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Betty Boop Brand to Expand Globally

betty boopKing Features, the worldwide licensing agent for Betty Boop proprietor Fleischer Studios, will create more than a dozen deals in new territories worldwide, and new categories including sportswear, fine arts, and home décor.

Most recently, Betty Boop presented the design challenge on an episode of Project Runway All-Stars and was at the forefront of the all-inclusive fashion collection Betty Boop X Project Runway All-Stars, presented by Torrid. Territories where new deals will launch include in the U.S., Asia, European Union territories, and South America.

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