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LeSportsac, Nintendo Partner for a New Super Mario Travel Collection

LeSport_NintendoLeSportsac and Nintendo partnered to introduce a collection of totes, backpacks, and accessories inspired by Super Mario. The new line will launch during this holiday season.

The collaboration features two designs—Power-Up Burst and Mario Travel—created exclusively for the LeSportsac x Nintendo collection. Power-Up Burst is inspired by the classic game’s power-up items, including Fire Flowers, Super Mushrooms, 1-Up Mushrooms, Super Stars, coins, Goombas, and Koopas. The Mario Travel print portrays Mushroom Kingdom-inspired travel memorabilia, such as luggage tags, passport stamps, and postcards. Read the rest of this entry »

Rovio’s Angry Birds Evolution Now Available for Download

AngryBirdsEvolutionRovio Entertainment’s new Angry Birds Evolution puts a spin on the Angry Birds brand, featuring eastern-style RPG mechanics and console quality graphics. The reimagined and redesigned birds let players collect, train, and evolve them.

Rovio, in co-operation with Chimera Entertainment, created more than 100 new birds with multiple evolution states, some modeled after 80s action characters and comic book heroes.

The game is now available to download for free on the App Store and Google Play.

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

Technicolor Animation Productions, SIE, PGS Partner to Create Sly Cooper TV Series

SlyCooperTechnicolor Animation Productions and Sony Interactive Entertainment (SIE) partnered to create a computer-generated animated TV series based on the PlayStation videogame series Sly Cooper. Global distribution—along with licensing and merchandising rights—will be managed by PGS.

Sly Cooper follows the adventures of an irresistibly charismatic raccoon, a modern-day Robin Hood, who restores justice to his city one theft at a time. Sly is aided by his two best friends, a muscular hippo named Murray and a brainy turtle named Bentley. Hot on Sly’s trail is Inspector Carmelita Fox, a morally upright cop with an unfortunate crush on the charming bandit, as well as a band of villains.

 

Momentum Worldwide, PMK•BNC Launch Gaming and E-sports Practice

MomentumMomentum Worldwide and PMK•BNC formed a new cross-agency practice focused on connecting brands with the world of video games, e-sports, and the nearly two billion video game fans around the world.

The new agency provides consultation services for brands interested in the world of gaming and e-sports, identifying opportunities for sponsorships, in-game marketing, influencer marketing, team and league representation, and more. The practice will also focus on activation expertise for brand experiences and live events, branded content, digital and social engagements, PR and media outreach, and more. Read the rest of this entry »

Bungie, Activision Share Destiny 2 Early Ship Date, Global Launch Date

Destiny2Bungie and Activision Publishing Inc.’s Destiny 2 will have an early launch date for PlayStation 4 and Xbox One—PlayStationPlus or Xbox Live Gold subscription, respectively, required for significant features, and beta access—on September 6. The PC version launch date will be on October 24 and is now available to pre-order via Blizzard Entertainment’s online gaming service, battle.net.

The game’s latest trailer debuted during the Sony Press Conference at Electronic Entertainment Expo (E3) this week. The Destiny 2 console beta early access period for PlayStation 4 players who pre-ordered the game will begin July 18, while early access for Xbox One players who pre-ordered will begin on July 19. Following the pre-order early access period, the Destiny 2 console beta will open up to all PlayStation 4 and Xbox One players on July 21 and will conclude on July 23. The PC beta kick off is planned for late August. Read the rest of this entry »

Activision Debuts Crash Bandicoot N. Sane Trilogy Trailer at E3

Activision debuted the remastered Crash Bandicoot N. Sane Trilogy during the Sony press conference pre-show at Electronic Entertainment Expo (E3). Players can now play new levels in HD. New additions to the franchise have also been announced.

For the first time Crash’s smart and spirited little sister, Coco, will be playable throughout the Crash Bandicoot™ N. Sane TrilogyE3 attendees can test out the new game when they visit the N. Sane Crash Experience in the lobby of the South Hall.

In Crash Bandicoot N. Sane Trilogy, Coco has decided to hack into the Time Twister to travel back in time to help Crash in his previous adventures. Now as a fully playable character across all three games, fans can switch between playing as Crash or Coco. Both characters have an N. Sane set of special attacks, each with their own style.

Developed by Vicarious Visions, Crash Bandicoot N. Sane Trilogy offers new lighting, animations, textures, models, and recreated cinematics. Full analog stick support and a unified save system and checkpoint system make it easier for players to enjoy the classic adventures.

Activision and Vicarious Visions will also debut a fully-remastered game soundtrack, as well as newly-recorded dialogue from some of the familiar voice actors who appear in the original Crash Bandicoot games, including Jess Harnell, Lex Lang, and Debi Derryberry.

Hasbro, Harmonix Reveal Additional Songs for DropMix Music-Mixing Game

DropMixBoardHasbro Inc. revealed ten new songs and Party Mode for the upcoming music-mixing game DropMix from Hasbro and video game developer Harmonix Music Systems Inc. First announced in March, the DropMix game features multiple game modes, including Clash Mode and Party Mode that allows players to create unique mixes of songs by playing cards on a game board connected to a mobile app. The DropMix game will be available this fall.

Unlike Clash Mode, which pits two teams against each other as they battle to master the mix, players in Party Mode work together to quickly fulfill crowd requests coming from the DropMix app. Read the rest of this entry »

Activision to Showcase Lineup at Electronic Entertainment Expo 2017

Activision_logo copyActivision will kick off this year’s Electronic Entertainment Expo (E3) with global debuts. Beginning Tuesday, June 13 at the LA Convention Center, attendees will experience the first gameplay premiere of Call of Duty: WWII multiplayer, the new character-driven story and activities of Destiny 2, and the reimagined Crash Bandicoot N. Sane Trilogy.

Developed by Sledgehammer Games, Call of Duty: WWII offers a host of new Multiplayer modes, features and gameplay innovations set in iconic World War II locations in the European theater of war. Read the rest of this entry »

CPLG Adds Three New Space Invaders Partners

SpaceInvadersCPLG signed three new licensees for the video game Space Invaders to create lines for apparel and footwear. Fashion UK is on board to create Space Invaders footwear for both kids and adults, CWI will launch nightwear and underwear and has confirmed listings at George at Asda, and Fabric Flavours will launch kids’ daywear. All three are set to launch throughout this year.

Trademark Products, an existing licensee, confirmed new listings for its apparel and accessories range with GAME, Sainsbury’s, and Pulp for AW 2017.

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