The Licensing Blog

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Air Bud Entertainment Launches Promotional Campaign for Pup Star: World Tour

AirBudEntertainment_PupStarsAir Bud Entertainment (ABE) will launch its largest promotional campaign to date for the third addition to the popular Pup Star live-action film franchise, Pup Star: World Tour 

Promotional partners include Extended Stay America hotels, VCA Animal Hospitals, Dogsters Ice Cream Style Treats for Dogs, Braum’s Kids Meals, and Old Mother Hubbard Natural Dog Treats. Read the rest of this entry »

CPLG to Represent UglyDolls in EMEA

UglyDolls LogoCPLG was appointed as the licensing agent for the UglyDolls franchise in Europe, the Middle East, and Africa (EMEA), excluding CEE (central and Eastern Europe) and the Nordics.


CPLG will develop a licensing program across a broad range of categories, with an initial focus on apparel, accessories, and gifting, targeting young adults and kids.


Represented by master agent White Space Entertainment, on behalf of global media company STX Entertainment, UglyDolls will premiere a feature length animated movie released via STX Films next year. Hasbro was recently named master global toy licensee, and recording artist Pitbull signed on to the voice cast for the upcoming feature film. Additional projects are in the works, including a TV series and digital content.

Solo: A Star Wars Story Product Lands at Retail

LEGO_StarWarsKesselRunMillenniumFalconLucasfilm debuted collections inspired by the latest Star Wars film, Solo: A Star Wars Story, which premieres in theaters on May 25. The cross-category assortment features action figures, role-play products, apparel, with comic and book titles launching next month.

Fans can pre-order select toys at retailers in the U.S., including Walmart, Amazon, and Additional product will be available at mass retailers, Disney store,, and Disney Parks beginning April 13 and rolling out throughout May. Read the rest of this entry »

The Sandlot Celebrates 25th Anniversary with Louisville Slugger Museum & Factory Exhibit

TheSandlot_AnniversaryTo celebrate the 25th anniversary of The Sandlot, Twentieth Century Fox Home Entertainment partnered with Louisville Slugger Museum & Factory for an exclusive exhibit that features authentic props from the movie, artwork, and behind-the-scenes photography. The exhibit will be open from March 31 to September 9.

Items from the movie that will be showcased in the exhibit include, the Babe Ruth baseball that had to be retrieved from The Beast; Squints’ eyeglasses; Louisville Slugger bats swung by the team; the Wheaties box periscope from the treehouse; and items from Mr. Mertle’s home. Read the rest of this entry »

Scholastic to Publish Fantastic Beasts: The Crimes of Grindelwald Screenplay

FantasticBeasts_TheCrimesofGrindelwaldScholastic will publish the original screenplay of Fantastic Beasts: The Crimes of Grindelwald by J.K. Rowling on November 16, to coincide with the film’s worldwide release.

Set in J.K. Rowling’s wizarding world, the second of the five-film series that began with Fantastic Beasts and Where to Find Them, expands on earlier events that helped shape the wizarding world and includes references to the Harry Potter stories. Read the rest of this entry »

UglyDolls Movie to Feature Pitbull Voice Cast, Original Song

Pitbull_UglyDollsSTX’s animated film UglyDolls will feature the musician Pitbull, who will pen and perform an original song, as well as voice one of the main characters in the movie. The film will be released next year.

UglyDolls is based on the toy line of the same name, and follows the UglyDolls as they confront what it means to be different, struggle with their desire to be loved, and discover the importance of staying true to oneself.

The marketing strategy for the film will feature Pitbull across all company platforms, including STXtv, STXdigital, and STXsurreal VR.

USAopoly Launches Thanos Rising: Avengers Infinity War

USAOpoloy_Thanos_RisingUSAopoly Inc. introduces a new tabletop battle, Thanos Rising: Avengers Infinity War, inspired by Marvel Studios’ release of Avengers: Infinity War next month. Thanos Rising: Avengers Infinity War lets fans take on the role of a hero in a challenge that stays true to the Marvel fandom.

The dice and card game features a custom-sculpted figure of Marvel villain Thanos and more than 190 intricate game components. The game requires critical thinking and communication in order to reach a common goal. Read the rest of this entry »

Air Bud Entertainment, iQiYi Enter Multi-Film Licensing Agreement

AirBudEntertainment_PupStarsAir Bud Entertainment (ABE) entered into an exclusive licensing agreement with the Chinese online entertainment company, iQiYi.  The comprehensive deal incorporates all ABE-branded content, including films created with Disney—Air Bud and Disney Air Buddies—and the MVP franchise, and the four new movies from the Pup Star franchise that were produced for Netflix.   Read the rest of this entry »

Nintendo, Illumination to Release Super Mario Bros. Animated Film

supermarioodysseyNintendo Co. Ltd. and Illumination partnered to develop an animated film based on the world of Super Mario Bros. The project will be produced by Chris Meledandri, founder and CEO of Illumination, and legendary game designer and Mario creator Shigeru Miyamoto.

The film will be co-financed by Universal Pictures and Nintendo, and will be distributed theatrically worldwide by Universal.

Random House Launches Wonder #ChooseKind Line

Wonder_RandomHouseRandom House Children’s Books will take part in the #ChooseKind initiative this year to encourage families, educators, and young readers to show kindness, every day. The movement is inspired by Wonder, the book by R.J. Palacio that debuted in theater last year. Random House will introduce a new range of Wonder products to promote kindness and compassion every day. Read the rest of this entry »

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