The Licensing Blog

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The Tetris Co. Names Branding Streams as its New Merchandising Agent in Canada

Tetris logoThe Tetris Co. LLC named Branding Streams as its merchandising agent for the Tetris brand in Canada. Branding Streams will create new product merchandising and promotional opportunities for categories including toys, health and beauty, apparel, home décor, party goods, and more.

Designer Debra Valencia, Certified International Serve Up Melamine Dinnerware

DebraValencia_MelamineDesigner Debra Valencia partnered with tabletop company Certified International for melamine dinnerware and serveware including melamine plates, bowls, trays and platters, along with rights to add complimentary ceramic products. The deal was created by The Brand Liaison, the exclusive licensing agent for designer Debra Valencia. Initial products will hit stores in the spring with additional collections to follow.


Nelvana Adds Partners for its Animated Series Little Charmers

LittleCharmersNelvana extended its global consumer products program for its animated preschool series Little Charmers with ten new international partners. The new lines include puzzles from Ravensburger in France, Italy, Spain, Switzerland, and Benelux; board games from Educa Borras in France; story, activity, and puzzle books from Media Service Zawada in Poland;

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Firefly Brand Management Seeks New Fortunes for Zoltar

zoltarFirefly Brand Management secured a line-up of licensing deals for Zoltar. Surreal Entertainment will create a variety of new products that include ceramic heat-changing mugs, drinkware, patches, key chains, wristbands, lanyards, paper weights, pen holders, coin banks, fleece throws, backpack clips, dice, and playing cards. Rock Rebel will feature T-Shirts at Hot Topic stores and other specialty retailers. Pollard Bank Note will produce Zoltar Lottery Scratchers this summer.


Royal Horticultural Society, Burgon & Ball Launch New Line of Gardening Tools

Burgon&Ball_FF CollectionThe Royal Horticultural Society (RHS) and Burgon & Ball launched new ranges of RHS-endorsed gardening gifts and tools. They include a new design for the RHS Gifts for Gardeners range, as well as new hand tools.

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Ginsey Home Solutions, Playtex Partner for Bath Line

Ginsey Home Solutions Edgewell Personal Care licensed the Playtex brand to Ginsey Home Solutions, a manufacturer of innovative home décor and juvenile products. Ginsey will develop and launch a line of potty training and bathing accessories for toddlers. The line launched at the ABC Expo held in Las Vegas this month.

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Edge Shave Gel Brand Preps for Licensing Program with Brandgenuity

123 Edge-7oz_Ph01_11twEdgewell Personal Care Co. hired Brandgenuity as its licensing agency to help launch a licensing program for Edge Shave Gel brand.

Brandgenuity will extend Edge to a variety of complementary categories, including soaps, body wash, hair care products, fragrance, and grooming accessories. Brandgenuity is working with Edgewell Personal Care on brands including Hawaiian Tropic, Banana Boat, and Playtex.

 

Joester Loria Group Extends Dena Designs with Prima Design Tabletop Collection

jlg_dena_primaIn a deal brokered by The Joester Loria Group, Dena Designs partnered with Prima Design to launch a multi-product tabletop collection at retail next year.

Prima Design will develop a collection of porcelain dinnerware, glassware, serve ware, melamine, mugs, trays, and other tabletop items that debuted at New York Tabletop Show.

 

Courtney Davis Inc. to Represent Springs Creative’s Baxter Mill Archive

courtneydavis_baxtermillSprings Creative Products Group LLC announced the partnership between the Baxter Mill Archive and Courtney Davis Inc. Courtney Davis will present collections by the Baxter Mill team. Key product categories include tabletop, seasonal products, stationery and paper goods, home décor, and apparel and accessories.

 

The Original Smiley Brand Showcases Licensing Deals at Maison & Objet 2016

T&F_ThinkPositiveThe Original Smiley Brand has been showcased by more than 10 home décor licensees at this year’s Maison & Objet in Paris.

Smiley presented new collections on licensees for Smiley and SmileyWorld, including T&F homeware and lifestyle products; Alpa back-to-school products; Zak Designs kitchenware with emoticon expressions; Fire Design extinguishers; Insenso Bali lamps; Kleen-tex doormats; CM creation wall décor; Leifheit kitchen and bathroom items; and Easy Peasy leather shoes and bags.

 

 

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