Richmond Management Group (RMG) signed licensing partners for Tiniez, a tween girls aspirational brand in the toy and apparel category for launch next fall.
Jazwares, appointed as the master toy partner, will develop collectibles and plush for retail next fall and support Tiniez with its network of social media influencers to focus on growing the digital footprint of the brand.
Kandy Kiss will develop a 30 to 40 piece apparel collection, including tees, fashion tops, hoodies, leggings, skirts, rompers, and dresses. Bare Tree Media digital stickers are already available in the market.
Palamon Costumes (a division of Li & Fung) will introduce a select group of Tiniez characters chosen by Tiniez fans next Halloween that highlight their individual passions such as fashion, science, music, dance, and animals. Each costume will have unique features and designs tailored to the Tiniez characters and their aspirations.
Jay Franco & Sons will launch home decor, including a range of bedding, bath, and beach products to launch beginning of 2018.
A Tiniez YouTube series featuring DIY videos and tutorials will launch this summer with support on PopJam—the social content app for kids in the UK, which launches in North America (US and Canada), this summer.
With more than 100 characters, each with her own aspiration and backstory, Tiniez creates a world for tweens, where no dream is too big and no girl too small. Feedback from Tiniez fans on social media will impact decisions on designs, products, and character introductions.