Moose Toys signed a licensing agreement with Build-A-Bear Workshop for an assortment of Shopkins plush and accessories that will launch at Build-A-Bear Workshop stores and buildabear.com late summer. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations in the U.S., Canada, Denmark, Ireland, Puerto Rico, the UK, and China, in addition to franchise stores in Africa, Asia, Australia, Europe, Mexico, and the Middle East. Read the rest of this entry »
Sesame Workshop announced a new phase of the autism initiative Sesame Street and Autism: See Amazing in All Children, which welcomes Julia, a Muppet with autism. Julia was introduced last year in digital form and will come to life as a Muppet, in addition to a release of resources designed to increase awareness and understanding of autism.
The See Amazing library will add digital videos, books, and e-books, which will be available in English and Spanish. The “Meet Julia” special episode airs on next month on HBO and PBS KIDS in the U.S. and around the world on Cartoonito UK, Australia’s ABC network, and Mexico’s Televisa, with worldwide rollout planned within the year. Read the rest of this entry »
Jakks Pacific debuted its line of toys inspired by the upcoming live-action film Disney’s Beauty and the Beast. The collection includes Enchanted Rose Jewelry Box, Enchanted Objects Tea Set, Belle’s Ball Gown, Belle’s Dress Up Accessory Set, Ballroom Belle, and Baby Belle.
For more information or to speak with a Jakks Pacific spokesperson, contact Rachel Griffin (RGriffin@jakks.net) or Kopper Overton (KopperO@jakks.net).
YOTTOY adds new classic collections to its line this year. The Paddington for Baby collection will launch alonside the Paddington 2 movie and will be available in the U.S. and Canada. A new range of toy and books will also launch this year to celebrate the 75th anniversary of Little Golden Books. Additionally, YOTTOY adds new Eloise collectibles, an inspired new plush and book collection from author and illustrator Greg Pizzoli, and more to its line this year. Read the rest of this entry »
DHX Brands announced that Teletubbies will be the lead sponsor for the Shop Direct Baby and Toddler event, which starts this week and runs until April 17th. Shop Direct increased its category footprint of the preschool brand to include bedding and blankets from Character World and the Teletubbies Crayola range. Shop Direct is the UK’s second largest pure-play digital retailer.
Teletubbies will be featured throughout the Baby and Toddler event on all the Very and Littlewoods platforms, email marketing materials, and digital ATL activities, as well as on third-party sites such as Mumsnet and BBC Good Food. The event will be supported by multi-branded activities including event emails, onsite category takeovers, and offsite digital support. There will also be homepage support for the campaign that will feature Teletubbies product placement.
Maurizio Distefano Licensing (MD Licensing) signed a new licensing agreement on behalf of Angry Birds brand owner Rovio. Granarolo will partner with the Angry Birds brand to bring special editions of its 100 percent natural Yomino yogurt lines to retail.
Yomino Angry Birds products will be available from Q1 this year in Italian supermarkets, hypermarkets, and traditional channels. When customers buy an Angry Birds Yomino product, they will receive points that can be collected and redeemed for one prize, including a play tent, a trolley, and a complete set of luggage available in different colors.
Yomino is the Granarolos Yomo line of products for kids. It includes squeezable yogurt available in a number of flavors and produced in Italy with only Italian milk, and no dyes, preservatives, flavorings, or thickeners.
Jakks Pacific Inc. renewed its mult-year licensing agreement with Disney Consumer Products and Interactive Media in China for merchandising rights for more than 50 properties.
The agreement includes Disney princess and Disney Frozen for the large doll category, plus new entertainment properties including Disney’s Moana and Disney’s Beauty and the Beast. The deal also covers dress-up, role-play, costumes, and masks and accessories, as well as properties for Disney Tsum Tsum collectibles, action figures, ride-ons, and wagons.
Entertainment One (eOne) partnered with Youth Sport Trust (YST) for its animated TV property, PJ Masks, to become a brand ambassador for YST’s work with kids in the UK.
eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s annual National School Sport Week, which will be rolled out to more than 9,000 schools and early learning venues across the UK from June 26 to 30. Read the rest of this entry »
DHX Brands Built Games, a video game developer and publisher, as part of nine new Teletubbies consumer products deals brokered via CPLG North America.
This spring, Built Games will launch Teletubbies Play Time, an interactive mobile app for kids that will help promote early learning, while engaging users and developing their senses and motor skills. The app will include a see-and-say feature that utilizes the latest voice recognition technology to help grow kid’s vocabulary. Read the rest of this entry »
JAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.
DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.
The DC Super Hero Girls line will be available at retailers this fall.