The Licensing Blog

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Tom Brady Returns to Top Spot on NFLPA Top 50 Player Sales List

12-01_Top50_2018_Q4_RD6Tom Brady started and ended the season No. 1 on the NFL Players Association (NFLPA) Top 50 Player Sales List. The list is based on total sales of officially licensed NFL player-identified merchandise. Brady also started and ended the year atop the list in 2016. Dallas Cowboys quarterback Dak Prescott finished at No. 2.

Quarterbacks led the offensive positions, with 18 wide receivers accounting for 14 players on the list, while running backs have six, tight ends have four, and only one spot is filled by a lineman. On the defensive side, seven players made the year-end list. The Eagles are the most represented team, and have five players on the list. Read the rest of this entry »

Pacific Swell Brands to Represent Charles Atlas

CharlesAtlasPacific Swell Brands (PacSwell) was appointed as exclusive licensing representative for American fitness icon, Charles Atlas.

PacSwell will leverage Charles Atlas’ famous advertisements that have appeared in comic books and magazines since the ‘30s, as well as classic photos, trademarks, and other assets. The licensing agency will extend the brand into new categories that include apparel, accessories, collectibles, publishing, nutrition supplements, beverages, costumes, gift and novelty, gaming, promotions, and more.

Jewel Branding & Licensing Acquires Rachael Hale

JewelBranding_RachelHaleJewel Branding & Licensing purchased the Rachael Hale brand from New Zealand-based Dissero Brands. The financial terms of the agreement were not disclosed, but the transaction officially closed on March 15.

Rachael Hale is a leader in animal imagery across an expanding range of items including apparel, giftware, home décor, stationery, back-to-school, and more. While earning sales in excess of $900 million, it has continued to grow its base of 75 licensees from more than 60 countries. Read the rest of this entry »

Crossfit, Strauss Brands Launch Crossfit Approved Meat

CrossfitApproved_StraussCrossFit Inc. and Strauss Brands entered a multi-year deal for CrossFit Approved premium-quality meat. The deal was brokered by IMG.

A CrossFit Approved box is now available on Strauss’ online store, Free Raised Direct, and features a curation of Strauss’ free-range chicken, grass-fed burgers, beef sticks, and various cuts of steak. Strauss will also stock CrossFit Approved meat in select grocery retailers across the U.S. later this year.

STX Entertainment, White Space Appoint Jay Franco as Home Licensee for UglyDolls

UglyDolls_White Space Entertainment, global master licensing agent for STX Entertainment, selected Jay Franco as home licensing partner for the UglyDolls brand. Under the licensing agreement, Jay Franco will have rights to a variety of home products, including bedding, bath, pillow, beach, and more.

The UglyDolls franchise will debut with an animated feature film, which will be released via STXfilms next year. Additional UglyDolls projects are currently in development across STX’s divisions, including STXtelevision, STXdigital, and STXsurreal. Uglydolls has been a specialty brand of plush and other trend-driven products since 2001.


ImaGENNation, Epiphany Schwarz Appoint Jay@Play As Cozy Wings Master Toy Partner

CozyWingsEpiphany Schwarz and GennComm ImaGENNation appointed Jay@Play as the master toy licensee for Cozy Wings. Created by Christine Mangnall-Schwarz, Cozy Wings is a unique, wearable cape and wings combination for kids and adults that inspires imaginative play.

Next month, Jay@Play will introduce patented Cozy Wings on As Seen on TV in several markets worldwide. There are multiple patents pending, including two worldwide patents. Cozy Wings are also expected to be available at retail later this year.

Jewel Branding & Licensing Signs EttaVee Art Brand

JewelBranding_EttaVeeJewel Branding & Licensing entered a licensing agreement to extend the artwork and brand for EttaVee. Created by artist Jessi Raulet, EttaVee is known for hand-painted, colorful designs, and has been featured in Good Morning America and PopSugar.

Categories available for licensing include, apparel, fashion accessories, cosmetics, stationery, calendars, greeting cards, gift, tabletop, publishing, home textiles, wall décor, and luggage.

Royal Horticultural Society, Jayco Partner for Gardening Gloves Collection

RHS_JaycoThe Royal Horticultural Society (RHS) and Jayco launched the RHS Collection, a new range of ladies’ gardening gloves. The gloves include padding on the palm of the gloves to add comfort when using hand tools in the garden.

The gloves come in three styles, with a different floral image on the back of each style of glove. Read the rest of this entry »

Aurora World to Launch Dr. Seuss Product Line

drseussAurora World will launch a line of products inspired by the books by American author Theodor Geisel, also known as Dr. Seuss. The initial launch will feature popular characters from the books and will be available in stores later this year.


Smithsonian Institution Selects WorldStrides as Domestic Educational Travel Provider

smithsonianThe Smithsonian Institution selected WorldStrides as its domestic educational travel provider. WorldStrides was selected among multiple travel organizations to offer these programs to middle and high schools throughout the U.S.

WorldStrides domestic travel programs provide educational travel opportunities for middle and high school students to explore history, science, music, and more. These teacher-led travel programs are designed as extensions of the in-classroom experience in a variety of destinations such as Washington, D.C., New York City, and California. Through Learning through Exploration and Active Participation (LEAP)—the organization’s trademarked approach to learning—the curriculum’s goal is to take academics outside of the classroom and engage students through experiential learning.

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