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Epic Games Selects IMG as Exclusive Worldwide Agency

FortniteEpic Games, the game developer and publisher of the popular Fortnite game franchise, selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions.

Activision Blizzard Consumer Products Group Brings Franchises to Licensing Expo 2018

ActivisionBlizzardActivision Blizzard Consumer Products Group (ABCPG) introduced full roster of licensing and retail partners at Licensing Expo 2018. Through gameplay, film, TV, esports events, and consumer products, Activision and Blizzard Entertainment will create engagement around their franchises and across platforms.

The merchandising program for Overwatch will expand to include Hasbro as the master toy license for a NERF product line, games, and more; LEGO Group for building sets; and Uniqlo for an apparel collection. Read the rest of this entry »

Tetris Adds New Licensees

TetrisIn anticipation of Tetris‘ 35th anniversary next year, The Tetris Co. will add a range of new licensees to introduce products, promotions, and events this year and next year.

New partners include Arch8 dance company for a physical dance performance inspired by the Tetris game; California Donuts for custom donuts in the Tetrimino shapes for World Tetris Day on June 6; Basic Fun! for entertainment products; Dibs Clothing for a limited-edition World Tetris Day shirt; H3 Sportgear for T-shirts, sweatshirts, wallets, hats, and more in the U.S.; John Adams for games and puzzles that will roll out in the U.S. and expand worldwide; New Zealand Mint for a commemorative Tetris 35th anniversary coin; NTD Apparel for a line of apparel in Canada; and Park Agencies for apparel and gear in the UK.

 

Xtreme Play, Ubisoft Partner for Collectibles Based on Video Games

UbisoftLogoXtreme Play will develop, manufacture, and distribute high-quality, collectible lines of figures, statues, and replicas based on brands from video game and entertainment publisher, Ubisoft

Xtreme Play will create figures based on Ubisoft’s video game franchises, including Assassin’s CreedTom Clancy’s Rainbow Six Siege, Tom Clancy’s The Division 2, and Beyond Good and Evil 2. The first products from Xtreme Play will be available at U.S. retailers this fall.

 

Activision Appoints Tinderbox as Licensing Representative in Europe

AActivision_CrashBandicootctivision appointed Tinderbox, the digital division of Beanstalk, as licensing representative in Europe for its video game properties Crash Bandicoot and Spyro.

Tinderbox will pursue licensing opportunities in Europe for the brand across multiple categories including collectibles, apparel, fashion accessories, novelty, consumer electronics, and home décor. Read the rest of this entry »

Cartoon Network, Cryptozoic Release Rick and Morty Tabletop Game

rick morty gameCryptozoic Entertainment and Cartoon Network Enterprises will release Rick and Morty: The Ricks Must Be Crazy Multiverse Game this month. In this tabletop game, two to four players take on the roles of Rick, Morty, Zeep, and Kyle. Based on the Rick and Morty episode “The Ricks Must Be Crazy,” gameplay takes place in four “’Verses” with unique attributes: the Rickverse, Microverse, Miniverse, and Teenyverse.

Rick and Morty: The Ricks Must Be Crazy will be available at retailers nationwide beginning May 30 and at Origins Game Fair from June 13 to 17 at the Greater Columbus Convention Center.

Slither.io, Surreal Entertainment Partner for New Range

slither.ioSlither.io added Surreal Entertainment to its growing roster of licensees. Created by Lowtech Studios LLC, slither.io is a game app that had more than 160 million downloads and more than 28 billion plays last year.

Surreal Entertainment will manufacture and distribute beverage-ware, novelty items, and home goods. Other licensed partners include Party City, Bonkers Toys, Fifth Sun, Accessory Innovations, Franco Mfg, Just Toys Intl., Trends, Aquaris, and Everything Legwear, and Raw Thrills. Read the rest of this entry »

My Town Games, ICEE Launch New Game this Month

TheIceeCo_MyTownAmusementameMy Town Games teamed up with The ICEE Co. for a new adventure game, My Town: ICEE Amusement Park. The game will be available on the App Store and on Google play on April 26.

My Town: ICEE Amusement Park is the latest dollhouse game by My Town and lets players explore the park and try out rides like the Slingshot, the Parachuter and more. Read the rest of this entry »

Ubisoft, Paladone Unveil New Range of Assassin’s Creed Merchandise

UbisoftLogoUbisoft and Paladone launched a new range of Assassin’s Creed merchandise, which are now available to purchase online and in selected retailers worldwide.The new merchandise range offers a selection of themed drinkware, coasters, a creed mirror, infinity light, notebook, and a multi tool.

“We’re extremely pleased to be able to finally showcase our brand new range of Assassin’s Creed merchandise,” said Jason Hall, Ubisoft UK licensing manager. “We hope that fans of the Assassin’s Creed franchise will be pleased with the new range that we’ve launched today, as we continue to build on our ever-expanding retail offering. Personally speaking, my favorite item from the range would have to be the AC travel mug, which I never leave home without.”

USAopoly Launches Thanos Rising: Avengers Infinity War

USAOpoloy_Thanos_RisingUSAopoly Inc. introduces a new tabletop battle, Thanos Rising: Avengers Infinity War, inspired by Marvel Studios’ release of Avengers: Infinity War next month. Thanos Rising: Avengers Infinity War lets fans take on the role of a hero in a challenge that stays true to the Marvel fandom.

The dice and card game features a custom-sculpted figure of Marvel villain Thanos and more than 190 intricate game components. The game requires critical thinking and communication in order to reach a common goal. Read the rest of this entry »

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