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Mondelēz International Expands Licensing Programs for Oreo, Chips Ahoy!, Sour Patch Kids

Oreo_logoMondelēz International, owner of brands including Oreo, Chips Ahoy!, Ritz, Swedish Fish, and Sour Patch Kids, will launch products in categories including, apparel, accessories, electronics, housewares, and more.

Brand Central LLC represents the portfolio of brands for merchandise licensing and collaboration, and seeks partners for apparel, accessories, housewares, health and beauty, and more.



Beanstalk to Represent Chupa Chups in New Food Categories, Territories

Nov26.ChupaChupsBeanstalk will continue to build Perfetti Van Melle’s Chupa Chups licensing program into new food categories and territories. Beanstalk represents Chupa Chups exclusively for food extensions in Europe and for non-food licensing in Germany, Austria, and Switzerland.

Beanstalk secured licensees for Chupa Chups in frozen novelty, celebration cakes, and doughnuts and chocolate snacks in Germany, Austria, and Switzerland. The next phase will focus on desserts, beverages, and on-menu food service, and will include Chupa Chups’ first entrance into food licensing in Russia. Read the rest of this entry »

Epic Rights, Elysian Brewing Co. Partner for Def Leppard Pale

def-leppard-paleEpic Rights, the global retail branding agent for Def Leppard, partnered with Seattle’s Elysian Brewing Co. and Def Leppard to craft the Def Leppard Pale.

The launch of the new brew on May 23 coincides with Def Leppard’s co-headlining tour with Journey, which kicks off on May 21 and runs through October 7. The Def Leppard Pale (6 percent ABV) will be available at most stops on the tour, as well as select bars and restaurants.

Legendary Restaurants Brands, Perpetual Licensing to Partner for Retail Products

bennigans-logo2x copyLegendary Restaurants Brands and Perpetual Licensing will partner in the development of a strategic licensing program for Legendary Restaurants’ portfolio of brands. Perpetual will extend the Bennigan’s and Steak and Ale brands, in addition to the Death By Chocolate trademarks, into great-tasting food products at retail.

Licensed products will include appetizers, soups, frozen foods, meal kits, snacks, condiments, desserts and other food products. Since 1976, millions of people across the globe have enjoyed warm, neighborhood Irish hospitality at Bennigan’s, which is renowned for such signature dishes as the World Famous Monte Cristo, The Big Irish burger, Oh, Baby Back Ribs, Finn’s Beer-Battered Fish & Chips and the decadent Death by Chocolate dessert. Bennigan’s will be featured at the 2018 Licensing Expo in Las Vegas, May 22-24.

The World of Eric Carle, R.W. Knudsen Family Partner for Kids’ Beverages

eric carle juiceThe World of Eric Carle partnered with the R.W. Knudsen Family brand to create a series of Sensible Sippers beverages featuring Carle’s artwork and the Very Hungry Caterpillar. Kids will read along with the caterpillar’s adventure while experiencing some of the same flavors.

In July, Carle’s art and characters will be featured on three varieties of Sensible Sippers beverage boxes, including Organic Fruit Punch, Organic Mixed Berry, and Organic Apple in grocery stores nationwide. Sensible Sippers have no added sugar and are both certified USDA organic and non-GMO project verified.


Sunrights Inc., Subway Partner for Beyblade Burst Kids Meals

subway beybladesSunrights Inc. partnered with Subway restaurants for Beyblade Burst brand kids meals.

The international rollout began in New Zealand and Australia with more than 35,000 Subway restaurants and feature a Beyblade Burst launcher and two spinning tops in Fresh Fit for Kids Meals. Subway’s Beyblade Burst promotion will include restaurants in the U.S., Canada, Aruba, Australia, Austria, Bahamas, France, Germany, Iceland, Ireland, Liechtenstein, Luxemburg, New Zealand, Sweden, Switzerland, and the UK.

HBO, Brewery Ommegang Launch New Game of Thrones Beer

GameOfThrones_QueenOfTheSevenKingdomsBeerHBO, Brewery Ommegang will launch a new Game of Thrones beer in the Royal Reserves Collection: Queen of the Seven Kingdoms. The beverage is the second in a series of four exclusive drinks, and is inspired by the character Cersei Lannister.

Queen of the Seven Kingdoms features a blend of Belgian sour ale and Belgian-style blonde ale. The finish is dry and crisp with a subtle citrus bite from the lemon peel. The beverage will be available throughout Ommegang’s distribution network beginning this summer. Read the rest of this entry »

Crossfit, Strauss Brands Launch Crossfit Approved Meat

CrossfitApproved_StraussCrossFit Inc. and Strauss Brands entered a multi-year deal for CrossFit Approved premium-quality meat. The deal was brokered by IMG.

A CrossFit Approved box is now available on Strauss’ online store, Free Raised Direct, and features a curation of Strauss’ free-range chicken, grass-fed burgers, beef sticks, and various cuts of steak. Strauss will also stock CrossFit Approved meat in select grocery retailers across the U.S. later this year.

Lindt to Launch Geronimo Stilton Candy Line

Lindt_GeronimoStiltonAtlantyca Entertainment’s Geronimo Stilton partnered with chocolatier Lindt & Sprungli to produce a selection of branded chocolate. The pack of chocolates will feature Geronimo Stilton on the wrap and will include a Geronimo Stilton gift inside. There will be four different gifts available: key ring, pencil case, plush, and a selection of Geronimo Stilton books.

The chocolates will be available for back-to-school and sold in local pastry shops, ice cream stores, and chocolate confectionery shops.

Brand Central Expands Tapatio Licensing Program

BrandLicensing_Tapatio_PopcornBrand Central LLC continues to expand the Tapatio hot sauce brand with new products, including New Castle Beverage for Micheladas Antojitos; United Exchange Corporation for ramen noodles; Scott’s Brother’s Dairy for sour cream and dips; King Oscar for canned sardines; StarKist for tuna; BIG’s for sunflower seed; Fasttrak for popcorn and duros; Trau & Loevner for fashion appare; Bentex for T-shirts; and NHS for grip tape; and skateboard Krux trucks. Read the rest of this entry »

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