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Sunny Days Entertainment, Haschel Holdings Ltd. Appoint Global Icons as Worldwide Licensing Agent for Cupcake Surprise

CupcakeSurpriseSunny Days Entertainment and Haschel Holdings Ltd. appointed Global Icons as the exclusive brand licensing agent for the Cupcake Surprise collectible doll line.

Global Icons will launch a cohesive licensing and merchandising program based on the two-in-one collection. The program will feature categories including apparel, accessories, plush, games, social expressions, back-to-school, interactive, food and beverage, home furnishings, publishing, and more. Read the rest of this entry »

Jakks Pacific to Showcase Disney’s Fancy Nancy at Toy Fair

Jakks_FancyNancyJakks Pacific Inc. will display a host of new products for Disney Junior’s Fancy Nancy at the North American International Toy Fair this weekend.

Disney Junior‘s Fancy Nancy follows the adventures of a girl who brings the fancy to all aspects of her life, including her advanced vocabulary, her elaborate attire, and more. The stories are geared towards kids ages 2 to 5 and have an underlying theme of self-expression, originality, and love of family. Read the rest of this entry »

Sakar Debuts L.O.L. Surprise! Youth Electronics at New York Toy Fair

SakarSakar partnered with MGA Entertainment Inc. for a collection of youth electronics inspired by the L.O.L. Surprise! collectibles brand.

The new range includes an assortment of Molded Kid-Safe headphones with graphics of the dolls and either a crown or a bow on the top of the headband; 3-piece Adventure Kits, which feature a telescope, flashlight, and binoculars; Molded Walkie Talkies; and a Disco Ball Karaoke set, which features a light-up disco ball and displays lyrics on a screen when connected to a TV. A microphone stand, sold separately, is also available to connect to phones. Read the rest of this entry »

Hasbro Named Global Master Toy Licensee for Saban’s Power Rangers

PowerRangersHasbro was named the global master toy licensee for Saban’s Power Rangers. Under the terms of the agreement and in collaboration with Saban Brands, Hasbro will design, produce, and bring to market a wide variety of toys, games, and role-play items inspired by the franchise. Read the rest of this entry »

Bonkers Toys Launches Toy Line for YouTuber Ryan ToysReview

PocketWatch_Bonkers_RyanToysReviewFigureBonkers Toys partnered with YouTube sensation Ryan ToysReview and pocket.watch to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel.

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Jazwares Appointed Global Master Toy License for Feisty Pets

Jazwares_FeistyFriendsSurge Licensing contracted Jazwares to create a multi-year global master toy program for Feisty Pets.

The interactive plush go from friendly to ferocious with a squeeze, with characters such as Glenda Glitterpoop, Sammy Suckerpunch, Sir-Growls-a-lot, and Vicky Vicious. Hidden “Stuffed Attitude” emotions suddenly appear with raging fans, evil sarcastic grins, or doofus smiles.

Plans for the brand include turning into a global entertainment franchise starting in the spring.

ORB, Nelvana Enter Licensing Agreement for Soft’n Slo Squishies

SoftnSloSquishiesNelvana Enterprises was appointed the worldwide licensing rights for ORB’s Soft’n Slo Squishies brand. Licensing plans for the brand include apparel, sleepwear, accessories, novelty, gift, home décor, and publishing.

In addition to global licensing representation, Nelvana will produce original digital media content for the brand, beginning with a multi-episode, original, short-form YouTube series

Soft’N Slo Squishies are slow-rise toys available in different shapes, sizes, and designs, to create a different transformation every time.

 

Cartoon Network Expands Licensing Program for The Powerpuff Girls, Ben 10

PowerPuffGirlsCartoon Network Enterprises will introduce new licensing partners throughout the year for The Powerpuff Girls, Ben 10, Adventure Time, Steven Universe, and We Bare Bears.

Ben 10 partners include global master toy partner Playmates Toys for action figures, deluxe figures, Omnitrix-inspired role play, and more; Rubies for dress up and role play outfits, costumes, and accessories; Toy Factory for plush toys. Read the rest of this entry »

Wicked Cool Toys, Crayola Partner for Plush Activity Line

WickedCoolToys_LogoWicked Cool Toys partnered with Crayola for a new line of plush and activities. The collection will include color-on plush that features Crayola washable markers, paints, and more.

Wicked Cool Toys will also develop a line of pixelated art puzzles and creative activities using slow-rise foam. The Color ‘N Plush product line will be available in the fall, and the pixelated art puzzles and slow-rise foam lines available at retail next year.

Evolution USA, Lisle Licensing Named Global Licensing Agents for Smooshy Mushy

RedwoodVentures.SmooshyMushyOLO Industries LLC, in partnership with RedwoodVentures Ltd, named Evolution USA LLC and Lisle Licensing as global licensing agents for Smooshy Mushy.

Evolution USA LLC will launch the Smooshy Mushy brand licensing opportunities in North America and worldwide, excluding in the UK, Europe, the Middle East, and Africa (EMEA) and South Africa. Retail relationships will be expanded through representation in several categories, such as apparel, sleepwear, swimwear, accessories, soft home goods, and more. Read the rest of this entry »

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