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Sakar Debuts L.O.L. Surprise! Youth Electronics at New York Toy Fair

SakarSakar partnered with MGA Entertainment Inc. for a collection of youth electronics inspired by the L.O.L. Surprise! collectibles brand.

The new range includes an assortment of Molded Kid-Safe headphones with graphics of the dolls and either a crown or a bow on the top of the headband; 3-piece Adventure Kits, which feature a telescope, flashlight, and binoculars; Molded Walkie Talkies; and a Disco Ball Karaoke set, which features a light-up disco ball and displays lyrics on a screen when connected to a TV. A microphone stand, sold separately, is also available to connect to phones. Read the rest of this entry »

Hasbro Named Global Master Toy Licensee for Saban’s Power Rangers

PowerRangersHasbro was named the global master toy licensee for Saban’s Power Rangers. Under the terms of the agreement and in collaboration with Saban Brands, Hasbro will design, produce, and bring to market a wide variety of toys, games, and role-play items inspired by the franchise. Read the rest of this entry »

Cartoon Network Expands Licensing Program for The Powerpuff Girls, Ben 10

PowerPuffGirlsCartoon Network Enterprises will introduce new licensing partners throughout the year for The Powerpuff Girls, Ben 10, Adventure Time, Steven Universe, and We Bare Bears.

Ben 10 partners include global master toy partner Playmates Toys for action figures, deluxe figures, Omnitrix-inspired role play, and more; Rubies for dress up and role play outfits, costumes, and accessories; Toy Factory for plush toys. Read the rest of this entry »

WowWee to Launch Fingerlings Consumer Products Program

WowWee.Fingerlings3WowWee entered licensing agreements for the Fingerlings consumer products program, which will be available at retail this year. The agreements were made via Striker Entertainment, the company’s global licensing agent. Read the rest of this entry »

Molecule 8, Epic Rights to Launch John Lennon Figures

JohnLennonMolecule 8 entered a licensing partnership with Epic Rights and Yoko Ono Lennon to launch a line of John Lennon figurines. The line will be available in April and will feature 12-inch limited edition collectible figures that illustrate Lennon’s passions as an artist and a man. Click here to preorder items from thecollection.

Thomas Town to Open in Kennywood Park Amusement Park This Summer

ThomasTheTankThe world of Thomas the Tank Engine will come to life this year with the opening of Thomas Town in Kennywood Park amusement park in Pennsylvania. The site will feature five rides, a stage show, themed play and entertainment areas, merchandise opportunities, and more. It will be the second-largest permanent Thomas & Friends attraction in North America.  Read the rest of this entry »

Genius Brands Expands Rainbow Rangers Licensing, Merchandising, and Retail Program

RainbowRangersGenius Brands International Inc. signed new deals for the global consumer products’ program for its new preschool brand Rainbow Rangers.

New partners include Global Brand Group’s American Marketing Enterprises for sleepwear; GBG Socks dba Planet Sox for socks and legwear; Dynacraft for bikes, trikes, scooters, and wagons; Kiddieland for foot-to-floor ride-ons; Kittrich/inkology for floor décor, stationary, and school supplies; and Kid Galaxy for bubble toys. Read the rest of this entry »

Alpha Group Appointed Master Toy Partner for SpongeBob SquarePants

AlphaGroup_SpongeBobAlpha Group LLC, a subsidiary of The Alpha Group, and Nickelodeon entered a master toy partnership for SpongeBob SquarePants. The new product line will include toys, collectibles, plush, and novelties, and will debut worldwide in 2019.

In the coming months, Alpha Group will introduce a product program for the brand that will engage today’s kids and the millennials who grew up with the character.

Sesame Street Celebrates Elmo’s Birthday with #ELMOtivation Campaign

SesamteStreet_ELMOtivatoinSesame Street will celebrate Elmo’s birthday with the launch of the #ELMOtivation social media campaign. The campaign will encourage kids and adults to believe in themselves and will feature inspiration images and videos to share on social media. The #ELMOtivation campaign launched Feb. 1 with a video that features Elmo and Grover. Elmo’s official birthday is on Feb. 3.   Read the rest of this entry »

Genius Brands Builds Llama Llama Licensing Program in North America

LlamaLlamaThis year, Genius Brands International Inc. will expand the North American consumer products’ program for Llama Llama with new partners. Llama Llama follows premiered on Netflix this month and features the voice talent of actress Jennifer Garner.

New partners include Franco MFG for bedding, Cuddle Barn for animatronic plush toys, Intimo for sleepwear, Prime Party for online party supplies, and Myself Designs/Myself Belts for belts. Kids Preferred will also develop a line of plush. New product are expected to begin rolling out at retail later this year.  Read the rest of this entry »

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