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IDW Games to Launch ’90s-Themed Nickelodeon Games

nickelodeon

IDW Games partnered with Nickelodeon to bring Nick ’90s properties to market as tabletop games. Focusing on the hobby and specialty channels, IDW Games will release a variety of games featuring characters from RugratsInvader ZimSpongeBob SquarePantsThe Wild ThornberrysHey Arnold!CatDogThe Angry BeaversRocket PowerAaahh!!! Real MonstersThe Ren & Stimpy Show, and Rocko’s Modern Life. Read the rest of this entry »

The Tetris Co., Bioworld Europe Partner for Apparel and Accessories Range

BioworldEuropeThe Tetris Co. LLC appointed Bioworld Europe as its new apparel and accessory licensee for Europe and the Middle East. Bioworld Europe will create a line of Tetris branded clothing and gear including T-shirts, hoodies, leggings, sleepwear, headwear, bags, belts, and more. The new products are expected to launch later this year.

 

The Tetris Co. Names Notorious Merchandising Licensing Agency in Iberia

Tetris logoThe Tetris Co. LLC, named Notorious Brands & People (Notorious) as the merchandising licensing agency for the Tetris brand in Iberia. Notorious will create new merchandising opportunities for a variety of product categories including apparel, consumer products, accessories, and toys for the Spanish and Portuguese markets.

Outright Games Announces New Cartoon Network Licenses

OutrightGamesVideo game publisher Outright Games will add new games for console and PC based on Cartoon Network’s series Adventure Time and Ben 10 .

Outright Games’ new titles will take characters from Cartoon Network’s original series to create new experiences for fans. Adventure Time will feature the Land of Ooo submerged into watery chaos, where exploration, battle, and even interrogation will be key skills to unplugging the mystery. Ben 10 will introduce a fresh adventure in the incredible universe where some of Ben’s most infamous enemies await. Players must discover and unlock 10 alien transformations to aid Ben in saving the galaxy.

Ben 10 will release in quarter 4 of 2017, with Adventure Time planned for release early next year.

LeSportsac, Nintendo Partner for a New Super Mario Travel Collection

LeSport_NintendoLeSportsac and Nintendo partnered to introduce a collection of totes, backpacks, and accessories inspired by Super Mario. The new line will launch during this holiday season.

The collaboration features two designs—Power-Up Burst and Mario Travel—created exclusively for the LeSportsac x Nintendo collection. Power-Up Burst is inspired by the classic game’s power-up items, including Fire Flowers, Super Mushrooms, 1-Up Mushrooms, Super Stars, coins, Goombas, and Koopas. The Mario Travel print portrays Mushroom Kingdom-inspired travel memorabilia, such as luggage tags, passport stamps, and postcards. Read the rest of this entry »

Rovio’s Angry Birds Evolution Now Available for Download

AngryBirdsEvolutionRovio Entertainment’s new Angry Birds Evolution puts a spin on the Angry Birds brand, featuring eastern-style RPG mechanics and console quality graphics. The reimagined and redesigned birds let players collect, train, and evolve them.

Rovio, in co-operation with Chimera Entertainment, created more than 100 new birds with multiple evolution states, some modeled after 80s action characters and comic book heroes.

The game is now available to download for free on the App Store and Google Play.

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

Technicolor Animation Productions, SIE, PGS Partner to Create Sly Cooper TV Series

SlyCooperTechnicolor Animation Productions and Sony Interactive Entertainment (SIE) partnered to create a computer-generated animated TV series based on the PlayStation videogame series Sly Cooper. Global distribution—along with licensing and merchandising rights—will be managed by PGS.

Sly Cooper follows the adventures of an irresistibly charismatic raccoon, a modern-day Robin Hood, who restores justice to his city one theft at a time. Sly is aided by his two best friends, a muscular hippo named Murray and a brainy turtle named Bentley. Hot on Sly’s trail is Inspector Carmelita Fox, a morally upright cop with an unfortunate crush on the charming bandit, as well as a band of villains.

 

Momentum Worldwide, PMK•BNC Launch Gaming and E-sports Practice

MomentumMomentum Worldwide and PMK•BNC formed a new cross-agency practice focused on connecting brands with the world of video games, e-sports, and the nearly two billion video game fans around the world.

The new agency provides consultation services for brands interested in the world of gaming and e-sports, identifying opportunities for sponsorships, in-game marketing, influencer marketing, team and league representation, and more. The practice will also focus on activation expertise for brand experiences and live events, branded content, digital and social engagements, PR and media outreach, and more. Read the rest of this entry »

Bungie, Activision Share Destiny 2 Early Ship Date, Global Launch Date

Destiny2Bungie and Activision Publishing Inc.’s Destiny 2 will have an early launch date for PlayStation 4 and Xbox One—PlayStationPlus or Xbox Live Gold subscription, respectively, required for significant features, and beta access—on September 6. The PC version launch date will be on October 24 and is now available to pre-order via Blizzard Entertainment’s online gaming service, battle.net.

The game’s latest trailer debuted during the Sony Press Conference at Electronic Entertainment Expo (E3) this week. The Destiny 2 console beta early access period for PlayStation 4 players who pre-ordered the game will begin July 18, while early access for Xbox One players who pre-ordered will begin on July 19. Following the pre-order early access period, the Destiny 2 console beta will open up to all PlayStation 4 and Xbox One players on July 21 and will conclude on July 23. The PC beta kick off is planned for late August. Read the rest of this entry »

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