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Subway, Disney Partner for Moana-Themed Collectibles with Fresh Fit for Kids Meals

Subway_MoanaWalt Disney Animation Studios’ Moana debuts nationwide this month and Subway restaurants will offer three collectible Kakamora action figures and three floral charm bracelets as part of every Fresh Fit for Kids Meal.

 

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WBCP, Panini Partner for J.K. Rowling’s Wizarding World Sticker and Trading Card Collection

panini-sticker-album-coverWarner Bros. Consumer Products EMEA (WBCP EMEA) and Panini partnered for a series of new sticker and a trading card collection.The first launch is a 32-page album, which features  characters and beasts from all the movies within J.K. Rowling’s wizarding world. Read the rest of this entry »

Nelvana Extends Shopkins Brand with New Marketing and Licensing Partners

ShopkinsNelvana Enterprises has a full “menu” of new programs for the Shopkins brand. There will be a QSR (quick service restaurant) campaign with McDonald’s restaurants in France and Monaco. Additionally, Nelvana named Megalicense International as sub-agent for Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia and Lithuania.

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MD Licensing, Galbani Partner to Bring Masha and the Bear to Mealtime

MashaandtheBear_GalbaniCheeseMaurizio Distefano Licensing added to the licensing campaign for the preschool animated series Masha and the Bear. Galbani is supplying a Masha and the Bear fridge magnet in every pack of its Crema Bel Paese spreadable cheese triangles. With 23 to collect, each magnet is illustrated with pictures of characters from the show.

 

Sparkling Ice, DreamWorks Animation Partner for Trolls Promotion

sparklingwaterTalking Rain Beverage Company, the maker of Sparkling Ice water, collaborated with DreamWorks Animation in support of the Trolls release next month. Sparkling Ice will kicked off its UnconTROLLable Flavor campaign, which features sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program.

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KLUTZ, Subway Partner for Activity-Based Kids’ Meal Promotion This Fall

Klutz_SubwayKLUTZ will partner with 30,000 Subway restaurants across the U.S., Canada, Aruba, and the Bahamas to offer four exclusive KLUTZ activity-packs that will be included in KLUTZ-branded Subway Fresh Fit for Kids’ Meal bags. Read the rest of this entry »

AALMG Enters Comprehensive Representation Agreement With Hussong’s Cantina

All-American Licensing (AALMG) signed a comprehensive representation agreement with Hussong’s Cantina, the watering hole from Ensenada, Mexico with restaurants in Las Vegas, Boca Park, and Reno, and Nevada to develop its brand through a worldwide licensing program.

The multi-year agreement will allow AALMG to exclusively market and license the Hussong’s Cantina brand in various categories, including beverages, prepared and frozen foods, sauces, snacks, apparel, and more.

The legend of Hussong’s Cantina was cemented into history as the place where the margarita was invented back in October 1941.

 

Activision Publishing Inc. Partners McDonald’s for Skylanders SuperChargers Toys

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Activision Publishing Inc. teams up McDonald’s for Skylanders SuperChargers toys made available through July 5 at participating McDonald’s restaurants across North America. Part of the McDonald’s Happy Meal package, the toys include six characters equipped in sky, sea, and land travel.

This McDonald’s Happy Meal program includes toys inspired by SuperCharged pairings such as Gill Grunt in Reef Ripper, Spit Fire in Hot Streak, Jet-Vac in Jet-Stream, and Nightfall in Sea Shadow, all based on the video game that pioneered the toys-to-life genre.

Cartoon Network’s The Powerpuff Girls Happy Meal Launches at McDonald’s

Powerpuff Girls - McDonalds

Cartoon Network’s The Powerpuff Girls Happy Meal will launch at participating McDonald’s, from June 14 through July 5 across the U.S. and Canada.

Blossom, Bubbles, and Buttercup will each have their own exclusive Happy Meal toy. Fans can collect all six Powerpuff Girls toys, which will also feature supervillain Mojo Jojo.

Produced by Cartoon Network Studios, The Powerpuff Girls airs Thursdays at 6:30 p.m. on Cartoon Network.

Hostess Teams Up With Sony Pictures To Celebrate Ghostbusters’ Theatrical Release

Ghostbusters

Hostess Brands and Sony Pictures have teamed up to celebrate the theatrical release of Ghostbusters with a limited-edition flavor and packaging on store shelves.

Thirty years after Dr. Egon Spengler equated the amount of psychokinetic energy in New York to a 35-foot long Twinkie—sparking the highly-quoted line, “that’s a big Twinkie”—Hostess introduces a limited-time-only flavor, Key Lime Slime Twinkies. Single-serve Twinkies and multipack Twinkies will feature the “No Ghost” sign.

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