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Momentum Worldwide, PMK•BNC Launch Gaming and E-sports Practice

MomentumMomentum Worldwide and PMK•BNC formed a new cross-agency practice focused on connecting brands with the world of video games, e-sports, and the nearly two billion video game fans around the world.

The new agency provides consultation services for brands interested in the world of gaming and e-sports, identifying opportunities for sponsorships, in-game marketing, influencer marketing, team and league representation, and more. The practice will also focus on activation expertise for brand experiences and live events, branded content, digital and social engagements, PR and media outreach, and more. Read the rest of this entry »

Bungie, Activision Share Destiny 2 Early Ship Date, Global Launch Date

Destiny2Bungie and Activision Publishing Inc.’s Destiny 2 will have an early launch date for PlayStation 4 and Xbox One—PlayStationPlus or Xbox Live Gold subscription, respectively, required for significant features, and beta access—on September 6. The PC version launch date will be on October 24 and is now available to pre-order via Blizzard Entertainment’s online gaming service, battle.net.

The game’s latest trailer debuted during the Sony Press Conference at Electronic Entertainment Expo (E3) this week. The Destiny 2 console beta early access period for PlayStation 4 players who pre-ordered the game will begin July 18, while early access for Xbox One players who pre-ordered will begin on July 19. Following the pre-order early access period, the Destiny 2 console beta will open up to all PlayStation 4 and Xbox One players on July 21 and will conclude on July 23. The PC beta kick off is planned for late August. Read the rest of this entry »

Activision Debuts Crash Bandicoot N. Sane Trilogy Trailer at E3

Activision debuted the remastered Crash Bandicoot N. Sane Trilogy during the Sony press conference pre-show at Electronic Entertainment Expo (E3). Players can now play new levels in HD. New additions to the franchise have also been announced.

For the first time Crash’s smart and spirited little sister, Coco, will be playable throughout the Crash Bandicoot™ N. Sane TrilogyE3 attendees can test out the new game when they visit the N. Sane Crash Experience in the lobby of the South Hall.

In Crash Bandicoot N. Sane Trilogy, Coco has decided to hack into the Time Twister to travel back in time to help Crash in his previous adventures. Now as a fully playable character across all three games, fans can switch between playing as Crash or Coco. Both characters have an N. Sane set of special attacks, each with their own style.

Developed by Vicarious Visions, Crash Bandicoot N. Sane Trilogy offers new lighting, animations, textures, models, and recreated cinematics. Full analog stick support and a unified save system and checkpoint system make it easier for players to enjoy the classic adventures.

Activision and Vicarious Visions will also debut a fully-remastered game soundtrack, as well as newly-recorded dialogue from some of the familiar voice actors who appear in the original Crash Bandicoot games, including Jess Harnell, Lex Lang, and Debi Derryberry.

Hasbro, Harmonix Reveal Additional Songs for DropMix Music-Mixing Game

DropMixBoardHasbro Inc. revealed ten new songs and Party Mode for the upcoming music-mixing game DropMix from Hasbro and video game developer Harmonix Music Systems Inc. First announced in March, the DropMix game features multiple game modes, including Clash Mode and Party Mode that allows players to create unique mixes of songs by playing cards on a game board connected to a mobile app. The DropMix game will be available this fall.

Unlike Clash Mode, which pits two teams against each other as they battle to master the mix, players in Party Mode work together to quickly fulfill crowd requests coming from the DropMix app. Read the rest of this entry »

Activision to Showcase Lineup at Electronic Entertainment Expo 2017

Activision_logo copyActivision will kick off this year’s Electronic Entertainment Expo (E3) with global debuts. Beginning Tuesday, June 13 at the LA Convention Center, attendees will experience the first gameplay premiere of Call of Duty: WWII multiplayer, the new character-driven story and activities of Destiny 2, and the reimagined Crash Bandicoot N. Sane Trilogy.

Developed by Sledgehammer Games, Call of Duty: WWII offers a host of new Multiplayer modes, features and gameplay innovations set in iconic World War II locations in the European theater of war. Read the rest of this entry »

CPLG Adds Three New Space Invaders Partners

SpaceInvadersCPLG signed three new licensees for the video game Space Invaders to create lines for apparel and footwear. Fashion UK is on board to create Space Invaders footwear for both kids and adults, CWI will launch nightwear and underwear and has confirmed listings at George at Asda, and Fabric Flavours will launch kids’ daywear. All three are set to launch throughout this year.

Trademark Products, an existing licensee, confirmed new listings for its apparel and accessories range with GAME, Sainsbury’s, and Pulp for AW 2017.

YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

TCG Extends Collection with New Licensees for Puzzles, Games, Accessories

TCG_HometownCollectionTCG (formerly known as The Canadian Group) will grow its product offerings to include a wide range of puzzles, games, and play accessories featuring licenses for kids and families.

The company acquired the Hometown trademark, featuring the work of folk artist Harry Wysocki, also known as Heronim. In addition, TCG expands into home décor for the first time with its new Tidy Town line of storage and play units inspired by kids’ properties. TCG’s product line-up for this year will launch at mass-market retailers in the U.S. and Canada in the fall. Read the rest of this entry »

Zynga, Epic Rights Partner to Launch Aerosmith Hit It Rich! Slot Game

Zynga_Epic_AerosmithZynga and Epic Rights partnered to launch Hit It Rich! Slots, an online free-to-play Aerosmith-themed game. The mobile game is now available from the app store for iPhone and iPad, and on Google Play for Android devices.

The new Aerosmith game combines casino-style graphics and sounds with music by Aerosmith. Zynga brought the Aerosmith game to life through a licensing partnership with Epic Rights, the band’s global brand management company. The game features many different game-play modes including, extra wilds, bonus games, and free spins. Read the rest of this entry »

Bungie to Expand Destiny 2 Merchandising Program

Destiny2Bungie, in collaboration with Activision, will add to the Destiny 2 brand with new licensing partners for its merchandising program.

Bungie partnered with Funko to bring Destiny’s characters to life in Pop! Vinyl form. This August, characters from the Destiny 2 universe will be available, including Cayde-6, Ikora Rey, and Commander Zavala, with other supporting characters at select retailers. Read the rest of this entry »

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