The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

Brand Central Named Exclusive Licensing Agency for Jake Paul and Team 10

Team10Digital influencer brands Jake Paul and Team 10 appointed global brand consumer products agency Brand Central LLC to bring their brand to retail.

Jake Paul and Team 10 are currently under one license, and licensees and retailers will develop full product collections. Team 10 consits of: Jake Paul, Erika Costell, Nick Crompton, Chance and Anthony, Tessa Brooks, Justin Roberts, Chad Tepper, Alex Lange, the Martinez twins, and Tristan Tales. The members of Team 10 have a combined more than 42 million followers across all social media platforms. Read the rest of this entry »

NFL to Debut New Entertainment Experience in NYC this Year

NFL_TimesSqaureThe NFL is building a permanent location for football fans, which will be opening this November in Times Square in New York City.

By incorporating hands-on immersive and interactive technology, yhis four-story attraction will take visitors on a journey from being a football fan, to becoming a player, and lead to being a Super Bowl Champion.

The NFL Experience will feature a moving seat 4D cinematic theater experience with weather and smell effects; immersive and interactive experiences which allow guests to see how they stack up against their favorite NFL stars; and photo opportunities with the official Super Bowl Trophy, Super Bowl rings, and other historic NFL memorabilia. Read the rest of this entry »

Bivona & Co., ED Ellen DeGeneres Partner for Nursery Furniture Collection

ED_EllenDegeneresBivona & Co. debuted a new nursery furniture collection assortment for the ED Ellen DeGeneres baby lifestyle line. The collection made its exclusive retail debut at buybuy Baby stores nationwide and online this month.

The ED Ellen DeGeneres Baby Collection by Bivona & Co. features a collection of modern nursery furniture and décor. The Forest Animal collection features pieces made of solid wood and wood veneers and engineered wood, and are finished in a water-based natural grey stain. The set comes complete with custom-made metal knobs in an acorn shape. The collection includes a 2 Poster Convertible Crib, Double Dresser, Dressing Kit, Chifforobe, Wall Mirror, Guardrail, and Bedrail Conversion Kit. Read the rest of this entry »

Remarkable Brands Adds More Licensees for Doug the Pug

DougThePugRemarkable Brands adds to the Doug the Pug portfolio with new licensees across a range of categories. New products will include greeting cards, gift wrap, plush, and more and  will arrive at select retailers nationwide later this year.

New licensees include GUND for plush toys and accessories, drinkware, ceramic molded mugs, travel mugs, tumblers, stationery, journals, notebooks, stickers, pens and pencils, bookmarks, and figures; Imaginarium Goods for playing cards, koozies, air fresheners, money banks, dashboard doll and bobble heads, molded mugs, coffee mugs, and pint glasses; Kurt Adler for ornaments and wooden blocks; Trends International for posters; and more. Read the rest of this entry »

CPLG MENA Appoints Neesha Law as Commercial Manager

neeshaCopyright Promotions Licensing Group (CPLG) has announced the appointment of Neesha Law as commercial manager of CPLG MENA . She is responsible for all of the company’s commercial activities in the region and will report to Pau Pascual, managing director Iberia and MENA.

Neesha will be based out of CPLG’s Dubai office and has served as a licensee for Disney, Marvel and Mattel previously.

Her appointment comes as CPLG MENA’s growth is cemented by recently being appointed as the agent for Spin Master’s Hatchimals and Perfetti Van Melle’s Chupa Chups.

 

Céline Dion to Debut New Lifestyle Brand at Nordstrom Stores in August

CelineDionNordstrom Inc. partnered with Céline Dion to become the first retail department store in the U.S. to launch her new collection of handbags, luggage sets, and small accessories this fall.

Epic Rights and PROMINENT Brand + Talent, Dion’s exclusive representatives for global branding, licensing, and social media marketing, and The Bugatti Group, her manufacturing partner, collaborated with Nordstrom to offer a range of 50 new styles designed in collaboration with the singer.

The new collection will be available at Nordstrom locations nationwide and online beginning this August.

We have nothing to fear but…a lawsuit?

by Tamra Knepfer, SVP, Greenlight 

ContractNow that President Donald Trump has settled into the Oval Office, it is interesting to see how the current political climate has impacted the state of advertising. Even for his swearing in ceremony, Trump used Facebook ads to offer inauguration tickets. When the leader of the free world has a purely business background and has consistently used his name, image, and reputation to advertise products or services, it is an appropriate time to explore the subject of politicians, advertising, and the risks of using a politician’s persona, name, likeness, or image without proper approvals.

We are all familiar with the annual President’s Day sales ads featuring actors dressed as Abraham Lincoln and George Washington. Since those two revered political figures died so many years ago before the ubiquity of advertising in our society, it is not likely anyone thought to use them in an advertisement during their lives. It is also very unlikely any living descendants would have any right to object to their relatives’ being used in such a manner today. Laws governing the promotional rights of deceased people vary by territory—and by state in the U.S.—but would not apply to anyone who passed away before the start of the 20th century. Read the rest of this entry »

YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

Joan Kelley Walker, Benchmark Licensing Partner for New Fashion Line

RHOTThe Real Housewives of Toronto‘s Joan Kelley Walker partnered with Benchmark Licensing for the Joan Kelley Walker lifestyle brand. The range will include dresses, sportswear, and accessories.

Benchmark Licensing and Joan Kelley Walker Enterprises will continue to work with and promote Walker’s existing values of compassion and corporate social responsibility through this fashionable line.

Joan Kelley Walker is an avid fashionista on the Canadian scene. Most recently Walker was on the top 5 Best Dressed list at the 2017 CAFA Awards, celebrating and supporting Canadian fashion designers.

Dan Tana’s Appoints Prominent Brand + Talent as Global Brand Marketing and Licensing Agent

DanTanas_ProminentDan Tana’s named PROMINENT Brand + Talent (PROMINENT) as its exclusive global licensing agent. The 53-year-old West Hollywood, Calif. Italian restaurant has welcomed generations of Hollywood’s stars including Frank Sinatra, Michael Douglas, Adam Levine, Cameron Diaz, Jay Leno, Elizabeth Taylor, Drew Barrymore, George Clooney, Chris Rock, Rod Stewart, Cindy Crawford, Magic Johnson, and more.

PROMINENT will develop an exclusive line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared and frozen foods, wine, spirits, and more.  A coffee table book highlighting the restaurant’s first 50 years and featuring classic recipes is scheduled to be published. Read the rest of this entry »

Related Posts Plugin for WordPress, Blogger...

Latest Deals

Monthly Archives