The Licensing Blog

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Pacific Swell Brands to Represent Charles Atlas

CharlesAtlasPacific Swell Brands (PacSwell) was appointed as exclusive licensing representative for American fitness icon, Charles Atlas.

PacSwell will leverage Charles Atlas’ famous advertisements that have appeared in comic books and magazines since the ‘30s, as well as classic photos, trademarks, and other assets. The licensing agency will extend the brand into new categories that include apparel, accessories, collectibles, publishing, nutrition supplements, beverages, costumes, gift and novelty, gaming, promotions, and more.

Gaumont to Develop Usagi Yojimbo TV Series

Gaumont_UsagiYojimboGaumont optioned the comic book series Usagi Yojimbo to be developed into an animated TV series. First published in 1984 by creator, writer, and illustrator Stan Sakai, Usagi Yojimbo will be co-produced by Gaumont, Sakai, Atomic Monster, Mike Richardson, Keith Goldberg. Richarson and Goldberg will serve as executive producers, with Chris Tongue as co-executive producer. Read the rest of this entry »

King Features Expands Archie Comics Merchandising Program

ArchieLogoKing Features Syndicate added a slate of new deals for classic Archie Comics across categories including apparel, accessories, novelties, and more.

Next year, Archie Comics will feature a new product line at Spencer’s Gifts in the U.S. and Canada, including apparel, accessories, glassware, costumes, and novelty items. Next summer, Spirit Halloween will be also debut new costumes. Read the rest of this entry »

Cartoon Network EMEA Unveils New Product Launches for The Amazing World of Gumball

cartoonnetwork_gumballCartoon Network’s The Amazing World of Gumball has new merchandise available in Spain, Portugal, Central and Eastern Europe, and the Middle East.

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Loot Crate, Marvel Partner for a Marvel Subscription Crate

LootCrate_MarvelLoot Crate and Marvel have partnered for a Marvel bi-monthly subscription crate.

The Marvel Gear and Goods will feature exclusive Marvel apparel, accessories, home goods, and other lifestyle related products. To celebrate the upcoming film, Marvel’s Doctor Strange, the first theme will be “Mystics.”


 

It’s a Fan’s World: Driving Distribution with Fan-Commerce

By David Voss, Chief Creative Officer at Loot Crate

For more than three years, at Loot Crate, Chris Davis and Matthew Arevalo have created a dedicated and loyal following for our subscription box products, amassing over 600K monthly recurring subscribers across 35 countries! We entered this market wanting to bring a combination of mystery and exclusivity to the geek and gamer fan-based community by focusing entirely on their interests.

Loot Crate is engineered as a recurring revenue model that allows us to introduce a variety of on-trend products every month, targeting pop culture fans with passionate interests in movies, TV, gaming, comic books, anime, as well as expanding to more fan-based verticals such as sports and entertainment. We work with leading franchise owners, such as Sony and the Halo team, and are able to build on their world class brands to offer exclusive products not found on shelves. These partnerships further Loot Crate’s commitment to expanding beyond geek and gaming to include all genres, genders and generations in the world of fandom.

Today, at Licensing Expo, we are expanding the Loot Crate family of fandom. We are thrilled to announce a new licensing partnership with WWE, introducing bi-monthly crates featuring items that will appeal to WWE wrestling fans worldwide. Each crate will include exclusive WWE items and collectibles that will bring WWE fans closer to the Superstars they love. More details to be announced this summer, so stay tuned!

We’re also announcing today a new licensing partnership with Sanrio, another multi-generational global brand leader with a loyal fan community. Sanrio has nurtured its fan community for more than 40 years, and now fans will have access to a special crate celebrating Hello Kitty®, Chococat, Keroppi and more Sanrio characters, delivered directly to their doorsteps.

We infuse the Loot Crate team’s passion for its products with the feedback we receive through our brand’s social community. The end result is the best curated crates, which we deliver each month to our voracious fan base.

As we kickoff Licensing Expo 2016, we wanted to share some tips to embrace the world of fandom and ultimately, drive distribution through fan-commerce.

Say What Again – Listen to all feedback. Every day our fan-based community shares their feedback from our products. Our in-house community management team then identifies their interests or lack thereof, so that our products can appeal to our community and add value to our services.

Let’s Geek Out – Share the same passions as your community – we often say, “we all geek out over something.” At Loot Crate, we self-identify with our customers because we hold the same passions and interests as them, and as fellow geeks and fangirls, we are more connected with our community via digital and real world platforms.

Monthly Mystery Tour – Add value by creating exclusive and surprising new experiences to engage with consumers. We like to keep our fans on the edge of their seats each month by delivering crates with a fresh and original flavor.

Curation is Key – brands fall in the trap of simply offering products without a narrative to tie them together. Create a message for your subscribers by culling products that share a theme or idea, and you’ll have returning customers who appreciate the thoughtfulness of your brand.

For Loot Crate, the past three years have been both rewarding and eye-opening. Everyone cares deeply about something, whether it’s their favorite TV show, sport, music or pastime. We’ve been fortunate to have built a growing business that caters to and understands the inner geek in all of us. Every day we learn just a bit more about what makes a fan so loyal.

Condorito Signs One Entertainment for the U.S. and Canada

Condorito

World Editors Chile and Pajarraco Films’ appointed One Entertainment as its licensing agency for classic cartoon strip Condorito in the U.S. and Canada.

One Entertainment will develop a comprehensive merchandising program across all major product categories for Condorito and for the release of the feature film Condorito, The Movie in 3D.

The Condorito classic program will launch at retail for Christmas and the movie merchandise will hit shelves next fall.

Condorito comic strips are published in more than 100 daily newspapers throughout North and South America.

Marvel Launches Daredevil, The Punisher, Jessica Jones, and Deadpool Merchandise for Adult Fans

Marvel began rolling out its merchandising and retail plans for popular anti-heroes and vigilantes Daredevil, The Punisher, Jessica Jones, and Deadpool.

Additional launches targeting teens and adults are planned for January, including apparel, collectibles, and action figures. Diamond Select, Funko, Sideshow, Kotobukiya, and NECA will launch collectibles, Hasbro will add Marvel Legends collector figures, and Hot Wheels will unveil collectible die-cast vehicles next fall.

Mad Engine, C-Life, Hybrid, Freeze, Fifth Sun, Silver Buffalo, and Bioworld will launch men’s and women’s apparel, accessories, footwear, bags, home goods, and drinkware. The merchandising programs will be rounded with collector plush, stationery, consumer electronics, novelties, and Marvel Comics editions that feature backstories of the superheroes.

Additionally, Hot Topic will launch an in-store and online Deadpool campaign in February. Walmart, JCPenney, Spencer’s, Party City, and Kohl’s will provide in-store and online support. Amazon will expand on its toy and apparel offerings and CafePress will launch Jessica Jones-inspired merchandise for men and women.

Three New Sesame Street Comic Books To Release this Fall

Sesame

Ape Entertainment in partnership with Sesame Workshop will release of three new comic books Another Sunny Day, Blast from the Past, and Many Friendly Neighbors, featuring the cast of Sesame Street. Each issue is a short story that emphasizes educational and entertaining content for preschoolers.

The books and their eBook versions will launch this fall. H is for Hero, first released in 2013 will also be available online. Each issue includes a set of instructions on how to best read the comics with kids.

WBCP Grants Multiple Property Rights to 3 Dimensional Art LLC

Batman

3 Dimensional Art LLC has been granted rights from Warner Bros. Consumer Products (WBCP) to develop innovative 3-D art products for classic Warner Bros. properties and DC Comics Super Heroes, which are licensed by WBCP on behalf of DC Entertainment. 3D Arts’ license includes properties such as Looney Tunes, Scooby-Doo, Harry Potter, Batman, and Superman.

Through the agreement, 3D Art will create and release a range of products including wall art, posters, postcards, magnets, and other consumer products featuring DC Comics’ world of superheroes; as well as Looney Tunes, Scooby-Doo, and Harry Potter. Initial products will be released during the second quarter of this year. All products will feature high-resolution lenticular imagery, which adds depth, movement, and brings featured characters to life.

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