The Licensing Blog

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CPLG Expands Care Bears Licensing Program for 35th Anniversary

CPLG_CareBearsCPLG UK secured new partners for American Greetings’ Care Bears brand, which celebrates its 35th anniversary this year.

This month, Bio-Synergy launches Care Bears bottled water at Primark stores. Hachette joined as publishing partner and developed two new titles that launched in February, with additional titles due later this year. Paul Dennicci will expand its range of babywear, which originally launched last year at Mothercare stores and is now available in F&F at Tesco, Babies”R”Us, and Boots. Read the rest of this entry »

Brandgenuity to Drive Global Licensing Program for BMW

brandgenuity_logoBrandgenuity will expand and manage the global licensing program for the BMW Group. The BMW Group currently has a worldwide consumer products program that offers high-quality products to its consumers across categories including apparel, collectibles, video games, watches, and fashion accessories. Puma is the flagship global apparel partner, and retail licensee Ports manages the BMW Group mono-branded stores in China. Read the rest of this entry »

Miraculous Ladybug to be Featured in Golden Days Campaign at El Corte Inglés

MiraculousLadybugPlaneta Junior and Spanish department store El Corte Inglés partnered to feature Miraculous Ladybug in the Golden Days campaign by El Corte Inglés. Customers who spend over €15 on Miraculous Ladybug merchandise will receive a free copy of the official series magazine.

Miraculous Ladybug will also have a visual presence with brand areas at all El Corte Ingles department stores, featuring all product categories and opportunities for fans to take pictures with their favorite characters. Read the rest of this entry »

Shade Critters Introduces The Rainbow Fish Swimsuits

ShadeCritters_LogoShade Critters, a subsidiary of 8 Oak Lane LLC, joins the Rainbow Fish licensee roster. Shade Critters specializes in sun protective swimwear for infants, toddlers, and tweens. Shade Critter swimsuits have a UPF rating of 50+, blocking 98 percent of the sun’s harmful UVA/UVB rays.

RJM Licensing Inc. is a full service licensing agency specializing in the representation of books, brands, and artists. Their properties include DreamBigWorld by Juan de Lascurain, Where’s the Meerkat?, amazing baby, The Peterson Field Guides, Tegrin Dandruff Shampoo, Short & Sassy Shampoo, Country Diary, Ivory Cats, and more.

 

Uniqlo Set to Launch Kaws x Peanuts UT Collection

UniqloUniqlo will launch a Kaws x Peanuts collection for its Uniqlo T-shirt (UT) brand on April 28 at all Uniqlo stores nationwide as well as online. The line will feature a range of T-shirts and accessories designed by Brooklyn artist Kaws.

The UT collection features a wide range of pop culture icons from around the world. The graphics simply and directly convey the individuality and moods of wearers. To date, the lineup has included collaborations with the New York Museum of Modern Art, Shochiku Kabuki, and Liberty London. Read the rest of this entry »

Vans, Kendra Dandy Partner for Apparel and Accessories Collection

Vans_KendraDandyVans partnered with artist and illustrator Kendra Dandy to design a collection of imaginative illustrations across Vans footwear, apparel, and accessories.
Dandy is known for transforming her colorful illustrations into cheeky, smile-inducing patterns. The Vans includes Vans Authentic, women’s apparel, and accessories.

The Vans x Kendra Dandy collaboration was brokered by Jewel Branding & Licensing, Kendra Dandy’s global licensing agent. The line is available now in Vans retail stores and Vans.com.

Discovery Communications, Uniqlo to Debut Youth T-Shirt Collection

Discovery_UniqloDiscovery Consumer Products and Uniqlo, a brand of Fast Retailing Co. Ltd., partnered for a new collection of unisex youth T-shirts. This marks the first global partnership between Uniqlo and Discovery Consumer Products and will be supported with a worldwide digital marketing campaign, in-store promotion, and cross promotion between the two brands. The t-shirts will be available at Uniqlo.com and at Uniqlo retail locations in the U.S., Europe, China, Japan, and Southeast Asia this month. Read the rest of this entry »

CPLG Secures Apparel and Accessories Partners for Parental Advisory

ParentalAdvisoryLogoFollowing the announcement that CPLG will represent the Parental Advisory brand, the first wave of market leading licensees will include Trademark, Misirli, and Brand Clothing International.

Branded Clothing International will feature a line of nightwear and kids wear with the brand logo. Trademark will produce a range of apparel that includes tops, sweatshirts, hoodies, joggers, leggings, dresses, and bags. Misirli will have a range of socks and hosiery. All three partners will launch in product this spring and summer.

 

 

The Powerpuff Girls Adds Apparel and Accessories Partners in the UK

PowerPufffClothingLineTurner’s Cartoon Network EMEA adds partners to the apparel and accessories category for The Powerpuff Girls in the UK. The announcement follows the recent unveiling of London-based fashion label Fyodor Golan’s line inspired by the animated series.

The Powerpuff Girls x Fyodor Golan debuted at London Fashion Week last month. Set to launch in July at select department stores and boutiques worldwide, the full range of products includes outerwear, tops, sweatshirts, skirts, dresses, and trousers. Read the rest of this entry »

Pop Warner Little Scholars, Ignite2X Partner for Licensed Merchandise

PopWarnerLittleScholarsPop Warner Little Scholars secured marketing agency Ignite2X to develop official licensed merchandise under the Pop Warner brand. Pop Warner is known for its youth football, cheer and dance, and scholastic programs.

The range will include sports, fan, and lifestyle merchandise, including apparel and accessories, school supplies, home accents, collectibles, toys, accessories, electronic games, apps, and more.

The licensing effort is led by Ignite2X with licensing veteran Alita Friedman. The deal will include the Pop Warner football and cheer divisions.

In addition to developing licensing programs, Ignite2X is the official sponsorship marketing agency of Pop Warner. To learn more about the Pop Warner brand, visit: PopWarnerDelivers.com.

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