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The First Thread Announces the Launch of Felix the Cat Capsule Collection

Felix_the_catThe First Thread announced the launch of the Felix the Cat capsule collection, featuring Australia’s emerging designers such as Phoenix Keating, Mariam Seddiq, and Nylons amongst others. Felix made his screen debut in 1919 silent short film Feline Follies.

The collection, Project Design Felix, will launch in Australia, U.S., Japan, South Korea, Singapore, and Hong Kong on September 1 and retail through The First Thread at www.thefirstthread.com.au.

The Felix capsule collection includes Catsuit by Phoenix Keating  ($1815); Choker (RRP $349), earrings ( $249), and key ring ( $199) by Nylons (Bianca Censori); Embellished sweatshirt by Mariam Seddiq ( $560); Cufflinks, tie pin and amulet by Burton Metal Depository (Clara Ho); Swimwear by LunarSand (Ruby and Asher Licciardi) ( $150 bikini, $160 full piece); Leather look embroidered pants by Pizzuto (Suzie Rose Vella); and Resortwear by Caslazur (Bra $95, Bloomers $75, Halter top $150, Silky Shorts $140).

SmileyWorld Launches New Sleepwear Line With Etam

Screen Shot 2016-08-02 at 14.21.42 copyThe Original Smiley Brand and Etam have launched a debut collection, available at Etam stores across France and online.

The line includes SmileyWorld’s newest icon style, Sketchy, on a new line of women’s lounge and sleepwear, featuring delicate and feminine fabrics and prints.

Havaianas Launches Popeye Flip-Flop Collection

havaianas popeyeFoot wear brand Havaianas has launched a collection of flip-flops, featuring the classic love trio—Popeye, Olive Oyl, and Bluto. The first design went on sale in all Havaianas stores across Brazil as a project to celebrate the Brazilian Valentine’s Day on June 12.

Focused on iconic poses and images, this collection included three styles, one for women and two in unisex sizes, and was promoted through retail displays.

The current collection features three new designs in unisex sizes, available in Havaianas stores worldwide. Fans can find two models with Popeye and another with Olive Oyl.

Playboy Partners Supreme and Bras N Things for New Collections

Playboy has partnered with Supreme to release their sixth limited-edition collaboration and with Bras N Things for the latest Playboy lingerie campaign.

The Playboy Supreme collection includes casual-wear essentials, such as T-shirts, shorts, and hats in a series of colors, embellished with the Playboy monogram. The collection launched in June and is available online at www.supremenewyork.com and in Supreme retail stores in New York City, Los Angeles, London, Paris, and Japan. Prices range from $44 to $128.

Bras N Things reunites with Australian model Simone Holtznagel for the latest Playboy lingerie campaign. Holtznagel featured in last October’s Playboy cover and came third in Australia’s Next Top Model. The partnership celebrates the launch of the Bunny Boost plunge double push up bra, available in cup sizes up to E. The collection comprises briefs, bras, suspenders, and bodysuits, available in a range of sizes.

The new line launched in July and is available at BrasNThings.com, across all 176 Bras N Things retail stores in Australia and New Zealand, and at the South Africa flagship store until end of this year. Prices range from $29.99 for briefs, $64.99 for bras, $39.99 for suspenders and $119.99 for bodysuits.

Jose Cuervo Launches Collaborative Swimsuit in Partnership With 6 Shore Road by Pooja

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In partnership with 6 Shore Road by Pooja, Jose Cuervo will launch a limited-edition collaborative swimsuit inspired by the Authentic Jose Cuervo Margarita range and the iconic blue agave plant.

The 6 Shore Road by Pooja x Jose Cuervo limited-edition swimsuit will launch at Miami Swimweek during 6 Shore Road’s presentation for Resort ’17 on July 18. It will be available for purchase at www.6ShoreRoad.com for $138.00. Authentic Jose Cuervo Margaritas come in nine summer-ready flavors and are available nationwide for $15.99 each.

Richmond Management Group Signs Powerhouse Licensing Partners for Tween Girls Brand Tiniez

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Richmond Management Group (RMG) signed licensing partners for Tiniez, a tween girls aspirational brand in the toy and apparel category for launch next fall.

Jazwares, appointed as the master toy partner, will develop collectibles and plush for retail next fall and support Tiniez with its network of social media influencers to focus on growing the digital footprint of the brand.

Kandy Kiss will develop a 30 to 40 piece apparel collection, including tees, fashion tops, hoodies, leggings, skirts, rompers, and dresses. Bare Tree Media digital stickers are already available in the market.

Palamon Costumes (a division of Li & Fung) will introduce a select group of Tiniez characters chosen by Tiniez fans next Halloween that highlight their individual passions such as fashion, science, music, dance, and animals. Each costume will have unique features and designs tailored to the Tiniez characters and their aspirations.

Jay Franco & Sons will launch home decor, including a range of bedding, bath, and beach products to launch beginning of 2018.

A Tiniez YouTube series featuring DIY videos and tutorials will launch this summer with support on PopJam—the social content app for kids in the UK, which launches in North America (US and Canada), this summer.

With more than 100 characters, each with her own aspiration and backstory, Tiniez creates a world for tweens, where no dream is too big and no girl too small. Feedback from Tiniez fans on social media will impact decisions on designs, products, and character introductions.

DreamWorks Animation Appoints CPLG to Represent Felix the Cat Across North America and EMEA

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DreamWorks Animation appointed CPLG to represent Felix the Cat across EMEA and North America.

CPLG will establish Felix the Cat as a cross-category lifestyle brand by creating a range of products that target teens and young adults. CPLG will launch Felix the Cat in the fashion category at retailers late this year, with a full cross-category rollout beginning next year.

Style guides will draw upon the wealth of assets within the archive that date back nearly 100 years. Created in 1919, Felix the Cat, was one of the first animated characters and moving images to broadcast on TV.

Lane Byrant, Glamour Enter Long-term Partnership

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Lane Bryant entered a long-term partnership with Glamour for an in-store, digital, and print collaboration and an exclusive Glamour x Lane Bryant clothing collection set to launch this fall.

The partnership incorporates the body-positive mantra of Lane Bryant’s This Body campaign that launched this spring. Lane Bryant will present Glamour’s two plus-size-specific Special Interest Publications this spring and fall.

Lane Bryant will premiere a three-part video series about “How to Wear Everything You’ve Been Told Not To” on glamour.com.

The partnership also includes in-store vignettes styled by glamour.  Store associates are given everyday-chic styling tips from Glamour editors to outfit Lane Bryant clients in the latest trends.

Actor, Singer Laura Marano Launches Fashion Apparel Line

Evy of California signed Disney’s Austin & Ally star Laura Marano to launch a fashion sportswear and outwear line. The collection will be designed for girls ages 4 to 16, and will launch in the fall. The line will feature bold styles and designs embracing Laura Marano’s boho chic look.

Puma Launches Superman Kids’ Collaboration Collection

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Puma has partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, to create a kids spring/summer collection inspired by Superman.

The Puma x Superman collection includes classic footwear styles in mini versions, available in Superman’s suit colors, featuring the iconic “S-Shield” on the reverse. Available for kids ages 2 to 12, Puma’s iconic silhouettes including the Suede, Carson Runner and Cabana Racer feature modern Superman graphics on the side and logo insole. The collection also features accessories including the cape, a backpack, apparel, and graphic T-shirts.

The Puma x Superman collection is available in Puma stores, at puma.com, and at select kids’ stores worldwide.

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