This year, Vandor LLC celebrates its 60th anniversary with promotions and customer appreciation campaigns for its retail partners.
Vandor was founded in 1957 by Ted Van Dorn. Through the 20th century, Vandor offered a collection of products that promoted nostalgia through the use of pop culture icons. The licenses included Betty Boop, Marilyn Monroe, Elvis Presley, The Beatles, I Love Lucy, and more. Read the rest of this entry »
GameCo Inc. creator of the first video game gambling machine (VGM) entered into a license agreement with CBS Consumer Products to develop a new skill-based VGM based on the Star Trek franchise.
Set to debut in the fall, Star Trek Deep Space Nine Adventure will allow players to take lead of the U.S.S. Defiant and battle their way to victory through immersive ship-to-ship combat. The game will feature 3-D models of the iconic spacecraft that. The deal was brokered by Richmond Management Group and provides GameCo access to multiple Star Trek series including Star Trek: The Original Series, Star Trek: The Next Generation, Star Trek: Deep Space Nine, Star Trek: Voyager and Star Trek: Enterprise. Read the rest of this entry »
Jo-Ann Fabric and Craft Stores partnered with ED, the lifestyle brand by Ellen DeGeneres, in collaboration with P/K Lifestyles, for a new fabric line. The line is available now exclusively at Jo-Ann stores and on joann.com.
The fabric collection consists of 30 designs in neutral and vibrant colors. The patterns combine modern and traditional designs for window treatments, upholstery, bedding, and a host of other home decor applications. The ED fabric collection is separated into 10 wovens and 20 prints, and is available in an assortment of fabric weights.
Discovery Consumer Products, the licensing arm of Discovery Communications, partnered with Academy Sports + Outdoors to debut new Discovery Adventures items for outdoor travelers. The new lifestyle brand offers a full range of products, experiences, and services for travelers. Available exclusively at Academy Sports + Outdoors stores and on Academy.com, the initial offerings includes outdoor tents and sleeping bags for kids and adults.
The new collection is accompanied by a new Discovery Adventures mobile app, which launched last month. The app is an outdoor companion for adventurers that features survival tips, weekly updates, news posts, outdoor virtual reality, essential tools, and extreme choose-your-adventure survival challenges. Read the rest of this entry »
Designer Parfums partnered with actress, singer, entertainer, and producer Jennifer Lopez for the launch of a new fragrance line. The two will work together to drive global growth for the fragrance.
Previously, Lopez has had success within the fragrance industry. In 2003, Lopez launched her debut fragrance, Glow by JLo. Since then, she launched 23 additional fragrances, further expanding the Jennifer Lopez Fragrance House. Read the rest of this entry »
Rovio Entertainment added a roster of new licensing partners to its Angry Birds franchise. The new consumer products will feature the popular Angry Birds characters, as well as characters from The Angry Birds Movie including the Blues and The Hatchlings. The products are expected to be available at retail this fall. Read the rest of this entry »
Brandgenuity will expand and manage the global licensing program for the BMW Group. The BMW Group currently has a worldwide consumer products program that offers high-quality products to its consumers across categories including apparel, collectibles, video games, watches, and fashion accessories. Puma is the flagship global apparel partner, and retail licensee Ports manages the BMW Group mono-branded stores in China. Read the rest of this entry »
Nestlé Pure Life, and Crayola partnered to launch the “Share-a-Smile” national promotion to celebrate the creativity and individuality of children.
The “Share-a-Smile” campaign introduces a new collection of Nestlé Pure Life kid-friendly, 8-ounce water bottles with labels designed by children. The contest asks kids draw what makes them smile for a chance to have the designs featured on some of the brand’s 8-ounce bottle labels, as well as a $25,000 scholarship and other prizes. Read the rest of this entry »
Following the announcement that CPLG will represent the Parental Advisory brand, the first wave of market leading licensees will include Trademark, Misirli, and Brand Clothing International.
Branded Clothing International will feature a line of nightwear and kids wear with the brand logo. Trademark will produce a range of apparel that includes tops, sweatshirts, hoodies, joggers, leggings, dresses, and bags. Misirli will have a range of socks and hosiery. All three partners will launch in product this spring and summer.
In a deal brokered by The Joester Loria Group, Dena Designs Inc. partnered with Bag Studio LLS for a multi-category program that expands the Dena and happi by Dena brands to a collection of bags and travel accessories.
The range includes handbags, small goods and accessories, carry-on luggage and travel bags, pet carriers, lunch bags, backpacks, and computer and tablet cases. The collection will be sold individually as well as in sets. The collection debuted at the New York Accessories Market Week in February.