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MGA Entertainment Unwraps New Global Licensing Program for L.O.L. Surprise! Line

MGAE_LOLSurpriseMGA Entertainment Inc. (MGAE) will unwrap details for the new global licensing program for the L.O.L. Surprise! doll line at this year’s Licensing Expo. The line of licensed toys is slated to hit retail next year.

MGAE’s licensing program will feature a comprehensive traditional and digital marketing strategy including advertising, public relations, and influencer campaigns, national promotional partnerships, and retail promotions. Read the rest of this entry »

PercyVites Adds The Very Hungry Caterpillar to Digital Platform

percyvites_logoPercyVites adds The Very Hungry Caterpillar to its  roster of children licenses.
PercyVites will feature The Very Hungry Caterpillar in its customizable, digital invitations and thank you videos.

PercyVites users can upload photos, party details, and messages directly into the video template with The Very Hungry Caterpillar in their own personalized video invitation.

Based on the original children’s picture book by Eric Carle, The Very Hungry Caterpillar is a loveable caterpillar that eats to his heart’s content until he transforms into a beautiful butterfly.

Sesame Street, Google Earth Partner to Put Spotlight on Muppet Girls from Around the World

SesameStreetSesame Street teamed up with Google Earth to spotlight 12 bright, strong, girl Muppets from Sesame Street on the revamped platform, that was unveiled today. Hailing from the U.S. and countries including India, South Africa, Mexico, Germany, Nigeria, and Bangladesh, these inquisitive girl Muppets inspire children everywhere to learn, explore, and dream big. Read the rest of this entry »

Musical.ly App, The Brand Central LLC, Tween Team Inc. Partner for Back-to-School Line

Musical.ly_BrandCentral_TweenTeamMusical.ly partnered with Brand Central LLC and Tween Team Inc. to develop a range of back-to-school products. The line will consist of notebooks, folders, binders, pencils, pencil cases, stickers, tattoos, DIY bracelets, locker accessories, and additional back-to-school gear. Products will ship this spring and will launch in stores this summer. Read the rest of this entry »

Sesame Street Characters Now Available on WriteReader Storytelling Platform

SesameStreet_SambroWriteReader added Sesame Street characters to its collaborative literacy platform, which aims to improve kid’s reading and writing skills through storytelling. Kids can incorporate Sesame Street characters as they create their own multimedia books and publish them to WriteReader’s online library. Read the rest of this entry »

CPLG Expands Care Bears Licensing Program for 35th Anniversary

CPLG_CareBearsCPLG UK secured new partners for American Greetings’ Care Bears brand, which celebrates its 35th anniversary this year.

This month, Bio-Synergy launches Care Bears bottled water at Primark stores. Hachette joined as publishing partner and developed two new titles that launched in February, with additional titles due later this year. Paul Dennicci will expand its range of babywear, which originally launched last year at Mothercare stores and is now available in F&F at Tesco, Babies”R”Us, and Boots. Read the rest of this entry »

Spin Master Appoints CPLG as Licensing Agency for Hatchimals

Hatchimals_Colleggtibles-Background_A_CPLG was appointed by Spin Master Ltd. to represent Hatchimals across the UK, France, Germany, Benelux, Italy, Iberia, Central and Eastern Europe, and the Nordics. CPLG will build on the success of the Hatchimals brand, with plans to hatch new licensed products across markets including apparel, home, stationery, food and health, and beauty. Read the rest of this entry »

Super Wing Season Two Prepares for Takeoff on Sprout

SuperWingsThe Alpha Group US LLC, a subsidiary of The Alpha Group, announced the season two launch of Super Wings on Sprout this week.

The original preschool series follows an adorable jet plane named Jett who travels the world delivering packages to children. On every delivery, Jett encounters a new problem that he and his friends the Super Wings must work together to solve. Season two will feature new story-lines, destinations, and characters.

Rubie’s Costume Co. Introduces Smurfs: The Lost Village Costume Collection

Smurfs_RubiesRubie’s Costume Co. Inc. partnered with Sony Pictures Consumer Products and Lafig Belgium/IMPS to produce officially licensed costumes, masks, make-up, and accessories inspired by Smurfs: The Lost Village from Sony Pictures Animation and Columbia Pictures, which debuts in theaters tomorrow.

Available in toddler, children’s, and adult sizes, the Smurfs collection introduces new characters Smurf Storm and Smurf Blossom, as well as classic characters Smurf, Papa Smurf, and Smurfette. Smurfs: The Lost Village Costume collection will be available this Halloween season. Read the rest of this entry »

National Wildlife Federation, Teacher Created Resources Debut Ranger Rick Classroom Program

RangerRicksThe National Wildlife Federation partnered with Teacher Created Resources to deliver the first Ranger Rick reading, writing, and science program to educators, schools, and districts in the U.S. Teachers and students will be use the content and photography from the Ranger Rick magazine to enhance the learning experience. Ranger Rick’s Reading Adventures is now available to classrooms nationwide.

Ranger Rick’s Reading Adventures was created in accordance with national reading, writing, and science standards, and is available in three kits (levels A, B, C) that correspond to grade bands 2–3, 3–4, and 4–5, respectively. Read the rest of this entry »

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