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IDW Games to Launch ’90s-Themed Nickelodeon Games

nickelodeon

IDW Games partnered with Nickelodeon to bring Nick ’90s properties to market as tabletop games. Focusing on the hobby and specialty channels, IDW Games will release a variety of games featuring characters from RugratsInvader ZimSpongeBob SquarePantsThe Wild ThornberrysHey Arnold!CatDogThe Angry BeaversRocket PowerAaahh!!! Real MonstersThe Ren & Stimpy Show, and Rocko’s Modern Life. Read the rest of this entry »

Toca Boca to Launche Kids Product Line at Target

TocaBoca-BTS-Target-PR-Release-HeroToca Boca debuted its first collection of consumer products for kids. Based on the digital toy series, the line includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding, and activity books.

The line features licensees including FABNY, The Foundery, Franco Manufacturing, and Random House Children’s Books. Beginning July 17, the collection will be available in all Target stores and Target.com.

Pyramid International Launches DC Super Hero Girls Stationery in the UK

 DC SUPERHERO GIRLS A5 notebookPyramid International and Warner Bros. Consumer Products, on behalf of DC Entertainment, has launched the UK’s first stationery range for DC Super Hero Girls, the new universe that features DC female Super Heroes, including Wonder Woman, Supergirl, and Batgirl to inspire girls to be everyday Super Heroes.

Pyramid’s range of licensed DC Super Hero Girls stationery features colorful notebooks in a variety of sizes. There are also three stationery sets, bigger stationery gift items, plus a range of pens, highlighters, pencil cases, and a collapsible storage box. The range is now available to buy in the UK at Toys “R” Us, WH Smith, Amazon, HMV, and The Range, with additional retailers that will be added this year.

Moose Toys, eKids Partner for Shopkins Youth Electronics Line

shopkins_sg_ca_hero_group_7Moose Toys partnered with KIDdesignseKids brand for a Shopkins electronics line, which will be available this year. The collection includes volume-limiting headphones, karaoke machines, walkie-talkies, sing-along microphones, and a purse-shaped boom box. The agreement, brokered by The Licensing Shop Inc., covers North America, the UK, Benelux, the Nordics, Iberia, Italy, Germany, France, and Eastern Europe.

 

The Brand Liaison Crafts Licensing Program for YouTuber LaurDIY

LaurDIYThe Brand Liaison will represent the lifestyle and DIY YouTube star Lauren Riihimaki for licensing and brand extensions. Licensed products will include  DIY and crafting projects related to fashion, jewelry, school supplies, accessories, and more.

 

Marvel Super Hero Spectacular Returns For the Third Time With New Merchandise and Retail Partners

Marvel Superhero SpectacularDisney Consumer Products and Interactive Media (DCPI) kicked off its third annual ‘Marvel Super Hero Spectacular’ campaign on August 15. The campaign will feature six weeks of product launches, retail promotions, and activities, including a merchandising program celebrating Captain America’s 75th anniversary and the launch of Marvel’s Captain America: Civil War on DVD and Blu-ray. Major retailers at the event will include Walmart, Target, Toys “R” Us, Amazon, Kohl’s, Party City, and Kmart. The event will roll out worldwide and also reach mid-tier retail and specialty stores.

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Scholastic and American Girl Seal Global Publishing Deal

Scholastic and American Girl entered a multi-year licensing agreement to launch an extensive publishing program based on the American Girl brand.

Under the agreement, Scholastic will publish print and digital books, and distribute simultaneously in the U.S., Canada, the UK, Australia, New Zealand, and Asia. This is the first time American Girl has licensed rights to publish books based on its characters.

The books will spawn kids ages 5 to 12 and include publishing for the Girl of the Year line, including each character’s novels, and new formats for current and previously-released Girl of the Year characters.

American Girl and Scholastic will also release a non-fiction chapter book series inspired by the BeForever line, a new original series in middle grade, chapter book, and reader categories, novelty formats such as treasury books and guided journals, and American Girl-branded yearbooks featuring activities and quizzes.

 

GBI Enters Multiple Partnerships for Tween Brand SpacePOP Across the U.S.

SpacePOP-Six Flags

Genius Brands International Inc. (GBI) enters multiple partnerships for music-driven tween brand SpacePOP with Six Flags, Dippin’ Dots, and Camplified amongst others.

The partnership with Six Flags will feature SpacePOP programming across Six Flags Media Networks reaching family guests this summer at participating theme parks locations. The original content includes music videos for guests waiting in ride lines as well as music on the Six Flags radio network played throughout the parks.

GBI’s partnership with Dippin’ Dots will include a sweepstakes with a grand prize, e-commerce gifts, and SpacePOP branded merchandise giveaways at all locations. Five bestselling Dippin’ Dots flavors will be named after the princesses in SpacePOP.

Camplified will create an interactive, multifaceted SpacePOP experience, geared to tween girls, at 50 camp locations across the U.S.

Two new SpacePOP videos will be released each week on YouTube, as well as across Toon Googles, PopJam, Batterypop, and the Kid Genius channel on Comcast’s Xfinity on Demand platform. Music will also be available on iTunes and Spotify.

 

DHX Media Launches Wildbrain

DHX Media launched Wild Brain Family International Ltd. (WildBrain), a wholly owned subsidiary of DHX.

WildBrain operates a multi-platform kids network connecting content owners with advertisers on platforms such as YouTube and Dailymotion. WildBrain offers videos for kids ages 2 to 10 and generates approximately 4 billion minutes of watch time monthly.

WildBrain’s content includes Mattel’s Bob the Builder, Fireman Sam, Little People and Polly Pocket; Iconix’s Strawberry Shortcake; Turner’s Lazy Town; 9Story’s Daniel Tiger, Wild Kratts, and Arthur; DHX’s Caillou, Rosie and Jim and Brum; and videos featuring Play-Doh, Minecraft, Hachette.

Sesame Street, Baghch-e-Simsim Debut First Afghan Muppet Zari

Muppets

Sesame Workshop unveiled its first Afghan Muppet Zari, a 6-year-old inquisitive girl ready to make her debut in the fifth season of Baghch-e-Simsim, the co-production of Sesame Street in Afghanistan.

Zari will feature in new, locally produced segments that focus on curriculum topics such as girls’ empowerment, national identity, physical health, and social and emotional wellbeing. Season five of Baghch-e-Simsim (Sesame Garden) can be seen on Tolo TV on Thursday and Friday at 4:00 p.m., and Lemar TV on Thursday and Friday at 4:30 p.m.

Zari, which translates as “shimmering,” will feature in three formats: speaking directly to viewers, interacting with kids in person, and interviewing different Afghan professionals.

Segments from other Sesame co-productions, adapted and dubbed into Dari and Pashto, will continue to introduce children to Muppet friends from the series in Egypt, Bangladesh, Mexico, and Russia.

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