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Funrise Toys Set to Create Line of Plush Madballs Characters

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Funrise Toys will create a new line of plush and accessories toys based on the Madballs franchise, in a deal brokered by AG Properties.

The plush toys will extend the line of Madballs products, which includes comics, apparel, wall graphics, and greeting cards. The plush Madballs will be available next fall.

K’NEX Brands Partners with Twentieth Century Fox Consumer Products for Family Guy Building Sets

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K’NEX Brands, in partnership with Twentieth Century Fox Consumer Products, introduces officially-licensed building toys inspired by the animated comedy series Family Guy.

The new product line combines the K’NEX building system with the most iconic characters and elements from Family Guy, including Peter, Stewie, Brian, the Griffin family station wagon, Stewie’s time machine, and more.

Kids ages 8 and up can collect buildable figure construction kits include Brian and Meg, Stewie and Lois, Peter and Chris, Stewie and Time Machine, and Peter and Station Wagon. The sets are available at knex.com, Toys “R” Us, and select toy retailers.

Brush Buddies Attains Official License for “The Fox (What Does the Fox Say?)” From YLVIS

Brush Buddies has entered into a worldwide licensing deal with Ylvis to market and produce a new singing toothbrush for its Brush Beatz Singing Toothbrush collection, featuring the YouTube sensation, “The Fox (What Does the Fox Say?).” The song, which has more than 300 million views on YouTube and was the number 1 top viral video of last year, plays for two minutes, encouraging longer brushing and ensuring that users achieve dentists’ recommended brushing time.
The toothbrushes will be available online at www.brushbuddies.com and various retailers nationwide in March.

The Worst Brand Partnerships of 2013

Some partnerships are a match made in heaven. Others are… not quite. This list, from Adweek, recounts some of the silliest, most pointless, or just plain random licensing programs and products from last year.

We know there are many more out there. But it goes both ways—some partnerships are so great, one can’t help but think, “what took them so long?” Do any partnerships—good or bad—come to mind? Share with us in the comments, Tweet at us, or tell us on Facebook!

Arsenal Player Resembles The Hive’s Buzzbee

The Hive, broadcasted in over 150 countries by The Walt Disney Company EMEA, has Arsenal FC fans chuckling as their newest player, Mesut Ozil, has a distinct resemblance to the hit-show’s star, Buzzbee. Even Match of the Day magazine featured the two look-a-likes side by side in its latest issue.  The Hive is creating even more buzz as it recently launched on Disney Jr. in the U.S. and is shown on ITV and Disney Jr. in the UK and on ABC2 in Australia. The Hive is represented by global licensing agent Space Enterprises.

Jeff Leedy Studios Licenses Humorous Golf and Skiing Images to Elizabeth’s Studio

Jeff Leedy Studios has licensed a humorous series of golf and skiing images to Elizabeth’s Studio, located in Milltown, NJ. Elizabeth’s Studio produces 100 percent cotton prints, designed to be sold primarily to over-the-counter retail fabric markets (fabric and quilt stores) for use in quilts, wall hangings, bags, apparel, and curtains. Elizabeth’s Studio sells primarily through distributors to fabric and quilt stores throughout the world, and is known as a high-quality supplier and a creator of novelty designs.

Almost Naked Animals Run Wild on Swapit

9 Story Entertainment is increasing its marketing drive for the Almost Naked Animals property with an online campaign with kid’s swapping and trading community Swapit.

The campaign will run from the middle of March through the Easter period, and will reach over 800,000 users on the site. The campaign will include display ads, an email newsletter to the sites users, an Almost Naked Animals blog review, and themed competition where users can win Swapits points. In addition, the Almost Naked Animals game known as Stunt Launcher will be featured in the game zone area of the site.

The Swapit activity will accompany other Almost Naked Animals coverage in the boys’ print press throughout the spring.

Rovio and DreamWorks Animation Launch Mobile Game Featuring The Croods

Leading up to the 3-D release of the CG animated feature film The Croods, Rovio and DreamWorks Animation will launch a new mobile game for iOS and Android, as well as an exclusive short animated clip. This all-new game finds the Croods breaking out of the Stone Age with the use of a new revolutionary tool: the idea. The Croods will hunt and gather their way through spectacular new landscapes as they tame fantastic and never-seen-before creatures.

The Croods will debut globally on iOS and Android on March 14th. Fans can visit www.rovio.com/theCroods to see the exclusive teaser trailer and keep up-to-date on all the latest news.

Gameloft, Universal Pictures, and Illumination Entertainment to Bring Despicable Me Game to App Stores

Gameloft and Universal Partnerships & Licensing (UP&L) have announced a partnership to exclusively develop and publish a high-quality Despicable Me game for iOS and Android.  Universal Pictures and Illumination Entertainment will release the 3D-CG comedy adventure, Despicable Me 2, in theaters on July 3.

Gameloft’s development studios are working with Illumination Entertainment to capture the distinct humor and heart of the film brand within the game. Players will be immersed in the world of Despicable Me and its cast of  characters through innovative gameplay.

The game will launch this summer on iOS and Android smartphones and tablets.

For more information, please visit www.gameloft.com

Act III Licensing Debuts Iconic Sunset Strip Collection

Act III Licensing debuts its roster of iconic clubs, bars, and restaurants—all unique to the Sunset Strip—for licensing in all categories. The famed Whisky A Go-Go, The Rainbow Bar and Grill, and The Laugh Factory are part of this collection.
The Sunset Strip, stretching through the heart of West Hollywood, is an iconic locale where fashion, music, architecture, and a unique history combine. Some of the greatest entertainers have made their mark here, and every night, locals and tourists alike gather to see up-and-coming performers testing their material at The Strip’s live entertainment venues.

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