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LeSportsac, Nintendo Partner for a New Super Mario Travel Collection

LeSport_NintendoLeSportsac and Nintendo partnered to introduce a collection of totes, backpacks, and accessories inspired by Super Mario. The new line will launch during this holiday season.

The collaboration features two designs—Power-Up Burst and Mario Travel—created exclusively for the LeSportsac x Nintendo collection. Power-Up Burst is inspired by the classic game’s power-up items, including Fire Flowers, Super Mushrooms, 1-Up Mushrooms, Super Stars, coins, Goombas, and Koopas. The Mario Travel print portrays Mushroom Kingdom-inspired travel memorabilia, such as luggage tags, passport stamps, and postcards. Read the rest of this entry »

Kellogg’s Froot Loops Launches “Whatever Froots Your Loops” Campaign

FruitLoopsCampaignKellogg’s Froot Loops introduces “Whatever Froots Your Loops,” its first campaign in 50 years. Froot Loops partnered with the creators behind three different brands—Neff Headwear, Timbuk2, and State Bicycle Co.—to design gear and accessories that inspire adult fans to do what makes them most happy.

The Froot Loops campaign launched today with the debut of the Neff + Froot Loops Toucan Sam Shades, and will continue to run throughout the summer. The Neff + Froot Loops Toucan Sam Shades features interchangeable faceplates and arms in four colors. The set comes with a Toucan Sam cleaning cloth and 80 combinations to unlock.

As part of its new campaign, Froot Loops will also team up with Alexis de Coninck and Michelle Nadeau of the Timbuk2 brand design team, and State Bicycle Co. co-founders Mehdi Farsi, Reza Farsi, and Eric Ferguson.

 

Céline Dion to Debut New Lifestyle Brand at Nordstrom Stores in August

CelineDionNordstrom Inc. partnered with Céline Dion to become the first retail department store in the U.S. to launch her new collection of handbags, luggage sets, and small accessories this fall.

Epic Rights and PROMINENT Brand + Talent, Dion’s exclusive representatives for global branding, licensing, and social media marketing, and The Bugatti Group, her manufacturing partner, collaborated with Nordstrom to offer a range of 50 new styles designed in collaboration with the singer.

The new collection will be available at Nordstrom locations nationwide and online beginning this August.

Jeremy Scott Unveils New Betty Boop Collection

bettyboop1Jeremy Scott will launch a Betty Boop resort collection next year.

The collection includes jackets, pants, skirts, dresses, sweaters, T-shirts, tank tops, crop tops, sweatshirts, hoodies, swimwear and accessories. Pudgy —Betty’s puppy—will have his own smaller collection of T-shirts and sweatshirts, sweatshirt dresses, backpacks and scarves. The collection will be available in women’s, men’s, and children’s styles.

Products are expected to be in stores and online this February.

Bobby Abley Launches Teletubbies Collection at London Fashion Week Men’s

teletubbylineCopyright Promotions Licensing Group has brokered a deal, on behalf of DHX Brands, with UK menswear designer Bobby Abley to celebrate the 20th anniversary of Teletubbies.

Bobby Abley has created a Teletubbies-themed capsule range as part of his spring and summer collection for next year. The collection was unveiled during his catwalk show at London Fashion Week Men’s.

The line includes daywear and loungewear pieces, with a few womenswear additions. The collection features designs inspired by 90s nostalgia and incorporates the fun and colorful nature of the characters.

 

All American Licensing Signs with Smithsonian for Travel and Home Products

AllAmericanLicensingAll American Licensing (AAL) will represent Smithsonian for travel-related products under the Smithsonian Journeys brand, and for home-related products under the Smithsonian brand.

AAL will translate the Smithsonian Journeys experience into products for travelers in categories such as luggage, bags, travel accessories, optics, travel electronics, and more.

Additionally, All American Licensing will help Smithsonian build its home program with categories including indoor and outdoor furniture, throws, lighting, home textiles, décor and accessories, furniture care products, flooring, and more.

essence, Chupa Chups Partner for I Want Cnady Cosmetics Line

essence_chupachupasThe German brand essence (Cosnova Beauty) partnered with Chupa Chups for a lollipop-inspired “I Want Candy” cosmetics line. The collaboration offers beauty pieces featuring the fragrance of the Chupa Chups lollipops.

The collection includes a range of scented cosmetics for the body, face, lips, and nails including a body splash, an eye shadow palette, a lolly dots eyeliner, a lip gloss palette, blush shimmer pearls, and brush, or nail polish, stickers, scrub, and a top coat.

The scented products will be available this summer in drug stores, hypermarkets, supermarkets, department stores, and e-commerce worldwide.

YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

Joan Kelley Walker, Benchmark Licensing Partner for New Fashion Line

RHOTThe Real Housewives of Toronto‘s Joan Kelley Walker partnered with Benchmark Licensing for the Joan Kelley Walker lifestyle brand. The range will include dresses, sportswear, and accessories.

Benchmark Licensing and Joan Kelley Walker Enterprises will continue to work with and promote Walker’s existing values of compassion and corporate social responsibility through this fashionable line.

Joan Kelley Walker is an avid fashionista on the Canadian scene. Most recently Walker was on the top 5 Best Dressed list at the 2017 CAFA Awards, celebrating and supporting Canadian fashion designers.

TCG Extends Collection with New Licensees for Puzzles, Games, Accessories

TCG_HometownCollectionTCG (formerly known as The Canadian Group) will grow its product offerings to include a wide range of puzzles, games, and play accessories featuring licenses for kids and families.

The company acquired the Hometown trademark, featuring the work of folk artist Harry Wysocki, also known as Heronim. In addition, TCG expands into home décor for the first time with its new Tidy Town line of storage and play units inspired by kids’ properties. TCG’s product line-up for this year will launch at mass-market retailers in the U.S. and Canada in the fall. Read the rest of this entry »

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