The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

Cartoon Network’s The Powerpuff Girls Happy Meal Launches at McDonald’s

Powerpuff Girls - McDonalds

Cartoon Network’s The Powerpuff Girls Happy Meal will launch at participating McDonald’s, from June 14 through July 5 across the U.S. and Canada.

Blossom, Bubbles, and Buttercup will each have their own exclusive Happy Meal toy. Fans can collect all six Powerpuff Girls toys, which will also feature supervillain Mojo Jojo.

Produced by Cartoon Network Studios, The Powerpuff Girls airs Thursdays at 6:30 p.m. on Cartoon Network.

Hostess Teams Up With Sony Pictures To Celebrate Ghostbusters’ Theatrical Release


Hostess Brands and Sony Pictures have teamed up to celebrate the theatrical release of Ghostbusters with a limited-edition flavor and packaging on store shelves.

Thirty years after Dr. Egon Spengler equated the amount of psychokinetic energy in New York to a 35-foot long Twinkie—sparking the highly-quoted line, “that’s a big Twinkie”—Hostess introduces a limited-time-only flavor, Key Lime Slime Twinkies. Single-serve Twinkies and multipack Twinkies will feature the “No Ghost” sign.

CEC Entertainment Inc. Appointed Exclusive Licensing Agent for Chuck E. Cheese’s

CEC_and FireFly Brand Management

Firefly Brand Management, signed CEC Entertainment Inc. as the exclusive licensing agent for Chuck E. Cheese’s. Firefly will seek licensing partners in all categories.

“We have spent the last few years elevating the Chuck E. Cheese’s experience for all our guests—both children and parents,” said Michael Hartman, CEC Entertainment Inc. “Our new and improved menu, higher-quality customer service, and variety of adult-friendly offerings are helping us improve perception of this already beloved destination for food and fun. We look forward to continuing this progress with enhanced entertainment in partnership with Firefly.”

Snyder’s-Lance Enters Licensing Arena

Synder’s-Lance has signed Brand Central as licensing agency for both brand extensions and licensing acquisitions for their portfolio of brands.

Synders-Lance portfolio includes some of America’s favorite snack foods such as Snyder’s of Hanover, Lance, Cape Cod, Snack Factory Pretzel Crisps, Late July, and Stella D’oro. Brand Central will look to secure partners for the pretzel brand, Synder’s of Hanover, in categories such as: pretzel bread, pretzel snack bars, dips, as well as restaurant partnerships. The agency will be seeking partners for potato chip favorite Cape Cod in categories such as fresh dips, baking coatings and frozen potato french fries. Additionally, Brand Central is exploring new brand extensions for Lance and coffee and Italian dessert products for Stella D’oro.

Masha and the Bear Signs Three New Licensees

Maurizio Distefano Licensing entered into three new partnerships for its preschool property Masha and the Bear in the Italian food and accessories markets.

Swiss Eyewear Group will develop a line of Masha and the Bear sunglasses for kids ages 3 to 8. The glasses will offer different styles and colors, and feature 100-percent polarized lenses, anti-shock frames, and a modern design, ensuring maximum protection from glare.

Acqua Sant’Anna will produce and market Masha and the Bear fruit juices, iced decaffeinated tea, and still and sparkling mineral water in various sizes, starting from the easy-to-carry 25 cl bottle, up to 33cl and 50cl bottles.

PreGel will offer Italian ice cream stores flavors inspired by the series, including hazelnut, chocolate, pink sweets, and a series of themed decorations for ice cream topping.

Perfetti van Melle Signs with Unilever for Chupa Chups Frozen Treats

Confectionery manufacturer Perfetti Van Melle has partnered with Unilever for a range of individually wrapped ice-creams under the Spanish lollipop brand, Chupa Chups. The products, including Chupa Chups Calippo Shots in Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in this spring.

The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.

Activision Publishing, Kid Cuisine Partner for Skylanders Frozen Food


Activision Publishing Inc. and ConAgra Foods’ Kid Cuisine partnered to launch Skylanders-inspired frozen food. Available now through April 15, promotional meals will be available at Walmart, Target, and participating major grocery stores across the U.S.

Kids can enjoy meals featuring Stealth Elf- and Kaos-shaped chicken nuggets with gem-shaped cookies, or Spyro and Dream Catcher-shaped macaroni with pudding that changes color while kids eat. Kids can taste nine different meals, including cheese pizza, beef patty, mac and cheese, fish sticks, mini corn dogs, fun nuggets, popcorn chicken, stuffed- crust pepperoni pizza, and spaghetti.

Kids can get an extra treat inside each Skylanders Kid Cuisine meal box, and a free Stealth Elf Skylanders Battlecast card. Skylanders Battlecast offers a new free-to-play mobile game, with everything from collectibility to strategic card combat, online games, and single-player campaign.

Sanrio to Open a Hello Kitty Café Pop-Up in Irvine Next Year

Sanrio has announced plans to open a Hello Kitty Café Pop-Up in California next year. The pop-up cafe is designed within a metal shipping container and will be located at the Irvine Spectrum Center. The temporary modular space will be placed in the Giant Wheel Court and will be open to the public in late November.

The café will serve up popular selections from the Hello Kitty Café Truck menu, which has been making stops around the western U.S. since its debut at Hello Kitty Con in October last year. The café will serve mini cakes, macarons, doughnuts and bow-shaped water, tea, artisanal sodas, and specialty coffee. Hello Kitty, My Melody, Keroppi, Little Twin Stars, Chococat, and other Sanrio characters will be infused in the sweet offerings.

The pop-up cafe will have a fast-casual setting with bold character graphics, inviting guests to pop in and out quickly for a snack. Sanrio plans to expand its food service venture in the U.S. late next year with the opening of a permanent Hello Kitty Café in Southern California.

Plants vs. Zombies Continues to Grow in Latin America

PopCap Games in partnership with ConAgra Foods has released a promotion with Act II, Del Monte brands in Mexico, and with Plants vs. Zombies. 

The partnership, which runs through October and November, features popular characters from the hit game Plants vs. Zombies on Act II Microwave Popcorn and Del Monte Ketchup. ConAgra has also released exclusive plant and zombie-flavored popcorn.

The Plants vs. Zombies brand continues to see growth and renewed excitement in Latin America, with new licensees such as Editorial Nueva Idea, Grupo Waisgold, Prexio, MIC, and Impulsora Arra.

Filippo Berio Appoints Beanstalk as Brand Extension Agency

Beanstalk will work closely with Filippo Berio as a brand extension agency helping close-to-core food categories grow and leveraging the brand’s Italian heritage.

The licensing program will complement Filippo Berio’s existing selection of high-quality olive oils, vinegars, and pesto and offer consumers the opportunity to enjoy Italian cuisine at home. Filippo Berio holds significant market share in the UK, U.S., Switzerland, Canada, and Japan, and has a growing presence in Russia, China, and Brazil.

Related Posts Plugin for WordPress, Blogger...

Latest Deals

Monthly Archives

Licensing Expo


Saban Brands