The Licensing Blog

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Turner, The Maj Group to Open Cartoon Network Entertainment Park in Bali

Turner_Maj_CartoonNetworkBaliParkTurner Asia Pacific partnered with the Indonesian real-estate and hospitality investment company The Maj Group to develop an entertainment park in Bali. The family destination will have a Cartoon Network theme, and feature the island’s largest water park and an indoor entertainment center.

Slated to be fully-operational in 2020, the development will include water rides and surf and wave pools. The integrated project will be a key part of The MAJ Nusa Dua complex, a tourist destination in southern. Read the rest of this entry »

Spielwarenmesse 2018 to Showcase Global Licensing Trends

Screen Shot 2018-01-16 at 1.12.31 PMSpielwarenmesse 2018 will give an exclusive look at the latest international licensing trends and innovations. This is the second year that it partnered with the International Licensing Industry Merchandisers’ Association (LIMA) to provide licensors and licensees with a central point of contact. The show will take place from January 31 to February 4. Read the rest of this entry »

Betty Boop, Foulbi Co. Partner for Media Campaign

BettyBoopBetty Boop partnered with Foulbi Co. Ltd. for a full range campaign with J-esthetic salons. The campaign includes print and digital ads and posters in transit stations, on subway and trains, print ads, print and electronic billboards, full building outdoor signage on  freestanding J-esthetic outlets, shopping mall promotions, social media, couponing, leaflets, web banner ads, and contests.

There will also be a Betty Boop J-esthetic commercial that will run hourly each day from 9 a.m. until midnight on a monitor outside of the Shibuya 109 building in Tokyo. The entire promotion, including the commercial, is scheduled to run through October.

The Wild Adventures of Blinky Bill to Launch on Nat Geo Kids in Latin America

blinkybillStudio 100 Media and National Geographic received exclusive pay-TV rights of the CGI animated series The Wild Adventures of Blinky Bill for the Latin American territories. The deal was arranged by Studio 100’s exclusive distribution partner for Latin America, Comarex.

The Wild Adventures of Blinky Bill will air on National Geographic’s kids’ multiplatform Nat Geo Kids. The show launches on July 1 in Latin America and Brazil this September. The show targets kids ages 4 to 7. Read the rest of this entry »

CPLG Italy to Represent Doraemon

PrintThe Japanese anime TV series Doraemon will extend its story into Europe. Global licensing company CPLG, on behalf of VIZ Media Europe, will develop a licensing program for the series in Italy.

Since its launch in 1969, Doraemon has been one of Japan’s most popular multimedia franchises. In Italy, the TV series first aired on Mediaset 10 years ago before moving to kid’s broadcaster Italy Boing where it is one of the top rated shows on the channel. Read the rest of this entry »

Studio 100 Extends TV Series into Central Europe

Studio100Media_NilsHolgerssonStudio 100 Media closed an agreement with AMC Networks International – Central Europe (AMCNI CE), which will bring Studio 100 Media’s Nils Holgersson and The Wild Adventures of Blinky Bill to territories across Eastern Europe including Hungary, Romania, Moldova, the Czech Republic, Slovakia, Ex-Yugoslavia including Serbia, Montenegro, Macedonia, Bosnia-Herzegovina, Kosovo, Croatia, and Slovenia.AMCNI CE acquired the exclusive rights to distribute the shows via cable, satellite, and terrestrial television. Both shows will be completed this summer and will premiere on Minimax this June.

Stan, Turner Partner to Release Cartoon Network Content in Australia

StanStan, Australian video-on-demand provide, partnered with Turner Asia Pacific to stream content from Cartoon Network. Cartoon Network is the most popular kids channel in the Asia-Pacific region, and Stan subscribers will now have access to its range of series. Read the rest of this entry »

Céline Dion, The Bugatti Group Launch Handbag and Luggage Collection

celinedionCéline Dion partnered with The Buggati Group for a collection of handbags, luggages, and accessories.  The collection will be unveiled at Project Women in Las Vegas on Feb. 21 and will be available at select retailers throughout the world in September.

The collection features more than 200 pieces, including high-end and affordable handbags, elegant luggage sets, and small leather goods.

The collaboration with The Bugatti Group out of Montreal was facilitated by Epic Rights, a full-service global branding, licensing, and social media marketing company, and Prominent Brand + Talent, a strategic management consortium, who jointly represent Céline Dion.

The Smiley Co. Celebrates 30th Anniversary with Strong Brand Presence

SmileyWorldThe Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »

KISS Added 125 New Worldwide Licensing Partners Last Year

KISSLast year, KISS reached 125 new licensing partners worldwide, adding to its portfolio of licensing and merchandising products from over the past 43 years. This year, KISS will prepare for a new European tour.

Epic Rights, KISS’ exclusive worldwide licensing and merchandising partner, shared the roster of 125 new licensing partners. New licensees with worldwide rights include: comic books and graphic novels from Dynamite Entertainment; digital mobile video game from Sproing Publishing; emojis, stickers, frames, overlays, themes, wallpapers, and avatars from Swyft Media; photo booths and branded prints from Apple Industries; carbon racing bikes from Sciacallo Bikes; 3-D printed figurines from Staramda; and long hauler model trucks from New Ray Toys. Read the rest of this entry »

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