The Licensing Blog

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The Spirit Makes Its Way onto Dynamite’s Roster

july23.thespiritA new licensing agreement between the Eisner Estate and Dynamite Entertainment will see Eisner’s The Spirit make its way onto Dynamite’s roster in time for its 75th anniversary.

The Spirit, which is a fictional character named Denny Colt, was mysteriously brought back to life to fight crime after he was murdered. The character joins a lineup of heros on Dynamite’s roster, including Flash Gordon, The Shadow, and The Green Hornet.

Dynamite plans to produce a new comic series under the agreement.

Lion Forge Comics Expands Distribution With IDW Publishing

July22 lion forge 2jpgLion Forge Comics has partnered with IDW Publishing to introduce its digital comics library into the print comics market.

Lion Forge kicks off its print collection with two of its notable licensed titles, Airwolf and Knight Rider, based on the classic NBC Universal TV series. The publisher also will release its original series, Rampage Jackson: Street Soldier, inspired by MMA fighter Quinton “Rampage” Jackson.

Lion Forge and IDW will publish and distribute print trades of Lion Forge’s other original and licensed collections as well, including titles from their all-ages and young adult imprint, ROAR Comics, as current digital versions are completed.

Cowabunga! TMNT Returning to the Big Screen and Toy Stores

By Brandon Engel

Fans eagerly await the big screen return of Leonardo, Michelangelo, Raphael, and Donatello. Not the Italian master painters, but the pizza-scarfing, reptilian wise-crackers who have delighted young audiences since the early ’80s. Although the characters were originally created by comic artists Kevin Eastman and Peter Laird as a parody of comic franchises that were popular at the time, the Teenage Mutant Ninja Turtles (TMNT) soon took on a life of their own, spawning multiple TV programs, video games, films, and, of course, toys.


There’s been a lot of hype surrounding the forthcoming Teenage Mutant Ninja Turtles reboot. And although we’ll have to wait until August for the film’s premiere, there’s a whole slew of new products to hold our interest until then.

One of the more interesting new products is C-Preme Limited’s TMNT bicycle helmets, with four unique designs, each modeled after one of the turtles as they appear in more modern cartoon programs. They are somewhat similar to the bike helmets produced by Mirge Studios in 1991, though the design on the old helmets is more similar aesthetically to the way the characters appeared in the ’80s cartoon show. Read the rest of this entry »

Guardians of the Galaxy Set to Launch into Retail Ahead of Theatrical Release

Licensees and retailers are preparing for high fan demand for merchandise inspired by Marvel’s Guardians of the Galaxy in anticipation of the upcoming movie. Retailers have developed a wide range of product lines with over 50 licensees that are attracting strong placement and pre-sales across mass, mid-tier, specialty, and online retail channels. Products are set to start launching in mid-June. In addition, Marvel Studio’s marketing for the merchandising program will hit full force beginning in late-June.

Marvel’s Guardians of the Galaxy is an action-packed, space adventure where adventurer Peter Quill is the center of a bounty hunt after he stole a mysterious orb coveted by Ronan, a powerful villain with ambitions to threaten the universe. Quill forms a truce with Groot, Rocket Raccoon, Gamora, and Drax to evade Ronan and must participate in a final showdown to restore balance in the galaxy.

The upcoming movie is unique to any others in the Marvel franchise, which had made it appealing to manufacturers and consumers.  Rocket Raccoon will distinguish himself as a breakout character, which has made him popular for licensees to keep up with the anticipated demand for Rocket inspired products.  In addition, Star-Lord’s obsession with the 80’s has created a platform for a wide range of 80’s nostalgia apparel and accessories. Manufacturers are also focusing on Drax and Gamora, who have become popular with male and female demographics.

Read the rest of this entry »

WBCP Gears up for Easter with Family-Friendly Products

Batman Easter Basket 2

Warner Bros. Consumer Products (WBCP) and DC Entertainment are gearing up for Easter season, having teamed up with retail partners nationwide and MegaToys to provide Easter products inspired by Scooby-Doo, Superman, and Batman.

WBCP brings Batman to life this Easter season with large and medium-sized Batman Easter baskets containing sweet treats, toys, and more from MegaToys. The large sized baskets are available at Family Dollar and grocery stores nationwide, and the medium sized baskets are available at Wal-Mart.

The Mystery Machine revs up this Easter with assorted Scooby Doo Easter baskets containing candies, toys, and other products, available at Kmart and grocery stores nationwide. Also available this spring is a 21-inch Scooby-Doo Easter porch greeter wearing a bunny costume.

Large Superman Deluxe Easter baskets by MegaToys are available at Meijer, Kmart, and grocery stores nationwide. The supercharged Easter basket includes a variety of seasonal toys and candy.

QMx to Produce DC Comics Bombshells Art Prints

Quantum Mechanix Inc. will produce a line of art prints, featuring the ladies known collectively as the DC Comics Bombshells, with Warner Bros. Consumer Products on behalf of DC Entertainment. Fans will be able to buy art prints of any of the DC Comics Heroines from QMx, featuring Wonder Woman, Poison Ivy, Harley Quinn, Batgirl, Supergirl, and Catwoman.

Each DC Comics Bombshell will be rendered on a museum quality art print. QMx expects to release the first prints in Q2 of this year at QMx-authorized comic, collector, and specialty retail outlets around the country as well as for purchase directly through the QMx website.

VIZ Media Creates Uglydoll Graphic Novel

Apr2.UglyDollVIZ Media LLC debuted Uglydoll: My Hero?, its latest original graphic novel from the Perfect Square imprint. It features 10 full-color stories by veteran Uglydoll writers and artists.

The graphic novel is for all ages and is available in print and digital versions. The digital version will be available in the U.S. and Canada from the Perfect Square App, Nook, Kindle Fire, Kobo eReaders, iBooks, and Google Play.

Lion Forge Comics Debuts Saved by the Bell and Punky Brewster Digital Comics

Feb10.DigitalComicsLion Forge Comics has launched two new digital comic books based on the 1980s and 90s TV shows Saved by the Bell and Punky Brewster under the company’s newly created ROAR Comics. The digital publisher acquired the licensing rights to the properties from NBCUniversal Television Consumer Products last year.

The Saved by the Bell comics will return all of the original Bayside High Characters to freshman year in present-day adventures. Punky Brewster takes the homeless young girl back to the beginning of her story and follows her adventures until she finds a new home. Saved by the Bell is celebrating its 25th anniversary and Punky Brewster is celebrating its 30th anniversary this year. The comics are currently available at the Amazon Kindle Bookstore. They will also be sold in the coming weeks in additional outlets, including ComicsPlus.

ROAR Comics is Lion Forge’s new digital imprint focused on publishing high quality, all-ages comics for a digital audience. The company will concentrate on comics for children and teens.

Doctor Who Regenerates with Titan Comics

BBC Worldwide has signed a new deal with Titan Comics to open up the world of Doctor Who and provide fans with new stand alone adventures featuring the Tenth Doctor, Eleventh Doctor, and after the new series launch, the Twelfth Doctor. Creative and production teams will be announced in the coming weeks, and the first comic books will be released this year.

The Doctor Who Christmas special, The Time of the Doctor, saw Matt Smith’s Eleventh Doctor regenerate into the Twelfth Doctor, played by Peter Capaldi. The next season is now in production and will premiere this year. Last year, Doctor Who set ratings and social media records for BBC America.
Doctor Who is sold to more than 200 territories across the world, and last year was awarded the Guinness World Record for the largest TV drama simulcast ever after the 50th anniversary special was broadcast to 98 countries at the same time, as well in thousands of cinemas around the world.


Creative Licensing Adds Terminator Licensees

Creative Licensing announced new licenses for all three of its Terminator titles: The Terminator, Terminator 2: Judgment Day, and Terminator: Salvation. These new licensees in the U.S., the UK, Spain, and China bring more than 50 active licenses for the Terminator properties.

Licensees for Terminator include Dark Horse for comic books, Funko for re-action figures, GBEye for card holders, Modern Gourmet Foods for specialty food and drink, Mogul Gamers for online browser and tablet games, and Mondo for collectible art posters.

Terminator 2: Judgement Day licensees include Calibre Concepts for collectibles, Funko for re-action figures, Microgaming for online slot machines, Mondo for collectible art posters, and Padma for apparel.

Dark Horse will produce comic books for Terminator: Salvation.

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