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LaurDIY signs with Pets First to Launch New Pet Line

Processed with VSCO with c2 presetLaurDIY and her dog, Moosie are partnering with Pets First, Inc., for a variety of pet products, including leashes, collars, pet apparel, and pet toys based on the icons and graphics provided by LaurDIY.

LaurDIY and Moosie fans can even dress their dog to look like Moosie with one of the pet apparel styles and can wear matching outfits such as LaurDIY’s unicorn onesie, which will be offered in dog sizes.

Betty Boop Brand to Expand Globally

betty boopKing Features, the worldwide licensing agent for Betty Boop proprietor Fleischer Studios, will create more than a dozen deals in new territories worldwide, and new categories including sportswear, fine arts, and home décor.

Most recently, Betty Boop presented the design challenge on an episode of Project Runway All-Stars and was at the forefront of the all-inclusive fashion collection Betty Boop X Project Runway All-Stars, presented by Torrid. Territories where new deals will launch include in the U.S., Asia, European Union territories, and South America.

The Brand Liaison Builds Barbarian Brand

Barbarian_logo_PicturePrograms are set in Anthropologie and Nordstrom for Barbra Ignatiev’s brand Barbarian. Licensing partners include Sakroots, Lang, Cranston, and Prima for table top, melamine, and wall art. Represented by The Brand Liaison, Barbarian features colorful bohemian patterns, florals, and watercolors.

The Brand Liaison is currently working with additional partners in home goods and developing apparel and accessory items for the collection.

Britney Spears Will Launch a New Brand of Merchandise With Epic Rights

Queen Britney SpearsEpic Rights partnered with Britney Spears to launch a line of fashion and lifestyle products inspired by the pop icon.

Spears and Epic Rights will work together to expand the singer’s global brand presence in the marketplace. Epic Rights will also manage Spears’ e-commerce initiatives, including Amazon. The anticipated retail launch for the Britney Spears lifestyle program is spring 2019.

One Animation Adds Oddbods Accessories and Sleepwear Licensees

OneAnimation_OddbodsOne Animation partnered with American Marketing Enterprises Inc. and Concept One Accessories for Oddbods sleepwear and accessories in North America. The two companies join master toy partner Kids Station and apparel licensee The Bentex Group Inc.

American Marketing Enterprises will develop a range of children’s sleepwear, and Concept One will develop a line of accessories. The licensing agreements were brokered by Brangenuity, One Animation’s North American licensing agency.

Sesame Street Launches New Fashion Collections for Asia Market

Lalabob_sesame streetSesame Street expanded its fashion and lifestyle offerings with new apparel and accessory collections in Asia. The lines will feature collections from Lalabobo, B.Duck, Tyakasha, and :Chocolate.

Lalabobo introduced a collection earlier this year and the rest of the collections will debut this month and include B. Duck for T-shirts, sweatshirts, and pants; Tyakasha for apparel, lunch boxes, umbrellas, and mobile phone cases; and :Chocolate for T-shirts, hoodies, and tote bags.

*NSYNC “Dirty Pop-Up” to Launch in LA This Month

Nsync“Dirty Pop-Up,” an *NSYNC experience, will run from April 28 to May 1 in Los Angeles and will launch *NSYNC’s official merchandise capsule collection. The experience will debut in collaboration with *NSYNC’s merchandise and licensing partner, Epic Rights. Visitors can shop the limited inventory of official merchandise and participate in photo activations from the group’s career.

Admission to the Pop -Up will be free to the public and will feature authentic props, wardrobe, artwork, and photography on display.  The new line of branded apparel and accessories will also be made available online this month. The experience opens at Cinematic Pictures.


Care Bears, Pusheen Come Together for Cuddly Collaboration

CareBears_PusheenCare Bears entered an apparel collaboration with Pusheen as part of its Colors of Change campaign this year. Care Bears x Pusheen will launch on April 28 at JapanLA, as well as and Pusheen’s online store, The collection will feature T-shirts, dresses, and more.

Care Bears and Pusheen will host a launch event at JapanLA on Saturday, April 28 from 11 a.m. to 6 p.m. Attendees will have a chance to win giveaway prizes and receive a free gift with purchase. Cheer Bear will be on site from 11 a.m. to 2 p.m.

Poetic Brands to Launch Mr Men Little Miss Apparel Line

MrMenLittleMissPoetic Brands will introduce a new clothing range featuring Mr Men and Little Miss at UK retailers.For nearly fifty years, Mr Men and Little Miss has enchanted fans worldwide. There are currently more than 90 characters featured in the series. Poetic Brands will launch an adult range featuring T-shirts, nightwear, and underwear.

LaurDIY, Mad Engine Partner for Apparel and Accessories

Processed with VSCO with c3 presetSocial influencer Lauren Riihimaki, known as LaurDIY, partnered with Mad Engine LLC for a new collection of branded LaurDIY apparel and accessory products.  Under the agreement, Mad Engine will create a collection of loungewear, leggings, joggers, T-shirts, hoodies and other apparel and accessory items. The licensing agreement was created by The Brand Liaison, LaurDIY’s exclusive licensing agent. Read the rest of this entry »

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