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WBIE, Niantic Developing Harry Potter AR Game

HarryPotterWizardsUnite_blogWarner Bros. Interactive Entertainment and Niantic Inc. will develop Harry Potter: Wizards Unite, an augmented reality (AR) mobile game inspired by J.K. Rowling’s Wizarding World. Published by Niantic and co-developed by Niantic and Warner Bros. Interactive Entertainment, under the Portkey Games label,  Harry Potter: Wizards Unite will use augmented reality mobile technology to put magic in the hands of aspiring wizards and witches worldwide. Read the rest of this entry »

Hasbro, Paramount Pictures Enter Five-Year Exclusive Partnership for Live-Action, Animated Content

Hasbro_4c_noRParamount Pictures and Hasbro Inc. will partner to produce and distribute content based on Hasbro brands and original stories. The two companies will collaborate on live-action and animated films, with Hasbro’s Allspark Pictures and Allspark working with Paramount Pictures for development and production.

This announcement expands on an existing relationship between the two companies. Hasbro and Paramount have partnered on five Transformers movies to date, two G.I. Joe films, and the first Transformers spinoff Bumblebee is slated for early next year. Read the rest of this entry »

Hey Duggee Cinema Experience to Head to Theaters in Australia

HeyDuggeeCInemaExpereinceThe first Hey Duggee Cinema Experience will head to select theaters in Australia and feature brand new episodes and exclusive, never-before-seen content. The experience will have its national Family Fun Day preview, where it will screen at select cinemas on November 12 and roll out nationally across Australia on November 16. Read the rest of this entry »

Firefly Brand Management Named Exclusive Global Licensing Agent for Arctic Justice

ArcticJusticeFirefly Brand Management is now the the exclusive global licensing agency for Arctic Justice, based on the 3-D, CGI-animated family film from AMBI Media Group. The movie features the voices of Jeremy Renner, Heidi Klum, James Franco, John Cleese, Omar Sy, and more.

Arctic Justice tells the story of a rag-tag group of inexperienced heroes who come together to save the arctic and foil the evil plans of a sinister Otto Von Walrus, who hatches a secret plot to accelerate global warming and melt the Arctic Circle. Read the rest of this entry »

Saban Brands Expands Power Rangers Brand in EMEA Territories

PowerRangersSaban Brands will add new content, product lines, retail initiatives, and marketing activity for Power Rangers in Europe, the Middle East, and Africa (EMEA).

http://licensingbook.com/saban-brands-expands-power-rangers-brand-in-emea-territories

Power Rangers Ninja Steel premiered its 24th season in the UK in August, and is currently rolling out throughout the EMEA territory. Broadcast partners include Neox (Spain), POP (Italy), E-Vision (UAE), Gulli Arabi (Middle East), Smile TV (Greece), and London Live (UK). Read the rest of this entry »

Rocket Licensing to Expand Licensing Campaign for Hotel Transylvania

RocketLicensing_HotelTRocket Licensing, which manages the licensing for the Hotel Transylvania in the UK brand owner Sony Pictures Animation, will expand the brand’s licensing campaign. The franchise third film installment will premiere next summer, and the first season of Hotel Transylvania: The Series recently debuted on The Disney Channel.

Jazwares is the global master toy partner for the franchise. Rocket will target a range of categories including apparel, dress-up, footwear, publishing, and back-to-school stationery and bags. Additionally categories expected to rollout late next year include greeting cards, calendars, bedding, jewelry, accessories, gifts, and confectionery. Read the rest of this entry »

Jakks Pacific Signs Global Master Toy Agreement for Disney•Pixar’s Incredibles 2

jakksJakks Pacific Inc. has entered into a multi-year, global master toy licensing deal with Disney Consumer Products for Disney•Pixar‘s Incredibles 2. The deal also includes master toy rights for the 2004 film The Incredibles.

Under the terms of the worldwide agreement, JAKKS will manufacture, market, and distribute action figures and accessories, including mini-figures and collectible figures, play sets, interactive toys, preschool toys, role-play and dress-up accessories, novelty toys, radio control toy vehicles, toy vehicles including die-cast and plastic, as well as associated play sets. Read the rest of this entry »

New Shopkins: World Vacation Film to Premiere in October

ShopkinsFollowing last year’s success of Shopkins’ debut film, Shopkins: Chef Club, UPHE Content Group announced the newest installment,  Shopkins: World Vacation. The movie will be available in the U.S. on digital on October 3, and on DVD and on On Demand on October 17. The DVD comes with a free exclusive Biscuit Bandit toy, and the DVD and digital versions include special bonus features, including new sing-a-long songs and a never-before-seen webisode. Bonus features on the DVD include Shopkins Bring Europe to Jessicake, Move It Like You Mean It Karaoke, and Ready To Go Karaoke.

In the sequel, Kooky Cookie wins the trip of a lifetime to London, but plans quickly go awry. Soon, Kooky Cookie and her pals are hopping from Paris to New York to Tokyo, trying to stop the mischievous Biscuit Bandits from causing any more trouble. The film also features a new soundtrack, including  “Anywhere In The World.” Read the rest of this entry »

Disney Launches Star Wars AR Event During Force Friday II

ForceFridayFollowing the global response to Force Friday in 2015, Disney and Lucasfilm will launch Find the Force during Force Friday II. The global augmented reality event will commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

The pop-up AR treasure hunt will take place over three days at more than 20,000 retail locations across 30 countries. As fans turn up to take home new Star Wars: The Last Jedi products, they will have the opportunity to activate an augmented reality experience featuring Star Wars characters, including fan-favorites, and new surprise additions from the film. Read the rest of this entry »

The LEGO Group Reveals Global Licensing and Merchandising Program for The LEGO Ninjago Movie

LEGO NINJAGO_70614 Lightning JetThe LEGO Group and Warner Bros. Consumer Products (WBCP) revealed the licensing and merchandising program for The LEGO Ninjago Movie, including apparel, accessories, costumes, toys, publishing, stationery, party goods, and more. 

LEGO will launch more than 15 original construction sets inspired by the movie to let fans recreate scenes from the film, including the Spinjitzu Training Dojo, Ninjago City Chase, Master Falls, Manta Ray Bomber, “Garmadon, Garmadon, GARMADON!,” and the intricate Ninjago City. Additional building sets will feature new collectibles, including the Water Strider, Jelly Sub, Green Ninja Mech Dragon, Lightning Jet, Garma Mecha Man, Fire Mech, Ice Tank, Temple of the Ultimate Ultimate Weapon, and Destiny’s Bounty. Read the rest of this entry »

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