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Shuffle Line Expands with Three Disney-Themed Games

Nov17.ShuffleCartamundi adds three new Shuffle games to its current line, which combines playing cards and digital technology for an enhanced way to play card games on tablets and smartphones. The games will be Shuffle Disney Frozen, Shuffle Disney/Pixar Cars, and Shuffle Monopoly Deal Disney Edition, bringing the count of Shuffle games to 15.

Shuffle Frozen will be available for delivery to toy shops, gift shops, and supermarkets later this month. Retailers will be able to stock Shuffle Monopoly Deal Disney Edition and Shuffle Disney/Pixar Cars starting in January. Kids can race their cars throughout the city in Shuffle Disney/Pixar Cars, play a matching game in Shuffle Disney Frozen, and collect properties in the form of Disney characters in Shuffle Monopoly Deal Disney Edition.

eOne, Redan Publishing Partner for New Peppa Pig Magazine

Entertainment One Licensing’s (eOne) Peppa Pig will step onto the printed page with a new dedicated magazine from Redan Publishing Inc. The bi-monthly publication, Fun to Learn Peppa Pig Magazine, is launching this month at major retailers throughout the U.S., including Wal-Mart, Barnes & Noble, Books-A-Million, and Kroger.

Fun to Learn Peppa Pig Magazine, for kids ages 2 to 7, will feature 36 pages of Peppa-themed activities designed to reinforce early learning skills as well as craft projects, puzzles, product giveaways, and more.

eOne Licensing has also added Better Toyz, Fiesta Toys, and Primary Colors Corp. as licensees for the brand, bringing the Peppa Pig brand into sporting goods, stationery, and confectionery categories for the first time. Better Toyz will bring a line of sporting goods, including ball pits and tents, play balls, skates, scooters, kiddie pools, and skateboards; Fiesta Toys will produce Peppa Pig plush and toys for amusement parks; and Primary Colors Corp. will create a new line of novelty stationery and confections such as list pads, notepads, markers, stickers, and more.

Hello Kitty Set to Take Over Los Angeles Restaurants for Hungry Hunt

Oct3.HelloKittySanrio has partnered with restaurants in Los Angeles to launch Hello Kitty’s Hungry Hunt as part of Hello Kitty’s 40th anniversary celebration.

Starting October 24 and running through November 21, participating venues will offer a Hello Kitty-inspired food or beverage item. Fans and foodies can follow the official Hello Kitty’s Hungry Hunt map to visit each location, which include Lollicup Coffee & Tea, Zip Sushi & Izakaya, Xlixe Pizzeria, and more.

Each Hungry Hunt menu item will also include a collectible Hello Kitty’s Hungry Hunt pin featuring Hello Kitty enjoying a different treat from each of the participating restaurants. The pins are available while supplies last.

C-Preme Limited Launches 3-D Bike Accessories Line featuring Teenage Mutant Ninja Turtles-inspired Designs

cpremeninjaturtles

C-Preme Limited and Nickelodeon announced today the launch of its brand-new Raskullz accessories line featuring helmets, knee pads and elbow pads with Teenage Mutant Ninja Turtles-inspired 3-D designs. Available in Leonardo, Raphael, Donatello, and Michelangelo, each helmet includes molded 3-D masks with real knotted fabric sashes in each turtle’s respective colors: blue, red, purple, and orange. The shock-absorbing EPS helmets are equipped with aerodynamic vent holes for cooling and adjustable nylon straps for the perfect fit. For full body protection, the collection includes knee and elbow pad sets made of 3-D molded plastic and adjustable straps.

Disney Signs Three Licensees for Disney-Pixar Cars Neon Line

Screen Shot 2014-03-12 at 10.03.38 AMDisney Consumer Products has partnered with Mattel, Northwest, and Global Design Products to produce the new Disney-Pixar Cars Neon product line. The line includes characters from the Disney-Pixar Cars movie with a neon and metallic customization. Other products in the line include apparel, consumables, and toys. The products will be available exclusively at Target and Target.com.

ITV Studios Signs Additional Licensees for Matt Hatter

March10.MadHatterITV Studios Global Entertainment has signed two more licensees for Platinum Film’s boy property, Matt Hatter Chronicles. Hy-Pro International will create a line of bikes, inline scooters, skates, skateboards, and accompanying accessories. The initial line will appear at mass-market retail in the U.K. and Eire during Q4 of this year. GB Eye will produce Matt Hatter posters and novelty gifts for launch next spring in the U.K. and Ireland.

Matt Hatter Chronicles will enter its third season later this year and is expecting the television success to transfer to retail. The marketing strategy will include a high profile television advertising campaign, digital promotions, social media campaigns, and retail tie-ins.

COMMENTARY: Nightmare Before Christmas Products for Freaky Fans

While my folks are tuning into the Hallmark channel for the sappy Christmas movies that make them cry year after year, and my niece and nephew obsess over Buddy from Elf, I’m still stuck on a classic Christmas favorite that is often misappropriated by Halloween: The Nightmare Before Christmas. The movie isn’t called A Dream Before Halloween. For me, that’s enough reasoning to say it is, in fact—no matter how creepy—a Christmas movie.

Nightmare Before Christmas MonopolyUSAopoly will bring this cult classic into homes this holiday season in a whole new way with Monopoly: The Nightmare Before Christmas Collector’s Edition. Players can buy, sell, and trade iconic movie locations, such as Jack’s Tower, Oogie Boogie’s Casino, Sally’s Alley, Dr. Finkelstein’s Laboratory, Town Square Fountain, and (my favorite) Spiral Hill. This completely customized game features imagery of all the greatest characters from the film, with Jack and Sally front and center, as well as six collectible pewter tokens, including Jack’s Skull, Sally, the Mayor’s Hearse, Oogie Boogi, Zombie Duck, and Evil Teddy. Just like the classic, this game is designed for two to six players ages 8 and up and is sure to please all Nightmare fans.

Nightmare Before Christmas YahtzeeUSAopoly has also fused the creepy-cool Christmas favorite with another household board game: Yahtzee. If there’s one thing I’ve learned over the years, it’s that if you love Jack, you can never have too much of him: and this game has A LOT of Jack. This travel-sized edition of Yahtzee includes a customized dice cup in the shape of Jack Skellington’s head, which also serves as a storage container for all of the game pieces. The days of one through six are over, as the included custom dice feature the frightful movie characters, including the Mayor, Oogie Boogie, Sally, and, of course, Jack. The fun doesn’t stop just there—the Pumpkin King can even be found in silhouette form on the score sheets. The Tim Burton classic has infiltrated every inch of this old school game. All of the classic rules still apply, and the game is designed for one or more players ages 8 and up.

Nightmare Before Christmas Santa Jack Skellington Pop! VinylFor those not-so-into board games (if such people exist), there are other great options that will delight come Christmas morning (as long as no skeleton man or green furry beast comes slinking down the chimney to steal them). There’s only one thing greater than Jack Skellington—and that’s Jack Skellington dressed as Santa. While it’s unfortunate that the spindly white beard covers the amazing oversized bat bowtie we’ve come to love, a skeleton in a Santa suit is still just awesome. Funko has transformed Santa Jack into a collectible figure in the Pop! Vinyl style. Fans will love his enormous gap-toothed smile, and he even holds a little present!

Nightmare Before Christmas Zero Pop! VinylWhere would the Grinch be without Max? Well, where would the Pumpkin King be without Zero, his loyal, faithful, adorably dead ghost pup? Zero has never looked cuter than in Pop! Vinyl format. Standing 3.75 inches tall, Zero features his iconic jack-o-lantern nose and the most precious dead puppy smile I’ve ever seen. Both figures are suitable for kids ages 5 and up. Sure to creep-up any Christmas décor, these figures are perfect for Nightmare fans.

So, get yourself some black wrapping paper and a shiny bow adorned with skulls and think outside the box this Christmas with these Nightmare Before Christmas collectibles. After all, some kids and adults would prefer classic darkness and creepiness to sappiness, prettiness, and/or sparkly shine.

For more commentary from Marissa, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Licensing Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Atlantyca Entertainment Partners with Spain Librodivo for Geronimo Stilton Games

Geronimo Stilton GamesAtlantyca Entertainment’s licensing partner BRB Internacional has secured a deal with Librodivo to produce a line of Geronimo Stilton classic board games for the Spanish region.

Librodivo will launch a variety of new games this month, including four cognitive games, Cruza Letras, word games, and three educational themed game packages, which will be displayed on dedicated promotional panels throughout bookstores, supermarkets, and toy stores.

BRB Internacional was named the exclusive licensing agent for Atlantyca Entertainment’s three Geronimo Stilton brands in January of last year, granting BRB licensing rights for the brands in Spain and Portugal.

COMMENTARY: Spanning Generations: Modern Takes on Classic Brands

Nostalgia is a growing trend in the toy and licensing industry, but recently many classic brands have been given a modern reboot. The modernized take on classic brands offer fun for consumers both young and old, spanning generations and providing licensees with multiple new opportunities. Today, some modernized takes on old favorites live along side their predecessors.

PlaymatesToys.BasicMutagenOozeTeenage Mutant Ninja Turtles (TMNT), for example, launched in the 1980s. A huge, revolutionary boys’ property, the brand was given a reboot last year when a new TMNT animated series launched in September on Nickelodeon. The brand has seen massive success in the toy industry, with partners including Playmates Toys with a full line of figures and play setsbubbles and water toys from Little Kids, and awesome electronics from Sakar International, including adorable TMNT earbuds. In addition to producing toys based on the new animated series, Playmates Toys also offers a classic collection including all four turtles, which reflects the look of the characters in the original series.

PacMan.BandaiPac-Man debuted in 1980, and has since become the highest-grossing video game in history. Namco Bandai Games Inc. continues to sign new licensees for the classic brand, including UK apparel specialist Poetic Gem with a line of nightwear and USAopoly with Yahtzee: Pac-Man Collector’s Edition and a 550-piece Pac-Man Collector’s Puzzle featuring an iconic maze from the game. In addition to the classic Pac-Man brand, the iconic figure will launch to a new generation of kids this fall, with the September 7 premiere of Pac-Man and the Ghostly Adventures, a stereoscopic, 3-D animated series airing on Disney XD41 Entertainment is the worldwide master agent for the new series, with nearly 50 licensees signed on for a full range of kid-targeted products, including master toy partner Bandai America with action figures, play sets, and plushK’nex Brands with building systems; and Pressman Toy Corp. with checkers, tic-tac-toe, bingo, dominos, and cardboard puzzles in boxes and tins.

SMurfette.MegaBloksThe Smurfs made their first appearance in North America in 1981, with a Saturday morning cartoon series, The Smurfs.  Still relevant today, many licensees continue to churn out products featuring the classic look of the iconic characters. USAopoly has Monopoly: The Smurfs Collector’s Edition, while Jakks Pacific has 1-inch figures and play sets based on the classic characters. In 2011, the Smurfs experienced a makeover with the release of The Smurfs, a 3-D, CGI-animated live-action hybrid film produced by Sony Pictures Animation. The sequel, The Smurfs 2, will debut in July. Jakks Pacific will celebrate the film’s release with collectible figures, plush, fashion dolls, and play sets featuring the latest versions of Papa Smurf, Smurfette, and others. Mega Bloks has construction sets featuring the Smurfs, and Tech 4 Kids has The Smurfs Mash’Ems.

In all of these cases, the new versions of the classic brands feature similar-looking characters of the same names and a modernized logo. By placing the updated versions alongside the originals, licensors are practically doubling their licensing opportunities. TMNT, Pac-Man, and the Smurfs now appeal not only to kids, but to their parents as well, who are more likely to recognize the brands, leading them to purchase the licensed toys for their children. With new, original properties consistently popping up in the toy and licensing industries, sometimes it’s nice to be able to share nostalgic experiences with the next generation.

For more commentary from Marissa, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Licensing Book as a whole. We hope that you will share your comments and feedback below. Until next time!

WBCP Launches Licensing Program for Man Of Steel

Warner Bros. Consumer Products (WBCP) has teamed up with global licensees for a multi-category licensing program to support the film, Man of Steel, which premiered on June 14. Global master toy licensee Mattel has produced Man of Steel toys, including action figures, vehicles, play sets, and collectible figures. Lego has produced construction sets inspired by scenes from the film. Additional toy partners include Thinkway Toys, Jakks Pacific, Cardinal Industries, Sideshow Collectibles, The Noble Collection, NECA, and Funko.

Bioworld has a line of Man of Steel-branded apparel and accessories utilizing graphics and icons, T-shirt label Kinetix offers S-Shield T-shirts, New Era Cap Company has a range of hats available, and Under Armour offers sportswear. Publishing partners include Insight Editions with an official Man of Steel guide and a behind-the-scenes look at the film, Titan Books with the film’s official novelization, and HarperCollins with children’s books. Additional licensees include Mead Westvaco, Hallmark, and Bakery Crafts.

Throughout the Europe, the Middle East, and Africa, partners supporting Man of Steel include TV Mania, FCUK, Prenatal, Aquarapid, and Leomil, with designs in apparel and accessories. D’Arpèje and Maverix have produced outdoor products; while Pyramid, Proburo, and Cartorama have produced back-to-school and paper products. In Asia and Australia, fans can listen with gavio’s Man of Steel digital lifestyle collection, or collect their favorite scent with the Heat Group’s Man of Steel eau du toilette. In Latin America, apparel from Aurimoda and Distribuidora de Textiles Avante is available, and kids can get back-to-school items from Targmex.

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