Jo-Ann Fabric and Craft Stores partnered with ED, the lifestyle brand by Ellen DeGeneres, in collaboration with P/K Lifestyles, for a new fabric line. The line is available now exclusively at Jo-Ann stores and on joann.com.
The fabric collection consists of 30 designs in neutral and vibrant colors. The patterns combine modern and traditional designs for window treatments, upholstery, bedding, and a host of other home decor applications. The ED fabric collection is separated into 10 wovens and 20 prints, and is available in an assortment of fabric weights.
Rovio Entertainment added a roster of new licensing partners to its Angry Birds franchise. The new consumer products will feature the popular Angry Birds characters, as well as characters from The Angry Birds Movie including the Blues and The Hatchlings. The products are expected to be available at retail this fall. Read the rest of this entry »
Planeta Junior and Spanish department store El Corte Inglés partnered to feature Miraculous Ladybug in the Golden Days campaign by El Corte Inglés. Customers who spend over €15 on Miraculous Ladybug merchandise will receive a free copy of the official series magazine.
Miraculous Ladybug will also have a visual presence with brand areas at all El Corte Ingles department stores, featuring all product categories and opportunities for fans to take pictures with their favorite characters. Read the rest of this entry »
Fandango will debut the Fandango FanShop, its first online merchandise store, that offers a curated collection of wearables, collectibles, experiences, and events tied to theatrical releases and movie franchises. Launching in April, FanShop’s initial offerings will feature gear from the highly anticipated movies including Guardians of the Galaxy Vol. 2, Wonder Woman, Despicable Me 3, and more. Read the rest of this entry »
The Slither.io bendable blind bag toys are now available at Target stores across the U.S. The blind bags will also debut at Toys “R” Us, Hot Topic, and other national and regional locations beginning next month. Based on slither.io, the Google Play app, the first assortment features 15 mystery Slithers, including rainbow, patriotic, and ultra-rare styles. Read the rest of this entry »
Following the announcement that CPLG will represent the Parental Advisory brand, the first wave of market leading licensees will include Trademark, Misirli, and Brand Clothing International.
Branded Clothing International will feature a line of nightwear and kids wear with the brand logo. Trademark will produce a range of apparel that includes tops, sweatshirts, hoodies, joggers, leggings, dresses, and bags. Misirli will have a range of socks and hosiery. All three partners will launch in product this spring and summer.
Jakks Pacific debuted its line of toys inspired by the upcoming live-action film Disney’s Beauty and the Beast. The collection includes Enchanted Rose Jewelry Box, Enchanted Objects Tea Set, Belle’s Ball Gown, Belle’s Dress Up Accessory Set, Ballroom Belle, and Baby Belle.
For more information or to speak with a Jakks Pacific spokesperson, contact Rachel Griffin (RGriffin@jakks.net) or Kopper Overton (KopperO@jakks.net).
YOTTOY adds new classic collections to its line this year. The Paddington for Baby collection will launch alonside the Paddington 2 movie and will be available in the U.S. and Canada. A new range of toy and books will also launch this year to celebrate the 75th anniversary of Little Golden Books. Additionally, YOTTOY adds new Eloise collectibles, an inspired new plush and book collection from author and illustrator Greg Pizzoli, and more to its line this year. Read the rest of this entry »
DHX Brands announced that Teletubbies will be the lead sponsor for the Shop Direct Baby and Toddler event, which starts this week and runs until April 17th. Shop Direct increased its category footprint of the preschool brand to include bedding and blankets from Character World and the Teletubbies Crayola range. Shop Direct is the UK’s second largest pure-play digital retailer.
Teletubbies will be featured throughout the Baby and Toddler event on all the Very and Littlewoods platforms, email marketing materials, and digital ATL activities, as well as on third-party sites such as Mumsnet and BBC Good Food. The event will be supported by multi-branded activities including event emails, onsite category takeovers, and offsite digital support. There will also be homepage support for the campaign that will feature Teletubbies product placement.
Maurizio Distefano Licensing (MD Licensing) signed a new licensing agreement on behalf of Angry Birds brand owner Rovio. Granarolo will partner with the Angry Birds brand to bring special editions of its 100 percent natural Yomino yogurt lines to retail.
Yomino Angry Birds products will be available from Q1 this year in Italian supermarkets, hypermarkets, and traditional channels. When customers buy an Angry Birds Yomino product, they will receive points that can be collected and redeemed for one prize, including a play tent, a trolley, and a complete set of luggage available in different colors.
Yomino is the Granarolos Yomo line of products for kids. It includes squeezable yogurt available in a number of flavors and produced in Italy with only Italian milk, and no dyes, preservatives, flavorings, or thickeners.