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Thomas & Friends, Pottery Barn Kids Launch Exclusive Home Décor Collection

ThomasFriendsBedroom_PotteryBarnMattel’s Thomas & Friends brand partnered with Pottery Barn Kids to debut an exclusive licensed collection of Thomas & Friends home décor and accessories. The Thomas & Friends from Pottery Barn Kids collection includes more than 20 pieces that feature bedding, decorative accessories, tabletop, luggage, lighting, pajamas, and toys.

The collection incorporates artwork based on the original illustrations of Thomas and his friends from the 1945 The Railway Series by the Rev. W Awdry. The collection is available for purchase now on potterybarnkids.com and in select Pottery Barn Kids stores nationwide beginning on September 22.

LMA to Represent Lionel

LIONEL LOGOSLisa Marks Associates Inc. (LMA) is now the licensing agency for Lionel LLC. Key planned product categories for the Lionel licensing program include toys and games, gifts and collectibles, publishing, digital games and apps, apparel and accessories, and more.

Since 1900, Lionel’s classic railroad sets and toys feature an attention to detail, with accurate model reproductions of locomotives, train cars, structures and accessories. Lionel has also committed to the present with Bluetooth technology and innovative new collections such as the Polar Express train set, which was released in conjunction with the Warner Bros. movie.

Epic Rights, Merch By Amazon to Launch Apparel and Accessories

EpicRightsEpic Rights partnered with Merch by Amazon to sell Epic Rights’ artists official apparel and cellphone accessories on Amazon.com. The initial product launch includes classic and fashionable shirts for men, women, and kids, featuring graphics from KISS, Aerosmith, and John Lennon.

Epic Rights will add product categories to the program and build out programs for its complete roster of artists, including AC/DC, David Bowie, Billy Joel, Def Leppard, Celine Dion, ZZ Top, Duran Duran, Wham!, Marc Anthony, Sting, Cypress Hill, Lionel Richie, Lyrics by Lennon & McCartney, Woodstock Festival, and more.

 

Hasbro, TripAdvisor Partner to Add Vacations to The Game of Life

Life-1Hasbro Inc. teamed up with TripAdvisor to add vacations to The Game of Life game. For the first time in the board game’s 60-year history, players will be encouraged to choose their dream destinations with vacation cards inspired by some of TripAdvisor’s top-ranked family destinations and activities.

The Game of Life’s new vacation card options includes a ski trip, a beach day in Punta Cana, hiking the Great Wall of China, and visiting the Eiffel Tower. To celebrate the collaboration, a recent survey conducted by TripAdvisor illustrated just how important not just travel—but family travel—is to consumers.  Of respondents surveyed, 86 percent say taking vacation is an essential part of life; 88 percent say vacations enhanced their lives; and more than half feel happier, rejuvenated and closer with their families after taking a family vacation.

The Game of Life with the vacation updates will be available at most major retailers nationwide and on HasbroToyShop.com this August.

IMG, Bear Grylls Partner to Create Survival Sport Challenge Series

BearGryllsIMG partnered with survival expert Chief Scout and international TV host Bear Grylls to create the Bear Grylls Survival Challenge (BGSC), the first event series to focus on survival.

The inaugural event will take place next April in the Greater Los Angeles Area with additional stops in the U.S. and Europe. Participants will compete on a four-mile, off-road journey that will take them through 18 survival scenario challenges. The course will run across five distinct environments: apocalyptic highway, cave complex, deserted village, mountain ascent/descent, and snake infested swamp. Read the rest of this entry »

Caswell-Massey, The New York Botanical Garden Launch New Bath Collection

Caswell-Massey_NYBGCaswell-Massey and The New York Botanical Garden (NYBG) will introduce a new collection of bath products with fragrances inspired by the Botanical Garden.

Sets of three of Caswell-Massey’s luxury soaps and hand creams will launch next month and feature three classic floral fragrances–Lilac, Gardenia, and Honeysuckle. All products will feature NYBG branded packaging and botanical illustrations from the Rare Book and Folio Collections of NYBG’s LuEsther T. Mertz Library. A portion of the proceeds from the sale of these products will support NYBG’s work in plant research and conservation, horticulture, and education. Read the rest of this entry »

NFL to Debut New Entertainment Experience in NYC this Year

NFL_TimesSqaureThe NFL is building a permanent location for football fans, which will be opening this November in Times Square in New York City.

By incorporating hands-on immersive and interactive technology, yhis four-story attraction will take visitors on a journey from being a football fan, to becoming a player, and lead to being a Super Bowl Champion.

The NFL Experience will feature a moving seat 4D cinematic theater experience with weather and smell effects; immersive and interactive experiences which allow guests to see how they stack up against their favorite NFL stars; and photo opportunities with the official Super Bowl Trophy, Super Bowl rings, and other historic NFL memorabilia. Read the rest of this entry »

Bivona & Co., ED Ellen DeGeneres Partner for Nursery Furniture Collection

ED_EllenDegeneresBivona & Co. debuted a new nursery furniture collection assortment for the ED Ellen DeGeneres baby lifestyle line. The collection made its exclusive retail debut at buybuy Baby stores nationwide and online this month.

The ED Ellen DeGeneres Baby Collection by Bivona & Co. features a collection of modern nursery furniture and décor. The Forest Animal collection features pieces made of solid wood and wood veneers and engineered wood, and are finished in a water-based natural grey stain. The set comes complete with custom-made metal knobs in an acorn shape. The collection includes a 2 Poster Convertible Crib, Double Dresser, Dressing Kit, Chifforobe, Wall Mirror, Guardrail, and Bedrail Conversion Kit. Read the rest of this entry »

Teletubbies, Barnardo’s Partner for Big Toddle Charity Event

Teletubbies_BigToddleDHX Brands joined children’s charity Barnardo’s in this year’s Big Toddle as part of their ongoing partnership. DHX Brands’ Teletubbies will support the event, which launched on June 19. Both Teletubbies and The Big Toddle are celebrating their 20th anniversaries this year.

The Big Toddle helps nurseries and parents arrange their own walks for preschoolers throughout the UK during the summer season. Since the Teletubbies support began this year, there has been a 33 percent increase in the number of nurseries and parents that sign up.

Remarkable Brands Adds More Licensees for Doug the Pug

DougThePugRemarkable Brands adds to the Doug the Pug portfolio with new licensees across a range of categories. New products will include greeting cards, gift wrap, plush, and more and  will arrive at select retailers nationwide later this year.

New licensees include GUND for plush toys and accessories, drinkware, ceramic molded mugs, travel mugs, tumblers, stationery, journals, notebooks, stickers, pens and pencils, bookmarks, and figures; Imaginarium Goods for playing cards, koozies, air fresheners, money banks, dashboard doll and bobble heads, molded mugs, coffee mugs, and pint glasses; Kurt Adler for ornaments and wooden blocks; Trends International for posters; and more. Read the rest of this entry »

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