Talking Rain Beverage Company, the maker of Sparkling Ice water, collaborated with DreamWorks Animation in support of the Trolls release next month. Sparkling Ice will kicked off its UnconTROLLable Flavor campaign, which features sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program.
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KLUTZ will partner with 30,000 Subway restaurants across the U.S., Canada, Aruba, and the Bahamas to offer four exclusive KLUTZ activity-packs that will be included in KLUTZ-branded Subway Fresh Fit for Kids’ Meal bags. Read the rest of this entry »
All-American Licensing (AALMG) signed a comprehensive representation agreement with Hussong’s Cantina, the watering hole from Ensenada, Mexico with restaurants in Las Vegas, Boca Park, and Reno, and Nevada to develop its brand through a worldwide licensing program.
The multi-year agreement will allow AALMG to exclusively market and license the Hussong’s Cantina brand in various categories, including beverages, prepared and frozen foods, sauces, snacks, apparel, and more.
The legend of Hussong’s Cantina was cemented into history as the place where the margarita was invented back in October 1941.
Activision Publishing Inc. teams up McDonald’s for Skylanders SuperChargers toys made available through July 5 at participating McDonald’s restaurants across North America. Part of the McDonald’s Happy Meal package, the toys include six characters equipped in sky, sea, and land travel.
This McDonald’s Happy Meal program includes toys inspired by SuperCharged pairings such as Gill Grunt in Reef Ripper, Spit Fire in Hot Streak, Jet-Vac in Jet-Stream, and Nightfall in Sea Shadow, all based on the video game that pioneered the toys-to-life genre.
Cartoon Network’s The Powerpuff Girls Happy Meal will launch at participating McDonald’s, from June 14 through July 5 across the U.S. and Canada.
Blossom, Bubbles, and Buttercup will each have their own exclusive Happy Meal toy. Fans can collect all six Powerpuff Girls toys, which will also feature supervillain Mojo Jojo.
Produced by Cartoon Network Studios, The Powerpuff Girls airs Thursdays at 6:30 p.m. on Cartoon Network.
Hostess Brands and Sony Pictures have teamed up to celebrate the theatrical release of Ghostbusters with a limited-edition flavor and packaging on store shelves.
Thirty years after Dr. Egon Spengler equated the amount of psychokinetic energy in New York to a 35-foot long Twinkie—sparking the highly-quoted line, “that’s a big Twinkie”—Hostess introduces a limited-time-only flavor, Key Lime Slime Twinkies. Single-serve Twinkies and multipack Twinkies will feature the “No Ghost” sign.
Firefly Brand Management, signed CEC Entertainment Inc. as the exclusive licensing agent for Chuck E. Cheese’s. Firefly will seek licensing partners in all categories.
“We have spent the last few years elevating the Chuck E. Cheese’s experience for all our guests—both children and parents,” said Michael Hartman, CEC Entertainment Inc. “Our new and improved menu, higher-quality customer service, and variety of adult-friendly offerings are helping us improve perception of this already beloved destination for food and fun. We look forward to continuing this progress with enhanced entertainment in partnership with Firefly.”
Synder’s-Lance has signed Brand Central as licensing agency for both brand extensions and licensing acquisitions for their portfolio of brands.
Synders-Lance portfolio includes some of America’s favorite snack foods such as Snyder’s of Hanover, Lance, Cape Cod, Snack Factory Pretzel Crisps, Late July, and Stella D’oro. Brand Central will look to secure partners for the pretzel brand, Synder’s of Hanover, in categories such as: pretzel bread, pretzel snack bars, dips, as well as restaurant partnerships. The agency will be seeking partners for potato chip favorite Cape Cod in categories such as fresh dips, baking coatings and frozen potato french fries. Additionally, Brand Central is exploring new brand extensions for Lance and coffee and Italian dessert products for Stella D’oro.
Maurizio Distefano Licensing entered into three new partnerships for its preschool property Masha and the Bear in the Italian food and accessories markets.
Swiss Eyewear Group will develop a line of Masha and the Bear sunglasses for kids ages 3 to 8. The glasses will offer different styles and colors, and feature 100-percent polarized lenses, anti-shock frames, and a modern design, ensuring maximum protection from glare.
Acqua Sant’Anna will produce and market Masha and the Bear fruit juices, iced decaffeinated tea, and still and sparkling mineral water in various sizes, starting from the easy-to-carry 25 cl bottle, up to 33cl and 50cl bottles.
PreGel will offer Italian ice cream stores flavors inspired by the series, including hazelnut, chocolate, pink sweets, and a series of themed decorations for ice cream topping.
Confectionery manufacturer Perfetti Van Melle has partnered with Unilever for a range of individually wrapped ice-creams under the Spanish lollipop brand, Chupa Chups. The products, including Chupa Chups Calippo Shots in Cherry Banana and Cola Lemon, are set to launch at out-of-home distribution channels across Western Europe in this spring.
The agreement was brokered by Perfetti Van Melle’s brand extension agency, Beanstalk.