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Biggest Loser Heads to the High Seas

Everyone makes that New Year’s resolution: “I will go to the gym more and eat healthier.” For most of us, come February 1, that decision is a distant memory.

So what’s the best way to get people to shape up? Stick them on a boat in the middle of the ocean and make them eat healthy.

All those New Year’s resolution dodgers could have a chance to get fit with a new cruise from the NBC hit The Biggest Loser. The show has left the ranch and headed to the high seas with the inaugural Biggest Loser Experience Cruise, which will set sail this November.

The seven-day cruise aboard Celebrity Cruise’s Celebrity Eclipse ocean liner will sail round trip from Miami, Florida on Saturday, November 12 and head to San Juan, Puerto Rico; Charlotte Amalie, St. Thomas; and Philipsburg, St. Maarten, including three days at sea, before heading back to Miami.

Guests can rub elbows with trainer Bob Harper, who will give a two-hour keynote speech about exercise, healthy living, getting motivated and removing roadblocks to success.

He will also join guests for a VIP meet-and-greet cocktail hour. Additional speakers and former fan favorite contestants from The Biggest Loser will be announced in the coming months.

The Biggest Loser Experience Cruise is licensed through NBCUniversal Television Consumer Products and Reveille, LLC, the company behind The Biggest Loser. NBCUniversal and Reveille have joined with Life Journeys, a travel-event production company, to co-produce the event.

Blu Dot Signs Brand Central As Licensing Agent

Modern furniture brand Blu Dot, has selected Brand Central LLC, to seek licensing partnerships and design collaborations. Brand Central will be seeking design collaborations and high-design licensees in product categories ranging from outdoor living and office, to home décor and tabletop. In addition, Brand Central will work on category-specific, co-brand collaborations as well as direct-to-retail exclusives.

J Lo and Hubby To Launch Lifestyle Brands

Kohl’s Department Stores and Music Entertainment Sports Holdings (MESH), a division of LF USA, will launch two lifestyle brands with Jennifer Lopez and Marc Anthony. Kohl’s will be the exclusive provider and marketer in the United States of all Jennifer Lopez and Marc Anthony apparel, accessories and other merchandise, which will be available in Kohl’s stores nationwide and Kohls.com beginning next fall.

The Jennifer Lopez and Marc Anthony brands will initially launch in women’s and men’s apparel and accessories. The Jennifer Lopez collection will include sportswear, dresses, handbags, jewelry, shoes and sleepwear while Marc Anthony will launch in sportswear, dress shirts, neckwear, accessories, suit separates, sportcoats and shoes.

MESH, a division of LF USA and partnership between LF USA and Star Branding, will sub-license the Jennifer Lopez and Marc Anthony brands exclusively to Kohl’s under a long-term agreement.

Discovery Launches New Consumer Products Brand

Discovery Communications, Inc., has announced the launch of TLC Baby, a brand of products dedicated to new and expecting parents.

Discovery Communications and Big Tent Entertainment are developing a comprehensive consumer products program for TLC Baby that represents practical items for “the everyday life, made simpler.” Big Tent Entertainment will focus on securing several foundation partners for the TLC Baby brand across multiple categories including learning and development, health and safety, bath, feeding, electronics, furniture, room decor, bedding/blankets, layette, and apparel.

Big Tent Entertainment, which currently represents Discovery Kids, is the newly appointed U.S. licensing agency of record for the overall TLC brand, including TLC Baby.

Esquire Home Collection Announced

Esquire Home, a new line of fine furnishings and accessories from Halo that includes tailored furniture, upholstery, occasional, home décor, and rugs will premiere at High Point International Home Furnishings Market April 17th – 22nd, it was announced today by representatives of Halo and Hearst Brand Development.

The Esquire Home Collection focuses on the magazine’s 77-year-old philosophy of “Man at His Best.” The collection features the distressed leathers and neutral twills and tweeds common in menswear, and polished nickel finishes and black glass embellishments are meant to evoke a cool and contemporary style.

New Deal For Playboy, Peformance Brands

Not a lot of time today, so we’ll just quickly drop the news that Playboy and Performance Brands have teamed up to launch the Hollywood Playboy Sun Collection, a line of indoor tanning products that will be sold exclusively at Hollywood Tans.

From the press release: “The product line will include sunless tanning sprays, tanning accelerator lotions, tanning and after-tan moisturizers, extenders and bronzers, and will retail from $20.00-$40.00.  All products will be sold at Hollywood Tans locations beginning February 2010.”

After plowing through seven episodes of Jersey Shore this weekend… we can see the appeal here.

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