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eOne Adds Content, New Global Partners for Peppa Pig

Peppa Pig logoEntertainment One (eOne) started production on a new series of Peppa Pig. The show’s animation studio, Astley Baker Davies, will produce the new series, bringing the total number of Peppa Pig episodes to 381.

New episodes from Series 7 continue to roll out on air to the end of 2018. The 117 new episodes currently in production will then launch on air globally from Spring 2019, to coincide with the brand’s 15th anniversary and will secure a pipeline of Peppa Pig content over the following four years. Read the rest of this entry »

Joan Kelley Walker, Benchmark Licensing Partner for New Fashion Line

RHOTThe Real Housewives of Toronto‘s Joan Kelley Walker partnered with Benchmark Licensing for the Joan Kelley Walker lifestyle brand. The range will include dresses, sportswear, and accessories.

Benchmark Licensing and Joan Kelley Walker Enterprises will continue to work with and promote Walker’s existing values of compassion and corporate social responsibility through this fashionable line.

Joan Kelley Walker is an avid fashionista on the Canadian scene. Most recently Walker was on the top 5 Best Dressed list at the 2017 CAFA Awards, celebrating and supporting Canadian fashion designers.

Genius Brands, Fathom Events Partner for Nationwide SpacePOP Cinema Experience

SpacePOPGenius Brands International Inc. (Genius Brands) partnered with Fathom Events for an exclusive one-night showing of SpacePOP: Not Your Average Princesses in movie theaters in the U.S.

 On Sept. 16 attendees will see the first feature length compilation of season one; a season two sneak peek of SpacePOP ahead of its YouTube debut; the premiere of new music videos; and a surprise featuring some of SpacePOP’s biggest fans. Read the rest of this entry »

Rubie’s Costume Co., Spin Master Partner for Hatchimals Costume Collection

Rubies_Spin_HatchimalsRubie’s Costume Co. Inc. partnered with Spin Master to produce the official licensed Hatchimal Costume Collection.

Available in child sizes extra small, small, and medium, the Hatchimals Collection will feature hatched and ready to hatch Pengualas and Draggles characters. Each costume is designed with plush fabrics and specific coloring replicating the traits of the Pengualas and Draggles. In addition, Imagine by Rubie’s offers dress-up costumes and accessories for kids in separates and boxed sets. Read the rest of this entry »

Rethink the Shrink: Three Ways Licensing Safeguards Against Retail’s Right-Sizing

by Carol Spieckerman, president, Spieckerman Retail

CarolSpieckermanTHAT DIDN’T TAKE LONG.

The rash of retail right-sizing and closures that I began warning my clients about early last year is reaching critical mass. The bulk of retailers’ attention is riveted on the mass shuttering of brick-and-mortar locations, and for good reason. After all, store closures are the common denominator between retailers such as J.C. Penney and Macy’s that are merely pruning their fleets, and others, like HHGregg, that are disappearing entirely (and taking their digital shingles down in the process, too).

Having fewer shops dotting the land will challenge brand marketers, since online store revenue still represents a relatively small portion of most retailers’ overall business. In other words, as fast as e-commerce is growing, in the short term, it won’t make up for volume shortfalls resulting from the massive reductions in store count. Read the rest of this entry »

Ella Fitzgerald Charitable Foundation Appoints Evolution as Exclusive Global Licensing and Brand Management Agency

Ella Fitzgerald_EvolutionThe Ella Fitzgerald Charitable Foundation appointed Evolution as its global licensing and brand management agency.

Ella Fitzgerald created and funded the Ella Fitzgerald Charitable Foundation to foster a love of reading and music in others, as well as provide assistance to the at-risk and disadvantaged members of our communities. The 100th anniversary of Fitzgerald’s birthday—April 25—is being celebrated this year with multiple initiatives around the world.

Read the rest of this entry »

Uniqlo Unveils Grand Prize Winners of Nintendo T-Shirt Design Competition

Nintendo_Uniqlo_WinnerBeginning May 29, Uniqlo will unveil 25 winning designs from this year’s Nintendo-themed Uniqlo T-shirt Grand Prix competition. Uniqlo began the contest in 2005.

This year’s contest included 16,000 entries worldwide where participants created original T-shirt designs inspired by Nintendo’s games and legendary characters. Read the rest of this entry »

PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

Jo-Ann Fabric, ED by Ellen DeGeneres Partner for Home Decor Collection

JoAnn_EllenJo-Ann Fabric and Craft Stores partnered with ED, the lifestyle brand by Ellen DeGeneres, in collaboration with P/K Lifestyles, for a new fabric line. The line is available now exclusively at Jo-Ann stores and on joann.com.

The fabric collection consists of 30 designs in neutral and vibrant colors. The patterns combine modern and traditional designs for window treatments, upholstery, bedding, and a host of other home decor applications. The ED fabric collection is separated into 10 wovens and 20 prints, and is available in an assortment of fabric weights.

Rovio Entertainment Adds New Angry Birds Licensees

AngryBirds_GameShoesRovio Entertainment added a roster of new licensing partners to its Angry Birds franchise. The new consumer products will feature the popular Angry Birds characters, as well as characters from The Angry Birds Movie including the Blues and The Hatchlings. The products are expected to be available at retail this fall. Read the rest of this entry »

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