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Hasbro, TripAdvisor Partner to Add Vacations to The Game of Life

Life-1Hasbro Inc. teamed up with TripAdvisor to add vacations to The Game of Life game. For the first time in the board game’s 60-year history, players will be encouraged to choose their dream destinations with vacation cards inspired by some of TripAdvisor’s top-ranked family destinations and activities.

The Game of Life’s new vacation card options includes a ski trip, a beach day in Punta Cana, hiking the Great Wall of China, and visiting the Eiffel Tower. To celebrate the collaboration, a recent survey conducted by TripAdvisor illustrated just how important not just travel—but family travel—is to consumers.  Of respondents surveyed, 86 percent say taking vacation is an essential part of life; 88 percent say vacations enhanced their lives; and more than half feel happier, rejuvenated and closer with their families after taking a family vacation.

The Game of Life with the vacation updates will be available at most major retailers nationwide and on HasbroToyShop.com this August.

IDW Games to Launch ’90s-Themed Nickelodeon Games

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IDW Games partnered with Nickelodeon to bring Nick ’90s properties to market as tabletop games. Focusing on the hobby and specialty channels, IDW Games will release a variety of games featuring characters from RugratsInvader ZimSpongeBob SquarePantsThe Wild ThornberrysHey Arnold!CatDogThe Angry BeaversRocket PowerAaahh!!! Real MonstersThe Ren & Stimpy Show, and Rocko’s Modern Life. Read the rest of this entry »

Procidis Appoints New Once Upon A Time…Life Licensees

HelloMaestroIndependent French animation studio Procidis appointed new licensees in France and internationally for its animated series Once Upon a Time…Life, which is part of the classic Hello Maestro umbrella brand.

With the launch of the revamped TV series on France 4 in March, the first new products to rollout include a comic book and documentary books. Additional licensees that will launch products in France this year include, SONY for DVDs, Hachette for an encyclopedia, La Poste for an official stamp, and Alcara for charms. Educa Borras will also develop a first range of Hello Maestro products for France and Belgium including board game, puzzles, and mini games. Read the rest of this entry »

Stephen Joseph, Cardinal Games Enter License Agreement

stevenjospeh_cardinalgamesStephen Joseph entered into a license agreement with Cardinal Industries for a variety of games and puzzles including cardboard, wood and foam puzzles, and playing card and memory card games. The deal was created by The Brand Liaison.

Stephen Joseph products will be shown at Booth 12-2000 at this week’s Dallas Toy Preview.

 

Intex Entertainment to Introduce Games Inspired by Nestlē Candy Brands

Dancin_Dice_GameIntex Enterainment Inc. and Nestlē will partner for a new line of candy-themed family games.

Intex Entertainment will feature games with Nerds, Laffy Taffy, Pixy Stix, SweeTARTS, Runts, Butterfinger, and Crunch. Games will include Laffy Taffy Guess-the-Joke and Nerds Dancin’ Dice. The collection will be available this fall in North America.

 

 

The Jim Henson Co. Appoints Partners to Celebrate Labyrinth’s 30th Anniversary

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The Jim Henson Co. signed new apparel and figurines licensing partners to celebrate fantasy classic Labyrinth’s 30th anniversary. The film, starring David Bowie and Jennnifer Connelly, was produced by the Jim Henson Co. and Lucasfilm Ltd.

New apparel partners include Trademark Products in the U.K. and Zen Monkey Studios in the U.S., and new partners for figurines include Funko in the U.S.

Additionally, publisher Insight Editions will release Labyrinth: The Ultimate Visual History in October, featuring artwork, interviews, and on-set photos. Jim Henson’s Labyrinth: The Board Game from River Horse will debut this summer. The classic will also launch on Blu-ray and next generation 4K Ultra HD on September 20 with special features that will take fans behind the scenes at the Center for Puppetry Arts. The film will be released in a Limited Edition Gift Set to include a Digibook in mirrorbox packaging inspired by the film’s climactic and iconic final scene, retailing initially exclusively at Amazon.

MindWare Acquires Licensing Rights for The Rainbow Fish

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MindWare acquired multi-category toy and game licensing rights for The Rainbow Fish book series worldwide.

MindWare’s first product launch, later this year, will include lacing cards, magnetic play sets, cooperative board games, an ocean fort, and activity books. Additional categories available for licensing include bedding, room décor, stationery, and craft items.

The Rainbow Fish book series has sold more than 30 million copies and will celebrate its 25th anniversary in 2017.

Ghostbusters Franchise Expands to Games, Fashion, and More

The Ghostbusters franchise quickly expanding to films, games, apparel, board games, books, costumes, toys, and collectibles. Ghostbusters: The Board Game has been launched by a successful kick-starter campaign in partnership with Cryptozoic Entertainment.  This is the first officially licensed Ghostbusters tabletop game in 30 years and will be distributed to retailers this month.

In the past, the Atari video game and Mattel’s line of collectibles helped develop the Ghostbuster merchandise. Ghostbuster mobile games are also on their way with Beeline Interactive Inc.’s Ghostbusters Puzzle Fighter, a match-three, puzzle, battle game.

Rubie’s Costume Co. has been developing Ghostbuster suits for the past decade and is expanding its costume line to include kids, women, pets, and a Halloween line. Ghostbusters has partnered with Mad Engine, Freeze, Mighty Fine, and Signorelli to create a line of T-shirts, hoodie sweatshirts, jackets, and jumpsuits.

The book Ghostbusters: The Ultimate Visual History by Daniel Wallace will look back at three decades of the franchise, including films, comics, toys, video games, and the animated shows The Real Ghostbusters and Extreme Ghostbusters, and Underground Toys and Funko will develop a line of collectibles.

GeoToys Goes Around the World with Encyclopaedia Britannica

GeoToys has partnered with Encyclopaedia Britannica Inc. to develop a complete lineup of educational puzzles and games under Encyclopaedia Britannica and Britannica Kids brands. The two partners were brought together by JRL Group Inc.

GeoToys’ first product under the Encyclopaedia Britannica license is Around the World, a board game that includes more than 200 questions and answers in categories like geography, language, culture, and people from around the world.

The game will be available at Barnes and Noble, amazon.com, and several other specialty and independent toy retailers in the holiday season this year.

Shopkins Adds New Licensees

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Shopkins has secured three new partners for the brand, which is represented by Bulldog Licensing.

Character World will develop bedding, curtains, fleece blankets, hot water bottles, cushions, rugs, sleeping bags, inflatable chairs, towels, bean bags, canvas art, toddler beds, fitted sheets, and robes. RMS International will launch a stationery and craft range, including coloring books, sticker books, and puzzles. Master toy licensee Flair is supporting the brand with TV advertising and in-store activity.

Other licensees include NJ Screen Prints for apparel, Pedigree for annuals, DJ Murphy for magazines, Winning Moves for games, Pyramid for posters, and Whitehouse Leisure for amusement plush.

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