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YOTTOY Adds New Paddington and Eloise Collections

PaddBaby_CozyBlankieYOTTOY adds new classic collections to its line this year. The Paddington for Baby collection will launch alonside the Paddington 2 movie and will be available in the U.S. and Canada. A new range of toy and books will also launch this year to celebrate the 75th anniversary of Little Golden Books. Additionally, YOTTOY adds new Eloise collectibles, an inspired new plush and book collection from author and illustrator Greg Pizzoli, and more to its line this year. Read the rest of this entry »

Condé Nast, Schumacher Partner for Fabric and Wallpaper Line

CONdeNastCondé Nast partnered with Schumacher for a fabric and wallpaper collection, which will be launched under the Vogue Living brand this August.

The collection will consist of approximately 50 products and will include designs inspired by Vogue archives. The line will be sold through interior designers and architects, online at fschumacher.com, and through Schumacher showrooms and designated Schumacher agents.

Berkshire Blanket & Home Co. adds The Rainbow Fish Products to its Collection

BerkshireBerkshire Blanket & Home Co. Inc. will add a number of The Rainbow Fish products to its collections, including blankets, throws, quilts, nap mats, and wearables.

Originally published in 1992, The Rainbow Fish series has sold more than 30 million copies and celebrates its 25th anniversary this year. The series was the first book to use holographic foil, which allows the Rainbow Fish shimmer and the book to mirror his movement.

Gemma International Joins as Care Bears Licensee to Celebrate 35 Years and Beyond

Gemma_CareBearsTo celebrate Care Bears 35th anniversary this year, the brand partnered with Gemma International for a Care Bears greeting cards collection. Gemma International, in collaboration with brand licensing agency CPLG, launched the first greeting cards at Spring Fair last week.

One Animation Appoints Brandgenuity as Licensing Agent in the U.S.

brandgenuity_logoOne Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.

The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.

National Wildlife Federation Expands Ranger Rick Licenses for 50th Anniversary

NationalWildlifeFederationThe National Wildlife Federation signed new licensing partnerships to expand its Ranger Rick brand across digital, print, and kid-focused products. Partners include MerryMakers Inc., Ruckus Learning, Sage Licensing Group and Playlife Co., Braum’s Ice Cream and Dairy Stores, Once Kids, and The Quarto Group. The announcement was made during the North American Toy Fair 2017 in New York City. Read the rest of this entry »

eOne Extends Peppa Pig Licensing Program Across North America

eOne_PeppaEntertainment One (eOne) expanded the consumer products program for the global preschool series Peppa Pig, which airs on Nick Jr. in the U.S. and Treehouse TV in Canada. TCG will renew its contract for Peppa Pig games, and Ty Inc. will renew its contract for plush Beanie Babies. Jazwares continues its role as the master toy licensee for the property in the U.S and Canada. Read the rest of this entry »

Make It Real Debuts Line of Disney Sketchbooks

Elena_MakeItRealBeginning this spring, Make It Real will manufacture and distribute a line of  fashion design and watercolor sketchbooks made for kids ages 6 to 12. Each product comes with a full design style guide, dozens of sketch pages, stickers, stencils, instructions, and inspirations. The line will feature Mickey and Minnie, as well as characters from Disney Frozen, Elena of Avalor, and the Descendants.

 

 

Curious World, The Fred Rodgers Co. Partner to Debut New Series of Shorts

ThroughTheWoodsCurious World, a subscription service for kids from Houghton Mifflin Harcourt, and The Fred Rogers Co. partnered to launch original short-form videos for kids and families within the content service. Marking its first move into original programming for mobile, The Fred Rogers Co. debuted Through the Woods. Read the rest of this entry »

L’Amy America, Condé Nast Announce a Multi-Year License Agreement

LAMYAMERICAL’Amy America, part of International Luxury Group, entered into a multi-year license agreement with Condé Nast to market and distribute sunglasses and ophthalmic frames for the Glamour brand under the name Glamour Editor’s Pick.

The new Glamour Editor’s Pick sunglass and ophthalmic collections will preview at Vision Expo West 2017, and will feature displays, lifestyle imagery, and bold product packaging.

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