The Licensing Blog

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Vandor Celebrates 60th Anniversary with New Licensed Products

VandorThis year, Vandor LLC celebrates its 60th anniversary with promotions and customer appreciation campaigns for its retail partners.

Vandor was founded in 1957 by Ted Van Dorn. Through the 20th century, Vandor offered a collection of products that promoted nostalgia through the use of pop culture icons. The licenses included Betty Boop, Marilyn Monroe, Elvis Presley, The Beatles, I Love Lucy, and more. Read the rest of this entry »

Jo-Ann Fabric, ED by Ellen DeGeneres Partner for Home Decor Collection

JoAnn_EllenJo-Ann Fabric and Craft Stores partnered with ED, the lifestyle brand by Ellen DeGeneres, in collaboration with P/K Lifestyles, for a new fabric line. The line is available now exclusively at Jo-Ann stores and on joann.com.

The fabric collection consists of 30 designs in neutral and vibrant colors. The patterns combine modern and traditional designs for window treatments, upholstery, bedding, and a host of other home decor applications. The ED fabric collection is separated into 10 wovens and 20 prints, and is available in an assortment of fabric weights.

Nestlé Pure Life, Crayola Partner to Launch “Share-a-Smile” Campaign

Crayola_Nestle_2016Winner copyNestlé Pure Life, and Crayola partnered to launch the “Share-a-Smile” national promotion to celebrate the creativity and individuality of children.

The “Share-a-Smile” campaign introduces a new collection of Nestlé Pure Life kid-friendly, 8-ounce water bottles with labels designed by children. The contest asks kids draw what makes them smile for a chance to have the designs featured on some of the brand’s 8-ounce bottle labels, as well as a $25,000 scholarship and other prizes. Read the rest of this entry »

Condé Nast, Schumacher Partner for Fabric and Wallpaper Line

CONdeNastCondé Nast partnered with Schumacher for a fabric and wallpaper collection, which will be launched under the Vogue Living brand this August.

The collection will consist of approximately 50 products and will include designs inspired by Vogue archives. The line will be sold through interior designers and architects, online at fschumacher.com, and through Schumacher showrooms and designated Schumacher agents.

One Animation Appoints Brandgenuity as Licensing Agent in the U.S.

brandgenuity_logoOne Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.

The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.

The Smiley Co. Celebrates 30th Anniversary with Strong Brand Presence

SmileyWorldThe Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »

Rocket Licensing Secures Licensing Partners for The Emoji Movie

EmojiMovieRocket Licensing (Rocket) secured its first UK partners for Sony Pictures Animation’s animated film The Emoji Movie, inspired by the popular mobile phone icons.

Rocket Licensing is managing the UK and Eire licensing program for The Emoji Movie on behalf of Sony Pictures Consumer Products (SPCP). The agent is currently securing partners for the UK licensing program, which will target kids ages 6 to 12 across key categories including publishing, toys, games, apparel and accessories, mobile games, homewares, personal care, and back-to-school. Products are set to debut at UK retail this year.  Read the rest of this entry »

Global Icons LLC, MCA Corporation Partner to Expand Magic Chef Housewares Collection

magicchefGlobal Icons LLC and MCA Corp. entered an exclusive worldwide (excluding South Korea) representation agreement for the Magic Chef brand. More than a century ago, Magic Chef transformed the cooking landscape with the first oven temperature-control device.

Magic Chef and Global Icons will develop product categories to include household electrics, kitchen gadgets, cookware, kitchen textiles, and food.

 

The Tetris Co. Names Branding Streams as its New Merchandising Agent in Canada

Tetris logoThe Tetris Co. LLC named Branding Streams as its merchandising agent for the Tetris brand in Canada. Branding Streams will create new product merchandising and promotional opportunities for categories including toys, health and beauty, apparel, home décor, party goods, and more.

Designer Debra Valencia, Certified International Serve Up Melamine Dinnerware

DebraValencia_MelamineDesigner Debra Valencia partnered with tabletop company Certified International for melamine dinnerware and serveware including melamine plates, bowls, trays and platters, along with rights to add complimentary ceramic products. The deal was created by The Brand Liaison, the exclusive licensing agent for designer Debra Valencia. Initial products will hit stores in the spring with additional collections to follow.


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