The Licensing Blog

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Tour de France, Sports Direct Partner for Apparel Collection

CPLGCPLG brokered a deal with Sports Direct and Tour de France this month to create Tour de France apparel for the annual bicycle race. This year, the race departs from Dusseldorf on July 1 and ends in Paris.

The apparel will range from hoodies, T-shirts, and polo shirts for both men and women and will feature the Tour de France logo. The range is available in stores and online this month through July.

YouTuber LaurDIY, The Kersheh Group Partner for Sleepwear Line

LaurDIYYouTube star LaurDIY signed a sleepwear partnership with The Kersheh Group, who owns and produces Sleep Riot. The LaurDIY sleepwear launch will include signature onesies featuring a narwhal and other kawaii animals.

The deal comes just after LaurDIY’s launch of custom PopSockets. PopSockets sold thousands of units within hours of its launch.

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Joan Kelley Walker, Benchmark Licensing Partner for New Fashion Line

RHOTThe Real Housewives of Toronto‘s Joan Kelley Walker partnered with Benchmark Licensing for the Joan Kelley Walker lifestyle brand. The range will include dresses, sportswear, and accessories.

Benchmark Licensing and Joan Kelley Walker Enterprises will continue to work with and promote Walker’s existing values of compassion and corporate social responsibility through this fashionable line.

Joan Kelley Walker is an avid fashionista on the Canadian scene. Most recently Walker was on the top 5 Best Dressed list at the 2017 CAFA Awards, celebrating and supporting Canadian fashion designers.

Hallmark, Catalina Estrada Partner for Stationery Collection

Hallmark_CatalinaEstradaColombian designer Catalina Estrada partnered with Hallmark Cards Inc. to release a line of Catalina Estrada branded stationery, gift products, and accessories.

A collection of Estrada’s products, such as umbrellas, totes, scarves, bracelets, cards, and paper weights, debuted on Mother’s Day. Products can be purchased on hallmark.com and at Hallmark Gold Crown stores throughout the U.S. and select international stores. Read the rest of this entry »

CultureFly, Moose Toys Partner for Shopkins Subscription Box

ShopkinsDirectCultureFly, a pop culture collectible box company, partnered with Moose Toys to launch Shopkins Direct, a licensed subscription box, that will ship quarterly. Each box will include exclusive Shopkins apparel, accessories, and collectibles that are not available at retail.

Each box will have a unique theme and will contain six to eight exclusive items. Consumers can sign up now for the first box, which has a “Rainbow Celebration” theme.

Ella Fitzgerald Charitable Foundation Appoints Evolution as Exclusive Global Licensing and Brand Management Agency

Ella Fitzgerald_EvolutionThe Ella Fitzgerald Charitable Foundation appointed Evolution as its global licensing and brand management agency.

Ella Fitzgerald created and funded the Ella Fitzgerald Charitable Foundation to foster a love of reading and music in others, as well as provide assistance to the at-risk and disadvantaged members of our communities. The 100th anniversary of Fitzgerald’s birthday—April 25—is being celebrated this year with multiple initiatives around the world.

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Uniqlo Unveils Grand Prize Winners of Nintendo T-Shirt Design Competition

Nintendo_Uniqlo_WinnerBeginning May 29, Uniqlo will unveil 25 winning designs from this year’s Nintendo-themed Uniqlo T-shirt Grand Prix competition. Uniqlo began the contest in 2005.

This year’s contest included 16,000 entries worldwide where participants created original T-shirt designs inspired by Nintendo’s games and legendary characters. Read the rest of this entry »

CPLG Expands Care Bears Licensing Program for 35th Anniversary

CPLG_CareBearsCPLG UK secured new partners for American Greetings’ Care Bears brand, which celebrates its 35th anniversary this year.

This month, Bio-Synergy launches Care Bears bottled water at Primark stores. Hachette joined as publishing partner and developed two new titles that launched in February, with additional titles due later this year. Paul Dennicci will expand its range of babywear, which originally launched last year at Mothercare stores and is now available in F&F at Tesco, Babies”R”Us, and Boots. Read the rest of this entry »

Brandgenuity to Drive Global Licensing Program for BMW

brandgenuity_logoBrandgenuity will expand and manage the global licensing program for the BMW Group. The BMW Group currently has a worldwide consumer products program that offers high-quality products to its consumers across categories including apparel, collectibles, video games, watches, and fashion accessories. Puma is the flagship global apparel partner, and retail licensee Ports manages the BMW Group mono-branded stores in China. Read the rest of this entry »

Miraculous Ladybug to be Featured in Golden Days Campaign at El Corte Inglés

MiraculousLadybugPlaneta Junior and Spanish department store El Corte Inglés partnered to feature Miraculous Ladybug in the Golden Days campaign by El Corte Inglés. Customers who spend over €15 on Miraculous Ladybug merchandise will receive a free copy of the official series magazine.

Miraculous Ladybug will also have a visual presence with brand areas at all El Corte Ingles department stores, featuring all product categories and opportunities for fans to take pictures with their favorite characters. Read the rest of this entry »

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