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Nintendo, Illumination to Release Super Mario Bros. Animated Film

supermarioodysseyNintendo Co. Ltd. and Illumination partnered to develop an animated film based on the world of Super Mario Bros. The project will be produced by Chris Meledandri, founder and CEO of Illumination, and legendary game designer and Mario creator Shigeru Miyamoto.

The film will be co-financed by Universal Pictures and Nintendo, and will be distributed theatrically worldwide by Universal.

Random House Launches Wonder #ChooseKind Line

Wonder_RandomHouseRandom House Children’s Books will take part in the #ChooseKind initiative this year to encourage families, educators, and young readers to show kindness, every day. The movement is inspired by Wonder, the book by R.J. Palacio that debuted in theater last year. Random House will introduce a new range of Wonder products to promote kindness and compassion every day. Read the rest of this entry »

TOMY to Launch The Incredibles Lamaze Infant Toy Line

RS10169_LamazeLogo-lpr (1)TOMY International will introduce a new line of developmental infant toys under the Lamaze brand, featuring characters from Disney Pixar’s The Incredibles’ films.The line was created in conjunction with child development experts, and will include teethers, Clip & Go’s, a play mat, and a shape sorter.

This marks first time that the characters will be available in an infant toy range since The Incredibles debuted in theaters in 2004. The line will be available in the spring, and include toys inspired by both The Incredibles and The Incredibles 2, which premieres in June. 


PBS Kids to Debut New Odd Squad Movie Next Month

PBSKIDS-BOY-COLORPBS Kids will premiere an hour-long movie from based on the Odd Squad series. Odd Squad: World Turned Odd follows agents Oona, Olympia, and Otis after they accidentally change the past and undo every odd case the Odd Squad ever solved. The agents embark on a mission across time using math skills and teamwork in order to return to normalcy. A sneak peek of PBS Kids’ newest upcoming series Pinkalicious & Peterrific will debut following the premiere. Read the rest of this entry »

Rovio Entertainment Expands Angry Birds Licensees

rovioRovio Entertainment will add new and extended licensing and promotional partners for Angry Birds in the U.S. next year.

New licensees include Brown Trout for calendar; FAB NY for backpacks, luggage, lunch bags, wallets, coin cases, and more; and Wells Dairy for character-shaped ice cream and water-ice confections. Licensees that will extend their relationship with Rovio include Crocs for footwear, Komar Kids for sleepwear, Inkology for stationery, and Ziegenfelder for frozen novelty confections. Read the rest of this entry »

WBIE, Niantic Developing Harry Potter AR Game

HarryPotterWizardsUnite_blogWarner Bros. Interactive Entertainment and Niantic Inc. will develop Harry Potter: Wizards Unite, an augmented reality (AR) mobile game inspired by J.K. Rowling’s Wizarding World. Published by Niantic and co-developed by Niantic and Warner Bros. Interactive Entertainment, under the Portkey Games label,  Harry Potter: Wizards Unite will use augmented reality mobile technology to put magic in the hands of aspiring wizards and witches worldwide. Read the rest of this entry »

Hasbro, Paramount Pictures Enter Five-Year Exclusive Partnership for Live-Action, Animated Content

Hasbro_4c_noRParamount Pictures and Hasbro Inc. will partner to produce and distribute content based on Hasbro brands and original stories. The two companies will collaborate on live-action and animated films, with Hasbro’s Allspark Pictures and Allspark working with Paramount Pictures for development and production.

This announcement expands on an existing relationship between the two companies. Hasbro and Paramount have partnered on five Transformers movies to date, two G.I. Joe films, and the first Transformers spinoff Bumblebee is slated for early next year. Read the rest of this entry »

Hey Duggee Cinema Experience to Head to Theaters in Australia

HeyDuggeeCInemaExpereinceThe first Hey Duggee Cinema Experience will head to select theaters in Australia and feature brand new episodes and exclusive, never-before-seen content. The experience will have its national Family Fun Day preview, where it will screen at select cinemas on November 12 and roll out nationally across Australia on November 16. Read the rest of this entry »

Firefly Brand Management Named Exclusive Global Licensing Agent for Arctic Justice

ArcticJusticeFirefly Brand Management is now the the exclusive global licensing agency for Arctic Justice, based on the 3-D, CGI-animated family film from AMBI Media Group. The movie features the voices of Jeremy Renner, Heidi Klum, James Franco, John Cleese, Omar Sy, and more.

Arctic Justice tells the story of a rag-tag group of inexperienced heroes who come together to save the arctic and foil the evil plans of a sinister Otto Von Walrus, who hatches a secret plot to accelerate global warming and melt the Arctic Circle. Read the rest of this entry »

Saban Brands Expands Power Rangers Brand in EMEA Territories

PowerRangersSaban Brands will add new content, product lines, retail initiatives, and marketing activity for Power Rangers in Europe, the Middle East, and Africa (EMEA).

Power Rangers Ninja Steel premiered its 24th season in the UK in August, and is currently rolling out throughout the EMEA territory. Broadcast partners include Neox (Spain), POP (Italy), E-Vision (UAE), Gulli Arabi (Middle East), Smile TV (Greece), and London Live (UK). Read the rest of this entry »

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