Following the fourth quarter mass retail launch of SpacePOP, Genius Brands International Inc. announced a new partnership with Spirit Halloween for a direct-to-retail costume and accessories program this year.
Spirit Halloween will design and manufacture the first line of SpacePOP character costumes and accessories, which will debut at more than 1,000 retail locations across the U.S. and Canada beginning this August. Spirit Halloween joins a roster of partners for SpacePOP products, including apparel, accessories, beauty products, electronics, room décor, books, music, and home entertainment.
In anticipation for next month’s release of The LEGO Batman Movie, Warner Bros. Consumer Products (WBCP) worked with partners for licensing and merchandising programs, including apparel, accessories, costumes, toys, publishing, stationery, home décor, party goods, and more.
WBCP and The LEGO Group partnered to launch more than 10 original construction sets that will bring the film’s world and characters to life. Read the rest of this entry »
Discovery Consumer Products partnered with Macy’s for the Say Yes to the Prom dress and jewelry line. Featured as a shop in the juniors department, the Say Yes to the Prom collection will consist of gowns and a full line of jewelry available exclusively in 200 Macy’s department stores nationwide beginning next month.
The line will be available at select Macy’s beginning Jan. 30, in time for TLC’s sixth annual Say Yes to the Prom initiative, which offers U.S. high school students across the country the opportunity to have the prom of their dreams with educational extensions that prepare them for college and careers. Say Yes to the Prom features a day of mentorship, prom dress shopping or tuxedo rental fittings, makeovers from Say Yes to the Dress’ Monte Durham, as well as scholarship and internship opportunities.
Inter Milan signed Las Vegas-based One Entertainment to be its licensing agent in the U.S. and Canada. Inter Milan developed an international expansion over the past few years, with a focus on North America. The first Inter Milan products are expected to be available this summer.
The Tetris Co. LLC named Branding Streams as its merchandising agent for the Tetris brand in Canada. Branding Streams will create new product merchandising and promotional opportunities for categories including toys, health and beauty, apparel, home décor, party goods, and more.
FILA partnered with Mountain Dew‘s Green Label Exclusives (GLX) for the M-Squad design. The collaboration features an all-black suede upper with embroidered FILA logo branding. The pair sits on top of a DEW neon green outsole, carried over into a midsole. Other product highlights include GLX branding on the sock liner and foot-bed along with custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is available now exclusively at Footlocker & FILA.com.
Licensing Works! brokered a new deal for client Intellivision Productions Inc. that awards T-Line Design the right to manufacture and sell key categories including T-shirts, sweatshirts, underwear, swimwear, and headwear. Licensed territories include the U.S., Canada, and Mexico.
NBCUniversal Brand Development, Affliction, and The Buckle Inc. (Buckle) partnered to launch a lifestyle apparel collection for young adults inspired by the Fast & Furious franchise. Select products from the Fast & Furious by Affliction Collection are available now, exclusively in Buckle stores and on buckle.com. The complete line will debut nationwide early next year, tied to the release of the new film, The Fate of the Furious in April.
Rocket Licensing (Rocket) secured the exclusive licensing rights to represent adult lifestyle brand Orange County Choppers (OCC) in Europe and has also signed its first exclusive pan European Licensee Burning Rubber UK Ltd for apparel and accessories.
Rocket’s first licensee signing is Burning Rubber UK Ltd, who will license apparel and accessories exclusively across Europe. Burning Rubber UK will launch their OCC apparel range at the Verona Motor Bike Expo Show in Italy. Paul Teutul, the OCC founder will also attend.
G by GUESS and 20th Century Fox Consumer Products partnered for the launch of EMPIRE x GBG. The limited edition collection is available at gbyguess.com.
The 10-piece women’s fashion collection includes: Juliann Asymmetrical Sequin Dress in both Rose Gold and in Black, Zabina Off Shoulder Dress in both Black and in Nude, Cassius One Shoulder Dress in both Black and in Camo, Adonna Halter Lace Top in both Milk and in Black, and Sahira Ombre Sequin Bomber in both Gold and in Camo.
The 5-piece men’s fashion collection includes: Elmir PU Jacket in both Metallic Silver and in Black, LS Clayhill Poplin Shirt in Jet Black, and Empire Lion Crew Neck Tee both in Jet Black and in True White.