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Blue Apron, MasterChef Junior Partner for Mystery Box Challenge

BlueApron_MasterChefBlue Apron partnered with MasterChef Junior to develop a Mystery Box Challenge that aired on  last week’s episode on FOX. Read the rest of this entry »

JRL Group Inc. Secures First Billy Goat Tavern Licensee

Billy Goat Hamburger Box 10ct TOP PANEL.inddJRL Group Inc. signed the first licensing partner, Devanco Foods, for the Billy Goat Tavern brand. Devanco Foods developed a line of frozen burgers including the Curse Breaker and the Billy Goat. This new line of Billy Goat burgers is now available at Jewel-Osco grocery stores.

Additionally, JRL Group will bring the Billy Goat brand experience to other food products and categories including beverages, housewares, publishing, gifts, apparel, and accessories.

Asvina Gives The Pink Panther Wafer New Look and Recipe

PinkPanther_AsvinaThe Pink Panther wafer will return with new packaging, an improved recipe, and more filling for consumers to enjoy. New character Licensee Asvina (the UK) Ltd. will build on the Pink Panther character and the wafer, which has reached more than 6 million pack sales annually.

Asvina will re-establish the Pink Panther wafer, which will be back in full production this June. The transition to Asvina will result in a new packaging design and a recipe with more vanilla cream filling. The move to Asvina will also see the franchise extend to new products.

Chaucer Food UK Ltd., Filippo Berio to Launch Range of Baked Snacks

FillippoBerioChaucer Foods UK Ltd. partnered with Filippo Berio to develop a range of baked snacks. The new product will complement Filippo Berio’s selection of high-quality olive oils, olives, vinegars, and pesto.

The range is due to launch across the UK later this year and will debut with a line of Crostini, made with Filippo Berio extra virgin olive oil. The initial product line will comprise of five products that are baked not fried, contain 30 percent less fat than fried crisps, and are free from artificial additives. Flavors include Fennel & Garlic, Formaggio, Lightly Sea Salted, Rosemary & Sea Salt, and Sundried Tomato. Read the rest of this entry »

Filippo Berio Olive Oil Selects Beanstalk as U.S. Strategic Licensing Partner

Beanstalk_FilippoBerioFilippo Berio appointed Beanstalk as its strategic licensing partner in the U.S. Celebrating its 150th anniversary this year, Beanstalk will help extend the olive oil brand’s Italian heritage and values into healthy food categories.

Beanstalk will aim to extend Filippo Berio into healthy foods such as pasta sauces, salad dressings and kits, marinades, savory snacks, specialty olives, marinated vegetables, dips and spreads, crackers, and specialty breads. Many Americans regard olive oil as an important part of a healthy diet, as it has been proven to lower the risk of heart disease, provide important vitamins and nutrients, and serve as an essential source of antioxidants.

HBO Global Licensing, Vintage Wine Estates Partner for Game of Thrones Wine Collection

GameOfThronesWineHBO Global Licensing and Vintage Wine Estates released a wine collection based off of the HBO drama Game of Thrones.

The line includes Chardonnay, Red Blend, and Cabernet Sauvignon made by Vintage Wine Estates and winemaker Bob Cabral. Cabral crafted more than 100 wines scoring 95 points or higher on the 100-point scale. The sigil’s of the different houses inspired Cabral’s collection. Read the rest of this entry »

Subway, Disney Partner for Moana-Themed Collectibles with Fresh Fit for Kids Meals

Subway_MoanaWalt Disney Animation Studios’ Moana debuts nationwide this month and Subway restaurants will offer three collectible Kakamora action figures and three floral charm bracelets as part of every Fresh Fit for Kids Meal.


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WBCP, Panini Partner for J.K. Rowling’s Wizarding World Sticker and Trading Card Collection

panini-sticker-album-coverWarner Bros. Consumer Products EMEA (WBCP EMEA) and Panini partnered for a series of new sticker and a trading card collection.The first launch is a 32-page album, which features  characters and beasts from all the movies within J.K. Rowling’s wizarding world. Read the rest of this entry »

Nelvana Extends Shopkins Brand with New Marketing and Licensing Partners

ShopkinsNelvana Enterprises has a full “menu” of new programs for the Shopkins brand. There will be a QSR (quick service restaurant) campaign with McDonald’s restaurants in France and Monaco. Additionally, Nelvana named Megalicense International as sub-agent for Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia and Lithuania.

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MD Licensing, Galbani Partner to Bring Masha and the Bear to Mealtime

MashaandtheBear_GalbaniCheeseMaurizio Distefano Licensing added to the licensing campaign for the preschool animated series Masha and the Bear. Galbani is supplying a Masha and the Bear fridge magnet in every pack of its Crema Bel Paese spreadable cheese triangles. With 23 to collect, each magnet is illustrated with pictures of characters from the show.


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