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One Animation Appoints Brandgenuity as Licensing Agent in the U.S.

brandgenuity_logoOne Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.

The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.

National Wildlife Federation Expands Ranger Rick Licenses for 50th Anniversary

NationalWildlifeFederationThe National Wildlife Federation signed new licensing partnerships to expand its Ranger Rick brand across digital, print, and kid-focused products. Partners include MerryMakers Inc., Ruckus Learning, Sage Licensing Group and Playlife Co., Braum’s Ice Cream and Dairy Stores, Once Kids, and The Quarto Group. The announcement was made during the North American Toy Fair 2017 in New York City. Read the rest of this entry »

eOne Extends Peppa Pig Licensing Program Across North America

eOne_PeppaEntertainment One (eOne) expanded the consumer products program for the global preschool series Peppa Pig, which airs on Nick Jr. in the U.S. and Treehouse TV in Canada. TCG will renew its contract for Peppa Pig games, and Ty Inc. will renew its contract for plush Beanie Babies. Jazwares continues its role as the master toy licensee for the property in the U.S and Canada. Read the rest of this entry »

Make It Real Debuts Line of Disney Sketchbooks

Elena_MakeItRealBeginning this spring, Make It Real will manufacture and distribute a line of  fashion design and watercolor sketchbooks made for kids ages 6 to 12. Each product comes with a full design style guide, dozens of sketch pages, stickers, stencils, instructions, and inspirations. The line will feature Mickey and Minnie, as well as characters from Disney Frozen, Elena of Avalor, and the Descendants.

 

 

Curious World, The Fred Rodgers Co. Partner to Debut New Series of Shorts

ThroughTheWoodsCurious World, a subscription service for kids from Houghton Mifflin Harcourt, and The Fred Rogers Co. partnered to launch original short-form videos for kids and families within the content service. Marking its first move into original programming for mobile, The Fred Rogers Co. debuted Through the Woods. Read the rest of this entry »

L’Amy America, Condé Nast Announce a Multi-Year License Agreement

LAMYAMERICAL’Amy America, part of International Luxury Group, entered into a multi-year license agreement with Condé Nast to market and distribute sunglasses and ophthalmic frames for the Glamour brand under the name Glamour Editor’s Pick.

The new Glamour Editor’s Pick sunglass and ophthalmic collections will preview at Vision Expo West 2017, and will feature displays, lifestyle imagery, and bold product packaging.

The Smiley Co. Celebrates 30th Anniversary with Strong Brand Presence

SmileyWorldThe Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »

The Miraculous Ladybug Extends Licensing Programs in All Planeta Junior Territories

MiraculourLadybugZAG’s Miraculous Ladybug brand will expand across Europe in all Planeta Junior territories including, Italy, Spain, Portugal, Turkey, Greece, and Central and Eastern Europe.

In Spain, Miraculous Ladybug toys from Bandai sold out during the holiday season and all licensing categories are now covered. Top deals include Panini for stickers, sticker albums, and the official magazine; a perfume line from Air-Val; books from Planeta; board games from Educa Borrás; back-to-school products from Safta; and arts and crafts from Cife. In Portugal, K-Stationery will have back-to-school products and 2020 Editora will publish books of the series, among others. Read the rest of this entry »

WBCP Builds Global Licensing and Merchandising Program for The Lego Batman Movie

LEGOBatmanMovie_The ScuttlerIn anticipation for next month’s release of The LEGO Batman Movie, Warner Bros. Consumer Products (WBCP) worked with partners for licensing and merchandising programs, including apparel, accessories, costumes, toys, publishing, stationery, home décor, party goods, and more.

WBCP and The LEGO Group partnered to launch more than 10 original construction sets that will bring the film’s world and characters to life. Read the rest of this entry »

Licensing Works! Expands New Licensing Programs for Mundo Lanugo

LicensingWorks_Mundo2Licensing Works! will expand the Mundo Lanugo licensing program initiatives for its client Lanugo Inc., a multi-platform Spanish language preschool property.

In December, a line-up of Mundo Lanugo Christmas carols were released. Licensing Works! plans to expand its outreach and currently seeks licensing partners for this year’s Christmas merchandise, which will include plush, books, toys, games, music, ornaments, apparel, packaged grocery, live touring shows, and in-store promotional programs.

This January, Mundo Lanugo was featured at Macy’s in an expanded Three Kings celebration for the fourth consecutive year as part of the New Year celebrations.

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