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YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

Joan Kelley Walker, Benchmark Licensing Partner for New Fashion Line

RHOTThe Real Housewives of Toronto‘s Joan Kelley Walker partnered with Benchmark Licensing for the Joan Kelley Walker lifestyle brand. The range will include dresses, sportswear, and accessories.

Benchmark Licensing and Joan Kelley Walker Enterprises will continue to work with and promote Walker’s existing values of compassion and corporate social responsibility through this fashionable line.

Joan Kelley Walker is an avid fashionista on the Canadian scene. Most recently Walker was on the top 5 Best Dressed list at the 2017 CAFA Awards, celebrating and supporting Canadian fashion designers.

TCG Extends Collection with New Licensees for Puzzles, Games, Accessories

TCG_HometownCollectionTCG (formerly known as The Canadian Group) will grow its product offerings to include a wide range of puzzles, games, and play accessories featuring licenses for kids and families.

The company acquired the Hometown trademark, featuring the work of folk artist Harry Wysocki, also known as Heronim. In addition, TCG expands into home décor for the first time with its new Tidy Town line of storage and play units inspired by kids’ properties. TCG’s product line-up for this year will launch at mass-market retailers in the U.S. and Canada in the fall. Read the rest of this entry »

Rubie’s Costume Co. Helps Reach the Largest Gathering of Superheroes at Bentonville Film Festival

Rubies_SuperheroesThanks to Rubie’s Costume Co. and SuperYou FUNdation, more than 1,000 people dressed as superheroes at the Bentonville Film Festival, becoming the largest gathering of superheroes in Arkansas. The event took place at the Arvest Ball Park on May 7 and honored the 25th Anniversary of A League of Their Own.

Rubie’s Costume Co. donated more than a thousand costumes to the crowd who assembled in support of diversity and empowerment prior to the Bentonville Film Festival’s Reunion Ballgame.

PopSockets, LaurDIY Partner for Mobile Accessory Line

LaurDIYPopSockets partnered with LaurDIY to launch a collection of LaurDIY-designed PopSockets supported by a fully-integrated social media campaign.

PopSockets are mobile accessories that perform a range of roles including grips, stands, headset-management systems, and more. The LaurDIY Collection includes four custom designs and is now available exclusively on PopSockets.com.

This collaboration was developed by the LaurDIY licensing agency, The Brand Liaison, and marks PopSockets’ first line with LaurDIY.

Vandor Celebrates 60th Anniversary with New Licensed Products

VandorThis year, Vandor LLC celebrates its 60th anniversary with promotions and customer appreciation campaigns for its retail partners.

Vandor was founded in 1957 by Ted Van Dorn. Through the 20th century, Vandor offered a collection of products that promoted nostalgia through the use of pop culture icons. The licenses included Betty Boop, Marilyn Monroe, Elvis Presley, The Beatles, I Love Lucy, and more. Read the rest of this entry »

GameCo Inc. to Develop Star Trek Video Game Gambling Machines

GameCo_StarTrekGameCo Inc. creator of the first video game gambling machine (VGM) entered into a license agreement with CBS Consumer Products to develop a new skill-based VGM based on the Star Trek franchise.

Set to debut in the fall, Star Trek Deep Space Nine Adventure will allow players to take lead of the U.S.S. Defiant and battle their way to victory through immersive ship-to-ship combat. The game will feature 3-D models of the iconic spacecraft that. The deal was brokered by Richmond Management Group and provides GameCo access to multiple Star Trek series including Star Trek: The Original Series, Star Trek: The Next Generation, Star Trek: Deep Space Nine, Star Trek: Voyager and Star Trek: Enterprise. Read the rest of this entry »

Jo-Ann Fabric, ED by Ellen DeGeneres Partner for Home Decor Collection

JoAnn_EllenJo-Ann Fabric and Craft Stores partnered with ED, the lifestyle brand by Ellen DeGeneres, in collaboration with P/K Lifestyles, for a new fabric line. The line is available now exclusively at Jo-Ann stores and on joann.com.

The fabric collection consists of 30 designs in neutral and vibrant colors. The patterns combine modern and traditional designs for window treatments, upholstery, bedding, and a host of other home decor applications. The ED fabric collection is separated into 10 wovens and 20 prints, and is available in an assortment of fabric weights.

Discovery Consumer Products, Academy Sports + Outdoors Debut New Outdoor Line

DiscoveryDiscovery Consumer Products, the licensing arm of Discovery Communications, partnered with Academy Sports + Outdoors to debut new Discovery Adventures items for outdoor travelers. The new lifestyle brand offers a full range of products, experiences, and services for travelers. Available exclusively at Academy Sports + Outdoors stores and on Academy.com, the initial offerings includes outdoor tents and sleeping bags for kids and adults.

The new collection is accompanied by a new Discovery Adventures mobile app, which launched last month. The app is an outdoor companion for adventurers that features survival tips, weekly updates, news posts, outdoor virtual reality, essential tools, and extreme choose-your-adventure survival challenges. Read the rest of this entry »

Designer Parfums, Jennifer Lopez Partner for New Fragrance Launch

DesignerParfumsLogoDesigner Parfums partnered with actress, singer, entertainer, and producer Jennifer Lopez for the launch of a new fragrance line. The two will work together to drive global growth for the fragrance.

Previously, Lopez has had success within the fragrance industry. In 2003, Lopez launched her debut fragrance, Glow by JLo. Since then, she launched 23 additional fragrances, further expanding the Jennifer Lopez Fragrance House. Read the rest of this entry »

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