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Céline Dion to Debut New Lifestyle Brand at Nordstrom Stores in August

CelineDionNordstrom Inc. partnered with Céline Dion to become the first retail department store in the U.S. to launch her new collection of handbags, luggage sets, and small accessories this fall.

Epic Rights and PROMINENT Brand + Talent, Dion’s exclusive representatives for global branding, licensing, and social media marketing, and The Bugatti Group, her manufacturing partner, collaborated with Nordstrom to offer a range of 50 new styles designed in collaboration with the singer.

The new collection will be available at Nordstrom locations nationwide and online beginning this August.

We have nothing to fear but…a lawsuit?

by Tamra Knepfer, SVP, Greenlight 

ContractNow that President Donald Trump has settled into the Oval Office, it is interesting to see how the current political climate has impacted the state of advertising. Even for his swearing in ceremony, Trump used Facebook ads to offer inauguration tickets. When the leader of the free world has a purely business background and has consistently used his name, image, and reputation to advertise products or services, it is an appropriate time to explore the subject of politicians, advertising, and the risks of using a politician’s persona, name, likeness, or image without proper approvals.

We are all familiar with the annual President’s Day sales ads featuring actors dressed as Abraham Lincoln and George Washington. Since those two revered political figures died so many years ago before the ubiquity of advertising in our society, it is not likely anyone thought to use them in an advertisement during their lives. It is also very unlikely any living descendants would have any right to object to their relatives’ being used in such a manner today. Laws governing the promotional rights of deceased people vary by territory—and by state in the U.S.—but would not apply to anyone who passed away before the start of the 20th century. Read the rest of this entry »

YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

Joan Kelley Walker, Benchmark Licensing Partner for New Fashion Line

RHOTThe Real Housewives of Toronto‘s Joan Kelley Walker partnered with Benchmark Licensing for the Joan Kelley Walker lifestyle brand. The range will include dresses, sportswear, and accessories.

Benchmark Licensing and Joan Kelley Walker Enterprises will continue to work with and promote Walker’s existing values of compassion and corporate social responsibility through this fashionable line.

Joan Kelley Walker is an avid fashionista on the Canadian scene. Most recently Walker was on the top 5 Best Dressed list at the 2017 CAFA Awards, celebrating and supporting Canadian fashion designers.

Dan Tana’s Appoints Prominent Brand + Talent as Global Brand Marketing and Licensing Agent

DanTanas_ProminentDan Tana’s named PROMINENT Brand + Talent (PROMINENT) as its exclusive global licensing agent. The 53-year-old West Hollywood, Calif. Italian restaurant has welcomed generations of Hollywood’s stars including Frank Sinatra, Michael Douglas, Adam Levine, Cameron Diaz, Jay Leno, Elizabeth Taylor, Drew Barrymore, George Clooney, Chris Rock, Rod Stewart, Cindy Crawford, Magic Johnson, and more.

PROMINENT will develop an exclusive line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared and frozen foods, wine, spirits, and more.  A coffee table book highlighting the restaurant’s first 50 years and featuring classic recipes is scheduled to be published. Read the rest of this entry »

Zynga, Epic Rights Partner to Launch Aerosmith Hit It Rich! Slot Game

Zynga_Epic_AerosmithZynga and Epic Rights partnered to launch Hit It Rich! Slots, an online free-to-play Aerosmith-themed game. The mobile game is now available from the app store for iPhone and iPad, and on Google Play for Android devices.

The new Aerosmith game combines casino-style graphics and sounds with music by Aerosmith. Zynga brought the Aerosmith game to life through a licensing partnership with Epic Rights, the band’s global brand management company. The game features many different game-play modes including, extra wilds, bonus games, and free spins. Read the rest of this entry »

Beat Bugs Global Consumer Products Range to Launch Exclusively at Target, Tesco

BeatBugs_AllYouNeedIsLoveCenta IP and Grace, a storytelling company, partnered with Target (U.S.) and Tesco (UK) to exclusively launch the global consumer products for Beat Bugs, the animated kids series that features music inspired by The Beatles.

Beat Bugs, a Netflix original series available globally on the streaming platform and on the Seven Network in Australia, introduces a new generation to the songs of The Beatles. The series features five funny, child-like bugs who adventure together in an overgrown backyard. Each episode includes a song made famous by The Beatles, some sung by special celebrity guests including Eddie Vedder, Rod Stewart, Jennifer Hudson, and P!nk. Read the rest of this entry »

Stanley Weston Passes Away

GI_Joe_Logo copyStanley Weston, the inventor of the G.I. Joe toy action figure, died on May 1 in Los Angeles at the age of 84.

Weston was born in Brooklyn, New York on April 1, 1933. He attended Jamaica High School in Queens and New York University before entering the army shortly after the end of the Korean War. Read the rest of this entry »

Ella Fitzgerald Charitable Foundation Appoints Evolution as Exclusive Global Licensing and Brand Management Agency

Ella Fitzgerald_EvolutionThe Ella Fitzgerald Charitable Foundation appointed Evolution as its global licensing and brand management agency.

Ella Fitzgerald created and funded the Ella Fitzgerald Charitable Foundation to foster a love of reading and music in others, as well as provide assistance to the at-risk and disadvantaged members of our communities. The 100th anniversary of Fitzgerald’s birthday—April 25—is being celebrated this year with multiple initiatives around the world.

Read the rest of this entry »

PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

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