wands, wigs, and bag sets. The deal encompasses North America, and the collection will launch next year. Read the rest of this entry »

eOne Adds Licensees for PJ Masks

PJMasks_ZakDesignsEntertainment One (eOne) and Nelvana Enterprises added new Canadian partners across a variety of categories for the PJ Masks brand.

New partners will join the already-existing master partners: Just Play for toys, Wonderforge for games, J Corp Inc. for apparel, Jellifish Kids for sleepwear, and Heys International for accessories. Read the rest of this entry »

Cutie Cars Drives New Shopkins Content, Licensing Program

MooseToys_CutieCars_Playset_DriveThru_DinerMoose Toys’ added to its Shopkins franchise this year with Cutie Cars, die-cast vehiclesThe collectible cars are made with die-cast metal and feature characters including, Choc Chip Racer, Wheely Wishes, and Motor Melon. There are more than 35 vehicles to collect in the first series, and each has its own personality and miniature Shopkin. Read the rest of this entry »

Barbie, Crayola Partner for New Product Line

CrayolaBarbie and Crayola have partnered for a new fashion activity line that incorporates Crayola’s ultra-clean technologies to create unique crafting play with color-in fashions, tie-dye designs, stamps, and confetti.

In February, Barbie will launch the Barbie x Crayola Create It Yourself content series on YouTube. The videos will showcase how to leverage both Barbie and Crayola to inspire creativity.

The line will be featured in the Barbie doll aisle and products will begin to rollout this holiday season. The full line will be available next year both domestically and internationally.

The two brands plan to continue the collaboration into 2019, expanding the Barbie fashion activity line by incorporating Crayola’s crafting technology.

*NSYNC, Epic Rights to Launch New Line of Branded Merchandise

NSYNC*NSYNC partnered with Epic Rights to develop a new line of branded apparel, accessories, gifts, and collectible products. Next year, the band will also celebrate the 20th anniversary of its first studio album, *NSYNC, and will be honored with a star on the Hollywood Walk of Fame. Read the rest of this entry »

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