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Firefly Brand Management to Represent Legends of Lucha Libre Mexican Wrestling Brand

LegendsOfLuchaLibre-Firefly Brand Management signed with Masked Republic LLC to represent Legends of Lucha Libre. Firefly will create a worldwide licensing program for the Legends of Lucha Libre brand and its roster of Mexican wrestling stars known to fans as “luchadores.”

The Legends of Lucha Libre roster includes Rey Mysterio, Solar, Tinieblas, Jr., Konnan, and more. The series’ first two seasons are available on Netflix in North American and Latin American territories.  Legends of Lucha Libre luchadores also appear weekly on Impact Wrestling, another nationally televised broadcast in the U.S., Canada, the UK, India, and South Africa.

 

Spin Master Expands PAW Patrol Roll Patrol Road Tour in the U.S.

Spin Master Ltd PAW PatrolSpin Master Corp. will debut the third annual PAW Patrol Roll Patrol Road Tour, a multi-city tour that combines the toy line with the preschool. The tour kicks off on July 28 and will run until October, traveling throughout North America.

Each PAW Patrol Roll Patrol Road Tour stop is free to the public and will make stops at select Walmart, Toys “R” Us, and Target retail locations in 13 different markets. Kids can explore the inside of the life-size PAW Patroller, meet PAW Patrol characters, and reenact rescue missions through an interactive play experience featuring the new Sea Patrol theme. There will also be photo opportunities and limited edition giveaways. Read the rest of this entry »

Toca Boca to Launche Kids Product Line at Target

TocaBoca-BTS-Target-PR-Release-HeroToca Boca debuted its first collection of consumer products for kids. Based on the digital toy series, the line includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding, and activity books.

The line features licensees including FABNY, The Foundery, Franco Manufacturing, and Random House Children’s Books. Beginning July 17, the collection will be available in all Target stores and Target.com.

Beat Bug Merchandise Launches Exclusively at Target

BeatBugsTarget will debut an exclusive line inspired by the Netflix series Beat Bugs. The line will include toys, electronics, DVDs, publishing, apparel, accessories, and more.

Beat Bugs introduces music made famous by the Beatles to a new generation of kids. Additionally, the new Beat Bugs website also relaunched this week.

Outright Games Announces New Cartoon Network Licenses

OutrightGamesVideo game publisher Outright Games will add new games for console and PC based on Cartoon Network’s series Adventure Time and Ben 10 .

Outright Games’ new titles will take characters from Cartoon Network’s original series to create new experiences for fans. Adventure Time will feature the Land of Ooo submerged into watery chaos, where exploration, battle, and even interrogation will be key skills to unplugging the mystery. Ben 10 will introduce a fresh adventure in the incredible universe where some of Ben’s most infamous enemies await. Players must discover and unlock 10 alien transformations to aid Ben in saving the galaxy.

Ben 10 will release in quarter 4 of 2017, with Adventure Time planned for release early next year.

eOne Cracks Down on Counterfeit Merchandise and Unlicensed Events for Peppa Pig and PJ Masks

eOneEntertainment One Licensing (eOne) today outlined the stance it will take to reduce the global sale of counterfeit merchandise and unlicensed events for Peppa Pig and PJ Masks.

Beginning this year, eOne seized more than 250,000 counterfeit products globally via port seizures and market raids, and removed more than 50,000 infringing listings on more than 40 leading e-commerce platforms including Alibaba, Mercado Libre, and Amazon. eOne also enforced against social media platforms, removing more than 1,000 infringements across iTunes, GooglePlay, and YouTube. Additioanlly, several infringing stage shows and unlicensed events have been cancelled via legal action across the Latin American region. Read the rest of this entry »

Bungalow Media + Entertainment to Launch Googles.com Kids Entertainment Platform

BungalowLogo_Bungalow Media + Entertainment will launch Googles.com, a destination for original, short-form “edutainment” that encourages curiously and a love for discovery. This content will target kids ages 8 to 12, including online, mobile, apps, and over-the-top (OTT) content.  It will also incubate new content and talent for distribution across multiple platforms.

Using a combination of live-action and animated video, along with activities, quizzes, and polls, Googles.com will offer a topical, fast-paced, and engaging experience for kids. The Googles.com buzzword is GO, empowering kids to go think, go play, and go explore. Read the rest of this entry »

Bioworld Rebrands European Office and Global Website

BioworldBWI Merchandising is now a fully integrated part of Bioworld Merchandising Inc. and will be rebranded as Bioworld International. The online corporate website is now available at the Bioworld Global Headquarters at bioworldcorp.com.

 The newly-intergraded services and product offering is available for existing customers, with plans to extend this offer to all new partners across the continent.

eOne Adds New PJ Masks Broadcast, Merchandise Partners in Australia

eOne_PJEntertainment One (eOne) signed a new free to air broadcast partner for its preschool superhero series PJ Masks in Australia where consumer products are poised to launch this summer.

PJ Masks debuted on air in Australia last year on Disney Junior. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from in July. The broadcaster is currently home to eOne’s other preschool TV properties, Peppa Pig and Ben & Holly’s Little Kingdom. Read the rest of this entry »

Pop Warner Little Scholars, Genius Brands International Enter Exclusive Music Partnership

SpacePOPPop Warner Little Scholars Inc. named Genius Brands International Inc.’s series SpacePOP as the official music provider for Pop Warner Little Scholars Cheer and Dance program, engaging participants and audience of 325,000 Pop Warner student-athletes across the U.S.

SpacePOP music will be utilized in Pop Warner’s dance and cheerleading workshops, camps, games, and at competitions across the country through the end of the year, culminating in the national championships to be broadcast across ESPN networks.

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