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Filippo Berio Olive Oil Selects Beanstalk as U.S. Strategic Licensing Partner

Beanstalk_FilippoBerioFilippo Berio appointed Beanstalk as its strategic licensing partner in the U.S. Celebrating its 150th anniversary this year, Beanstalk will help extend the olive oil brand’s Italian heritage and values into healthy food categories.

Beanstalk will aim to extend Filippo Berio into healthy foods such as pasta sauces, salad dressings and kits, marinades, savory snacks, specialty olives, marinated vegetables, dips and spreads, crackers, and specialty breads. Many Americans regard olive oil as an important part of a healthy diet, as it has been proven to lower the risk of heart disease, provide important vitamins and nutrients, and serve as an essential source of antioxidants.

HBO Global Licensing, Vintage Wine Estates Partner for Game of Thrones Wine Collection

GameOfThronesWineHBO Global Licensing and Vintage Wine Estates released a wine collection based off of the HBO drama Game of Thrones.

The line includes Chardonnay, Red Blend, and Cabernet Sauvignon made by Vintage Wine Estates and winemaker Bob Cabral. Cabral crafted more than 100 wines scoring 95 points or higher on the 100-point scale. The sigil’s of the different houses inspired Cabral’s collection. Read the rest of this entry »

Subway, Disney Partner for Moana-Themed Collectibles with Fresh Fit for Kids Meals

Subway_MoanaWalt Disney Animation Studios’ Moana debuts nationwide this month and Subway restaurants will offer three collectible Kakamora action figures and three floral charm bracelets as part of every Fresh Fit for Kids Meal.

 

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WBCP, Panini Partner for J.K. Rowling’s Wizarding World Sticker and Trading Card Collection

panini-sticker-album-coverWarner Bros. Consumer Products EMEA (WBCP EMEA) and Panini partnered for a series of new sticker and a trading card collection.The first launch is a 32-page album, which features  characters and beasts from all the movies within J.K. Rowling’s wizarding world. Read the rest of this entry »

Nelvana Extends Shopkins Brand with New Marketing and Licensing Partners

ShopkinsNelvana Enterprises has a full “menu” of new programs for the Shopkins brand. There will be a QSR (quick service restaurant) campaign with McDonald’s restaurants in France and Monaco. Additionally, Nelvana named Megalicense International as sub-agent for Russia, the Commonwealth of Independent States, Ukraine, and the Baltic nations of Estonia, Latvia and Lithuania.

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MD Licensing, Galbani Partner to Bring Masha and the Bear to Mealtime

MashaandtheBear_GalbaniCheeseMaurizio Distefano Licensing added to the licensing campaign for the preschool animated series Masha and the Bear. Galbani is supplying a Masha and the Bear fridge magnet in every pack of its Crema Bel Paese spreadable cheese triangles. With 23 to collect, each magnet is illustrated with pictures of characters from the show.

 

Sparkling Ice, DreamWorks Animation Partner for Trolls Promotion

sparklingwaterTalking Rain Beverage Company, the maker of Sparkling Ice water, collaborated with DreamWorks Animation in support of the Trolls release next month. Sparkling Ice will kicked off its UnconTROLLable Flavor campaign, which features sweepstakes, limited-edition product packaging, advertising and in-store marketing support, field marketing, and a shopper rewards program.

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KLUTZ, Subway Partner for Activity-Based Kids’ Meal Promotion This Fall

Klutz_SubwayKLUTZ will partner with 30,000 Subway restaurants across the U.S., Canada, Aruba, and the Bahamas to offer four exclusive KLUTZ activity-packs that will be included in KLUTZ-branded Subway Fresh Fit for Kids’ Meal bags. Read the rest of this entry »

AALMG Enters Comprehensive Representation Agreement With Hussong’s Cantina

All-American Licensing (AALMG) signed a comprehensive representation agreement with Hussong’s Cantina, the watering hole from Ensenada, Mexico with restaurants in Las Vegas, Boca Park, and Reno, and Nevada to develop its brand through a worldwide licensing program.

The multi-year agreement will allow AALMG to exclusively market and license the Hussong’s Cantina brand in various categories, including beverages, prepared and frozen foods, sauces, snacks, apparel, and more.

The legend of Hussong’s Cantina was cemented into history as the place where the margarita was invented back in October 1941.

 

Activision Publishing Inc. Partners McDonald’s for Skylanders SuperChargers Toys

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Activision Publishing Inc. teams up McDonald’s for Skylanders SuperChargers toys made available through July 5 at participating McDonald’s restaurants across North America. Part of the McDonald’s Happy Meal package, the toys include six characters equipped in sky, sea, and land travel.

This McDonald’s Happy Meal program includes toys inspired by SuperCharged pairings such as Gill Grunt in Reef Ripper, Spit Fire in Hot Streak, Jet-Vac in Jet-Stream, and Nightfall in Sea Shadow, all based on the video game that pioneered the toys-to-life genre.

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