The Licensing Blog

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Airheads Taps Seltzer Licensing Group to Lead Licensing Program

AirHeadsPerfetti van Melle named Seltzer Licensing Group to lead the Airheads licensing program and extend the brand into new product categories at retail.

Seltzer Licensing Group will work closely with the Airheads teams to identify and secure additional licensing partners across multiple categories including foods, beverage, lifestyle, housewares, and others.

This candy product candy is popular in the U.S., where it is made in Kentucky.

Discovery Consumer Products Debuts The Investigation Discovery Wine Club

WineIDClubDiscovery Consumer Products debuted The Investigation Discovery Wine Club, the first wine club inspired by a TV network.

ID Wine Club will launch on June 1 and feature a shipment that includes six bottles of wine. After the first shipment, members can rate the wines they receive to improve their selections. The selection will feature wines from around the world, as well as collectible wines inspired by ID including, The Perfect Accomplice, My, My, My Merlot, and A Wine to Remember. Read the rest of this entry »

Wild Kratts, Whole Foods Market Partner for New Range of Grocery Items

WildKratts_WholeFoodsThis fall, Whole Foods Market stores across the U.S. will include a range of Wild Kratts-inspired snacks, juices, and grocery items. In addition, two new partners, Topix Media Lab and Lightheaded Beds, joined the licensees for PBS KIDS series. The Kratt Brothers Co. will showcase the newest Wild Kratts product line at Licensing Expo 2017.

The Wild Kratts product range at Whole Foods Market includes snacks, juice boxes and juice bottles with Scuba Snacks, organic corn flour puffed snacks made with real white cheddar cheese; four new flavors of juice boxes; and three flavors of juice bottles. Four flavors of organic cereal and three naturally-flavored varieties of fruit snacks will launch later this year. Additional Wild Kratts grocery items are set to arrive next year. Read the rest of this entry »

Dan Tana’s Appoints Prominent Brand + Talent as Global Brand Marketing and Licensing Agent

DanTanas_ProminentDan Tana’s named PROMINENT Brand + Talent (PROMINENT) as its exclusive global licensing agent. The 53-year-old West Hollywood, Calif. Italian restaurant has welcomed generations of Hollywood’s stars including Frank Sinatra, Michael Douglas, Adam Levine, Cameron Diaz, Jay Leno, Elizabeth Taylor, Drew Barrymore, George Clooney, Chris Rock, Rod Stewart, Cindy Crawford, Magic Johnson, and more.

PROMINENT will develop an exclusive line of branded products for Dan Tana’s in multiple categories, including sauces, pastas, olive oil, vinegars, fresh prepared and frozen foods, wine, spirits, and more.  A coffee table book highlighting the restaurant’s first 50 years and featuring classic recipes is scheduled to be published. Read the rest of this entry »

MGAE, Menchie’s Frozen Yogurt Partner for Num Noms Exclusive Packs in the U.S.

NumNoms_Menchie'sMGA Entertainment (MGAE) and Menchie’s, a self-serve frozen yogurt franchise, partnered for an exclusive promotion in the U.S. The new Num Noms collectibles line will launch a Menchie’s starter pack that features the Menchie’s Sweet Friends, available only at Toys “R” Us stores in the U.S. and online beginning this July.
To kickoff the campaign, more than 400 Menchie’s stores in the U.S. will feature two exclusively designed, limited edition frozen yogurt cups.

Read the rest of this entry »

Blue Apron, MasterChef Junior Partner for Mystery Box Challenge

BlueApron_MasterChefBlue Apron partnered with MasterChef Junior to develop a Mystery Box Challenge that aired on  last week’s episode on FOX. Read the rest of this entry »

JRL Group Inc. Secures First Billy Goat Tavern Licensee

Billy Goat Hamburger Box 10ct TOP PANEL.inddJRL Group Inc. signed the first licensing partner, Devanco Foods, for the Billy Goat Tavern brand. Devanco Foods developed a line of frozen burgers including the Curse Breaker and the Billy Goat. This new line of Billy Goat burgers is now available at Jewel-Osco grocery stores.

Additionally, JRL Group will bring the Billy Goat brand experience to other food products and categories including beverages, housewares, publishing, gifts, apparel, and accessories.

Asvina Gives The Pink Panther Wafer New Look and Recipe

PinkPanther_AsvinaThe Pink Panther wafer will return with new packaging, an improved recipe, and more filling for consumers to enjoy. New character Licensee Asvina (the UK) Ltd. will build on the Pink Panther character and the wafer, which has reached more than 6 million pack sales annually.

Asvina will re-establish the Pink Panther wafer, which will be back in full production this June. The transition to Asvina will result in a new packaging design and a recipe with more vanilla cream filling. The move to Asvina will also see the franchise extend to new products.

Chaucer Food UK Ltd., Filippo Berio to Launch Range of Baked Snacks

FillippoBerioChaucer Foods UK Ltd. partnered with Filippo Berio to develop a range of baked snacks. The new product will complement Filippo Berio’s selection of high-quality olive oils, olives, vinegars, and pesto.

The range is due to launch across the UK later this year and will debut with a line of Crostini, made with Filippo Berio extra virgin olive oil. The initial product line will comprise of five products that are baked not fried, contain 30 percent less fat than fried crisps, and are free from artificial additives. Flavors include Fennel & Garlic, Formaggio, Lightly Sea Salted, Rosemary & Sea Salt, and Sundried Tomato. Read the rest of this entry »

Filippo Berio Olive Oil Selects Beanstalk as U.S. Strategic Licensing Partner

Beanstalk_FilippoBerioFilippo Berio appointed Beanstalk as its strategic licensing partner in the U.S. Celebrating its 150th anniversary this year, Beanstalk will help extend the olive oil brand’s Italian heritage and values into healthy food categories.

Beanstalk will aim to extend Filippo Berio into healthy foods such as pasta sauces, salad dressings and kits, marinades, savory snacks, specialty olives, marinated vegetables, dips and spreads, crackers, and specialty breads. Many Americans regard olive oil as an important part of a healthy diet, as it has been proven to lower the risk of heart disease, provide important vitamins and nutrients, and serve as an essential source of antioxidants.

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