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Toca Boca to Launche Kids Product Line at Target

TocaBoca-BTS-Target-PR-Release-HeroToca Boca debuted its first collection of consumer products for kids. Based on the digital toy series, the line includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding, and activity books.

The line features licensees including FABNY, The Foundery, Franco Manufacturing, and Random House Children’s Books. Beginning July 17, the collection will be available in all Target stores and Target.com.

Evriholder, José Eber to Debut Hairbrush Line at Cosmoprof

AllAmericanLicensingEvriholder Products partnered with José Eber for a line of hairbrushes and accessories for men and women. The new line will debut at the Cosmoprof North America Show that will take place July 9 to 11.  The deal was brokered by Jose Eber’s exclusive licensing agency, All American Licensing.

José Eber and Evri Beauty will offer a line of hairbrushes for everyday use. The bristles feature a red hue and the handles are made of wood, and the matte finish on each brush adds a soft feel. Read the rest of this entry »

Hilco Streambank to Sell dELiA*s Brands and Related IP

Delia'sHilco Streambank has been retained to sell the dELiA*s brands and related intellectual property assets.

Launched in 1993, dELiA*s has been a go-to brand for girls’ and juniors’ fashion. The recent launch of the dELiA*s Girl lifestyle brand, specifically catering to girls ages 7 to 10, has expanded the brand’s reach and opportunity for customer engagement.

The brand is licensable across a broad range of categories. Initial licensing efforts for dELiA*s Girl only in limited sizes and categories have generated $675,000 in guaranteed royalties with minimal marketing. dELiA*s Girl-branded products are distributed in multiple channels including department stores, off-price retailers, and various web outlets

Bioworld Rebrands European Office and Global Website

BioworldBWI Merchandising is now a fully integrated part of Bioworld Merchandising Inc. and will be rebranded as Bioworld International. The online corporate website is now available at the Bioworld Global Headquarters at bioworldcorp.com.

 The newly-intergraded services and product offering is available for existing customers, with plans to extend this offer to all new partners across the continent.

Crayola, Sally Hansen Collaborate for Nostalgic Nail Polish Collection

Crayola anCrayolaSHNailPolishd Sally Hansen teamed up to release three new nail polish collections inspired by some of Crayola’s most iconic hues.

The first collection features 12 new nail polish shades, including Razzmatazz, Ceruean, and Carnation Pink. Each bottle is decorated with the Crayola squiggle. The partnership will last for one year and the bottles will be available at drugstores nationwide starting this month.

Fyodor Golan Fashion Label Launches Felix the Cat Collection

FyodorGolan_FelixtheCatPinkIn a deal brokered by CPLG, London-based fashion label Fyodor Golan will collaborate with Universal Brand Development to launch a Felix the Cat apparel range as part of their SS18 Resort Collection.

The collection launches as part of The Hoxton Collective, a designer showroom featuring ready-to-wear pre-collections from a selectgroup of women’s wear designers. The event follows London Fashion Week Men’s and supports and promotes British designers selling pre-collections.  Read the rest of this entry »

Jeremy Scott Unveils New Betty Boop Collection

bettyboop1Jeremy Scott will launch a Betty Boop resort collection next year.

The collection includes jackets, pants, skirts, dresses, sweaters, T-shirts, tank tops, crop tops, sweatshirts, hoodies, swimwear and accessories. Pudgy —Betty’s puppy—will have his own smaller collection of T-shirts and sweatshirts, sweatshirt dresses, backpacks and scarves. The collection will be available in women’s, men’s, and children’s styles.

Products are expected to be in stores and online this February.

Bobby Abley Launches Teletubbies Collection at London Fashion Week Men’s

teletubbylineCopyright Promotions Licensing Group has brokered a deal, on behalf of DHX Brands, with UK menswear designer Bobby Abley to celebrate the 20th anniversary of Teletubbies.

Bobby Abley has created a Teletubbies-themed capsule range as part of his spring and summer collection for next year. The collection was unveiled during his catwalk show at London Fashion Week Men’s.

The line includes daywear and loungewear pieces, with a few womenswear additions. The collection features designs inspired by 90s nostalgia and incorporates the fun and colorful nature of the characters.

 

Chic Sketch, Getty Images Enter Exclusive Multi-Year Agreement

ChicSketchChic Sketch entered a multi-year agreement with Getty Images, where it will be the exclusive media distribution and licensing platform for editorial content.

Chic Sketch illustrations are available on gettyimages.com and showcase fashion sketches of celebrities, award show red carpets, runway looks, and other pop culture events. The agreement creates a new collection category for Getty Images and will make Chic Sketch content available to millions of customers worldwide. Read the rest of this entry »

CPLG Adds Three New Space Invaders Partners

SpaceInvadersCPLG signed three new licensees for the video game Space Invaders to create lines for apparel and footwear. Fashion UK is on board to create Space Invaders footwear for both kids and adults, CWI will launch nightwear and underwear and has confirmed listings at George at Asda, and Fabric Flavours will launch kids’ daywear. All three are set to launch throughout this year.

Trademark Products, an existing licensee, confirmed new listings for its apparel and accessories range with GAME, Sainsbury’s, and Pulp for AW 2017.

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