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LaurDIY, Mad Engine Partner for Apparel and Accessories

Processed with VSCO with c3 presetSocial influencer Lauren Riihimaki, known as LaurDIY, partnered with Mad Engine LLC for a new collection of branded LaurDIY apparel and accessory products.  Under the agreement, Mad Engine will create a collection of loungewear, leggings, joggers, T-shirts, hoodies and other apparel and accessory items. The licensing agreement was created by The Brand Liaison, LaurDIY’s exclusive licensing agent. Read the rest of this entry »

The Brand Liaison to Represent Social Media Influencer Sofie Dossi

TheBrandLiaison_SofieDossieSocial media influencer Sofie Dossi, also known for her performance on America’s Got Talent, selected The Brand Liaison to represent licensing, endorsements, and brand extensions. First categories to license will include a range of activewear and stretch denim.

The Brand Liaison currently seeks partners in the health and beauty category for products including, shampoos, conditioners, curling irons, curly lash mascara, and more. Additional categories will include back-to-school products and accessories, such as backpacks, school supplies, and more. Read the rest of this entry »

Bonkers Toys Launches Toy Line for YouTuber Ryan ToysReview

PocketWatch_Bonkers_RyanToysReviewFigureBonkers Toys partnered with YouTube sensation Ryan ToysReview and pocket.watch to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel.

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Molecule 8, Epic Rights to Launch John Lennon Figures

JohnLennonMolecule 8 entered a licensing partnership with Epic Rights and Yoko Ono Lennon to launch a line of John Lennon figurines. The line will be available in April and will feature 12-inch limited edition collectible figures that illustrate Lennon’s passions as an artist and a man. Click here to preorder items from thecollection.

LaurDIY Adds New Licensing Partners

Processed with VSCO with e8 presetLauren Riihimaki, known as LaurDIY, adds new licensees for a range of DIY craft supplies, tools, and kits, as well as finished products, featuring designs and inspirations from LaurDIY. All of LaurDIY licensing has been managed by The Brand Liaison.

New licensees, including Plaid Enterprises, Mattel, Cousin, and C.R. Gibson, developed licensed products to launch in stores next fall. The new products will be supported by social media and other marketing initiatives, including in-store appearances. Read the rest of this entry »

Toy Industry Joins Forces with Friends of Puerto Rico to Send Toys to Kids in Need

FriendsofPuertoRicoToy companies, suppliers, and supporters will join forces to bring toys and gifts to kids in Puerto Rico this holiday season.

Woody Browne, owner of licensing and marketing firm Building Q, initially proposed the idea. For decades, Browne has helped toy and juvenile product manufactures acquire licenses for their products. He reached out to contacts across the industry and secured thousands of new toys for donation.    Read the rest of this entry »

Anime NYC Announces Schedule of Events for Inaugural Show

NYCAnime_CosplayAnime NYC, powered by Crunchyroll and presented by LeftField Media, will present three days of programs about the anime industry, gaming, and more at the inaugural show at the Javits Center in New York from November 17 to 19.

More than 20,000 fans are expected to attend, where they will take part in exclusive film and anime screenings, panels with internationally renowned artists and creators, and live musical experiences. The full schedule can be downloaded here. Read the rest of this entry »

UFC, Modelo Enter Multi-Year Partnership

Modelo copyUltimate Fighting Championship (UFC) and Modelo Especial entered a multi-year marketing partnership making Modelo the official beer and malt beverage sponsor of UFC in the U.S.

As part of the multi-million dollar partnership that begins next year, Modelo will be the presenting sponsor for select UFC Pay-Per-View events and VIP experiences based in the U.S., along with signage and branding inside UFC’s Octagon. Modelo will also feature UFC athletes and personalities in advertising. Read the rest of this entry »

Firefly Brand Management Named Exclusive Global Licensing Agent for Arctic Justice

ArcticJusticeFirefly Brand Management is now the the exclusive global licensing agency for Arctic Justice, based on the 3-D, CGI-animated family film from AMBI Media Group. The movie features the voices of Jeremy Renner, Heidi Klum, James Franco, John Cleese, Omar Sy, and more.

Arctic Justice tells the story of a rag-tag group of inexperienced heroes who come together to save the arctic and foil the evil plans of a sinister Otto Von Walrus, who hatches a secret plot to accelerate global warming and melt the Arctic Circle. Read the rest of this entry »

WNBA Minnesota Lynx Rank No. 1 for Team Merchandise Sales

wnba_logoThe No. 1-seeded Minnesota Lynx and four-time WNBA All-Star Elena Delle Donne of the Washington Mystics earned the top spots on the WNBA’s Most Popular Team Merchandise and Jerseys lists, respectively. The list is based on overall sales on WNBAStore.com since the start of the 2017 regular season.

Rounding out the top five most popular jerseys are the Seattle Storm’s Breanna Stewart (No. 2), the Phoenix Mercury’s Diana Taurasi (No. 3), the Lynx’s Maya Moore (No. 4) and the Storm’s Sue Bird (No. 5). Read the rest of this entry »

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