Firefly Brand Management secured a lineup of licensing deals for the Bob Ross Licensing Program. The new licensees span multiple categories including gift and novelty, stationery, accessories, games, toys, and collectibles.
Firefly’s newly signed partnerships for the brand includes Buckle Down for wallets, lanyards, suspenders, hats, and belts; Joseph Enterprises for a Bob Ross Chia Pet; Forrest Pruzan for games and toys; Funko for figures and plush; Running Press for books and mini-bobble heads; Spirit of Halloween for online costumes; Surreal Entertainment for heat-changing mugs, drinkware, coin banks, key chains, ceramic bowls, and cups; Unemployed Philosophers Guild for mugs, mints, bar soap, enamel pins, and sticky notes; Wellspring for jigsaw-puzzles, boxed greeting cards, and magnetic shopping list pads; and Rizzoli International Publications for adult coloring books, 2018 and 2019 calendars, and art books. Read the rest of this entry »
Turner’s Cartoon Network EMEA adds partners to the apparel and accessories category for The Powerpuff Girls in the UK. The announcement follows the recent unveiling of London-based fashion label Fyodor Golan’s line inspired by the animated series.
The Powerpuff Girls x Fyodor Golan debuted at London Fashion Week last month. Set to launch in July at select department stores and boutiques worldwide, the full range of products includes outerwear, tops, sweatshirts, skirts, dresses, and trousers. Read the rest of this entry »
Entertainment One (eOne) partnered with Youth Sport Trust (YST) for its animated TV property, PJ Masks, to become a brand ambassador for YST’s work with kids in the UK.
eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s annual National School Sport Week, which will be rolled out to more than 9,000 schools and early learning venues across the UK from June 26 to 30. Read the rest of this entry »
Buffy the Vampire Slayer will celebrate its 20th anniversary on March 10, 2017. 20th Century Fox Consumer Products will celebrate with product launches and fan-focused activities. On March 10 at 9 a.m., fans can also tune-in to relive the two-part premiere episode on Pop.
Fox Consumer Products adds licensing partners, including Dark Horse, Simon & Schuster, Insight Editions, Hot Topic, Harper Design, AC/DC Apparel, Jasco, Upper Deck, Ripple Junction, and more in categories that will feature apparel and accessories, board games, new books, and comics. Read the rest of this entry »
LEGO Systems Inc. introduced its collection of building sets inspired by the DC Super Hero Girls series at the North American International Toy Fair. In addition to the three building sets that launched last year, LEGO introduced three mission-based building sets that are now available, with four more that will launch this August. Read the rest of this entry »
Zag, Method Animation, and Planeta Junior (Planeta & DeAgostini Group) partnered for co-production on the development of five upcoming animated TV series under the Zag Heroez label.
The collaboration starts with two Zag Heroez animated series Power Players, which features a team of secret heroes formed by a boy and his toys, and Pixigirl, which tells the story of a super-heroine with the supernatural powers of Mother Nature who battles evil witches in New York. Read the rest of this entry »
Breyer Animal Creations was named specialty toy licensee for the new DreamWorks Animation Television series DreamWorks Spirit Riding Free. Breyer debuted the new line at the North American International Toy Fair this week.
The Netflix original series DreamWorks Spirit Riding Free will launch exclusively on May 5. Inspired by the 2002 film Spirit: Stallion of the Cimarron, the reimagined story will enchant a new generation. Lucky, a gutsy twelve‐year‐old girl, befriends a wild mustang she names Spirit. With her two best friends and their horses by her side, they explore a world filled with endless rides, magnificent horses, and never ending fun. Read the rest of this entry »
Hasbro Inc. was named global master toy licensee by Sutikki, the new kids and family division of Bento Box Entertainment. The line of toys will based on the new preschool series, Moon and Me from Andrew Davenport’s Foundling Bird.
Inspired by tales of toys that come to life when nobody is looking, Moon and Me is the comical story of a special friendship between two characters from completely different worlds. Moon and Me will combine the latest production methods with traditional storytelling, comedy, and music to create a picture-book world. Read the rest of this entry »
JAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.
DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.
The DC Super Hero Girls line will be available at retailers this fall.
One Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.
The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.