The Licensing Blog

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WowWee Retains Striker Entertainment as Worldwide Licensing Agency for Fingerlings

WowWee.Fingerlings3WowWee retained Striker Entertainment to serve as the worldwide licensing agency for the Fingerlings toy line. The toys cling to kids’ fingers and react to sound, motion, and touch with more than 40 animations.

Striker will work with WowWee to develop a worldwide licensing strategy to expand the growing consumer interest and retail demand for additional consumer products categories.

MGAE Expands the Worldwide Licensing Program for Num Noms

NumNomsMGA Entertainment Inc. (MGAE) continues to expand the global licensing program for its scented collectibles brand Num Noms.

Featuring more than 400 characters and thousands of unique combinations, the collection has an expansive global licensing program, with more than 90 manufacturers worldwide across all major categories of softlines, hardlines, and publishing. Read the rest of this entry »

eOne Expands Consumer Products Program for PJ Masks

eOne_PJMasks_JakksEntertainment One (eOne) expands its consumer products program for PJ Masks, including new ride-ons, bicycles, safety helmets, and more debuting this fall and into early 2018.

PJ Masks gear hitting retail nationwide includes the Catboy Cat-Car and Gekko Mobile ride-ons from Jakks Pacific. These custom sculpted, kid-powered vehicles come with flashing lights, sound effects, and play the PJ Masks theme song. Jakks will also offer the Happy Hauler, a wagon that transforms into a ride-on with at the press of a button, and the PJ Masks Playland. Read the rest of this entry »

Tinkertoy Introduces My Little Pony Building Sets

MyLittlePonyRarityK’NEX Brands introduces Tinkertoy building sets inspired by the animated series My Little Pony: Friendship is Magic, currently seen in 180 countries around the world.

The new products combine the Tinkertoy building system with the main characters from My Little Pony, both under license to K’NEX from Hasbro. The building sets launch this fall.

Moose Toys Renews Licensing Agreements for Skopkins Brand

image001Moose Toys will renew more than fifty licensees for the Shopkins brand with terms extending through 2019. This news follows the announcement of partnerships with brands including, Pez, Build-A-Bear Workshop, Skechers, and the launch of the Shopkins Live tour.

Shopkins continues to be the No. 1 girls’ brand in nine categories in the U.S., including apparel, bedding, party, stationery, accessories, seasonal, and home.  Read the rest of this entry »

The Fred Rogers Co., Mills Entertainment to Kickoff Daniel Tiger’s Neighborhood Live! Tour Next Month

DanielTigersThe Fred Rogers Co. and Mills Entertainment partnered to debut the Daniel Tiger’s Neighborhood LIVE! King For A Day musical based on the PBS KIDS preschool series. For a complete list of tour dates, ticket links, and more information, visit danieltigerlive.com.

Audiences will embark on a musical adventure to the Neighborhood of Make-Believe, where Daniel learns what it takes to be King: kindness. The show will feature favorite characters, new songs, and surprise guests. Read the rest of this entry »

eOne Expands Peppa Pig Licensing Partnership with New and Current Partners

PeppaPigEntertainment One (eOne) renewed and added additional Peppa Pig licensees for new product debuts at retail next year.

New Peppa Pig products from existing products include a 2-in-1 kid-sized Flip-Open Sofa with removable and machine-washable slipcover from Spin Master; backpacks and lunch bags from Accessory Innovations; digital watches from Accutime; a bedding set from Baby Boom; new bedding and bath collections from Character World in Partnership with Franco Manufacturing Co. Inc.; and underwear for girls and toddlers from Handcraft.

Newly-appointed licensees Berskshire Fashions and Hamco Inc. will introduce a cold weather set from and toddler bibs and table toppers, respectively.

The Peppa Pig preschool entertainment brand continues to generate more than $1.2 billion in global retail sales per year. The brand has more than 1,000 licensees worldwide. The show airs in more than 180 territories and has been translated in more than 40 languages.

Fun2Play Toys Adds New Licensing Partners for Poo-nicorn Products

Fun2Play_Poonicorn_PinkFun2Play Toys will expand its Poo-nicorn portfolio with the addition of new licensing partners.

The product line will incorporate images of Poo-nicorns on daywear, sleepwear, and sporting goods. These consumer goods join a recently released app, Bloopy and Friends, and a new line of toys available at retail.

Partners include Intimo Kids for sleepwear (U.S.); Happy Threads for daywear and T-shirts (U.S.); Esquire Footwear for footwear (U.S. and Canada); JCorp for daywear and T-shirts (Canada); Jammers for sleepwear (Canada) and pet wear and accessories (U.S. and Canada); and Stoneridge Cycle for sporting goods (Canada).

 

PlayMonster Adds Super Spinner Swing to Portfolio

Super_SpinnerPlayMonster LLC acquired the worldwide rights for outdoor children’s swing Super Spinner.

The swing is an upgraded take on the tire swing, featuring a round seat, adjustable double-braided ropes, and weather-resistant clips. Made in the U.S., the Super Spinner holds multiple patents and is designed to swing and spin from a tree, a play set or a secure structural beam. The swing comes fully assembled with the necessary hanging materials. Read the rest of this entry »

eOne Unveils Expansion and New Rides at Peppa Pig World

PeppaPigWorldEntertainment One (eOne) revealed plans to expand Peppa Pig World at Paultons Park theme park in Hampshire, UK. The attraction will soon feature two new rides—The Queen’s Flying Coach Ride and Grampy Rabbit’s Sailing Club—that will open to the public in May.

The Queen’s Flying Coach Ride will take families on a tour around the newly extended area of Peppa Pig World in individual coaches on a monorail starting from the top of the Queen’s castle. Guests will also be able to hop aboard boats at Grampy Rabbit’s Sailing Club where they can cruise along the new water route around Peppa Pig World and discover Pirate Island. Read the rest of this entry »

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