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IMG, Bear Grylls Partner to Create Survival Sport Challenge Series

BearGryllsIMG partnered with survival expert Chief Scout and international TV host Bear Grylls to create the Bear Grylls Survival Challenge (BGSC), the first event series to focus on survival.

The inaugural event will take place next April in the Greater Los Angeles Area with additional stops in the U.S. and Europe. Participants will compete on a four-mile, off-road journey that will take them through 18 survival scenario challenges. The course will run across five distinct environments: apocalyptic highway, cave complex, deserted village, mountain ascent/descent, and snake infested swamp. Read the rest of this entry »

Caswell-Massey, The New York Botanical Garden Launch New Bath Collection

Caswell-Massey_NYBGCaswell-Massey and The New York Botanical Garden (NYBG) will introduce a new collection of bath products with fragrances inspired by the Botanical Garden.

Sets of three of Caswell-Massey’s luxury soaps and hand creams will launch next month and feature three classic floral fragrances–Lilac, Gardenia, and Honeysuckle. All products will feature NYBG branded packaging and botanical illustrations from the Rare Book and Folio Collections of NYBG’s LuEsther T. Mertz Library. A portion of the proceeds from the sale of these products will support NYBG’s work in plant research and conservation, horticulture, and education. Read the rest of this entry »

NFL to Debut New Entertainment Experience in NYC this Year

NFL_TimesSqaureThe NFL is building a permanent location for football fans, which will be opening this November in Times Square in New York City.

By incorporating hands-on immersive and interactive technology, yhis four-story attraction will take visitors on a journey from being a football fan, to becoming a player, and lead to being a Super Bowl Champion.

The NFL Experience will feature a moving seat 4D cinematic theater experience with weather and smell effects; immersive and interactive experiences which allow guests to see how they stack up against their favorite NFL stars; and photo opportunities with the official Super Bowl Trophy, Super Bowl rings, and other historic NFL memorabilia. Read the rest of this entry »

Bivona & Co., ED Ellen DeGeneres Partner for Nursery Furniture Collection

ED_EllenDegeneresBivona & Co. debuted a new nursery furniture collection assortment for the ED Ellen DeGeneres baby lifestyle line. The collection made its exclusive retail debut at buybuy Baby stores nationwide and online this month.

The ED Ellen DeGeneres Baby Collection by Bivona & Co. features a collection of modern nursery furniture and décor. The Forest Animal collection features pieces made of solid wood and wood veneers and engineered wood, and are finished in a water-based natural grey stain. The set comes complete with custom-made metal knobs in an acorn shape. The collection includes a 2 Poster Convertible Crib, Double Dresser, Dressing Kit, Chifforobe, Wall Mirror, Guardrail, and Bedrail Conversion Kit. Read the rest of this entry »

Teletubbies, Barnardo’s Partner for Big Toddle Charity Event

Teletubbies_BigToddleDHX Brands joined children’s charity Barnardo’s in this year’s Big Toddle as part of their ongoing partnership. DHX Brands’ Teletubbies will support the event, which launched on June 19. Both Teletubbies and The Big Toddle are celebrating their 20th anniversaries this year.

The Big Toddle helps nurseries and parents arrange their own walks for preschoolers throughout the UK during the summer season. Since the Teletubbies support began this year, there has been a 33 percent increase in the number of nurseries and parents that sign up.

Remarkable Brands Adds More Licensees for Doug the Pug

DougThePugRemarkable Brands adds to the Doug the Pug portfolio with new licensees across a range of categories. New products will include greeting cards, gift wrap, plush, and more and  will arrive at select retailers nationwide later this year.

New licensees include GUND for plush toys and accessories, drinkware, ceramic molded mugs, travel mugs, tumblers, stationery, journals, notebooks, stickers, pens and pencils, bookmarks, and figures; Imaginarium Goods for playing cards, koozies, air fresheners, money banks, dashboard doll and bobble heads, molded mugs, coffee mugs, and pint glasses; Kurt Adler for ornaments and wooden blocks; Trends International for posters; and more. Read the rest of this entry »

Endemol Shine Group, London & Partners, Pointvoucher Partner for London Tourist Game

MrBeanEndemol Shine Group, London & Partners, Pointvoucher partnered to design and market a mobile game to attract visitors to the city.

Play London with Mr Bean is an interactive mobile Match-3 game with geo-location features, starring an animated Mr Bean character visiting scores of tourist attractions in central and outer London. Launching later this year on iOS and Android the game will engage with visitors to the city and help them discover London’s hidden tourist gems, the city’s cultural sights, and gourmet food destinations.

Players will be able to pick up vouchers, which they can cash in for discounts when they are in London, and find bonus offers on locations around the city, including free Wi-Fi, hotel room rates, and discounts at famous visitor attractions.

The Tetris Co., Bioworld Europe Partner for Apparel and Accessories Range

BioworldEuropeThe Tetris Co. LLC appointed Bioworld Europe as its new apparel and accessory licensee for Europe and the Middle East. Bioworld Europe will create a line of Tetris branded clothing and gear including T-shirts, hoodies, leggings, sleepwear, headwear, bags, belts, and more. The new products are expected to launch later this year.

 

Condé Nast, Pixels Partner for Print-on-Demand Products

CONdeNastCondé Nast partnered with Pixels.com to transform more than 40,000 images from Vanity Fair, The New Yorker, Vogue, GQ, and more into wall art. Some images are also available as home décor, fashion accessories, and apparel.  Products are available to purchase through Pixels.comCondeNastStore.com, and NewYorkerStore.com.

Pixels designs, builds, and maintains a massive e-commerce storefront, which transforms magazine covers and editorial photos from Condé Nast’s brands into a variety of unique wall art and products. Pixels provides the technology to power the Condé Nast website, produces each product on-demand at one of its 14 production facilities, and then ships orders directly to Condé Nast buyers all over the world.

Betty Boop, Foulbi Co. Partner for Media Campaign

BettyBoopBetty Boop partnered with Foulbi Co. Ltd. for a full range campaign with J-esthetic salons. The campaign includes print and digital ads and posters in transit stations, on subway and trains, print ads, print and electronic billboards, full building outdoor signage on  freestanding J-esthetic outlets, shopping mall promotions, social media, couponing, leaflets, web banner ads, and contests.

There will also be a Betty Boop J-esthetic commercial that will run hourly each day from 9 a.m. until midnight on a monitor outside of the Shibuya 109 building in Tokyo. The entire promotion, including the commercial, is scheduled to run through October.

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