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Archive for the ‘Food Licensing’ Category

Good Housekeeping Good Food Introduces Five New Products

Tuesday, June 29th, 2010

Good Housekeeping Good Food is adding five new products to its pantry line. Building on the success of the brand, which launched in fall 2009, the new products are being introduced at the National Association of Specialty Food Trade (NASFT) Fancy Food Show in New York.

With the addition of two new pasta sauces, Tomato Vodka and Roasted Garlic, the category will now offer six options and range from the popular Marinara to more adventurous flavors that include artichokes, olives, and roasted peppers. Three new products will increase the dressing/vinaigrette category to a total of six with the additions of BLT Dressing, Honey Lemon Dijon Dressing, and Italian Balsamic Vinaigrette.
As Good Housekeeping celebrates its 125th anniversary, the Good Food pantry line also celebrates its success in the marketplace with placement in nearly 3,000 supermarkets since its introduction last fall.

Tags: Good Housekeeping Good Food
Posted in Food Licensing | No Comments »

Team Grill Signs with Major League Baseball

Monday, June 14th, 2010

Through a new deal with Major League Baseball Properties, Team Grill has extended its line of professional-grade gas grills to include MLB-branded grills. The first two branded grills to debut will feature the New York Yankees and Boston Red Sox, with more available soon.

Team Grill products are sold through select retail outlets, including specialty BBQ stores, outdoor living stores, and through online retailers including teamgrill.com, Amazon.com and Sears.com.

Check out the website for a complete list of teams, models, and features, and this YouTube channel to watch demos of the products in the line in action.

Tags: Boston Red Sox, Major League Baseball, New York Yankees, Team Grill
Posted in Boys, Food Licensing, New Deals, Sports | No Comments »

Paul Frank Industries and Nestlé Crunch Announce Sweet Partnership

Wednesday, June 9th, 2010

Do you love chocolate? Do you love cute little cartoon monkeys? Who doesn’t?

Paul Frank Industries has partnered with Nestlé to introduce the limited-edition Paul Frank Nestlé Crunch bar. The collaboration marks Paul Frank’s debut in the confections retail environment.

Under the agreement, a Nestlé Crunch bar will be tucked inside a colorful gift envelope that doubles as a holiday card. The unique packaging features holiday artwork and the characters from the Paul Frank collection, including Julius the Monkey and Worry Bear. The piece is finished with a special note where a heartfelt message can be written.

The Paul Frank Nestlé Crunch bar will be available exclusively at select retailers, including Paul Frank stores, beginning November 2010.

Tags: Nestlé, Paul Frank
Posted in Character Licensing, Food Licensing, New Deals | No Comments »

Big New Deals for Scholastic

Monday, June 7th, 2010

On the eve of Licensing Show, Scholastic Media (SM) has announced new deals for Clifford the Big Red Dog that will bring the property into everything from apparel and framed prints to musical instruments and even chocolate throughout the rest of this year.

Leading with apparel, Scholastic Media has aligned with Trevco Inc. for a line of Clifford the Big Red Dog T-shirts in infant, toddler, youth, and juvenile sizes. For the home, Starry Story will offer framed and unframed Clifford prints and lithographs. SM then turns its focus on children’s music through its deal with Kidz Toyz, which will release an electronic keyboard with other musical instruments to follow. And finally, Healthy Chocolate, a sugar-free chocolate, will introduce various branded, mostly organic chocolate products.

These agreements augment an active period for the Clifford the Big Red Dog brand, which is currently in the midst of the second year of the Clifford BE BIG campaign. The Clifford BE BIG campaign is a fully integrated cause marketing program that invites everyone to take action and raise awareness for how Clifford’s BIG ideas (Share, Play Fair, Have Respect, Work Together, Be Responsible, Be Truthful, Be Kind, Believe in Yourself, Be a Good Friend, and Help Others) can make the world a better place.

Tags: Be Big, Clifford, Healthy Chocolate, Kidz Toyz, licensing show, Scholastic Media, Starry Story, Trevco Inc
Posted in Apparel, Food Licensing, Home Goods, Kids Properties, New Deals | No Comments »

Stone America Announces Mel’s Drive-In Partnership with Vita Foods

Wednesday, May 26th, 2010

Stone America has announced that current client Mel’s Drive-In has signed its first food licensing agreement with Vita Foods to develop a line of branded burger sauce and seasoning, chili sauce and seasoning, dessert toppings, and pancake syrups. The Mel’s Drive-In line will feature various flavors that the Mel’s Drive-In consumer has enjoyed at Mel’s over the years. The products will be released early next year.

The Vita Seafood division is a U.S. leader in the herring production market and the refrigerated salmon marketplace, and is engaged in several other food segments, including cream cheese, cocktail sauce, tartar sauce, and horseradish. Vita markets and sells these items under the Vita, Elf, and Grand Isle brands. More than 95 percent of Vita Seafood’s sales are in kosher foods. Vita Specialty Foods, Inc., Vita’s wholly owned subsidiary, markets and sells sweeteners, salad dressings, barbecue sauces, and other meat enhancements, dessert toppers, and salsas.

Made famous by George Lucas’ 1973 film American Graffiti, the original Mel’s Drive-In was founded in 1947 by Mel Weiss and Harold Dobbs in San Francisco. Mel’s was also used as a location in the 1967 film Guess Who’s Coming to Dinner, starring Spencer Tracy and Katharine Hepburn.

Mel’s has licensing agreements with Universal Theme Parks with Mel’s locations in Hollywood, Florida, Japan, and Singapore.

Tags: Mel's Drive-In, Stone America, Universal theme parks, Vita Foods
Posted in Food Licensing | No Comments »

Sunkist expands to juicers, retro tees

Thursday, April 15th, 2010

Act III Licensing announced today two new agreements on behalf of its client, Sunkist Growers. Sunkist recently selected Act III Licensing as its Agent to enhance Sunkist’s fresh and healthy brand into quality non-foods categories.

Omega Products, Inc., owned by Greenfield Worldwide, has launched a line of Sunkist branded juicers, blenders and food processors. The initial line was recently unveiled at the most recent International Home + Housewares Show held in Chicago, IL. Product will appear in specialty, mid-tier and mass markets in the fall.

C-Life Group has introduced a line of retro-Sunkist Tee shirts for men and juniors. The tees will launch this summer at JCPenney and other retailers. The line features vintage Sunkist fruit crate logos representative of the 100-year history of Sunkist.

Tags: act iii licensing, c-life group, omega products, sunkist
Posted in Food Licensing | No Comments »

IMC Licensing Announces New Dried Fruit Licensing Deal for Sunkist

Thursday, April 8th, 2010

IMC Licensing announced today that it has negotiated a new licensing agreement for Sunkist Growers. The licensee is Los Angeles-based Titan Foods, Inc., a manufacturer and importer of candies, cookies, and fruit, which will be importing and producing a new line of real dried fruit for healthy snacking for all ages.

Sunkist Dried Fruit, marketed as “Where Healthy Meets Delicious,” includes a range of dried berries grown and processed in USA as well as mangoes processed in China. Initial real dried fruit products include cranberries, tart cherries, and blueberries.

Sunkist Dried Fruit will launch this month, with distribution channels expected to include retail grocery stores and club stores in North America.
“Sunkist is one of the most recognized and respected fruit brands in the world, known for its quality, fresh taste and natural goodness. Sunkist Dried Fruit is a great opportunity to extend this global brand equity into delicious new line of better-for-you real dried fruit for healthy snacking. We are delighted to bring together Sunkist and Titan Foods to launch this innovative new product line targeting consumers of all ages searching for a healthy on-the-go snack,” says Cara Bernosky, IMC Licensing Ppresident and co-founder.

Tags: imc licensing, Sunkist Growers, Titan Foods Inc
Posted in Food Licensing, New Deals | No Comments »

IMC To Represent Roman Meal

Thursday, March 11th, 2010

IMC Licensing has baked up a new partnership. The company announced today that it has entered into a representation agreement with Roman Meal, a producer of whole grain products including breads, buns and cereals in the United States, to develop a portfolio of new brand-building licensed food products for the company.

Roman Meal has long been known as “The Original Whole Grain Bread,” as it was one of the first whole grain bread brands available nationally. Roman Meal bread is baked locally and distributed by partner bakeries across most of the U.S.

IMC Licensing plans to extend the Roman Meal brand across a wide range of new categories including whole grain bagels, muffins, pizza crusts; baking mixes; whole grain salty snacks and crackers; breakfast cereals, pastas, and frozen breakfast foods featuring whole grain goodness.

Tags: imc licensing, roman meal
Posted in Food Licensing, New Deals | No Comments »

Celebrate the Holidays with Red and Green (M&M’S)

Wednesday, March 10th, 2010

CandyRific, LLC has introduced new holiday-themed M&M’S products featuring Red, Green, Yellow, and Blue, available for holiday 2010.

The 3-in-1 Christmas Candy Gift Set comes with a working M&M’S watch, Etch-A-Sketch, and Sticker Stamper, plus three fun-size packs of M&M’s candies.

The M&M’S Ornament Dispenser Christmas Gift Set features Red sitting atop a wrapped present. By pulling his arm, candies dispense out of the bottom of the gift. The set also includes an M&M’S Ornament in red or green, and a fun-size pack of M&M’S.

The light-up, miniature M&M’S Christmas Tree comes with a toy train conducted by Red, which circles the tree base when the button is pressed, and two fun-size packs of M&M’S.

The M&M’s Christmas Triple Dispenser holds and easily dispenses lots of M&M’S for the holidays. Red, Yellow, and Blue are each positioned on top of a chamber, dressed in Santa hats. The set comes with three fun-size packs of M&M’S.

The M&M’S Military Jeep features Blue behind the wheel, Red in the passenger seat, and Yellow holding on for dear life under the hood. M&M’S candies fit under the hood and dispense out of the bumper when you pull Red’s arm. The Jeep makes car sounds and has working lights, and comes with a 5.30 oz. bag of M&M’S.

Yum.

Tags: CandyRific, M&M'S
Posted in Character Licensing, Food Licensing | No Comments »

Paddington Bear Is the New Face of Robertson’s Golden Shred Marmalade

Tuesday, March 2nd, 2010

There are some inherent bear-facts we’ve all known since childhood—Pooh Bear loves honey. Yogi Bear loves picnic baskets. And, in the UK, Paddington Bear loves marmalade.
Chorion has signed a deal with Premier Foods for Paddington Bear, licensed by Copyrights, a Chorion company, to become the face of Robertson’s Golden Shred marmalade in a UK-wide on-pack promotion.
The campaign, which launches today, gives consumers the opportunity to purchase a range of collectible Paddington badges.
The promotion will run across all Robertson’s Golden Shred marmalades, including Paddington’s preferred chunky variety and new Robertson’s Golden Smooth. Paddington will feature prominently on pack, and will also appear on Premier’s Gale’s honey and Hartley’s No Bits ranges.
Premier Foods is hoping to attract a younger audience to marmalade with the introduction of Paddington on pack, as well as re-engaging adults who grew up with both Paddington and family breakfast occasions.
To collect the Paddington Bear range of badges, consumers enter a barcode from a promotional pack online to be able to purchase a badge for £1.10.