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*NSYNC “Dirty Pop-Up” to Launch in LA This Month

Nsync“Dirty Pop-Up,” an *NSYNC experience, will run from April 28 to May 1 in Los Angeles and will launch *NSYNC’s official merchandise capsule collection. The experience will debut in collaboration with *NSYNC’s merchandise and licensing partner, Epic Rights. Visitors can shop the limited inventory of official merchandise and participate in photo activations from the group’s career.

Admission to the Pop -Up will be free to the public and will feature authentic props, wardrobe, artwork, and photography on display.  The new line of branded apparel and accessories will also be made available online this month. The experience opens at Cinematic Pictures.

 

Care Bears, Pusheen Come Together for Cuddly Collaboration

CareBears_PusheenCare Bears entered an apparel collaboration with Pusheen as part of its Colors of Change campaign this year. Care Bears x Pusheen will launch on April 28 at JapanLA, as well as japanla.com and Pusheen’s online store, heychickadee.com. The collection will feature T-shirts, dresses, and more.

Care Bears and Pusheen will host a launch event at JapanLA on Saturday, April 28 from 11 a.m. to 6 p.m. Attendees will have a chance to win giveaway prizes and receive a free gift with purchase. Cheer Bear will be on site from 11 a.m. to 2 p.m.

Poetic Brands to Launch Mr Men Little Miss Apparel Line

MrMenLittleMissPoetic Brands will introduce a new clothing range featuring Mr Men and Little Miss at UK retailers.For nearly fifty years, Mr Men and Little Miss has enchanted fans worldwide. There are currently more than 90 characters featured in the series. Poetic Brands will launch an adult range featuring T-shirts, nightwear, and underwear.

LaurDIY, Mad Engine Partner for Apparel and Accessories

Processed with VSCO with c3 presetSocial influencer Lauren Riihimaki, known as LaurDIY, partnered with Mad Engine LLC for a new collection of branded LaurDIY apparel and accessory products.  Under the agreement, Mad Engine will create a collection of loungewear, leggings, joggers, T-shirts, hoodies and other apparel and accessory items. The licensing agreement was created by The Brand Liaison, LaurDIY’s exclusive licensing agent. Read the rest of this entry »

Maurizio Distefano Licensing to Represent Chic & Love Fashion Brand

ChicandLoveThe licensing and management consulting agency Maurizio Distefano The evolution of Licensing was appointed licensing agent for the new fashion and accessories brand Chic & Love in Italy, Canton Ticino, Poland, the Czech Republic, Slovakia, Hungary, and the countries of former Yugoslavia.

The Chic & Love brand focuses on affordable luxury, combining street style with an avant-garde look. Following a recent partnership with Swarovski, Chic & Love will incorporate Swarovski crystals into many of its collections. Read the rest of this entry »

Skechers to Launch Garfield Footwear Collection

BOBSfromSkechers_GarfieldCollectionSkechers USA Inc. will introduce a collection of Garfield footwear within the BOBS from Skechers division. The new line for women will include an assortment of BOBS from Skechers styles with designs that feature Garfield as well as his canine sidekick, Odie.

The Garfield collection will be initially available in select Skechers retail stores across the U.S. and Canada, and online at skechers.com. Availability will expand to third-party retail partners and worldwide for the back-to-school season. Products in the line will be designed, developed, and marketed through a multi-year licensing partnership between Skechers and Garfield licensing manager, Paws Inc. Read the rest of this entry »

Make It Real Introduces Juicy Couture DIY Line

juicyMake It Real and Juicy Couture partnered to create Choose Juicy!, a new DIY range that will be introduced at The North American International Toy Fair in New York City. The collection features DIY kits that let kids create their own wearable designs, including charm bracelets, necklaces, hair accessories, and more. Read the rest of this entry »

Condé Nast Celebrates Vogue Anniversary With New Fragrance

CONdeNastCondé Nast partnered with Comme des Garçons for a limited-edition fragrance in celebration of Vogue’s 125th anniversary.

Vogue 125 is brand’s first fragrance and was inspired by its rich history, featuring top notes of an accord of instant film, a mainstay in fashion shoots, and acetyl furan, a synthetic essence that mimics the smell of tobacco, an aroma that used to permeate the Vogue offices and the couture salons where editors reviewed collections. Read the rest of this entry »

Disney, Her Universe Expand Licensing Agreement

Disney_OurUniverse_LineDisney Consumer Products and Interactive Media (DCPI) expanded its partnership with Her Universe to make the Disney, Star Wars, and Marvel merchandise lines available to more consumers.

DCPI and Her Universe will expand beyond the existing licensed lines of Disney, Marvel, and Star Wars apparel, accessories, and home goods. The agreement also enters new categories, including Our Universe, a character-inspired athleisure line. Read the rest of this entry »

Lazy Oaf, Betty Boop to Launch Men and Women’s Clothing Collection

betty boop - lazy oaf11 betty boop - lazy oaf19Lazy Oaf  teamed up with cartoon character Betty Boop for a 15-piece men’s and women’s collection in signature Betty shades–Betty Boop Red by Pantone plus black and pink. The announcement was made by King Features, the licensing agent for Betty Boop proprietor Fleischer Studios.
 
The Betty Boop x Lazy Oaf collection embodies Betty’s trademark pin-up sass, mixed with streetwear silhouettes and signature oversized Oaf shapes.
 
Velvet bow detailing and sweetheart necklines sit with oversized smock dresses, cropped sweatshirts, and laid-back striped jersey pieces. The menswear collection offers a pink hoodie with an illustration of Betty riding a motorcycle printed on it. Some womenswear pieces include: skinny ‘Pin Up Jeans’ with bow-back slits and pink embroidery heart pockets, and an oversized heart print denim jacket with matching ‘90s mom jeans. Two complimentary accessories include: a pin badge and patent tote bag with eponymous showgirl chenille patch.


 The Betty Boop x Lazy Oaf collection launches on January 25 at Lazyoaf.com and selected stockists worldwide.
 
 
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