The Licensing Blog

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The Smiley Co. Celebrates 30th Anniversary with Strong Brand Presence

SmileyWorldThe Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »

Rocket Licensing Secures Licensing Partners for The Emoji Movie

EmojiMovieRocket Licensing (Rocket) secured its first UK partners for Sony Pictures Animation’s animated film The Emoji Movie, inspired by the popular mobile phone icons.

Rocket Licensing is managing the UK and Eire licensing program for The Emoji Movie on behalf of Sony Pictures Consumer Products (SPCP). The agent is currently securing partners for the UK licensing program, which will target kids ages 6 to 12 across key categories including publishing, toys, games, apparel and accessories, mobile games, homewares, personal care, and back-to-school. Products are set to debut at UK retail this year.  Read the rest of this entry »

Global Icons LLC, MCA Corporation Partner to Expand Magic Chef Housewares Collection

magicchefGlobal Icons LLC and MCA Corp. entered an exclusive worldwide (excluding South Korea) representation agreement for the Magic Chef brand. More than a century ago, Magic Chef transformed the cooking landscape with the first oven temperature-control device.

Magic Chef and Global Icons will develop product categories to include household electrics, kitchen gadgets, cookware, kitchen textiles, and food.

 

The Tetris Co. Names Branding Streams as its New Merchandising Agent in Canada

Tetris logoThe Tetris Co. LLC named Branding Streams as its merchandising agent for the Tetris brand in Canada. Branding Streams will create new product merchandising and promotional opportunities for categories including toys, health and beauty, apparel, home décor, party goods, and more.

Designer Debra Valencia, Certified International Serve Up Melamine Dinnerware

DebraValencia_MelamineDesigner Debra Valencia partnered with tabletop company Certified International for melamine dinnerware and serveware including melamine plates, bowls, trays and platters, along with rights to add complimentary ceramic products. The deal was created by The Brand Liaison, the exclusive licensing agent for designer Debra Valencia. Initial products will hit stores in the spring with additional collections to follow.


Nelvana Adds Partners for its Animated Series Little Charmers

LittleCharmersNelvana extended its global consumer products program for its animated preschool series Little Charmers with ten new international partners. The new lines include puzzles from Ravensburger in France, Italy, Spain, Switzerland, and Benelux; board games from Educa Borras in France; story, activity, and puzzle books from Media Service Zawada in Poland;

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Firefly Brand Management Seeks New Fortunes for Zoltar

zoltarFirefly Brand Management secured a line-up of licensing deals for Zoltar. Surreal Entertainment will create a variety of new products that include ceramic heat-changing mugs, drinkware, patches, key chains, wristbands, lanyards, paper weights, pen holders, coin banks, fleece throws, backpack clips, dice, and playing cards. Rock Rebel will feature T-Shirts at Hot Topic stores and other specialty retailers. Pollard Bank Note will produce Zoltar Lottery Scratchers this summer.


Royal Horticultural Society, Burgon & Ball Launch New Line of Gardening Tools

Burgon&Ball_FF CollectionThe Royal Horticultural Society (RHS) and Burgon & Ball launched new ranges of RHS-endorsed gardening gifts and tools. They include a new design for the RHS Gifts for Gardeners range, as well as new hand tools.

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Ginsey Home Solutions, Playtex Partner for Bath Line

Ginsey Home Solutions Edgewell Personal Care licensed the Playtex brand to Ginsey Home Solutions, a manufacturer of innovative home décor and juvenile products. Ginsey will develop and launch a line of potty training and bathing accessories for toddlers. The line launched at the ABC Expo held in Las Vegas this month.

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Edge Shave Gel Brand Preps for Licensing Program with Brandgenuity

123 Edge-7oz_Ph01_11twEdgewell Personal Care Co. hired Brandgenuity as its licensing agency to help launch a licensing program for Edge Shave Gel brand.

Brandgenuity will extend Edge to a variety of complementary categories, including soaps, body wash, hair care products, fragrance, and grooming accessories. Brandgenuity is working with Edgewell Personal Care on brands including Hawaiian Tropic, Banana Boat, and Playtex.

 

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