Following the announcement that CPLG will represent the Parental Advisory brand, the first wave of market leading licensees will include Trademark, Misirli, and Brand Clothing International.
Branded Clothing International will feature a line of nightwear and kids wear with the brand logo. Trademark will produce a range of apparel that includes tops, sweatshirts, hoodies, joggers, leggings, dresses, and bags. Misirli will have a range of socks and hosiery. All three partners will launch in product this spring and summer.
In a deal brokered by The Joester Loria Group, Dena Designs Inc. partnered with Bag Studio LLS for a multi-category program that expands the Dena and happi by Dena brands to a collection of bags and travel accessories.
The range includes handbags, small goods and accessories, carry-on luggage and travel bags, pet carriers, lunch bags, backpacks, and computer and tablet cases. The collection will be sold individually as well as in sets. The collection debuted at the New York Accessories Market Week in February.
Condé Nast partnered with Schumacher for a fabric and wallpaper collection, which will be launched under the Vogue Living brand this August.
The collection will consist of approximately 50 products and will include designs inspired by Vogue archives. The line will be sold through interior designers and architects, online at fschumacher.com, and through Schumacher showrooms and designated Schumacher agents.
Berkshire Blanket & Home Co. Inc. will add a number of The Rainbow Fish products to its collections, including blankets, throws, quilts, nap mats, and wearables.
Originally published in 1992, The Rainbow Fish series has sold more than 30 million copies and celebrates its 25th anniversary this year. The series was the first book to use holographic foil, which allows the Rainbow Fish shimmer and the book to mirror his movement.
Remarkable Brands was named worldwide licensing agent for Doug the Pug. Doug the Pug’s rise to fame began in 2012 after he was adopted from an Ohio-based breeder. His owner, Leslie Mosier began dressing Doug in wigs and costumes to bring out his laid-back personality. Doug’s celebrity status quickly grew. For more information, contact Stacey Reiner at 646-717-2606 or email@example.com.
Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
From Feb. 9 to Feb. 17, Milk & Cookies Kids Spa and Salon in New York City will offer a My Little Pony Pamper-Me Pop-up Spa that lets kids play with new My Little Pony fashion-themed products and enjoy My Little Pony-inspired spa treatments.
Guests can choose from different services, including: My Little Pony, a mother-daughter spa treatment that includes, a manicure, a pedicure, and a “Frosting Facial;” Rarity, a manicure package that includes a cotton candy-scented scrub with sprinkles and strawberry creme soufflé; Pinkie Pie makeup package; Twilight Sparkle glitter tattoos; Rainbow Dash, a pony-inspired hairstyle with non-toxic highlights and glitter sparkles; Fluttershy, a curled Side ponytail hairstyle; and Applejack, clip-in hair extensions tied in a braid.
All guests receive a complimentary cookie with milk. Additionally, every kid who books a service will receive his or her own My Little Pony figure to take home. The My Little Pony spa experience will take place from Feb. 9 to Feb. 17. To book an appointment, call 646-850-4032.
The Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »
Rocket Licensing (Rocket) secured its first UK partners for Sony Pictures Animation’s animated film The Emoji Movie, inspired by the popular mobile phone icons.
Rocket Licensing is managing the UK and Eire licensing program for The Emoji Movie on behalf of Sony Pictures Consumer Products (SPCP). The agent is currently securing partners for the UK licensing program, which will target kids ages 6 to 12 across key categories including publishing, toys, games, apparel and accessories, mobile games, homewares, personal care, and back-to-school. Products are set to debut at UK retail this year. Read the rest of this entry »
Despite expectations that the first digitally native generation wants to shop online, a new study released by IBM and the National Retail Federation found that almost all members of Generation Z prefer to shop in brick-and-mortar stores. With the global Gen Z population set to reach 2.6 billion by 2020, retailers need to ceate a more interactive engagement around their brands, according to the study. The study is based on findings from more than 15,000 consumers ages 12 to 21 from 16 countries. Read the rest of this entry »