Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
The international fashion exhibit Snoopy & Belle in Fashion will come to the U.S. this year for a multicity tour that will launch on Feb. 14 at the Beverly Center in Los Angeles. The tour will conclude in the fall in New York City during New York Fashion Week.
The U.S. tour will premiere new creations in every city from designers, which will be displayed via vinyl Snoopy and Belle dolls. Read the rest of this entry »
Last year, KISS reached 125 new licensing partners worldwide, adding to its portfolio of licensing and merchandising products from over the past 43 years. This year, KISS will prepare for a new European tour.
Epic Rights, KISS’ exclusive worldwide licensing and merchandising partner, shared the roster of 125 new licensing partners. New licensees with worldwide rights include: comic books and graphic novels from Dynamite Entertainment; digital mobile video game from Sproing Publishing; emojis, stickers, frames, overlays, themes, wallpapers, and avatars from Swyft Media; photo booths and branded prints from Apple Industries; carbon racing bikes from Sciacallo Bikes; 3-D printed figurines from Staramda; and long hauler model trucks from New Ray Toys. Read the rest of this entry »
Vandor LLC named Sarah DeVoll as the new president and CEO. DeVoll is a highly experienced and innovative leader who has led successful consumer products companies in the Salt Lake City area, including Franklin Covey and American Crafts.
DeVoll has experience in marketing, sales, operations, licensor development, sourcing, and product innovation. She is known for her ability to improve profitability, increase sales, drive brand acquisitions, and build brands. She is adept at acquiring new customers, retaining and growing existing customer revenues, and launching products. DeVoll has driven success for brands targeting both global and specialty market sectors.
Fox Television Group and Twentieth Century Fox Film appointed Jim Fielding as president of consumer products and innovation. Fielding will oversee licensing, product development, and new business opportunities in the consumer retail space across both businesses and FX Networks. Fielding, who most recently served as Global Head of Consumer Products and Retail for DreamWorks Animation, will begin his new role on Jan. 23 and be based in Los Angeles. Read the rest of this entry »
Discovery Consumer Products partnered with Macy’s for the Say Yes to the Prom dress and jewelry line. Featured as a shop in the juniors department, the Say Yes to the Prom collection will consist of gowns and a full line of jewelry available exclusively in 200 Macy’s department stores nationwide beginning next month.
The line will be available at select Macy’s beginning Jan. 30, in time for TLC’s sixth annual Say Yes to the Prom initiative, which offers U.S. high school students across the country the opportunity to have the prom of their dreams with educational extensions that prepare them for college and careers. Say Yes to the Prom features a day of mentorship, prom dress shopping or tuxedo rental fittings, makeovers from Say Yes to the Dress’ Monte Durham, as well as scholarship and internship opportunities.
Cat Deeley, actress, model, and host of So You Think You Can Dance, will guest star in special feature episode of the preschool series Kate & Mim-Mim. “Kate in Oz,” features Deeley as the wicked witch and will premiere on Disney Junior next month.
A sneak peek at Gwen Stefani’s new fashion doll line from Mattel was recently released. The new line, Kuu Kuu Harajuku will be available in the spring. Stefani’s new animated series, Kuu Kuu Harajuku premiered on Nickelodeon in the U.S. this month.
Firefly Brand Management signed an exclusive agreement with Dosis Fragrance to create a branded signature perfume for actress and singer, Laura Marano. The new fragrance line will launch this holiday season and will be sold at retailers across the U.S. In addition to three different scents, specially designed holiday gift set.
Earlier this year, Firefly also announced their deal with Evy of California for the launch of the Laura Marano apparel line, available next year.
Firefly Brand Management signed with The Boxing Hall of Fame Inc. (BHOF) to represent the Mike Tyson’s Intellectual Property. Firefly Brand Management represent the brand for two years in all product categories utilizing select assets from the photo library controlled by the Boxing Hall of Fame.