Discovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at Uniqlo.com and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »
Following the announcement that CPLG will represent the Parental Advisory brand, the first wave of market leading licensees will include Trademark, Misirli, and Brand Clothing International.
Branded Clothing International will feature a line of nightwear and kids wear with the brand logo. Trademark will produce a range of apparel that includes tops, sweatshirts, hoodies, joggers, leggings, dresses, and bags. Misirli will have a range of socks and hosiery. All three partners will launch in product this spring and summer.
Turner’s Cartoon Network EMEA adds partners to the apparel and accessories category for The Powerpuff Girls in the UK. The announcement follows the recent unveiling of London-based fashion label Fyodor Golan’s line inspired by the animated series.
The Powerpuff Girls x Fyodor Golan debuted at London Fashion Week last month. Set to launch in July at select department stores and boutiques worldwide, the full range of products includes outerwear, tops, sweatshirts, skirts, dresses, and trousers. Read the rest of this entry »
Pop Warner Little Scholars secured marketing agency Ignite2X to develop official licensed merchandise under the Pop Warner brand. Pop Warner is known for its youth football, cheer and dance, and scholastic programs.
The range will include sports, fan, and lifestyle merchandise, including apparel and accessories, school supplies, home accents, collectibles, toys, accessories, electronic games, apps, and more.
The licensing effort is led by Ignite2X with licensing veteran Alita Friedman. The deal will include the Pop Warner football and cheer divisions.
In addition to developing licensing programs, Ignite2X is the official sponsorship marketing agency of Pop Warner. To learn more about the Pop Warner brand, visit: PopWarnerDelivers.com.
A series of Pink Panther collaborations were launched last month at the international Kids Fashion Trade Show, Pitti Bimbo in Florence.
The Fashion Comics project was originated by designer Alessandro Enriquez and developed in partnership with Pitti Bimbo and CPLG Italy, features Pink Panther in select kids fashion houses that exhibited at the show, including Ermanno Scervino Junior, Mimisol by Imelde Bronzieri, Monnalisa, Twinset by Simona Barbieriand, and and N°21. Read the rest of this entry »
Spyder and Disney Consumer Products and Interactive Media partnered for a two-year collaboration for a line of ski performance products inspired by iconic Marvel Super Heroes.
At the FIS Alpine World Cup Championship in St. Moritz, the World Cup Skier Jared Goldberg, Four-time Olympic Medalist Julia Mancuso, and Olympic Gold Medalist Mikaela Shiffrin will wear race suits with Marvel’s Captain America and Captain Marvel.
The full apparel performance collection is set to make its retail debut in the fall. More information on the exclusive collection will be released in upcoming months.
Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
In anticipation for next month’s release of The LEGO Batman Movie, Warner Bros. Consumer Products (WBCP) worked with partners for licensing and merchandising programs, including apparel, accessories, costumes, toys, publishing, stationery, home décor, party goods, and more.
WBCP and The LEGO Group partnered to launch more than 10 original construction sets that will bring the film’s world and characters to life. Read the rest of this entry »
Discovery Consumer Products partnered with Macy’s for the Say Yes to the Prom dress and jewelry line. Featured as a shop in the juniors department, the Say Yes to the Prom collection will consist of gowns and a full line of jewelry available exclusively in 200 Macy’s department stores nationwide beginning next month.
The line will be available at select Macy’s beginning Jan. 30, in time for TLC’s sixth annual Say Yes to the Prom initiative, which offers U.S. high school students across the country the opportunity to have the prom of their dreams with educational extensions that prepare them for college and careers. Say Yes to the Prom features a day of mentorship, prom dress shopping or tuxedo rental fittings, makeovers from Say Yes to the Dress’ Monte Durham, as well as scholarship and internship opportunities.
The Tetris Co. LLC named Branding Streams as its merchandising agent for the Tetris brand in Canada. Branding Streams will create new product merchandising and promotional opportunities for categories including toys, health and beauty, apparel, home décor, party goods, and more.