The Licensing Blog

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Moose Toys Expands Shopkins and Pikmi Pops Licensing Programs in the U.S.

Moose_PikmiPopsSurpriseMoose Toys introduces new licensed products for its Shopkins and Pikmi Pops brands. New Shopkins products include Shopkins PEZ candy dispensers; a footwear collection at Skechers stores this spring, followed by a limited edition back-to-school collection; Hybrid Apparel for a Shopkins unicorn-themed fashion collection; and additional licensees for Shopkins unicorn-themed fashion for back-to-school.

This summer, Pink Apron Group LLC will debut a touring Shopkins Treat Truck, where fans can delight in sweet treats and exclusive merchandise. Moose also partnered with online invitation company Punchbowl to launch a collection of Shopkins digital invitations for birthdays, holidays, and special occasions later this year. Read the rest of this entry »

Care Bears, Pusheen Come Together for Cuddly Collaboration

CareBears_PusheenCare Bears entered an apparel collaboration with Pusheen as part of its Colors of Change campaign this year. Care Bears x Pusheen will launch on April 28 at JapanLA, as well as japanla.com and Pusheen’s online store, heychickadee.com. The collection will feature T-shirts, dresses, and more.

Care Bears and Pusheen will host a launch event at JapanLA on Saturday, April 28 from 11 a.m. to 6 p.m. Attendees will have a chance to win giveaway prizes and receive a free gift with purchase. Cheer Bear will be on site from 11 a.m. to 2 p.m.

Moose Toys Appoints Bulldog Licensing to Represent Pikmi Pops

PIKMI POPS S2 LIFESTYLE PHOTOGRAPHY_LSMoose Toys appointed Bulldog Licensing to represent Pikmi Pops, the scented, collectible animal characters housed in different-sized lollipop-shaped vessels. The line features a range of surprises including, wristbands, key rings, messages and more. Series two is now available.

The Pikmi Pops brand is supported by a multimedia campaign across YouTube, social media, TV, magazines, and PR. Bulldog is currently in conversations for licensing deals across all key categories.

LEGO Debuts Animated Short With Disney Pixar’s Cars, Top Gear Characters

LEGO_DisneyPixarCars_TopGEarThe LEGO Group, Disney Pixar’s Cars, and Top Gear partnered for a new animated short. The film tells the story of Lightning McQueen’s trip to TopGear’s test track outside London, where he fulfills his dream of racing The Stig around the iconic circuit.

Top Gear’s racing driver is imagined in LEGO form as a car, and is joined by Cars  characters Cruz Ramirez and Mater. The LEGO Group designed and made the Stig Car exclusively for the promotional video, and the content was produced by the Danish-based toy-maker and the Top Gear team at BBC Studios. Read the rest of this entry »

CPLG to Represent UglyDolls in EMEA

UglyDolls LogoCPLG was appointed as the licensing agent for the UglyDolls franchise in Europe, the Middle East, and Africa (EMEA), excluding CEE (central and Eastern Europe) and the Nordics.

 

CPLG will develop a licensing program across a broad range of categories, with an initial focus on apparel, accessories, and gifting, targeting young adults and kids.

 

Represented by master agent White Space Entertainment, on behalf of global media company STX Entertainment, UglyDolls will premiere a feature length animated movie released via STX Films next year. Hasbro was recently named master global toy licensee, and recording artist Pitbull signed on to the voice cast for the upcoming feature film. Additional projects are in the works, including a TV series and digital content.

RedwoodVentures Appoints WildBrain For Smooshy Mushy Content Creation

RedwoodVentures_SmooshyMushyRedwoodVentures LLC, in partnership with OLO Industries LLC, appointed WildBrain to produce a short-form series featuring Smooshy Mushy toys.

The digital kids’ network & studio on YouTube will produce short-form content based on the Smooshy Mushy brand. WildBrain will also distribute the series on YouTube, handling channel management and audience development.

American Girl Live Musical Tour to Debut This Fall

WebAmerican Girl, a subsidiary of Mattel Inc., partnered with Mills Entertainment to launch American Girl Live, a new musical production is inspired by the American Girl characters. The show will kick-off its nationwide tour this fall and merge character storylines with new original music.

Full tour dates and details will be announced in the coming weeks. For more information, visit americangirllive.com.

ZAG Heroez Miraculous Tales Of Ladybug & Cat Noir Signs New Licensees

ZAGMiraculousZAG Heroez signed new licensing partners for Miraculous – Tales of Ladybug & Cat Noir, including H&A for bath products, play cosmetics, hair care, and gift sets; and Sambro for magnetic scribblers, coloring tables, craft sets, and styling head dolls.

Previous partners include Bandai for master toy; Gosh! Designs at PMS International for stationery, pocket money toys, and creative play; Igloo Books for publishing; Kokomo for dental and dental gift sets; Roy Lowe for socks; Maad Toys for bags and purses; Rubie’s Costume Co. for dress-up; Read the rest of this entry »

ZAG Heroez Miraculous Tales Of Ladybug & Cat Noir Store Launches on Amazon Spain

ZAGMiraculousLadybug_AmazonSpainPlaneta Junior entered an agreement with Amazon Spain for the first cross-category Amazon store inspired by Miraculous – Tales of Ladybug & Cat Noir. The store features toys, stationery, backpacks, books, fashion, home décor, electronics, and more.

ZAG Heroez Miraculous- Tales of Ladybug & Cat Noir is created by ZAG and Method Animation, part of On Kids and Family. The animated series airs in 120 markets and has topped atings in numerous territories.

Solo: A Star Wars Story Product Lands at Retail

LEGO_StarWarsKesselRunMillenniumFalconLucasfilm debuted collections inspired by the latest Star Wars film, Solo: A Star Wars Story, which premieres in theaters on May 25. The cross-category assortment features action figures, role-play products, apparel, with comic and book titles launching next month.

Fans can pre-order select toys at retailers in the U.S., including Walmart, Amazon, and shopDisney.com. Additional product will be available at mass retailers, Disney store, shopDisney.com, and Disney Parks beginning April 13 and rolling out throughout May. Read the rest of this entry »

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