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Nelvana Launches Digital Media Strategy for Mysticons


MysticonsCorus Entertainment’s Nelvana will launch the YouTube channel and social media pages for its original animated action series, Mysticons.
In anticipation to the upcoming premiere, the Mysticons YouTube channel and social pages are now live, with a website to launch shortly. Fans can watch a preview of the series online before the TV premiere in the U.S. and in Canada next month.
The online presence is part of a social and digital media content strategy involving more than 80 pieces of short-form original content supporting the brand, including introductions to stories and settings from Mysticons, DIY videos, and ive-action content that will be available to fans throughout the season. In addition, web games and an adventure role-play app will launch this fall.

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Cartoon Network Announces San Diego Comic-Con Events

OKKO_CartoonNetworkCartoon Network will have a booth inspired by the upcoming series OK K.O.! Let’s Be Heroes at San Diego Comic-Con this week. Guests can step into a booth mirrored after Gar’s Bodega—the workplace of K.O. and his friends—and immerse themselves in a replica of the shop that contains everyone’s hero needs. Fans will be able to purchase blind boxes that contain a premium exclusive. Read the rest of this entry »

FYE Launches Exclusive Rick & Morty Snacks Line

RickAndMoRty_StrawberrySmigglesFYE partnered with Cartoon Network Enterprises and Adult Swim for exclusive Rick & Morty licensed confectionary and snacks across all FYE stores and on fye.com. The line will be available next month.

The initial launch will feature Strawberry Smiggles inspired by the Rick and Morty episode “Rixty Minutes,” followed by chocolate bars and gummy products, which will be available at stores this fall. Pre-orders will be taken in stores and at the FYE pop-up location at San Diego Comic-Con this week. Read the rest of this entry »

BBC reveals Jodie Whittaker as the New Doctor Who

Dr WhoFollowing the Men’s Wimbledon Final over the weekend, BBC One revealed that Jodie Whittaker will be the star of the new Doctor Who. She will be the Thirteenth Time Lord and take over from Peter Capaldi, who leaves the global hit show this holiday season.

New head writer and executive producer Chris Chibnall, who will take over for Steven Moffat on the next series, made the decision to cast the first ever woman in the iconic role. Read the rest of this entry »

Firefly Brand Management to Represent Legends of Lucha Libre Mexican Wrestling Brand

LegendsOfLuchaLibre-Firefly Brand Management signed with Masked Republic LLC to represent Legends of Lucha Libre. Firefly will create a worldwide licensing program for the Legends of Lucha Libre brand and its roster of Mexican wrestling stars known to fans as “luchadores.”

The Legends of Lucha Libre roster includes Rey Mysterio, Solar, Tinieblas, Jr., Konnan, and more. The series’ first two seasons are available on Netflix in North American and Latin American territories.  Legends of Lucha Libre luchadores also appear weekly on Impact Wrestling, another nationally televised broadcast in the U.S., Canada, the UK, India, and South Africa.

 

Spin Master Expands PAW Patrol Roll Patrol Road Tour in the U.S.

Spin Master Ltd PAW PatrolSpin Master Corp. will debut the third annual PAW Patrol Roll Patrol Road Tour, a multi-city tour that combines the toy line with the preschool. The tour kicks off on July 28 and will run until October, traveling throughout North America.

Each PAW Patrol Roll Patrol Road Tour stop is free to the public and will make stops at select Walmart, Toys “R” Us, and Target retail locations in 13 different markets. Kids can explore the inside of the life-size PAW Patroller, meet PAW Patrol characters, and reenact rescue missions through an interactive play experience featuring the new Sea Patrol theme. There will also be photo opportunities and limited edition giveaways. Read the rest of this entry »

HBO Global Licensing, GES Events Partner for Game of Thrones: The Touring Exhibition

GameofThronesInspired by the HBO series Game of Thrones, a new exhibition will feature authentic props, costumes, and set decorations from the show. In collaboration with HBO Global Licensing, global events provider GES will design and build the interactive experience and will exclusively tour the exhibition to worldwide destinations beginning this fall. The tour will start in Europe, with the first location to be announced soon. Read the rest of this entry »

Toca Boca to Launche Kids Product Line at Target

TocaBoca-BTS-Target-PR-Release-HeroToca Boca debuted its first collection of consumer products for kids. Based on the digital toy series, the line includes apparel, accessories, sleepwear, backpacks, lunch bags, bedding, and activity books.

The line features licensees including FABNY, The Foundery, Franco Manufacturing, and Random House Children’s Books. Beginning July 17, the collection will be available in all Target stores and Target.com.

Beat Bug Merchandise Launches Exclusively at Target

BeatBugsTarget will debut an exclusive line inspired by the Netflix series Beat Bugs. The line will include toys, electronics, DVDs, publishing, apparel, accessories, and more.

Beat Bugs introduces music made famous by the Beatles to a new generation of kids. Additionally, the new Beat Bugs website also relaunched this week.

Walmart to Debut Exclusive Miffy’s Adventures Toy Line

image002 copyThis summer, Walmart will debut a toy line based on Miffy’s Adventures: Big and Small, exclusively in stores and online. The line will feature a Miffy 3-inch Family Multipack, Miffy Little Red Plane, Miffy Little Blue Car, and 6-inch Miffy, Melanie and Snuffy plush.

 The line is currently available at Walmart, and new additions will be added next month, including plush, a Miffy house, and several Miffy figurines. Details on the new line, as well as more Miffy related products will be announced next month.

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