The Licensing Blog

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Club América Appoints One Entertainment As Licensing Partner

ClubAmericoClub América partnered with Las Vegas-based One Entertainment for a licensing partnership throughout North America. Club América is based in México City and competes in Liga MX, the top professional league in the country. Read the rest of this entry »

Hilco Streambank Seeks Offers to Acquire giggle Brand and Domain

giggle_logoHilco Streambank seeks offers to acquire the giggle brand and intellectual property assets, including trademarks, giggle.com domain name, and customer database. Giggle is a source for design-conscious parents that features a line of licensed products and its private label line of baby products, giggle Better Basics.

Assets currently for sale include the giggle trademark registered in the U.S., Canada, China, and South Korea; the private label brand for giggle Better Basics; its online domain, giggle.com; customer date with files and email addresses; and social media accounts including, Facebook, Twitter, Instagram, Pinterest, and the giggle blog.

Anime NYC Announces Schedule of Events for Inaugural Show

NYCAnime_CosplayAnime NYC, powered by Crunchyroll and presented by LeftField Media, will present three days of programs about the anime industry, gaming, and more at the inaugural show at the Javits Center in New York from November 17 to 19.

More than 20,000 fans are expected to attend, where they will take part in exclusive film and anime screenings, panels with internationally renowned artists and creators, and live musical experiences. The full schedule can be downloaded here. Read the rest of this entry »

King Features, Spirit of Cadeau Launch Betty Boop, Popeye Pre-Paid Cards

7738_CCDS_CARTE_BETTYBOOP_VECT copyKing Features and Spirit of Cadeau partnered to launch mart pre-paid cards for exclusive distribution at Fnac retail outlets and at spiritofcadeau.com.King Features is the roprietor of Popeye and the exclusive worldwide licensing agent for Betty Boop proprietor Fleischer Studios.

The new gift cards may be loaded in increments of 20€ to 250€, and may be used all at once or at several times until all of the money is spent. The deal with Spirit of Cadeau was brokered by Biplano, the King Features licensing agent in France.

 

Merlin Entertainments to Open LEGOLAND Location in New York

Legoland_NYMerlin Entertainments is moving forward with plans to build a new LEGOLAND location in New York. The new location will open in 2020 in Goshen.

After more than a year of public meetings and hearings in addition to a thorough and transparent review process by officials, LEGOLAND New York has been granted conditional approval of its site plan by the Town of Goshen Planning Board, allowing it to officially move ahead with building the park. Read the rest of this entry »

UFC, Modelo Enter Multi-Year Partnership

Modelo copyUltimate Fighting Championship (UFC) and Modelo Especial entered a multi-year marketing partnership making Modelo the official beer and malt beverage sponsor of UFC in the U.S.

As part of the multi-million dollar partnership that begins next year, Modelo will be the presenting sponsor for select UFC Pay-Per-View events and VIP experiences based in the U.S., along with signage and branding inside UFC’s Octagon. Modelo will also feature UFC athletes and personalities in advertising. Read the rest of this entry »

King Digital Entertainment Expands Candy Crush Portfolio, Adds New Jewelry Lines

King_CandyCrushKing Digital Entertainment expands its Candy Crush consumer products offering with a new range of jewelry by Indian designer Mrinalini Chandra. The line will feature necklaces, bracelets, earrings, brooches, and rings.

The collection includes two ranges: 2-D colored candy shapes and premium 3-D gold candy shapes. The premium range also offers a series of Kaleera.

The collection will launch mid-October and will be available on perniaspopupshop.com.

Discovery Consumer Products, Macy’s Launch Say Yes to the Dress Special Occasion Dresses

DiscoverMacys_SayYesToPromDiscovery Consumer Products and Macy’s will expand the Say Yes to Prom partnership with the debut of the Say Yes to the Dress juniors line for special occasions. This follows the companies’ partnership for a prom dress and jewelry line, which launched earlier this year.

 Available at 200 Macy’s stores and at macys.com, the Say Yes to the Dress juniors collection aims to help young women and juniors as they celebrate milestone moments, including homecoming, formals, galas, and more. The new line features dresses at accessible price points.

Inspired by TLC’s Say Yes to Prom initiative to help teens who may not be able to afford a prom dress, the Say Yes to Prom collection launched at Macy’s last spring and featured more than two dozen gowns and a full line of accessories.

Cra-Z-Art, Kodak Partner for Puzzle Collection

CRA-Z-ART Kodak 1000Cra-Z-Art entered a brand licensing agreement with Eastman Kodak Co. to produce and distribute puzzles in the U.S. The puzzles will feature photo imagery and be available in different size piece counts, including 100 pieces to 2,000 pieces.

Last year, Cra-Z-Art entered the puzzle category with the acquisition of Lafayette Puzzle Factory. According to the NPD market research group, puzzles and games was one of the fastest growing categories last year, increasing by 18.

Cra-Z-Art’s Kodak puzzles will be manufactured in the U.S. and are expected to be available at major retailers this fall.

CPLG to Represent Yale University Across Europe

Yale_CPLGCPLG was appointed by Yale University to represent the university’s brand across Europe and Russia. Founded in 1701, Yale is an American Ivy league university based in New Haven, Connecticut.

CPLG will develop a licensing program that targets adults, teens, and kids across apparel, accessories, bags, and stationery. Products will feature the Yale branding, including its logos and the university’s mascot, Handsome Dan the bulldog. Universal Music Spain signed as the first licensee and will offer a range of men’s apparel in Zara stores worldwide this month.

 

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