DHX Brands Built Games, a video game developer and publisher, as part of nine new Teletubbies consumer products deals brokered via CPLG North America.
This spring, Built Games will launch Teletubbies Play Time, an interactive mobile app for kids that will help promote early learning, while engaging users and developing their senses and motor skills. The app will include a see-and-say feature that utilizes the latest voice recognition technology to help grow kid’s vocabulary. Read the rest of this entry »
To celebrate Care Bears 35th anniversary this year, the brand partnered with Gemma International for a Care Bears greeting cards collection. Gemma International, in collaboration with brand licensing agency CPLG, launched the first greeting cards at Spring Fair last week.
3Doodler entered licensing agreements with Cartoon Network, CBS Consumer Products, and the National Trust for Historic Preservation for themed kits this year.
The 3Doodler Create will expand with a 3Doodler Create Star Trek Pen Set. Under license by CBS Consumer Products, adults can build new worlds in 3-D, and create life forms and civilizations from the franchise. Launching exclusively with ThinkGeek, the special edition set includes a Star Trek engraved pen, an activity guide, and materials for drawing the Starship Enterprise, Spock ears, Klingon foreheads, Phasers, and more. Read the rest of this entry »
Genius Brands International Inc. (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »
Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
Cartoon Network EMEA unveiled developments for The Powerpuff Girls in preparation for Spielwarenmesse 2017. Cartoon Network will rollout the toy range to Europe, the Middle East and Africa (EMEA) retailers and boost broadcast exposure through the signing of new free-to-air deals.
Since Cartoon Network launched the new series of The Powerpuff Girls last April, the first wave of product has already hit shelves across EMEA. The merchandise rollout is lead by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, fast-moving consumer goods (FMCG), and back-to-school products. Read the rest of this entry »
Jakks Pacific Inc. signed a manufacturing and distribution agreement with Cra-Z-Art, a division of LaRose Industries LLC, for its Blo-Pens brand of products. The multi-year distribution agreement allows Cra-Z-Art to market, sell, and distribute the branded line of craft and activity airbrushed markers in the U.S. and Latin America. Cra-Z-Art Blo-Pens products will be available this fall. Read the rest of this entry »
This spring, Kids Preferred will launch a new line of Fisher-Price developmental toys for infants and toddlers. The range for is based on the brand’s rainforest animal characters with age-appropriate developmental features. The new line of toys are colorful and made for small hands. The range consists of toys that are easy to clean, durable, and portable for parents.
The Fisher-Price collection includes wrist rattles, ring rattles, zippies, and chime & chews.
The revival of Cartoon Network’s franchise The Powerpuff Girls made a debut across Europe, the Middle East, and Africa (EMEA) last April. As London Toy Fair prepares to open its doors, Cartoon Network details the UK launch plans for the new The Powerpuff Girls range from global toy partner Spin Master.
Argos debuted the initial rollout this month, including the Story Maker play set and plush from its online catalogue. The launch is supported by a TV and digital campaign.
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Pyramid International and Warner Bros. Consumer Products, on behalf of DC Entertainment, has launched the UK’s first stationery range for DC Super Hero Girls, the new universe that features DC female Super Heroes, including Wonder Woman, Supergirl, and Batgirl to inspire girls to be everyday Super Heroes.
Pyramid’s range of licensed DC Super Hero Girls stationery features colorful notebooks in a variety of sizes. There are also three stationery sets, bigger stationery gift items, plus a range of pens, highlighters, pencil cases, and a collapsible storage box. The range is now available to buy in the UK at Toys “R” Us, WH Smith, Amazon, HMV, and The Range, with additional retailers that will be added this year.