Saban Brands has partnered with Jones & Mitchell for a Paul Frank collegiate apparel collection to be sold in college bookstores nationwide, launching this spring. Paul Frank and Jones & Mitchell will collaborate by merging Paul Frank character Julius with mascots and insignias from universities and colleges across the U.S.

Toy manufacturer Toysmith will produce a spring garden collection for children. All products will feature Paul Frank patterns and its signature color palette. The garden collection will be available from February to April.

MZ Berger has signed on for the production of Paul Frank and Power Ranger timepieces. The line will be sold in both specialty department and mid-tier stores, and Paul Frank watches are set to hit select Kohl’s stores in March.

Age Group, Ltd. will produce a daywear, swimwear, and sleepwear collection for Paul Frank. The new designs will launch nationwide this fall for juniors and women.

Bart Simpson made his New York Fashion Week debut last week. Bart Simpson-inspired fashions walked down the runway at fashion designer Jeremy Scott’s February 15 show at MILK Studios. Scott, known for designing outrageous pieces and inspired by the spirit and personality of The Simpsons, created a collection of limited-edition pieces for the fashion show. Scott has designed for stars in music and Hollywood, including Madonna, Katy Perry, and Lady Gaga.

Countless licensed products made their debut at American International Toy Fair, held February 12-15 at the Jacob K. Javits Center in New York City. Our roundup below summarizes just a portion of the new and expanding licensing programs for popular properties showcased at Toy Fair.

Ludorum’s Licensees Ride the Rails at American International Toy Fair

Chuggington will continue riding the rails into toy stores and onto TV screens this year with support from Ludorum’s licensees and Disney Junior, which will premiere the third season of Chuggington to coincide with the launch of the 24-hour Disney Junior channel on March 23. Disney now holds the rights to 46 episodes. Several of Ludorum’s licensees for Chuggington unveiled new products at the American International Toy Fair, held February 12-15 at the Jacob K. Javits Center in New York City. Read more…

U.S. Partners Find Waldo at Toy Fair

Classic Media signed new consumer products partners for Where’s Waldo? in the U.S. The new Where’s Waldo? program will hit retail timed to Waldo’s 25th anniversary, which commences this fall. Read more…

Moshi Monsters Mania to Hit U.S. Retail

Moshi Monsters fans will soon be able to hold their virtual characters in their hands, hug them in their arms, and wear them on their bodies. Mind Candy, the entertainment firm behind the global children’s property, is launching a huge Moshi Monsters merchandising program in the U.S., set to hit mass-market and specialty stores nationwide beginning Q1. Read more…

Classic Media and Pressman Toy Introduce Tinga Tinga Tales Board Games

Pressman Toy Corporation signed a licensing deal with Classic Media to develop games based on the new preschool series Tinga Tinga Tales. Pressman Toy’s games will be available at mass and specialty retailers nationwide in August. Read more…

Mr. Potato Head Rises at Toy Fair

Warner Bros. Consumer Products announced new partnerships timed to coincide with Toy Fair. WBCP awarded The Bridge Direct, Inc. the master toy license for Looney Tunes. WBCP also partnered with Wonder Forge for preschool products, which will include DC Super Friends. Both companies previewed their lines at the American International Toy Fair. WBCP also partnered with PPW Toys, under a licensing agreement with Hasbro, Inc., to launch a line of Mr. and Mrs. Potato Head figures. Read more…

Official Marvel Colognes and Perfume Launch at Toy Fair

Jads International, LLC debuted its line of Marvel prestige colognes and perfumes at Toy Fair in New York City. The Avengers Cologne Set, Black Widow Perfume, Infinity Formula for Men, and Mischief Cologne will be available to the public in April in the U.S. and Canada. Read more…

New Tetris-Themed Products Introduced at Toy Fair

The Tetris Company, LLC, the exclusive licensor of the Tetris brand, and its merchandising agent, Licensing Works!, announced several new Tetris-themed products from licensees Techno Source, Paladone, and Fundex, which showcased their new Tetris products at Toy Fair. Read more…

Jakks Pacific Sings a New Tune with Deal for Toys Inspired by Songify App

Jacks Pacific signed a license agreement with Khush, a developer of intelligent music applications, to create a new product inspired by the Songify app. Songify, developed in part by YouTube sensations The Gregory Brothers along with Khush, launched this past summer as the first mobile app that turns speech into music instantly. Jakks Pacific plans to bring the technology to the toy aisle this summer. Read more…

Hasbro Scores a Direct “Hit” with Gaming and Toys from Universal Pictures’ Battleship

Hasbro, Inc. will turn one of its timeless brands into a multimedia entertainment property this year with the release of Universal Pictures’ epic action-adventure Battleship. Hasbro will augment the experience of the film with an action-packed line of Battleship-themed toys—both in the gaming realm, where the Battleship brand originated, and in a brand new line of Kre-O building sets—as well as an expansive line of licensed goods, several of which debuted at Toy Fair. Read more…

Jakks Pacific Sings a New Tune with Deal for Toys Inspired by Songify App

Jacks Pacific signed a license agreement with Khush, a developer of intelligent music applications, to create a new product inspired by the Songify app. Songify, developed in part by YouTube sensations The Gregory Brothers along with Khush, launched this past summer as the first mobile app that turns speech into music instantly. Jakks Pacific plans to bring the technology to the toy aisle this summer. Read more…

Nickelodeon and Partners Unveil New Products at Toy Fair

Nickelodeon unveiled products for both new and established properties at Toy Fair, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious. Read more…

Nickelodeon unveiled products for both new and established properties at Toy Fair, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious.

Playmates Toys showed a new line of toys inspired by Nickelodeon’s new CG-animated Teenage Mutant Ninja Turtles. Playmates Toys’ lineup includes basic, deluxe, and collectible action figures, as well as Ninja gear, play sets, and vehicles.

Jakks Pacific and its Creative Designs International (CDI) and Disguise Halloween divisions debuted products for Winx, including a new line of dolls, play sets, accessories, dress-up, role-play items, and Halloween costumes based on the series. Building on the Winx Club doll line from Jakks, Creative Designs International has created an assortment of role-play dresses and fairy wings for girls who want to transform themselves into their favorite Winx Club member. The Jakks Pacific, CDI, and Disguise product lines are scheduled to launch this fall to coincide with the premiere of the brand new CG episodes of Winx Club on Nickelodeon.

Nickelodeon and Fisher-Price introduced new toy lines for preschool series Team Umizoomi and Dora the Explorer. Team Umizoomi products from Fisher-Price include figures, basic and learning plush, bath toys, and vehicles. Building on the past success of Fisher-Price toys inspired by Dora, new products for 2012 will include a dollhouse, play sets, dolls, role-play toys, and more.

SpongeBob SquarePants is the inspiration for new toys from Fisher-Price’s Imaginext brand. The new line includes play sets, vehicles, and figures where SpongeBob is featured in the Imaginext look. SpongeBob is also the inspiration for two new building sets from The Lego Group, which debuted at Toy Fair.

Victorious master toy licensee Spin Master, Ltd. unveiled new products for the live-action comedy series. The new line will feature fashion dolls and role play, including a new Tori Singing Doll featuring the song, “Best Friend’s Brother.” Feature dolls for additional Victorious characters, including Trina (Daniella Monet), Cat (Ariana Grande), and Jade (Elizabeth Gillies), are also included.

Warner Bros. Consumer Products announced new partnerships timed to coincide with Toy Fair. WBCP awarded The Bridge Direct, Inc. the master toy license for Looney Tunes. WBCP also partnered with Wonder Forge for preschool products, which will include DC Super Friends. Both companies previewed their lines at the American International Toy Fair.

WBCP also partnered with PPW Toys, under a licensing agreement with Hasbro, Inc., to launch a line of Mr. and Mrs. Potato Head figures. Mr. Potato Head has never been faster than a speeding bullet or summoned by the “Bat Signal” to wipe out crime on the streets of Gotham City—until now.

Mr. Potato Head leaps into the role of his favorite DC Comics superheroes, including Batman as The Dark Knight, ready to launch this June in time for the July 20 theatrical release of The Dark Knight Rises. Classic Superman and Wonder Woman spuds will follow in time for the holiday season, and more DC Comics superheroes and villains are planned for next year.

Of course, these being Mr. Potato Head toys means that all the components will be interchangeable, and fans will be able to mix and match pieces with hilarious results. The line of figures will be available at specialty retailers and e-tailers starting this summer.

Three other scents will be available outside of the Avenger Cologne Pack:

• Black Widow Perfume—Russian spy, trained assassin, world-class ballerina, girl from legal department. This perfume has a clear shot of citrus slowly giving way to sensual caramel and honey. The scent dries down with a blend of bitter chocolate, clear patchouli, and praline.
• Infinity Formula Cologne—Inspired by Nick Fury, CIC of S.H.I.E.L.D., this cologne is a seductive fragrance for not just any man, but only for those who will risk everything to keep the dream of freedom alive. And sure, you could describe it as a citron cocktail smoothed over with a couple of stiff shots of tonka bean and guaiac wood; or you could just put it on and know it makes you smell good.
• Mischief Cologne—Inspired by Thor’s bad brother, Loki, this unisex fragrance combines a base of green tea and amber with bergamot and cardamom in a dangerous-sexy, yet playful way that wears well on anyone, day or night.

Classic Media signed new consumer products partners for Where’s Waldo? in the U.S. The new Where’s Waldo? program will hit retail timed to Waldo’s 25th anniversary, which commences this fall.

These new licensees join existing Where’s Waldo? partners, including Candlewick Press (publishing), Ludia (Apple mobile games), Gameloft (mobile games excluding Apple platforms), and Elope (costumes). Many of these licensees showed Where’s Waldo products at Toy Fair.

Techno Source, a division of LF Products and part of Li & Fung Limited, will be developing innovative Where’s Waldo? board games, puzzles, card games, and novelty items, including the original Where’s Waldo? search-and-find glitter wands.

Concept One Accessories will develop a diverse line of Where’s Waldo? fashion accessories for a wide variety of consumers. They will launch Where’s Waldo? bags, headwear, belts, wallets, and slippers that appeal to juniors, young men, and tweens.

Jem Sportswear and Awake will develop a line of fashion forward Where’s Waldo? fashion tops across all their divisions, including men, juniors, boys, and girls.

Alexander Doll Company, Inc. will commemorate Where’s Waldo’s 25th anniversary with a line of limited-edition dolls. The company will develop a collectible version of Where’s Waldo? soft dolls, vinyl dolls, and dolls with coordinating Where’s Waldo? accessories.

Virtual Greats will launch Where’s Waldo? virtual items online to reach a growing global virtual goods market. They can be purchased as virtual gifts/collectibles, or as elements used to enhance/accessorize user avatars and/or digital worlds.

Skinit, Inc. launched Where’s Waldo? electronic skins in November. The covers, referred to as “skins,” can be applied to a broad range of devices, including smartphones, laptops, MP3 players, gaming consoles, and everything in between.

Chuggington will continue riding the rails into toy stores and onto TV screens this year with support from Ludorum’s licensees and Disney Junior, which will premiere the third season of Chuggington to coincide with the launch of the 24-hour Disney Junior channel on March 23. Disney now holds the rights to 46 episodes. Several of Ludorum’s licensees for Chuggington unveiled new products at the American International Toy Fair, held February 12-15 at the Jacob K. Javits Center in New York City.

Tomy, Ludorum’s master toy partner for Chuggington, led the way with the introduction of an all-new track system for its Chuggington Die-Cast Railway. The system enables fans to build track layouts vertically for the first time by providing the stability required to achieve tall, spiraling layouts. Easy to connect and simple enough for preschoolers to build on their own, the new track system is a durable and sturdy solution for adding elevation to train sets and creating action. Tomy’s Chuggington Wooden Railway system will be augmented with new engines or “chuggers” based on the characters who will appear in the new Chuggington episodes premiering this year on Disney Junior. Feature-packed starter train sets, buildings, and tunnels will debut at key price points. All are made with classic, high-quality wood construction, which is compatible with other major wooden railway toys.

Other Chuggington licensees at Toy Fair:

• Playhut exhibited a Wilson play tent from its 2012 line
• Little Kids introduced Chuggington bubbles and bubble toys, including the Chuggington Bubble Train Whistle and the Chuggington Light-Up Bubble Chugger
• Hedstrom displayed new Chuggington playballs
• Mega Brands introduced Chuggington Mega Bloks line, which includes four sets and six buildable chuggers
• Modern Publishing showed Chuggington titles in its coloring and activity lines
• Publications International showcased its line of Chuggington electronic sound books
• Bendon Publishing introduced a proprietary publishing line as well as educational workbooks based on Chuggington’s Training Times lessons
• Trends International unveiled a Chuggington sticker line with a Sticker Flip Pack and a Sticker Dimensional Scene at the show
• Cardinal Industries, Inc. introduced additional puzzles to its Chuggington line
• Ravensburger debuted seven puzzles, including Chuggington: Four Seasons, a set of four puzzles in a collectible tin that helps teach children about the seasons; and Traintastic Crew, a 40-piece puzzleballfeaturing the colorful world of Chuggington
• Wonder Forge showcased its line of Chuggington games

Trans-media entertainment company Atlantyca Entertainment has secured a licensing agreement with Italian confectioner Sorini S.p.A. for the manufacture and distribution of a new line of Geronimo Stilton Kingdom of Fantasy chocolate Easter eggs.

Under the new deal, Sorini will manufacture individual 280 gram chocolate Easter eggs with a surprise inside each egg, and small bags of six-gram chocolate Easter eggs with a surprise inside each bag. Rachele Geraci, Atlantyca’s licensing and agent manager, secured the deal which will result in products being introduced throughout Italy in time for Easter.

“We are pleased to be working with such a well-known company as Sorini on a new line of products that will serve to reinforce the Kingdom of Fantasy property’s position as a fixture among Italian pop culture this Easter,” said Mazzucco.

Jakks Pacific, Inc. signed a licensing agreement with AMC to manufacture, distribute, and market Deluxe Plug It In & Play TV Games based on The Walking Dead, the original drama series on AMC. The Walking Dead Deluxe TV Games line is expected to launch at retail nationwide next fall. The Walking Dead Deluxe TV Games from Jakks features a realistic pump-and-shoot shotgun controller that plugs into the A/V jacks of any standard TV, and contains multiple games in each controller.

Jakks also signed an exclusive licensing agreement with Marvel Entertainment, LLC for a line of plush products based on the Marvel Super Hero Squad that ties into the new Marvel virtual online world, HeroUp.com. The product line is expected to include collectible plush, plush clip-ons, and large plush with online components. The line is expected to launch at specialty retailers this spring with broad distribution in mass retail channels starting in 2013. Under the same agreement, Jakks has the rights to manufacture, distribute, and market skill and action games inspired by Marvel classic characters, slated to launch this spring.