The Licensing Blog

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Amazon Introduces Merch Collab

Amazon_MerchCollabAmazon introduced Merch Collab by Amazon at the Licensing Expo Keynote at Licensing Expo in Las Vegas last week.

Merch Collab is a new licensing program where brands collaborate with qualified designers and manufacturers to create a large selection of branded merchandise. Brands approve and promote products, and Amazon tracks the sales and pays out royalties.

SYBO Games, Vans Launch Subway Surfers Collection

subsurf_vansSYBO Games partnered with The Ave LA to offer a Subsurf Vans collection based on Subway Surfers, the most downloaded mobile game last year.

The Subsurf collection features customizable slip-on and high top versions of Vans sneakers. SYBO will premiere the footwear at the Subway Surfers Venice Beach Party on June 1, which coincides with the debut of the new Subway Surfers animated series that launches the same day on YouTube.

 

Discovery Launches Shark Week 30th Anniversary Merchandising Program

SharkWeek2Discovery is launching a merchandising program in celebration of Shark Week’s 30th Anniversary. The program will include a product lineup featuring new apparel, accessories, books, toys, and packaged goods.

The merchandising partners will include co-brands such as Swedish Fish candy by Mondelēz International, Build-a-Bear, and Vineyard Vines, as well as categories of product including food, toys, and tech products. Walmart is the premier Shark Week retailer. Princess Cruises will be transforming Shark Week into a full season with its first-ever Summer of Shark.

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Cartoon Network Expands Licensing Programs for Ben 10, We Bare Bears, Steven Universe

cartoon networkCartoon Network Enterprises will grow its portfolio of licensing programs for many of its popular brands. Products will be introduced from new and expanding licensing partners for Ben 10, We Bare Bears, Steven Universe ,and other Cartoon Network brands. The properties will be showcased at the Licensing Expo in Las Vegas this week.

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Pocket.watch Adds New Licensees

Pocket.watch_RyansToysReviewPocket.watch contracted five new licensing agreements that extend the reach of their YouTube creator partners, including Ryan ToysReview, EvanTubeHD, JillianTubeHD, and HobbyKidsTV. Licensees will launch new categories of consumer products that will be available at retail outlets online and offline beginning this year.

Pocket.watch partnered with Franco Manufacturing for home textiles; KidDesign for youth electronics; ORB for drawing toys, compounds, stickers, activity kits, and more; Brainstorm Products for RyanToysReview kites, fliders, and parachutes; Buffalo Games for games and puzzles; Taste for RyanToysReview bath products and JillianTubeHD cosmetics and beauty products. Read the rest of this entry »

Nelvana Expands Partners for Soft’n Slo Squishies

soft n squishiesCorus Entertainment’s Nelvana will work with licensees for the Soft’n Slo Squishies brand’s consumer products program. Nelvana Enterprises is the global licensing representative for the collectibles line from ORB, which has sold millions of units globally.

The new Soft’n Slo Squishies products launching this fall include Hybrid Apparel for girls’ apparel, Komar Kids for sleepwear, and JCorp for girls’ apparel in Canada. Additionally, Jellifish Kids will produce licensed sleepwear, underwear, and swimwear in Canada, as well as for mid-tier and specialty lines in the U.S. Nelvana will round out the program with home décor, accessories, publishing, social expressions, and novelty products.

 

Jay Franco, LaurDIY Launch LaurDecor

LaurDIY_LaurDecorLauren Riihimaki, known as LaurDIY, and Jay Franco & Sons, will launch LaurDecor, a new collection of signature bedding, bath, beach, and home storage products inspired by the designs of the YouTube personality. The partnership was created by The Brand Liaison, LaurDIY’s exclusive licensing agent.

 

Brand Central Expands Mister Rogers’ Neighborhood Licensing Program

mr-rogers-popBrand Central, is expanding the consumer products program for the children’s series from Fred Rogers Productions. A host of new products – from collectible figures to Mister Rogers’ signature red sweater and more – will be on the way to retail in “neighborhoods” from coast-to-coast this year.

The new line features licensees including American Classics for men’s and women’s T-shirts and loungewear; Aquarius for calendars, playing cards, puzzles, games, buttons, magnets, and tin boxes; boldSOCKS for socks; Funko forPop! figures and plush; Isaac Morris Ltd. for sweaters and outerwear; ODM for T-shirts and sweatshirts; Philcos for apparel available exclusively in Canada; Surreal Entertainment for beverageware, fleece throws, pins, lanyards, and desk accessories; Trau and Loevner for fashion tops, fleece, and T-shirts; Unemployed Philosophers Guild for mugs, mints, bar soap, enamel pins, and sticky notes; and Wizhead for paper craft models.

 

Technicolor Expands Experiences, Licensees for The Deep

technicolor 4dTechnicolor will expand the program for The Deep with the launch of a new 4D theatrical immersive experience, as well as branded products.

Technicolor and SimEx-Iwerks Entertainment will premiere the first theatrical experience based on the underwater adventure series this month.  The 12-minute, 3D viewing experience features exclusive 3D CG animation, an original storyline, and special effects. Additionally, special effects include a 4D experience with vibrating seats, spraying water, and bubbles. All locations will feature the film for a one-year period, supported by a variety of marketing and in-aquarium activities.  Read the rest of this entry »

Brand Central Expands Jake Paul Licensing Portfolio

JakePaul_LogoBrand Central LLC brokered collaborations between Jake Paul and multiple licensing partners for a range of merchandise, which includes toys, games, accessories, calendars, backpacks, collectible figures, posters, and stationery products.

Partners include Bioworld, Just Funky, Brown Trout, Trends International, Brandable, Sprayground, Kalan, and Just Toys.

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