Spyder and Disney Consumer Products and Interactive Media partnered for a two-year collaboration for a line of ski performance products inspired by iconic Marvel Super Heroes.
At the FIS Alpine World Cup Championship in St. Moritz, the World Cup Skier Jared Goldberg, Four-time Olympic Medalist Julia Mancuso, and Olympic Gold Medalist Mikaela Shiffrin will wear race suits with Marvel’s Captain America and Captain Marvel.
The full apparel performance collection is set to make its retail debut in the fall. More information on the exclusive collection will be released in upcoming months.
Céline Dion partnered with The Buggati Group for a collection of handbags, luggages, and accessories. The collection will be unveiled at Project Women in Las Vegas on Feb. 21 and will be available at select retailers throughout the world in September.
The collection features more than 200 pieces, including high-end and affordable handbags, elegant luggage sets, and small leather goods.
The collaboration with The Bugatti Group out of Montreal was facilitated by Epic Rights, a full-service global branding, licensing, and social media marketing company, and Prominent Brand + Talent, a strategic management consortium, who jointly represent Céline Dion.
Mudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-the-scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.
The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.
The Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »
The international fashion exhibit Snoopy & Belle in Fashion will come to the U.S. this year for a multicity tour that will launch on Feb. 14 at the Beverly Center in Los Angeles. The tour will conclude in the fall in New York City during New York Fashion Week.
The U.S. tour will premiere new creations in every city from designers, which will be displayed via vinyl Snoopy and Belle dolls. Read the rest of this entry »
Following the fourth quarter mass retail launch of SpacePOP, Genius Brands International Inc. announced a new partnership with Spirit Halloween for a direct-to-retail costume and accessories program this year.
Spirit Halloween will design and manufacture the first line of SpacePOP character costumes and accessories, which will debut at more than 1,000 retail locations across the U.S. and Canada beginning this August. Spirit Halloween joins a roster of partners for SpacePOP products, including apparel, accessories, beauty products, electronics, room décor, books, music, and home entertainment.
In anticipation for next month’s release of The LEGO Batman Movie, Warner Bros. Consumer Products (WBCP) worked with partners for licensing and merchandising programs, including apparel, accessories, costumes, toys, publishing, stationery, home décor, party goods, and more.
WBCP and The LEGO Group partnered to launch more than 10 original construction sets that will bring the film’s world and characters to life. Read the rest of this entry »
Discovery Consumer Products partnered with Macy’s for the Say Yes to the Prom dress and jewelry line. Featured as a shop in the juniors department, the Say Yes to the Prom collection will consist of gowns and a full line of jewelry available exclusively in 200 Macy’s department stores nationwide beginning next month.
The line will be available at select Macy’s beginning Jan. 30, in time for TLC’s sixth annual Say Yes to the Prom initiative, which offers U.S. high school students across the country the opportunity to have the prom of their dreams with educational extensions that prepare them for college and careers. Say Yes to the Prom features a day of mentorship, prom dress shopping or tuxedo rental fittings, makeovers from Say Yes to the Dress’ Monte Durham, as well as scholarship and internship opportunities.
Inter Milan signed Las Vegas-based One Entertainment to be its licensing agent in the U.S. and Canada. Inter Milan developed an international expansion over the past few years, with a focus on North America. The first Inter Milan products are expected to be available this summer.
The Tetris Co. LLC named Branding Streams as its merchandising agent for the Tetris brand in Canada. Branding Streams will create new product merchandising and promotional opportunities for categories including toys, health and beauty, apparel, home décor, party goods, and more.