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Disney Launches Star Wars AR Event During Force Friday II

ForceFridayFollowing the global response to Force Friday in 2015, Disney and Lucasfilm will launch Find the Force during Force Friday II. The global augmented reality event will commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

The pop-up AR treasure hunt will take place over three days at more than 20,000 retail locations across 30 countries. As fans turn up to take home new Star Wars: The Last Jedi products, they will have the opportunity to activate an augmented reality experience featuring Star Wars characters, including fan-favorites, and new surprise additions from the film. Read the rest of this entry »

The LEGO Group Reveals Global Licensing and Merchandising Program for The LEGO Ninjago Movie

LEGO NINJAGO_70614 Lightning JetThe LEGO Group and Warner Bros. Consumer Products (WBCP) revealed the licensing and merchandising program for The LEGO Ninjago Movie, including apparel, accessories, costumes, toys, publishing, stationery, party goods, and more. 

LEGO will launch more than 15 original construction sets inspired by the movie to let fans recreate scenes from the film, including the Spinjitzu Training Dojo, Ninjago City Chase, Master Falls, Manta Ray Bomber, “Garmadon, Garmadon, GARMADON!,” and the intricate Ninjago City. Additional building sets will feature new collectibles, including the Water Strider, Jelly Sub, Green Ninja Mech Dragon, Lightning Jet, Garma Mecha Man, Fire Mech, Ice Tank, Temple of the Ultimate Ultimate Weapon, and Destiny’s Bounty. Read the rest of this entry »

Rovio’s Revenue Increased by 94 Percent in the Second Quarter

rovioRovio Entertainment Ltd.’s growth continued in the second quarter of this year, with the company’s revenue increasing to EUR 86.2 million. The year-on-year revenue increase was 94.0 percent, mainly due to the performance of Rovio’s games, and the revenue from The Angry Birds Movie release last May. During second quarter, Rovio also launched two new games: Battle Bay and Angry Birds Evolution.

The revenue of the games business unit increased by 65.0 percent and amounted to EUR 61.3 million. The growth was driven by a 30 percent increase in the number of monthly paying users, and a 51 percent increase in revenue per monthly paying user.

The revenue of the brand licensing business unit increased by 242.6 percent to EUR 24.9 million. The strong revenue growth was also due to revenues from The Angry Birds Movie. Read the rest of this entry »

Jakks Pacific Extends Licensing Agreement for Power Rangers

Jakks_PowerRangersJakks Pacific Inc. extended its licensing agreement with Saban Brands LLC for Power Rangers, which includes the TV series Power Rangers Ninja Steel and the live action films, including this year’s feature film, Saban’s Power Rangers.

The multi-year agreement includes rights to exclusively manufacture, market, and distribute adult and kids Halloween costumes, accessories, and everyday dress up in the U.S., Canada, and Latin America. The partnership also includes seasonal items such as ride-ons, ball pits, indoor furniture, and other seasonal categories in the U.S. and Canada.

Moose Toys to Debut Grossery Gang Movie

GrosseryGangMoose Toys‘ Grossery Gang will release its first-ever film, Putrid Power: The Grossery Gang vs. The Clean Team. The film will premiere with a green carpet event this Saturday in LA before releasing later that day on YouTube.

More than 450 Grossery Gang characters were released since launching  in 2016, including Garbage Mouth, Dirty Danish, and Slop Bucket. Read the rest of this entry »

Bioworld Rebrands European Office and Global Website

BioworldBWI Merchandising is now a fully integrated part of Bioworld Merchandising Inc. and will be rebranded as Bioworld International. The online corporate website is now available at the Bioworld Global Headquarters at bioworldcorp.com.

 The newly-intergraded services and product offering is available for existing customers, with plans to extend this offer to all new partners across the continent.

3Doodler Launches Exclusive Star Trek Crew Edition Kickstarter ‘Gold’ Campaign

3Doodler_StarTrek3Doodler will launch a limited-edition Star Trek Crew Edition pen sets. This Kickstarter ‘Gold’ campaign will offer a limited release of six Star TrekCrew Edition pen sets inspired by Star Trek: The Original Series and Star Trek: The Next Generation. All Crew Edition pen sets come with a limited edition 3Doodler Create 3D pen, numbered engravings, an additional pack of plastic, Star Trek Project Stencils, and a 3Doodler Star Trek Leather Pouch. Read the rest of this entry »

SpacePOP: Not Your Average Princesses Hits the Big Screen for One-Day Event

SpacePOPPresented by Fathom Events and Genius Brands International, SpacePOP: Not Your Average Princesses will be shown in movie theaters nationwide for one day only on September 16 at 10:30 a.m. local time. This is the first time the series will be shown in an extended format. Audiences will also get an exclusive sneak peek at season two, a chance to new music videos, and other surprises.

Tickets for SpacePOP: Not Your Average Princesses can be purchased at fathomevents.com or at participating theater box offices. The event will take place in nearly 400 select movie theaters through Fathom’s Digital Broadcast Network (DBN). For a complete list of theater locations visit fathomevents.com. Read the rest of this entry »

Rubie’s Costume Co., Warner Bros. Consumer Products Partner for Wonder Woman Costume Collection

WonderWoman_RubiesRubie’s Costume Co. Inc. partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, to produce officially licensed costumes, accessories, and masks inspired by the feature film Wonder Woman from Warner Bros. Pictures, Tencent Pictures, and Wanda Pictures.

Available in kids and adult sizes, the Wonder Woman collection features Wonder Woman, Queen Hippolyta, Ares, and Steve Trevor. In addition, Imagine by Rubie’s offers dress-up costumes and accessories for kids in separates and boxed sets.

The Wonder Woman collection from Rubie’s will be available this Halloween season.

Paramount Pictures Adds Partners and Licensees for Baywatch

BaywatchFilmParamount Pictures announced brand partners and licensees with promotional programs for the new Baywatch film.

Participating brands include Under Armor, which created the swimsuits and lifeguard gear for the film, will offer apparel and swimwear on UA.com and at select Under Armour Brand House stores; Sprint for “SprintWatch” digital spots to help customers save money with Sprint’s Unlimited Plan; Samsung for a special promotion of the waterproof Galaxy S8 where consumers won movie-themed prize; Bloomingdales for a New York City 59th street display windows, as well as a Baywatch gift with the purchase of swimwear at all their store locations; Read the rest of this entry »

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