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Beat Bugs Global Consumer Products Range to Launch Exclusively at Target, Tesco

BeatBugs_AllYouNeedIsLoveCenta IP and Grace, a storytelling company, partnered with Target (U.S.) and Tesco (UK) to exclusively launch the global consumer products for Beat Bugs, the animated kids series that features music inspired by The Beatles.

Beat Bugs, a Netflix original series available globally on the streaming platform and on the Seven Network in Australia, introduces a new generation to the songs of The Beatles. The series features five funny, child-like bugs who adventure together in an overgrown backyard. Each episode includes a song made famous by The Beatles, some sung by special celebrity guests including Eddie Vedder, Rod Stewart, Jennifer Hudson, and P!nk. Read the rest of this entry »

Stanley Weston Passes Away

GI_Joe_Logo copyStanley Weston, the inventor of the G.I. Joe toy action figure, died on May 1 in Los Angeles at the age of 84.

Weston was born in Brooklyn, New York on April 1, 1933. He attended Jamaica High School in Queens and New York University before entering the army shortly after the end of the Korean War. Read the rest of this entry »

Ella Fitzgerald Charitable Foundation Appoints Evolution as Exclusive Global Licensing and Brand Management Agency

Ella Fitzgerald_EvolutionThe Ella Fitzgerald Charitable Foundation appointed Evolution as its global licensing and brand management agency.

Ella Fitzgerald created and funded the Ella Fitzgerald Charitable Foundation to foster a love of reading and music in others, as well as provide assistance to the at-risk and disadvantaged members of our communities. The 100th anniversary of Fitzgerald’s birthday—April 25—is being celebrated this year with multiple initiatives around the world.

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PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

Marvel Announces #GrootDancebomb Challenge to Support The Nature Conservancy with the Disney Conservation Fund

Screen Shot 2017-04-18 at 11.15.48 AMLeading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.

Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »

The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

Jo-Ann Fabric, ED by Ellen DeGeneres Partner for Home Decor Collection

JoAnn_EllenJo-Ann Fabric and Craft Stores partnered with ED, the lifestyle brand by Ellen DeGeneres, in collaboration with P/K Lifestyles, for a new fabric line. The line is available now exclusively at Jo-Ann stores and on joann.com.

The fabric collection consists of 30 designs in neutral and vibrant colors. The patterns combine modern and traditional designs for window treatments, upholstery, bedding, and a host of other home decor applications. The ED fabric collection is separated into 10 wovens and 20 prints, and is available in an assortment of fabric weights.

Designer Parfums, Jennifer Lopez Partner for New Fragrance Launch

DesignerParfumsLogoDesigner Parfums partnered with actress, singer, entertainer, and producer Jennifer Lopez for the launch of a new fragrance line. The two will work together to drive global growth for the fragrance.

Previously, Lopez has had success within the fragrance industry. In 2003, Lopez launched her debut fragrance, Glow by JLo. Since then, she launched 23 additional fragrances, further expanding the Jennifer Lopez Fragrance House. Read the rest of this entry »

Beanstalk to Represent Celia Cruz Estate

CeliaCruzThe Celia Cruz Estate signed an exclusive representation agreement for advertising licensing with Beanstalk. The partnership will extend the personality into advertising, long-term brand associations, and select product opportunities.

A native-born Cuban, Cruz was raised in working-class Havana and became a citizen of the U.S. after leaving Cuba. She went on to win four Latin GRAMMY Awards, four GRAMMY Awards, produced more than twenty Gold and Platinum albums, and received the National Medal of Arts.

 

 

Beanstalk Signs Bruce Lee Enterprises

beanstalk copyBruce Lee Enterprises signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency in New York. The partnership between Beanstalk and Bruce Lee Enterprises will extend the personality rights of the icon for use in advertising, long-term brand associations, and select product opportunities.

Among his achievements, Lee created a martial art called Jeet Kune Do that incorporates mind, body, and spirit that applied to all areas of his life and work. As an actor, Lee’s fame redefined the perception of Asian Americans. His legacy of self-expression, equality, and pioneering innovation continues to inspire people around the world.

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