The Licensing Blog

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CPLG MENA Appoints Neesha Law as Commercial Manager

neeshaCopyright Promotions Licensing Group (CPLG) has announced the appointment of Neesha Law as commercial manager of CPLG MENA . She is responsible for all of the company’s commercial activities in the region and will report to Pau Pascual, managing director Iberia and MENA.

Neesha will be based out of CPLG’s Dubai office and has served as a licensee for Disney, Marvel and Mattel previously.

Her appointment comes as CPLG MENA’s growth is cemented by recently being appointed as the agent for Spin Master’s Hatchimals and Perfetti Van Melle’s Chupa Chups.


Vandor Hires New President and CEO Sarah Devoll

VandorLogoVandor LLC named Sarah DeVoll as the new president and CEO. DeVoll is a highly experienced and innovative leader who has led successful consumer products companies in the Salt Lake City area, including Franklin Covey and American Crafts.

DeVoll has experience in marketing, sales, operations, licensor development, sourcing, and product innovation. She is known for her ability to improve profitability, increase sales, drive brand acquisitions, and build brands.  She is adept at acquiring new customers, retaining and growing existing customer revenues, and launching products. DeVoll has driven success for brands targeting both global and specialty market sectors.

Fox Television Group, Twentieth Century Fox Film Appoint Jim Fielding as President of Consumer Products and Innovation

JImFieldingFox Television Group and Twentieth Century Fox Film appointed Jim Fielding as president of consumer products and innovation. Fielding will oversee licensing, product development, and new business opportunities in the consumer retail space across both businesses and FX Networks. Fielding, who most recently served as Global Head of Consumer Products and Retail for DreamWorks Animation, will begin his new role on Jan. 23 and be based in Los Angeles. Read the rest of this entry »

DHX Brands Boosts UK Team With Four Key Hires

DHX Brands has appointed four new team members in its London office. Debbie Walker was appointed as brand manager, Cheryl Brock joins in as design manager in the creative services team, Alessia Foster takes the position of head of product development, with Holly Taylor joining her as product development manager.

Walker will lead brand and marketing initiatives in the UK for preschool properties Twirlywoos and In the Night Garden. Having worked in roles across Mattel, FremantleMedia Kids & Family Entertainment and Trinity Films, Walker has experience in kids’ and family brand marketing, public relations, and creative communications.

Brock will help maintain a growing DHX Brands portfolio and launch new titles. Her background spans licensing design for both product and graphics across a range of properties. Previously, she worked for brands, such as Thomas and Friends, The Simpsons, Hello Kitty, and My Little Pony

Establishing a dedicated DHX Brands product development team, Foster brings in international experience of leading the development of products through licensing, live events, and attractions programs. Taylor joins the team with a focus on apparel and soft lines development. Most recently, she worked for Disney on their apparel development for major retailers in the UK.

Hard Rock International Appoints Duana Klein Vice President of Licensing

Hard Rock International appointed Duana Klein as the vice president of licensing.

In her new role, Klein will oversee the company’s global licensing initiatives outside of the Rock Shop. Klein brings more than 20 years of experience in brand marketing, product development, and licensing with both manufacturers and retailers.

Previously, Klein served as the executive director for MGM Resorts International. She has also worked as director of private brands/licensing for Meijer, and discharged licensing leadership roles with retailers such as Home Depot and CVS.

Klein is a graduate of the Thunderbird Graduate School of Management, where she received her executive master’s degree in International Management.

LIMA Names Peter Hollo as New Head of Germany Office

The International Licensing Industry Merchandisers’ Association (LIMA) appointed Peter Hollo as managing director of LIMA Germany.

With 28-years of retail and licensing industry experience, Hollo will manage day-to-day operations in Germany and surrounding territories. He will continue to operate LIMA’s Day of License in cologne and licensing market in Munich, introduce new educational and networking opportunities to the German market and beyond, grow LIMA Germany’s membership base, and help increase the involvement of key retailers.

Previously, Hollo worked at International Consultants, where he counseled clients from the international toy and licensing industries on recruitment marketing and licensing strategy. He has also worked as a chief procurement officer for German Spiele Max AG and division manager of toys and seasonal for German retailer Müller Ltd. & Co. KG.

Trevco Hires Jennifer Nuccio as VP of Licensing


Trevco has hired Jennifer Nuccio as its vice president of licensing. In her new role she will manage a portfolio of more than 500 licensed properties, including licensors Warner Bros., NBC/Universal, CBS, Paramount, DreamWorks, and 20th Century Fox.

Nuccio will work to identify new opportunities to add to Trevco’s substantial licensing roster and support creative and sales efforts to help fuel the company’s traditional brick-and-mortar sales as well as its growing e-retail business.

Nuccio has more than 10 years experience in the licensing industry beginning at Fisher PriceMattel and then Iconix. Previously she served as the retail account executive at Fantasia Accessories, a New York-based fashion accessory wholesaler.

Martin Cribbs Joins Beanstalk To Lead New Icon Representation Service

Beanstalk added representation of personality rights of legendary icons to its range of services. Martin Cribbs who joins the agency as vice president, brand management, will lead the service, formally called Icon Representation.

Icon Representation‘s services will be used in advertising, promotions, licensed products, and long-term brand associations. The service will provide clients access to rights holders, turnaround of rights clearances, and transparency of fees.

As an executive with more than 20 years in licensing, Cribbs has represented icons such as Albert Einstein, Mahatma Gandhi, Harvey Milk, and the Wright brothers.

Previously, Cribbs worked as the head of licensing for Universal Music Group’s Bravado division, overseeing licensing for Justin Bieber, Lady Gaga, The Beatles, The Rolling Stones, and Michael Jackson. He began his career in brand licensing with the Estate of Andy Warhol,

Recognized as a thought leader in celebrity licensing, Cribbs has been interviewed by media outlets including, 60 Minutes, The New York Times, Forbes, Los Angeles Times, Associated Press, The Guardian, and The Independent. 

GBI Appoints Rebecca Hershinger as Chief Financial Officer

Rebecca Hershinger, CFO, Genius Brands International

Genius Brands International Inc. (GBI) appointed Rebecca Hershinger as Chief Financial Officer.

In her new role, Hershinger will be responsible for GBI’s finance, accounting, and financial reporting functions.  She will also handle investor relations and corporate development initiatives in a big way.

Hershinger began working with GBI in 2014 through CFO Advisory Services Inc., a corporation she founded that provided accounting and business advisory services to private and public companies.

Hershinger also held finance and corporate development positions at Metro-Goldwyn-Mayer Inc.  She also served as an investment-banking analyst for JP Morgan Chase & Co.


Rainmaker Entertainment Appoints Gregory R. Little To Senior Vice President Of Content

Rainmaker_GregLittle_SVP Content

Rainmaker Entertainment appointed Gregory R. Little to senior vice president, content.

Little will oversee creative development, strategy, and sales and develop business strategies that take advantage of emerging platforms and new distribution models.

Little’s appointment marks his return to Rainmaker, where he served as head of development and executive producer on Rainmaker’s first 3-D CGI-animated release Escape from Planet Earth.

Previously, Little served as the executive producer and head of the U.S. operations of Brown Bag Films, and as vice president of development for The Gotham Group.

Little returns to Rainmaker as the company prepares for the theatrical release of Ratcher & Clank, completes production on Bob the Builder animated series, and starts work on Reboot: The Guardian Code.

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