The Licensing Blog

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LaurDIY Adds New Licensing Partners

Processed with VSCO with e8 presetLauren Riihimaki, known as LaurDIY, adds new licensees for a range of DIY craft supplies, tools, and kits, as well as finished products, featuring designs and inspirations from LaurDIY. All of LaurDIY licensing has been managed by The Brand Liaison.

New licensees, including Plaid Enterprises, Mattel, Cousin, and C.R. Gibson, developed licensed products to launch in stores next fall. The new products will be supported by social media and other marketing initiatives, including in-store appearances. Read the rest of this entry »

Peanuts Worldwide Names CPLG Agent in France and UK

PeanutsWorldwidePeanuts Worldwide appointed CPLG as the licensing agent for the Peanuts in France and the United Kingdom, effective January 1, and in the Middle East, effective immediately. CPLG will oversee the Peanuts licensing program across a wide range of product categories including apparel, toy, food and beverage, and publishing. Peanuts Worldwide and CPLG are both subsidiaries of DHX Media.

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ITV Studios Expands Thunderbirds Are Go Partnerships

ThunderbirdsAreGo_RegattaITV Studios Global Entertainment continues to rollout its licensing partnerships based on the Thunderbirds Are Go series.

Regatta Great Outdoors will feature window displays, in-store point-of-sale (POS), competitions, and special offers this fall. The collaboration will rollout in 20 Regatta stores in the UK and Ireland with a full window display kit. It also featured an in-store and online competition for the chance to win one of five Amazon Fire Kids tablets and a year’s subscription to Amazon Prime. In store POS kits were also installed in 50 branches of The Range. Read the rest of this entry »

Peanuts, Uniqlo to Launch New Kaws X Peanuts UT Collection

PeanutsLogoUniqlo will release a second Peanuts collection for the brand’s UT (Uniqlo T-shirts) range with New York-based artist Kaws. The collection will feature all-black, NYC-inspired designs in honor of Black Friday. Items will be available for men, women, and kids at most Uniqlo stores nationwide and at uniqlo.com in late November.

 The collection will feature four styles for men and children and two styles for women. Snoopy plush toys that feature Kaws’ signature crossed-out eyes will also be available in large and small sizes.

The first Kaws × Peanuts UT collection launched last spring.

Hey Duggee Cinema Experience to Head to Theaters in Australia

HeyDuggeeCInemaExpereinceThe first Hey Duggee Cinema Experience will head to select theaters in Australia and feature brand new episodes and exclusive, never-before-seen content. The experience will have its national Family Fun Day preview, where it will screen at select cinemas on November 12 and roll out nationally across Australia on November 16. Read the rest of this entry »

9 Story Media Group Expands Global Licensing Program for Peg + Cat

Peg+Cat9 Story Media Group will expand its international licensing program based on the animated preschool series Peg + Cat. New licensees for Spain and Portugal were appointed, including Editorial Planeta for publishing, Ravensburger for puzzles and games, C y P Brands Evolution for back-to-school, Artesania Cerdà for apparel and back-to-school, and Comansi for figurines. Additional licensees will be announced soon. PEG + CAT airs on TVE in Spain and on RTP in Portugal.

Merchantwise was also recently appointed at the brand’s exclusive agent for Australia and New Zealand, where the series airs on ABC, with ABC Commercial on board for home entertainment. Read the rest of this entry »

Moose Toys Named Master Toy Distributor for Bush Baby World in the U.S. and Canada

MooseToys_BushBabyWorldMoose Toys was named the master toy distributor for Bush Baby World in the U.S. and Canada. The brand will trade as Fur Babies World in North America, and will be available at retail next spring. The range will feature the same products as the UK line, and the animation will be repurposed for the North American market.

The Fur Babies World brand is featured at Brand Licensing Europe (BLE) Olympia this week on the Brands with Influence stand. Brands with Influence recently announced a series of licensing deals for the UK, and it is expected to bring licensing deals to North America next year.

Roblox, Egmont to Launch Collection of Books Based on Roblox Gaming Platform

roblox_LogoEgmont Publishing and Roblox Corporation will launch a collection of books based on the Roblox games, characters, worlds, and avatars. The first books will be released mid-next year.

Egmont distributes part of its profits to charitable activities through the Egmont Foundation. This partnership will bring proceeds from the Roblox publishing to initiatives that generate positive change for kids and adolescents at risk.

Disguise Launches Minecraft Costume Line

Disguise_MinecraftDisguise Inc.—the Halloween costume division of JAKKS Pacific Inc.— launched the first Minecraft costumes and accessories collection. The line is available now at retailers nationwide. The costumes and accessories are based on characters from Minecraft, the sandbox video game where players mine and craft 3-D blocks in a world of varied biomes and terrain.

The costumes feature characters such as Steve, Alex, and Creeper. Full sets of diamond Minecraft Armor are also available. The pants and tunic are inspired by the game’s 3-D blocky aesthetic, with range of motion designed for trick-or-treating. The long-sleeve tunic features detailed character artwork on the front and print coverage on the back. The half-masks include a mesh eye-plate and a foam insert designed for comfort and range of vision.

Accessories are also available, including the Minecraft Sword and Minecraft Pickaxe. The line is available in child sizes 4 to 6, 7 to 8, and 10 to 12 at retailers nationwide.

Tulipop Announces Expansion in the U.S., Reveals Digital Content Plans

TulipopIcelandic character-based lifestyle brand Tulipop secured licensees across key categories in the U.S. Secured by Tulipop’s North American licensing agent the Sage Licensing Group alongside Playlife Co., the products are expected to launch exclusively with a major U.S. retailer this holiday season.

Newly signed licensees include Loungefly for accessories, Mighty Fine for apparel, Pyramid for stationery, Mad Dog for socks, and Jay Franco for bedding.  Additional categories will be added in upcoming quarters.Tulipop currently features collectible vinyl figurines, plush, lamps, stationery, and tableware in 100 stores throughout Europe.   Read the rest of this entry »

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