Leading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.
Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »
The Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY. The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »
Jo-Ann Fabric and Craft Stores partnered with ED, the lifestyle brand by Ellen DeGeneres, in collaboration with P/K Lifestyles, for a new fabric line. The line is available now exclusively at Jo-Ann stores and on joann.com.
The fabric collection consists of 30 designs in neutral and vibrant colors. The patterns combine modern and traditional designs for window treatments, upholstery, bedding, and a host of other home decor applications. The ED fabric collection is separated into 10 wovens and 20 prints, and is available in an assortment of fabric weights.
Designer Parfums partnered with actress, singer, entertainer, and producer Jennifer Lopez for the launch of a new fragrance line. The two will work together to drive global growth for the fragrance.
Previously, Lopez has had success within the fragrance industry. In 2003, Lopez launched her debut fragrance, Glow by JLo. Since then, she launched 23 additional fragrances, further expanding the Jennifer Lopez Fragrance House. Read the rest of this entry »
The Celia Cruz Estate signed an exclusive representation agreement for advertising licensing with Beanstalk. The partnership will extend the personality into advertising, long-term brand associations, and select product opportunities.
A native-born Cuban, Cruz was raised in working-class Havana and became a citizen of the U.S. after leaving Cuba. She went on to win four Latin GRAMMY Awards, four GRAMMY Awards, produced more than twenty Gold and Platinum albums, and received the National Medal of Arts.
Bruce Lee Enterprises signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency in New York. The partnership between Beanstalk and Bruce Lee Enterprises will extend the personality rights of the icon for use in advertising, long-term brand associations, and select product opportunities.
Among his achievements, Lee created a martial art called Jeet Kune Do that incorporates mind, body, and spirit that applied to all areas of his life and work. As an actor, Lee’s fame redefined the perception of Asian Americans. His legacy of self-expression, equality, and pioneering innovation continues to inspire people around the world.
Kidz Bop partnered with Live Nation Entertainment to announce the Best Time Ever tour, sponsored by Juicy Juice Splashers. The live tour will debut in April and will reach more than 50 cities in the U.S., including Los Angeles, Chicago, and Miami. The tour launched with an exclusive pre-sale on Feb. 22 for Kidz Bop social media fans.
Tickets for the tour will officially go on sale to the public on Feb. 24. Special VIP tickets, which include a Best Time Ever private party, exclusive merchandise, and a meet and greet with the Kidz Bop Kids will also be available. Additional tour dates will soon be announced. For tour dates and ticket information, visit ticketmaster.com/Kidz-Bop-Kids-tickets/artist/1852697. Read the rest of this entry »
Remarkable Brands was named worldwide licensing agent for Doug the Pug. Doug the Pug’s rise to fame began in 2012 after he was adopted from an Ohio-based breeder. His owner, Leslie Mosier began dressing Doug in wigs and costumes to bring out his laid-back personality. Doug’s celebrity status quickly grew. For more information, contact Stacey Reiner at 646-717-2606 or email@example.com.
Disney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.
New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot. Read the rest of this entry »
Céline Dion partnered with The Buggati Group for a collection of handbags, luggages, and accessories. The collection will be unveiled at Project Women in Las Vegas on Feb. 21 and will be available at select retailers throughout the world in September.
The collection features more than 200 pieces, including high-end and affordable handbags, elegant luggage sets, and small leather goods.
The collaboration with The Bugatti Group out of Montreal was facilitated by Epic Rights, a full-service global branding, licensing, and social media marketing company, and Prominent Brand + Talent, a strategic management consortium, who jointly represent Céline Dion.