Nickelodeon unveiled products for both new and established properties at Toy Fair, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious.

Playmates Toys showed a new line of toys inspired by Nickelodeon’s new CG-animated Teenage Mutant Ninja Turtles. Playmates Toys’ lineup includes basic, deluxe, and collectible action figures, as well as Ninja gear, play sets, and vehicles.

Jakks Pacific and its Creative Designs International (CDI) and Disguise Halloween divisions debuted products for Winx, including a new line of dolls, play sets, accessories, dress-up, role-play items, and Halloween costumes based on the series. Building on the Winx Club doll line from Jakks, Creative Designs International has created an assortment of role-play dresses and fairy wings for girls who want to transform themselves into their favorite Winx Club member. The Jakks Pacific, CDI, and Disguise product lines are scheduled to launch this fall to coincide with the premiere of the brand new CG episodes of Winx Club on Nickelodeon.

Nickelodeon and Fisher-Price introduced new toy lines for preschool series Team Umizoomi and Dora the Explorer. Team Umizoomi products from Fisher-Price include figures, basic and learning plush, bath toys, and vehicles. Building on the past success of Fisher-Price toys inspired by Dora, new products for 2012 will include a dollhouse, play sets, dolls, role-play toys, and more.

SpongeBob SquarePants is the inspiration for new toys from Fisher-Price’s Imaginext brand. The new line includes play sets, vehicles, and figures where SpongeBob is featured in the Imaginext look. SpongeBob is also the inspiration for two new building sets from The Lego Group, which debuted at Toy Fair.

Victorious master toy licensee Spin Master, Ltd. unveiled new products for the live-action comedy series. The new line will feature fashion dolls and role play, including a new Tori Singing Doll featuring the song, “Best Friend’s Brother.” Feature dolls for additional Victorious characters, including Trina (Daniella Monet), Cat (Ariana Grande), and Jade (Elizabeth Gillies), are also included.

Warner Bros. Consumer Products announced new partnerships timed to coincide with Toy Fair. WBCP awarded The Bridge Direct, Inc. the master toy license for Looney Tunes. WBCP also partnered with Wonder Forge for preschool products, which will include DC Super Friends. Both companies previewed their lines at the American International Toy Fair.

WBCP also partnered with PPW Toys, under a licensing agreement with Hasbro, Inc., to launch a line of Mr. and Mrs. Potato Head figures. Mr. Potato Head has never been faster than a speeding bullet or summoned by the “Bat Signal” to wipe out crime on the streets of Gotham City—until now.

Mr. Potato Head leaps into the role of his favorite DC Comics superheroes, including Batman as The Dark Knight, ready to launch this June in time for the July 20 theatrical release of The Dark Knight Rises. Classic Superman and Wonder Woman spuds will follow in time for the holiday season, and more DC Comics superheroes and villains are planned for next year.

Of course, these being Mr. Potato Head toys means that all the components will be interchangeable, and fans will be able to mix and match pieces with hilarious results. The line of figures will be available at specialty retailers and e-tailers starting this summer.

Three other scents will be available outside of the Avenger Cologne Pack:

• Black Widow Perfume—Russian spy, trained assassin, world-class ballerina, girl from legal department. This perfume has a clear shot of citrus slowly giving way to sensual caramel and honey. The scent dries down with a blend of bitter chocolate, clear patchouli, and praline.
• Infinity Formula Cologne—Inspired by Nick Fury, CIC of S.H.I.E.L.D., this cologne is a seductive fragrance for not just any man, but only for those who will risk everything to keep the dream of freedom alive. And sure, you could describe it as a citron cocktail smoothed over with a couple of stiff shots of tonka bean and guaiac wood; or you could just put it on and know it makes you smell good.
• Mischief Cologne—Inspired by Thor’s bad brother, Loki, this unisex fragrance combines a base of green tea and amber with bergamot and cardamom in a dangerous-sexy, yet playful way that wears well on anyone, day or night.

Classic Media signed new consumer products partners for Where’s Waldo? in the U.S. The new Where’s Waldo? program will hit retail timed to Waldo’s 25th anniversary, which commences this fall.

These new licensees join existing Where’s Waldo? partners, including Candlewick Press (publishing), Ludia (Apple mobile games), Gameloft (mobile games excluding Apple platforms), and Elope (costumes). Many of these licensees showed Where’s Waldo products at Toy Fair.

Techno Source, a division of LF Products and part of Li & Fung Limited, will be developing innovative Where’s Waldo? board games, puzzles, card games, and novelty items, including the original Where’s Waldo? search-and-find glitter wands.

Concept One Accessories will develop a diverse line of Where’s Waldo? fashion accessories for a wide variety of consumers. They will launch Where’s Waldo? bags, headwear, belts, wallets, and slippers that appeal to juniors, young men, and tweens.

Jem Sportswear and Awake will develop a line of fashion forward Where’s Waldo? fashion tops across all their divisions, including men, juniors, boys, and girls.

Alexander Doll Company, Inc. will commemorate Where’s Waldo’s 25th anniversary with a line of limited-edition dolls. The company will develop a collectible version of Where’s Waldo? soft dolls, vinyl dolls, and dolls with coordinating Where’s Waldo? accessories.

Virtual Greats will launch Where’s Waldo? virtual items online to reach a growing global virtual goods market. They can be purchased as virtual gifts/collectibles, or as elements used to enhance/accessorize user avatars and/or digital worlds.

Skinit, Inc. launched Where’s Waldo? electronic skins in November. The covers, referred to as “skins,” can be applied to a broad range of devices, including smartphones, laptops, MP3 players, gaming consoles, and everything in between.

Chuggington will continue riding the rails into toy stores and onto TV screens this year with support from Ludorum’s licensees and Disney Junior, which will premiere the third season of Chuggington to coincide with the launch of the 24-hour Disney Junior channel on March 23. Disney now holds the rights to 46 episodes. Several of Ludorum’s licensees for Chuggington unveiled new products at the American International Toy Fair, held February 12-15 at the Jacob K. Javits Center in New York City.

Tomy, Ludorum’s master toy partner for Chuggington, led the way with the introduction of an all-new track system for its Chuggington Die-Cast Railway. The system enables fans to build track layouts vertically for the first time by providing the stability required to achieve tall, spiraling layouts. Easy to connect and simple enough for preschoolers to build on their own, the new track system is a durable and sturdy solution for adding elevation to train sets and creating action. Tomy’s Chuggington Wooden Railway system will be augmented with new engines or “chuggers” based on the characters who will appear in the new Chuggington episodes premiering this year on Disney Junior. Feature-packed starter train sets, buildings, and tunnels will debut at key price points. All are made with classic, high-quality wood construction, which is compatible with other major wooden railway toys.

Other Chuggington licensees at Toy Fair:

• Playhut exhibited a Wilson play tent from its 2012 line
• Little Kids introduced Chuggington bubbles and bubble toys, including the Chuggington Bubble Train Whistle and the Chuggington Light-Up Bubble Chugger
• Hedstrom displayed new Chuggington playballs
• Mega Brands introduced Chuggington Mega Bloks line, which includes four sets and six buildable chuggers
• Modern Publishing showed Chuggington titles in its coloring and activity lines
• Publications International showcased its line of Chuggington electronic sound books
• Bendon Publishing introduced a proprietary publishing line as well as educational workbooks based on Chuggington’s Training Times lessons
• Trends International unveiled a Chuggington sticker line with a Sticker Flip Pack and a Sticker Dimensional Scene at the show
• Cardinal Industries, Inc. introduced additional puzzles to its Chuggington line
• Ravensburger debuted seven puzzles, including Chuggington: Four Seasons, a set of four puzzles in a collectible tin that helps teach children about the seasons; and Traintastic Crew, a 40-piece puzzleballfeaturing the colorful world of Chuggington
• Wonder Forge showcased its line of Chuggington games

Trans-media entertainment company Atlantyca Entertainment has secured a licensing agreement with Italian confectioner Sorini S.p.A. for the manufacture and distribution of a new line of Geronimo Stilton Kingdom of Fantasy chocolate Easter eggs.

Under the new deal, Sorini will manufacture individual 280 gram chocolate Easter eggs with a surprise inside each egg, and small bags of six-gram chocolate Easter eggs with a surprise inside each bag. Rachele Geraci, Atlantyca’s licensing and agent manager, secured the deal which will result in products being introduced throughout Italy in time for Easter.

“We are pleased to be working with such a well-known company as Sorini on a new line of products that will serve to reinforce the Kingdom of Fantasy property’s position as a fixture among Italian pop culture this Easter,” said Mazzucco.

Jakks Pacific, Inc. signed a licensing agreement with AMC to manufacture, distribute, and market Deluxe Plug It In & Play TV Games based on The Walking Dead, the original drama series on AMC. The Walking Dead Deluxe TV Games line is expected to launch at retail nationwide next fall. The Walking Dead Deluxe TV Games from Jakks features a realistic pump-and-shoot shotgun controller that plugs into the A/V jacks of any standard TV, and contains multiple games in each controller.

Jakks also signed an exclusive licensing agreement with Marvel Entertainment, LLC for a line of plush products based on the Marvel Super Hero Squad that ties into the new Marvel virtual online world, HeroUp.com. The product line is expected to include collectible plush, plush clip-ons, and large plush with online components. The line is expected to launch at specialty retailers this spring with broad distribution in mass retail channels starting in 2013. Under the same agreement, Jakks has the rights to manufacture, distribute, and market skill and action games inspired by Marvel classic characters, slated to launch this spring.

Warner Bros. Interactive Entertainment, TT Games, and The Lego Group are teaming up again to release Lego Batman 2: DC Super Heroes this summer for the Xbox 360 video game and entertainment system from Microsoft, PlayStation 3 computer entertainment system, the Wii system, and Windows PC, as well as the Nintendo DS hand-held system, Nintendo 3DS hand-held system, and PlayStation Vita handheld entertainment system.

Lego Batman 2: DC Super Heroes is being developed by TT Games and will be published by Warner Bros. Interactive Entertainment. Lego Batman 2: DC Super Heroes complements the recently released Lego Super Heroes: DC Universe toy collection. The line includes five construction sets, including The Batcave and three buildable, detailed action figures.

Pillow Pets is releasing new plush foldable stuffed animals of characters from Nickelodeon, DreamWorks Animation, and Disney, among others. The newest Pillow Pets plush lines include Thomas the Tank Engine, Dora the Explorer, SpongeBob SquarePants, and Shrek and Donkey. Pillow Pets’ Disney plush characters include Mickey Mouse, Minnie Mouse, Winnie the Pooh, Tigger, Lightning McQueen (Cars), and Tow Mater (Cars). Additional new characters and styles will be introduced at Toy Fair 2012.

CJ Products offers Pillow Pets plush in a premium line for specialty retailers and a standard line for the mass marketplace. The Pillow Pets Premium plush line features softer, more luxurious fabrics and special “collector-level” branding, including an exclusive tag. The premium styles are exclusive to specialty retailers for a limited time and then introduced to the mass market as new premium styles are created.

“The premium line allows specialty retailers to offer new Pillow Pets plush before they hit the mass market,” said Jennifer Telfer, CEO of CJ Products, LLC. “This enables them to be the go-to purchasing destination for the first wave of styles.”

Zinkia Entertainment has entered into an agreement with Random House Children’s Books to develop a broad range of books for the U.S. and Canadian markets for its award-winning children’s brand Pocoyo.

Under the terms of the multiyear agreement, Random House will publish Pocoyo storybooks, leveled reader books, coloring and activity books, board/novelty books, and e-books (based on the published books in the referenced formats) in the English language. The first three books, to be published and available at retail this summer, include a Pocoyo storybook, coloring book, and board/novelty book.