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Ginsey Home Solutions, Playtex Partner for Bath Line

Ginsey Home Solutions Edgewell Personal Care licensed the Playtex brand to Ginsey Home Solutions, a manufacturer of innovative home décor and juvenile products. Ginsey will develop and launch a line of potty training and bathing accessories for toddlers. The line launched at the ABC Expo held in Las Vegas this month.

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Edge Shave Gel Brand Preps for Licensing Program with Brandgenuity

123 Edge-7oz_Ph01_11twEdgewell Personal Care Co. hired Brandgenuity as its licensing agency to help launch a licensing program for Edge Shave Gel brand.

Brandgenuity will extend Edge to a variety of complementary categories, including soaps, body wash, hair care products, fragrance, and grooming accessories. Brandgenuity is working with Edgewell Personal Care on brands including Hawaiian Tropic, Banana Boat, and Playtex.


Joester Loria Group Extends Dena Designs with Prima Design Tabletop Collection

jlg_dena_primaIn a deal brokered by The Joester Loria Group, Dena Designs partnered with Prima Design to launch a multi-product tabletop collection at retail next year.

Prima Design will develop a collection of porcelain dinnerware, glassware, serve ware, melamine, mugs, trays, and other tabletop items that debuted at New York Tabletop Show.


Courtney Davis Inc. to Represent Springs Creative’s Baxter Mill Archive

courtneydavis_baxtermillSprings Creative Products Group LLC announced the partnership between the Baxter Mill Archive and Courtney Davis Inc. Courtney Davis will present collections by the Baxter Mill team. Key product categories include tabletop, seasonal products, stationery and paper goods, home décor, and apparel and accessories.


The Original Smiley Brand Showcases Licensing Deals at Maison & Objet 2016

T&F_ThinkPositiveThe Original Smiley Brand has been showcased by more than 10 home décor licensees at this year’s Maison & Objet in Paris.

Smiley presented new collections on licensees for Smiley and SmileyWorld, including T&F homeware and lifestyle products; Alpa back-to-school products; Zak Designs kitchenware with emoticon expressions; Fire Design extinguishers; Insenso Bali lamps; Kleen-tex doormats; CM creation wall décor; Leifheit kitchen and bathroom items; and Easy Peasy leather shoes and bags.



Vandor LLC Introduces Ceramic Tabletop Collections

Vandor_MinnieMouseVandor LLC introduces a line of ceramic tabletop collections.The dinnerware sets are available within four of Vandor’s licenses: Star Wars, Disney’s Mickey Mouse, Disney’s Minnie Mouse, and The Beatles Yellow Submarine. Each place setting is sold in a set of four and includes a dinner plate, a salad plate, and bowl. Sculpted salt and peppershakers are also available and matching servewar will be introduced later this year. Read the rest of this entry »

Vosene Kids Collaborates With DreamWorks Animation For Trolls

VoseneVosene Kids entered a promotional partnership with DreamWorks Animation for its latest film, Trolls.

Featuring Trolls characters, the limited-edition packs will roll out across retailers from August. In addition to creating strong stand out on shelf, the on-pack promotion to give away 40,000 mini Trolls dolls is designed to drive shopper and consumer engagement, as well as retailer sales. Each limited-edition product across the brand’s ‘Squeaky Clean’ and ‘Fruity Goodness’ ranges will contain a scratch mechanism on the back of the product to win prizes.

Vosene Kids will also launch an interactive game, that will help kids learn how easy washing their hair can be through a ‘shampoo challenge’ with the Trolls characters.

The partnership will run from August through next February, driving consumers in store and online.

Energizer Signs Multiple Licensees to Its Global Licensing Program

Beanstalk has added multiple licensees to Energizer’s global licensing program.

Energizer expanded into categories such as solar-based battery back-up products in North America. Energizer solar landscape lighting was a success on QVC for the second consecutive year. Battery-operated specialty lights, pet lighting accessories, and electrical accessories extended the brand to new channels and segments.

Energizer also expanded its consumer electronic accessories line to include universal USB chargers and power banks.  New licensees keep the Energizer Bunny icon program expanding with categories such as bunny slippers, plush toys, and portable power tubes.

Additionally, current and new Energizer licensees were granted expanded rights to the 100-year old Eveready brand as well as sub-brands like Energizer Hard Case.

In EMEA and Australia multiple categories were signed, including photographic accessories, seasonal, christmas, and solar lighting. The DTR program also expanded with B&M stores in the UK.

Energizer also entered Latin America where two new licensees were signed for LED lighting, generators, pressure washers, welders, and automotive products.

Smiley Showcases this Year’s Products at Las Vegas Licensing Expo


Smiley will showcases this year’s products at the Las Vegas Licensing Expo from June 21 to June 23.

Smiley’s apparel collections are available at retail stores including, Etam, Jules Lidl, Prenatal, Cool Cat, Undiz, Joshua Sanders, Anya Hindmarch, Topshop, Splash, Lifestyle, Bossini, and Best Seller for 2016. SmileyWorld also launched a line of kids and baby apparel in the French retail chain, Orchestra. Read the rest of this entry »

Richmond Management Group Signs Powerhouse Licensing Partners for Tween Girls Brand Tiniez


Richmond Management Group (RMG) signed licensing partners for Tiniez, a tween girls aspirational brand in the toy and apparel category for launch next fall.

Jazwares, appointed as the master toy partner, will develop collectibles and plush for retail next fall and support Tiniez with its network of social media influencers to focus on growing the digital footprint of the brand.

Kandy Kiss will develop a 30 to 40 piece apparel collection, including tees, fashion tops, hoodies, leggings, skirts, rompers, and dresses. Bare Tree Media digital stickers are already available in the market.

Palamon Costumes (a division of Li & Fung) will introduce a select group of Tiniez characters chosen by Tiniez fans next Halloween that highlight their individual passions such as fashion, science, music, dance, and animals. Each costume will have unique features and designs tailored to the Tiniez characters and their aspirations.

Jay Franco & Sons will launch home decor, including a range of bedding, bath, and beach products to launch beginning of 2018.

A Tiniez YouTube series featuring DIY videos and tutorials will launch this summer with support on PopJam—the social content app for kids in the UK, which launches in North America (US and Canada), this summer.

With more than 100 characters, each with her own aspiration and backstory, Tiniez creates a world for tweens, where no dream is too big and no girl too small. Feedback from Tiniez fans on social media will impact decisions on designs, products, and character introductions.

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