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Stephen Joseph, Cardinal Games Enter License Agreement

stevenjospeh_cardinalgamesStephen Joseph entered into a license agreement with Cardinal Industries for a variety of games and puzzles including cardboard, wood and foam puzzles, and playing card and memory card games. The deal was created by The Brand Liaison.

Stephen Joseph products will be shown at Booth 12-2000 at this week’s Dallas Toy Preview.


Intex Entertainment to Introduce Games Inspired by Nestlē Candy Brands

Dancin_Dice_GameIntex Enterainment Inc. and Nestlē will partner for a new line of candy-themed family games.

Intex Entertainment will feature games with Nerds, Laffy Taffy, Pixy Stix, SweeTARTS, Runts, Butterfinger, and Crunch. Games will include Laffy Taffy Guess-the-Joke and Nerds Dancin’ Dice. The collection will be available this fall in North America.



The Jim Henson Co. Appoints Partners to Celebrate Labyrinth’s 30th Anniversary


The Jim Henson Co. signed new apparel and figurines licensing partners to celebrate fantasy classic Labyrinth’s 30th anniversary. The film, starring David Bowie and Jennnifer Connelly, was produced by the Jim Henson Co. and Lucasfilm Ltd.

New apparel partners include Trademark Products in the U.K. and Zen Monkey Studios in the U.S., and new partners for figurines include Funko in the U.S.

Additionally, publisher Insight Editions will release Labyrinth: The Ultimate Visual History in October, featuring artwork, interviews, and on-set photos. Jim Henson’s Labyrinth: The Board Game from River Horse will debut this summer. The classic will also launch on Blu-ray and next generation 4K Ultra HD on September 20 with special features that will take fans behind the scenes at the Center for Puppetry Arts. The film will be released in a Limited Edition Gift Set to include a Digibook in mirrorbox packaging inspired by the film’s climactic and iconic final scene, retailing initially exclusively at Amazon.

MindWare Acquires Licensing Rights for The Rainbow Fish


MindWare acquired multi-category toy and game licensing rights for The Rainbow Fish book series worldwide.

MindWare’s first product launch, later this year, will include lacing cards, magnetic play sets, cooperative board games, an ocean fort, and activity books. Additional categories available for licensing include bedding, room décor, stationery, and craft items.

The Rainbow Fish book series has sold more than 30 million copies and will celebrate its 25th anniversary in 2017.

Ghostbusters Franchise Expands to Games, Fashion, and More

The Ghostbusters franchise quickly expanding to films, games, apparel, board games, books, costumes, toys, and collectibles. Ghostbusters: The Board Game has been launched by a successful kick-starter campaign in partnership with Cryptozoic Entertainment.  This is the first officially licensed Ghostbusters tabletop game in 30 years and will be distributed to retailers this month.

In the past, the Atari video game and Mattel’s line of collectibles helped develop the Ghostbuster merchandise. Ghostbuster mobile games are also on their way with Beeline Interactive Inc.’s Ghostbusters Puzzle Fighter, a match-three, puzzle, battle game.

Rubie’s Costume Co. has been developing Ghostbuster suits for the past decade and is expanding its costume line to include kids, women, pets, and a Halloween line. Ghostbusters has partnered with Mad Engine, Freeze, Mighty Fine, and Signorelli to create a line of T-shirts, hoodie sweatshirts, jackets, and jumpsuits.

The book Ghostbusters: The Ultimate Visual History by Daniel Wallace will look back at three decades of the franchise, including films, comics, toys, video games, and the animated shows The Real Ghostbusters and Extreme Ghostbusters, and Underground Toys and Funko will develop a line of collectibles.

GeoToys Goes Around the World with Encyclopaedia Britannica

GeoToys has partnered with Encyclopaedia Britannica Inc. to develop a complete lineup of educational puzzles and games under Encyclopaedia Britannica and Britannica Kids brands. The two partners were brought together by JRL Group Inc.

GeoToys’ first product under the Encyclopaedia Britannica license is Around the World, a board game that includes more than 200 questions and answers in categories like geography, language, culture, and people from around the world.

The game will be available at Barnes and Noble,, and several other specialty and independent toy retailers in the holiday season this year.

Shopkins Adds New Licensees


Shopkins has secured three new partners for the brand, which is represented by Bulldog Licensing.

Character World will develop bedding, curtains, fleece blankets, hot water bottles, cushions, rugs, sleeping bags, inflatable chairs, towels, bean bags, canvas art, toddler beds, fitted sheets, and robes. RMS International will launch a stationery and craft range, including coloring books, sticker books, and puzzles. Master toy licensee Flair is supporting the brand with TV advertising and in-store activity.

Other licensees include NJ Screen Prints for apparel, Pedigree for annuals, DJ Murphy for magazines, Winning Moves for games, Pyramid for posters, and Whitehouse Leisure for amusement plush.

Hasbro, Bazooka Partner for Cross-Promotion

Hasbro and Bazooka Candy Brands have partnered for a cross-promotion in merchandising and retail, digital, and social media to launch this month through the end of the year.  Retail initiatives will feature a strong in-store presence, where shoppers can receive $3 off any one Hasbro game coupon or a chance to win a Carnival cruise, sponsored by Topps, or one of 100 Hasbro game and Bazooka Candy Brand prize packs., Bazooka Candy Brands’ site, will be rebranded and skinned, featuring Hasbro game themes showcasing the joint promotion and integration. The website will also host an interactive online promotion, sponsored by Topps, featuring an instant win game where fans can play for a chance to win game and candy prize packs. In addition, there will be cross promotions on both Bazooka Candy Brands’ and Hasbro’s social media platforms.

USAopoly to Launch Monopoly: The Big Bang Theory

USAopoly, under license from Hasbro Inc. and in conjunction with Warner Bros. Television group, has created Monopoly: The Big Bang Theory. Fans of the CBS show can buy, sell, and trade their favorite sow locations like Sheldon & Leonard’s Apartment, Penny’s Apartment, the Physics Department Cafeteria, or even Mrs. Wolowitz’s house.

Landing on a Fortune cookie card will replace the traditional Chance cards, and players can get out of jail free if they appear at a benefit thrown by President Siebery. A Roommate Agreement Card will replace the traditional Community Chest card, and players could be penalized $100 for violating The Overnight Guest Notification Clause.

Monopoly: The Big Bang Theory edition game will launch this summer in specialty stores across North America.

Nickelodeon, USAopoly Partner to Create Exclusive TMNT-Themed Monopoly Games

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USAopoly, under license from Hasbro Inc., and in conjunction with Nickelodeon, has produced two new Teenage Mutant Ninja Turtles-themed Monopoly games. Monopoly: Teenage Mutant Ninja Turtles Edition and Monopoly: Teenage Mutant Turtles Collector’s Edition each include custom features. The games will launch this fall and will be available in specialty stores across North America and

The Teenage Mutant Ninja Turtles Edition allows for fans to vie for 22 popular locations found throughout the animated series, including Antonio’s Pizza-Rama and Splinter’s Dojo, and six custom metal tokens including Kraang, Spike, Throwing Star, Pizza, Mutagen, and Shredder’s Mask. In the collector’s edition, players choose one of six custom sculpted vinyl tokens including Leonardo, Raphael, Donatello, Michelangelo, Splinter, and Casey Jones, and then buy, sell, and trade notorious Turtle villains on the game board.

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