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• February 22, 2012

  Banpresto Names Syncreative Media as Licensing Agent for Kapi·Bara·San

  Banpresto Co., Ltd., a wholly-owned subsidiary of Namco Bandai Games Inc., has named Los Angeles-based Syncretic Media, Inc., an affiliate company of Sync Beatz Entertainment, as the exclusive U.S. and Canada merchandising and licensing agent and brand manager for a new collection of lifestyle products inspired by the cute, or [...]

  Posted by: Melissa Tinklepaugh on February 22, 2012.

• February 21, 2012

  ZDF Appoints SMC as Exclusive North American Licensing Agent

  ZDF Enterprises GmbH, the wholly-owned subsidiary and commercial arm of ZDF German Television Network, has appointed SMC Entertainment Group, Inc. to spearhead all licensing, merchandising, and promotional activity for two of its teen series, Dance Academy and H20 Just Add Water, throughout North America for a five-year term. SMC will [...]

  Posted by: Melissa Tinklepaugh on February 21, 2012.

• February 21, 2012

  Diet Pepsi Collaborates with Christian Cota for Fashion Collection

  Diet Pepsi has partnered with designer Christian Cota to create a capsule collection, inspired by the brand’s imagery through the decades. The Diet Pepsi x Christian Cota capsule collection was previewed during Mercedes-Benz Fashion Week, and will make its retail debut this fall. The brand collaboration was developed by The Joester [...]

  Posted by: Melissa Tinklepaugh on February 21, 2012.

• February 21, 2012

  505 Games to Launch Build-A-Bear Workshop Games

  A Squared Entertainment (A2), a full-service brand entertainment company, and Build-A-Bear Workshop, the interactive entertainment retailer of customized stuffed animals, signed a new global licensing agreement with video game publisher 505 Games to expand the brand’s licensing program into gaming on digital and handheld platforms. 505 Games will launch an [...]

  Posted by: Melissa Tinklepaugh on February 21, 2012.

• February 17, 2012

  Jakks Pacific Sings a New Tune with Deal for Toys Inspired by Songify App

  Jacks Pacific signed a license agreement with Khush, a developer of intelligent music applications, to create a new product inspired by the Songify app. Songify, developed in part by YouTube sensations The Gregory Brothers along with Khush, launched this past summer as the first mobile app that turns speech into [...]

  Posted by: Melissa Tinklepaugh on February 17, 2012.

• February 17, 2012

  Headline Entertainment Joins Mr. Bubble Licensing Program

  Firefly Brand Management brokered a licensing partnership between Mr. Bubble and Headline Entertainment. Headline Entertainment will head up fashion T-shirt design and manufacturing for every age of fan. Headline joins Mr Bubble’s expanding licensing program, including recent partnerships with Senario and Multipet. Firefly is now looking for partnerships in accessories, [...]

  Posted by: Ericka Johnson on February 17, 2012.

• February 17, 2012

  Hormel Foods Inks Lifestyle Licensing Deals for Spam

  Hormel Foods recently inked a footwear deal with the Surf Shoe brand, Sanuk, to create a line of Spam brand-inspired Sidewalk Surfer shoes. Hormel Food’s licensing agency, Firefly Brand Management, has added several more partnerships with manufacturers to support demand for Spam-branded consumer products, including, Headline Entertainment for licensed T-shirts, [...]

  Posted by: Ericka Johnson on February 17, 2012.

• February 17, 2012

  Classic Media and Pressman Toy Introduce Tinga Tinga Tales Board Games

  Pressman Toy Corporation signed a licensing deal with Classic Media to develop games based on the new preschool series Tinga Tinga Tales. Pressman Toy’s games will be available at mass and specialty retailers nationwide in August. Tinga Tinga Tales Swinging Monkey Race Game: Allows kids to put their strategy skills [...]

  Posted by: Melissa Tinklepaugh on February 17, 2012.

• February 17, 2012

  Moshi Monsters Mania to Hit U.S. Retail

  Moshi Monsters fans will soon be able to hold their virtual characters in their hands, hug them in their arms, and wear them on their bodies. Mind Candy, the entertainment firm behind the global children’s property, is launching a huge Moshi Monsters merchandising program in the U.S., set to hit [...]

  Posted by: Melissa Tinklepaugh on February 17, 2012.

• February 16, 2012

  Hasbro and Zynga Announce Global Partnership

  Hasbro and Zynga have announced a partnership that grants Hasbro the rights to develop a range of toy and gaming experiences based across Zynga’s social games and brands, including FarmVille, CityVille, and Words With Friends. Through this agreement, Hasbro has obtained the license to develop and distribute product lines based [...]

  Posted by: Melissa Tinklepaugh on February 16, 2012.