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Coca-Cola Dives into Earth Month

Coca-Cola North America has announced a new Facebook campaign to raise awareness of Earth Month and help support Ocean Conservancy, the nation’s oldest and largest marine conservation organization. Through a new Facebook application, users can “oceanize” themselves into a playful underwater photo. For every person who dives into this new app, Coca-Cola will donate $1, up to a total of $200,000, to support Ocean Conservancy’s marine debris program, which helps identify policies and solutions to prevent trash from reaching our oceans and waterways. Additionally, through the company’s MyCokeRewards points program and a direct donation-matching program through LivePositively.com, Coca-Cola will contribute up to an additional $50,000.

Facebook users will be able to use this new application by visiting this website to create fun underwater images, share and embed them within their own profile pages, and also share them via the site’s status update newsfeed. The “oceanized” images can be saved to a “Let’s All Join Fins” photo album, which ultimately can be shared with Facebook friends.

Just for fun, and in case you missed it, here’s the Coca-Cola 2010 Super Bowl commercial, which we love. Talk about connecting with nature.

Save the Earth teams with Cangles

Save the Earth Foundation has signed a license agreement with Cangles, LLC, a family owned business that makes handmade recycled one of a kind jewelry utilizing the Save the Earth logo and trademarks. Cangles hand crafts these unique eco-friendly bracelets made from recycled aluminium cans. Products are available for consumers to purchase directly from their website at www.CanglesStore.com

“These bangles and cuffs will be an important and exciting addition to our eco-friendly product line”, according to Shannon Rose, one of the four siblings that started the business less than one year ago. Cangles identified Save the Earth Foundation as the cause most like minded to their plans for an ecologically conscious product line and so a percentage of sales will be donated to the Foundation.

Disney Goes Green for Earth Day

In celebration of the 40th Anniversary of Earth Day, today Disney Store introduced a new line of eco-friendly products.  New fashionable “Save Planet Earth” totes are available now at Disney Store locations nationwide and on DisneyStore.com, and a portion of the proceeds from its sales will benefit The Nature Conservancy‘s “Adopt a Coral Reef” program.  For each tote sold Disney Store will contribute $1 through the Disney Worldwide Conservation Fund to help save our oceans by protecting vital coral reefs.

Disney Store’s exclusive “Save Planet Earth” eco-friendly product assortment with the lovable three-eyed green alien from Disney-Pixar Toy Story will be available through Earth Day and includes:

•    Fashionable totes, made from seven recycled bottles that have been cleaned, smashed, melted and reused
•    Children and adult sized T-shirts made from 100% organic cotton with the messages “Save Planet Earth” and “Love”
•    Green reusable aluminum bottles
•    Journals made from recycled paper and organic cotton
•    And a new exclusive Toy Story plush alien to commemorate this special occasion

Greenzys Launches Exclusively at FAO Schwarz during Earth Month

Today, Greenzys, a new eco-friendly,  literary-based children’s brand, announced that it will launch exclusively at FAO Schwarz during “Earth Month” in April. Greenzys, which encompasses books and plush toys, will be available solely at FAO Schwarz Fifth Avenue and online at FAO.com throughout the month and will also be featured in the store’s window displays.

Kids can discover Greenzys in a series of books that promote green living and teach eco-friendly practices to youngsters through tales of fun and adventure.

Greenzys characters also step out of their books and into kids’ lives as plush toys by Kids Preferred. Featured characters include Peat the Penguin, an ardent supporter of recycling, reusing, and reducing waste; Yew Yew the Panda, who grows bamboo to prevent erosion and create oxygen; Willow the Elephant, who collects rainwater for her plants and uses her trunk as a water hose; and Violet the Giraffe, the  ecological genius who teaches the Greenzys how to reduce their carbon paw print in an effort to protect the environment. Ensuring that this toy line reinforces environmental responsibility, the plush toys are made in socially responsible factories from soy fibers and non-toxic dyes with packaging made from recycled paperboard.

In a special promotion marking the 40th anniversary of the Earth Day celebration on April 22, 2010, each Greenzys toy purchased between April 5 and December 31 will support the Arbor Day Foundation with the planting of a  tree in our nation’s forests.

For more information, check out the Greenzys online.

Sesame Street Gardening Items Come To Lowe’s

Sesame Street seeds and gardening items are now available at Lowe’s through an exclusive relationship between Sesame Workshop and Ferry Morse. The Muppets of Sesame Street can be seen on packets of watermelon, pepper, sunflower, pumpkin, garden beans and tomato seeds, for parents and children to plant together. The product line also features Sesame Street-themed gardening totes complete with an activity booklet, seeds, tools, labeling stakes and stickers, a mini garden kit and a mini greenhouse with recipe card.

As part of Sesame Street’s My World is Green and Growing initiative designed to support children’s innate curiosity about nature, each product includes educational materials that teach children how fruits and vegetables begin with seeds and grow to become food for the table. Additionally, it compliments Sesame Street’s ongoing Healthy Habits for Life initiative, helping children develop healthy lifestyles they can practice forever through fun and simple every day activities. Materials include a booklet with activities for children, planting tips for parents and healthy recipes parents and children can make and enjoy together.

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