May 8, 2015 0
Leslie Ferraro has been named president, Disney Consumer Products, effective immediately, it was announced today by Robert A. Iger, chairman and chief executive officer, and Thomas O. Staggs, chief operating officer, The Walt Disney Company.
A 16-year Disney veteran, Ms. Ferraro most recently served as Walt Disney Parks and Resorts’ executive vice president, global marketing, sales, and travel operations, where she was responsible for leading the marketing and sales teams in developing consumer campaigns worldwide.
As president of Disney Consumer Products, Ferraro will oversee a global operation that delivers innovative and engaging products, from toys and apparel to books and fine art, through its licensing, publishing, and Disney Store businesses. Ferraro assumes the role formerly held by Bob Chapek, who became chairman, Walt Disney Parks and Resorts in February. She will report directly to both Mr. Iger and Mr. Staggs.
Ferraro joined Disney in 1999 as director of marketing for Theme Parks and Resorts and went on to hold a variety of marketing leadership positions, including senior vice president of global marketing strategy and new business initiatives, and vice president of marketing for Disney Regional Entertainment. She has also served on the Hong Kong Disneyland board of directors.
Prior to joining Disney, Ferraro held various senior-level marketing positions at McCann-Erickson, Johnson & Johnson, and SmithKline Beecham.
Ferraro holds a bachelor’s degree in economics and marketing from George Washington University, a master’s degree in economics from the London School of Economics, and an MBA in finance from New York University.