Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
In anticipation for next month’s release of The LEGO Batman Movie, Warner Bros. Consumer Products (WBCP) worked with partners for licensing and merchandising programs, including apparel, accessories, costumes, toys, publishing, stationery, home décor, party goods, and more.
WBCP and The LEGO Group partnered to launch more than 10 original construction sets that will bring the film’s world and characters to life. Read the rest of this entry »
Discovery Consumer Products partnered with Macy’s for the Say Yes to the Prom dress and jewelry line. Featured as a shop in the juniors department, the Say Yes to the Prom collection will consist of gowns and a full line of jewelry available exclusively in 200 Macy’s department stores nationwide beginning next month.
The line will be available at select Macy’s beginning Jan. 30, in time for TLC’s sixth annual Say Yes to the Prom initiative, which offers U.S. high school students across the country the opportunity to have the prom of their dreams with educational extensions that prepare them for college and careers. Say Yes to the Prom features a day of mentorship, prom dress shopping or tuxedo rental fittings, makeovers from Say Yes to the Dress’ Monte Durham, as well as scholarship and internship opportunities.
The Tetris Co. LLC named Branding Streams as its merchandising agent for the Tetris brand in Canada. Branding Streams will create new product merchandising and promotional opportunities for categories including toys, health and beauty, apparel, home décor, party goods, and more.
Licensing Works! brokered a new deal for client Intellivision Productions Inc. that awards T-Line Design the right to manufacture and sell key categories including T-shirts, sweatshirts, underwear, swimwear, and headwear. Licensed territories include the U.S., Canada, and Mexico.
NBCUniversal Brand Development, Affliction, and The Buckle Inc. (Buckle) partnered to launch a lifestyle apparel collection for young adults inspired by the Fast & Furious franchise. Select products from the Fast & Furious by Affliction Collection are available now, exclusively in Buckle stores and on buckle.com. The complete line will debut nationwide early next year, tied to the release of the new film, The Fate of the Furious in April.
Rocket Licensing (Rocket) secured the exclusive licensing rights to represent adult lifestyle brand Orange County Choppers (OCC) in Europe and has also signed its first exclusive pan European Licensee Burning Rubber UK Ltd for apparel and accessories.
Rocket’s first licensee signing is Burning Rubber UK Ltd, who will license apparel and accessories exclusively across Europe. Burning Rubber UK will launch their OCC apparel range at the Verona Motor Bike Expo Show in Italy. Paul Teutul, the OCC founder will also attend.
G by GUESS and 20th Century Fox Consumer Products partnered for the launch of EMPIRE x GBG. The limited edition collection is available at gbyguess.com.
The 10-piece women’s fashion collection includes: Juliann Asymmetrical Sequin Dress in both Rose Gold and in Black, Zabina Off Shoulder Dress in both Black and in Nude, Cassius One Shoulder Dress in both Black and in Camo, Adonna Halter Lace Top in both Milk and in Black, and Sahira Ombre Sequin Bomber in both Gold and in Camo.
The 5-piece men’s fashion collection includes: Elmir PU Jacket in both Metallic Silver and in Black, LS Clayhill Poplin Shirt in Jet Black, and Empire Lion Crew Neck Tee both in Jet Black and in True White.
In celebration of Star Trek’s 50th anniversary Her Universe joined forces with ThinkGeek will launch a new Star Trek fashion collection featuring dresses, jackets, blazers, skirts, fashion tees, scarves, brooches, and more.
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Firefly Brand Management secured a line-up of licensing deals for Zoltar. Surreal Entertainment will create a variety of new products that include ceramic heat-changing mugs, drinkware, patches, key chains, wristbands, lanyards, paper weights, pen holders, coin banks, fleece throws, backpack clips, dice, and playing cards. Rock Rebel will feature T-Shirts at Hot Topic stores and other specialty retailers. Pollard Bank Note will produce Zoltar Lottery Scratchers this summer.