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Make It Real Introduces Juicy Couture DIY Line

juicyMake It Real and Juicy Couture partnered to create Choose Juicy!, a new DIY range that will be introduced at The North American International Toy Fair in New York City. The collection features DIY kits that let kids create their own wearable designs, including charm bracelets, necklaces, hair accessories, and more. Read the rest of this entry »

Condé Nast Celebrates Vogue Anniversary With New Fragrance

CONdeNastCondé Nast partnered with Comme des Garçons for a limited-edition fragrance in celebration of Vogue’s 125th anniversary.

Vogue 125 is brand’s first fragrance and was inspired by its rich history, featuring top notes of an accord of instant film, a mainstay in fashion shoots, and acetyl furan, a synthetic essence that mimics the smell of tobacco, an aroma that used to permeate the Vogue offices and the couture salons where editors reviewed collections. Read the rest of this entry »

Disney, Her Universe Expand Licensing Agreement

Disney_OurUniverse_LineDisney Consumer Products and Interactive Media (DCPI) expanded its partnership with Her Universe to make the Disney, Star Wars, and Marvel merchandise lines available to more consumers.

DCPI and Her Universe will expand beyond the existing licensed lines of Disney, Marvel, and Star Wars apparel, accessories, and home goods. The agreement also enters new categories, including Our Universe, a character-inspired athleisure line. Read the rest of this entry »

Lazy Oaf, Betty Boop to Launch Men and Women’s Clothing Collection

betty boop - lazy oaf11 betty boop - lazy oaf19Lazy Oaf  teamed up with cartoon character Betty Boop for a 15-piece men’s and women’s collection in signature Betty shades–Betty Boop Red by Pantone plus black and pink. The announcement was made by King Features, the licensing agent for Betty Boop proprietor Fleischer Studios.
 
The Betty Boop x Lazy Oaf collection embodies Betty’s trademark pin-up sass, mixed with streetwear silhouettes and signature oversized Oaf shapes.
 
Velvet bow detailing and sweetheart necklines sit with oversized smock dresses, cropped sweatshirts, and laid-back striped jersey pieces. The menswear collection offers a pink hoodie with an illustration of Betty riding a motorcycle printed on it. Some womenswear pieces include: skinny ‘Pin Up Jeans’ with bow-back slits and pink embroidery heart pockets, and an oversized heart print denim jacket with matching ‘90s mom jeans. Two complimentary accessories include: a pin badge and patent tote bag with eponymous showgirl chenille patch.


 The Betty Boop x Lazy Oaf collection launches on January 25 at Lazyoaf.com and selected stockists worldwide.
 
 

Guess, ZAG to Develop Exclusive ‘Be Miraculous’ Kids Line

Screen Shot 2018-01-16 at 5.01.43 PMZag and American clothing brand and retailer Guess partnered to develop an exclusive GUESS x “Be Miraculous” Ladybug Fashion kids capsule collection.

The collection is inspired by the superhero and Parisian stylings seen in the animated TV series Zag Heroez Miraculous- Tales of Ladybug & Cat Noir. Read the rest of this entry »

Discovery Consumer Products, Macy’s Extend Say Yes to the Prom Partnership

sayyestoprom

Discovery Consumer Products and Macy’s extended their partnership for the upcoming year with new dresses and accessories designed for young women to wear on their prom night.

The new additions to the “Say Yes to the Prom” line will debut next month, and were inspired by TLC’s annual Say Yes to Prom philanthropic initiative. Say Yes to the Prom takes place annually and celebrates girls in need to help them build courage and improve their self-image.    Read the rest of this entry »

Condé Nast, T. Anthony Partner for Vogue Luggage and Travel Goods

CONdeNast

Condé Nast entered a licensing agreement with American luxury goods company, T. Anthony, for a luggage and travel goods collaboration with Vogue. The liVogue x T. Anthony line will offer a unique, limited-edition collection of selected T. Anthony signature styles in exclusive colorways.

The Vogue x T. Anthony collection is expected to launch in the fall at T. Anthony stores, TAnthony.com, and select retailers where T. Anthony is sold.

Cousin DIY, Lauren Riihimaki Partner for Licensed Jewelry

IMG_0596-EditCousin DIY has partnered with Lauren Riihimaki, to launch a collaborative collection of LaurDIY inspired jewelry making items, kits, and more. The LaurDIY products will debut at the Creativation Show in Phoenix, Arizona on January 20 to 22, and will be available at major retailers later this year.  Read the rest of this entry »

Bouffants & Broken Hearts, Cotton On Body Partner for Apparel Collection

cottononAustralian retailer Cotton On Body launched its holiday collaboration with illustrator and influencer Kendra Dandy of Bouffants and Broken Hearts.

The collection features Kendra’s colorful designs on activewear, intimates, sleepwear, swim, and accessories now available at all Cotton On Body retail locations globally and online at cottonon.com.

This collaboration was brokered by Jewel Branding & Licensing, Kendra Dandy’s global licensing agent.

TruffleShuffle to Launch Yellow Submarine Apparel and Gift Range

YellowSubOnline fashion retailer TruffleShuffle will offer a line of Yellow Submarine apparel and gifts at truffleshuffle.co.uk beginning next spring. Caroline Mickler Ltd, the UK licensing agent for both The Beatles and Yellow Submarine on behalf of Apple Corps, shared the deal. Read the rest of this entry »

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