The Celia Cruz Estate signed an exclusive representation agreement for advertising licensing with Beanstalk. The partnership will extend the personality into advertising, long-term brand associations, and select product opportunities.
A native-born Cuban, Cruz was raised in working-class Havana and became a citizen of the U.S. after leaving Cuba. She went on to win four Latin GRAMMY Awards, four GRAMMY Awards, produced more than twenty Gold and Platinum albums, and received the National Medal of Arts.
Bruce Lee Enterprises signed an exclusive representation agreement for advertising licensing with Beanstalk, a global brand-extension agency in New York. The partnership between Beanstalk and Bruce Lee Enterprises will extend the personality rights of the icon for use in advertising, long-term brand associations, and select product opportunities.
Among his achievements, Lee created a martial art called Jeet Kune Do that incorporates mind, body, and spirit that applied to all areas of his life and work. As an actor, Lee’s fame redefined the perception of Asian Americans. His legacy of self-expression, equality, and pioneering innovation continues to inspire people around the world.
Kidz Bop partnered with Live Nation Entertainment to announce the Best Time Ever tour, sponsored by Juicy Juice Splashers. The live tour will debut in April and will reach more than 50 cities in the U.S., including Los Angeles, Chicago, and Miami. The tour launched with an exclusive pre-sale on Feb. 22 for Kidz Bop social media fans.
Tickets for the tour will officially go on sale to the public on Feb. 24. Special VIP tickets, which include a Best Time Ever private party, exclusive merchandise, and a meet and greet with the Kidz Bop Kids will also be available. Additional tour dates will soon be announced. For tour dates and ticket information, visit ticketmaster.com/Kidz-Bop-Kids-tickets/artist/1852697. Read the rest of this entry »
Remarkable Brands was named worldwide licensing agent for Doug the Pug. Doug the Pug’s rise to fame began in 2012 after he was adopted from an Ohio-based breeder. His owner, Leslie Mosier began dressing Doug in wigs and costumes to bring out his laid-back personality. Doug’s celebrity status quickly grew. For more information, contact Stacey Reiner at 646-717-2606 or firstname.lastname@example.org.
Disney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.
New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot. Read the rest of this entry »
Céline Dion partnered with The Buggati Group for a collection of handbags, luggages, and accessories. The collection will be unveiled at Project Women in Las Vegas on Feb. 21 and will be available at select retailers throughout the world in September.
The collection features more than 200 pieces, including high-end and affordable handbags, elegant luggage sets, and small leather goods.
The collaboration with The Bugatti Group out of Montreal was facilitated by Epic Rights, a full-service global branding, licensing, and social media marketing company, and Prominent Brand + Talent, a strategic management consortium, who jointly represent Céline Dion.
Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
The international fashion exhibit Snoopy & Belle in Fashion will come to the U.S. this year for a multicity tour that will launch on Feb. 14 at the Beverly Center in Los Angeles. The tour will conclude in the fall in New York City during New York Fashion Week.
The U.S. tour will premiere new creations in every city from designers, which will be displayed via vinyl Snoopy and Belle dolls. Read the rest of this entry »
Last year, KISS reached 125 new licensing partners worldwide, adding to its portfolio of licensing and merchandising products from over the past 43 years. This year, KISS will prepare for a new European tour.
Epic Rights, KISS’ exclusive worldwide licensing and merchandising partner, shared the roster of 125 new licensing partners. New licensees with worldwide rights include: comic books and graphic novels from Dynamite Entertainment; digital mobile video game from Sproing Publishing; emojis, stickers, frames, overlays, themes, wallpapers, and avatars from Swyft Media; photo booths and branded prints from Apple Industries; carbon racing bikes from Sciacallo Bikes; 3-D printed figurines from Staramda; and long hauler model trucks from New Ray Toys. Read the rest of this entry »
Discovery Consumer Products partnered with Macy’s for the Say Yes to the Prom dress and jewelry line. Featured as a shop in the juniors department, the Say Yes to the Prom collection will consist of gowns and a full line of jewelry available exclusively in 200 Macy’s department stores nationwide beginning next month.
The line will be available at select Macy’s beginning Jan. 30, in time for TLC’s sixth annual Say Yes to the Prom initiative, which offers U.S. high school students across the country the opportunity to have the prom of their dreams with educational extensions that prepare them for college and careers. Say Yes to the Prom features a day of mentorship, prom dress shopping or tuxedo rental fittings, makeovers from Say Yes to the Dress’ Monte Durham, as well as scholarship and internship opportunities.