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Angela Wilson, CHF Media Launche Swimstylers

Screen Shot 2018-06-13 at 10.36.01 AMFollowing a successful launch at BAFTA Club on Friday, former Team GB international swimmer Angela Wilson (née Pendrich) will launch Swimstylers, a new swimming program designed for kids ages 4 months to 12 years old devised in conjunction with CHF Media (Daisy & Ollie, Pip Ahoy!).

The Swimstylers program launches in fourteen of Angela’s swim school franchises including Kent, London, Essex, East Sussex, Surrey, and Hampshire. Wilson has worked closely with CHF Media to develop a series of inspirational characters.  The goal of the program is to teach children to swim with the correct technique while teaching them valuable life skills to help them improve their physical and emotional well being. They will also learn water safety and respect.

Swimstylers has five inspirational animated child characters which help to structure the five-staged program, making it encouraging and engaging. The hope is that children aspire to be like the characters and improve with style, confidence, and technique as they progress through the character badge-based system.

Concept One Accessories to Acquire Ful From Sequential Brands Group

Ful_LogoConcept One Accessories acquired the Ful intellectual property to Ful Ipco LLC from Sequential Brands Group. Since November 2014, Concept One has been the global master license for Ful luggage and accessories, and has worked to expand the distribution and presence of the brand.

Ful was launched in Memphis in 2006 through a partnership with Justin Timberlake, and has since been used by musicians for touring and personal use.

Educational Insights, Upright Citizens Brigade Theater Launch Party Game

SculptapaloozaEducational Insights (EI) partnered with Upright Citizens Brigade Theatre (UCB)—founded by comedians Amy Poehler, Matt Walsh, Ian Roberts, and Matt Besser—to create original content in support of the launch of Sculptapalooza, EI’s first party game for adults. The agreement includes a commercial, a webisode, and instructional video.

The game challenges players to sculpt whatever’s shown on the cards they draw using squishy Playfoam (included). As part of the partnership, UCB performers played the game in the streets of NYC.

Jay Franco, LaurDIY Launch LaurDecor

LaurDIY_LaurDecorLauren Riihimaki, known as LaurDIY, and Jay Franco & Sons, will launch LaurDecor, a new collection of signature bedding, bath, beach, and home storage products inspired by the designs of the YouTube personality. The partnership was created by The Brand Liaison, LaurDIY’s exclusive licensing agent.

 

Brand Central Expands Jake Paul Licensing Portfolio

JakePaul_LogoBrand Central LLC brokered collaborations between Jake Paul and multiple licensing partners for a range of merchandise, which includes toys, games, accessories, calendars, backpacks, collectible figures, posters, and stationery products.

Partners include Bioworld, Just Funky, Brown Trout, Trends International, Brandable, Sprayground, Kalan, and Just Toys.

Britney Spears Will Launch a New Brand of Merchandise With Epic Rights

Queen Britney SpearsEpic Rights partnered with Britney Spears to launch a line of fashion and lifestyle products inspired by the pop icon.

Spears and Epic Rights will work together to expand the singer’s global brand presence in the marketplace. Epic Rights will also manage Spears’ e-commerce initiatives, including Amazon. The anticipated retail launch for the Britney Spears lifestyle program is spring 2019.

*NSYNC “Dirty Pop-Up” to Launch in LA This Month

Nsync“Dirty Pop-Up,” an *NSYNC experience, will run from April 28 to May 1 in Los Angeles and will launch *NSYNC’s official merchandise capsule collection. The experience will debut in collaboration with *NSYNC’s merchandise and licensing partner, Epic Rights. Visitors can shop the limited inventory of official merchandise and participate in photo activations from the group’s career.

Admission to the Pop -Up will be free to the public and will feature authentic props, wardrobe, artwork, and photography on display.  The new line of branded apparel and accessories will also be made available online this month. The experience opens at Cinematic Pictures.

 

Epic Rights, Perryscope to Expand Global Retail Brand for Jimi Hendrix

JimiHendrixAuthentic Hendrix, Epic Rights, and Perryscope Productions will launch the new Authentic Hendrix global retail program at the Licensing Expo in Las Vegas from May 22 to 24.

Retailers, manufacturers, and licensees can view the new Authentic Hendrix brand guide with new photographs, logos, lyrics, album, and fashion inspired by Jimi Hendrix. The program will include fashion apparel, headwear, footwear, tops, figures, wall art, accessories, jewelry, home décor, digital products, collectibles, and never-before-licensed products  handed down from Authentic Hendrix and Experience Hendrix.  The new merchandise will be available at retail beginning this summer.

LaurDIY, Mad Engine Partner for Apparel and Accessories

Processed with VSCO with c3 presetSocial influencer Lauren Riihimaki, known as LaurDIY, partnered with Mad Engine LLC for a new collection of branded LaurDIY apparel and accessory products.  Under the agreement, Mad Engine will create a collection of loungewear, leggings, joggers, T-shirts, hoodies and other apparel and accessory items. The licensing agreement was created by The Brand Liaison, LaurDIY’s exclusive licensing agent. Read the rest of this entry »

The Brand Liaison to Represent Social Media Influencer Sofie Dossi

TheBrandLiaison_SofieDossieSocial media influencer Sofie Dossi, also known for her performance on America’s Got Talent, selected The Brand Liaison to represent licensing, endorsements, and brand extensions. First categories to license will include a range of activewear and stretch denim.

The Brand Liaison currently seeks partners in the health and beauty category for products including, shampoos, conditioners, curling irons, curly lash mascara, and more. Additional categories will include back-to-school products and accessories, such as backpacks, school supplies, and more. Read the rest of this entry »

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