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Ascot Racecourse Signs New Licensees in Time for Royal Ascot Event

smile@richardjarmy.co.uk - Richard Jarmy PhotographyAscot Racecourse announced five new licensing deals ahead of its flagship racing festival Royal Ascot. Brokered by IMG, a cross-category licensee portfolio was assembled for the 305-year-old racecourse that include, Links of London, Christy, Christys’ Hats, Milly Green, and Oliver Brown.

The brands’ new collections will be released in mid-May in licensees’ standalone, concession, and web stores, as well as in high-end high street retailers. They will also be available for the first time in Ascot’s new on-site retail stores, which will be managed by IMG. Read the rest of this entry »

Hasbro Debuts DropMix Music-Mixing Game

DropMixHasbro‘s DropMix debutted at MashBash during South by Southwest (SXSW) last weekend. The new music-mixing game uses technology that allows players to create mixes of songs by playing cards on a game board connected to a mobile app. Watch the trailer for DropMix here.

Kidz Bop, Live Nation Announce Best Time Ever Tour

KidzBopKidz Bop partnered with Live Nation Entertainment to announce the Best Time Ever tour, sponsored by Juicy Juice Splashers. The live tour will debut in April and will reach more than 50 cities in the U.S., including Los Angeles, Chicago, and Miami. The tour launched with an exclusive pre-sale on Feb. 22 for Kidz Bop social media fans.

Tickets for the tour will officially go on sale to the public on Feb. 24. Special VIP tickets, which include a Best Time Ever private party, exclusive merchandise, and a meet and greet with the Kidz Bop Kids will also be available. Additional tour dates will soon be announced. For tour dates and ticket information, visit ticketmaster.com/Kidz-Bop-Kids-tickets/artist/1852697Read the rest of this entry »

Mattel Kicks Off Thomas & Friends Global Brand Campaign

ThomasAndFriendsThomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.

The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read the rest of this entry »

Sony, The Chainsmokers Partner for Lost in Music Campaign

SonySony Corporation partnered with musical duo The Chainsmokers to launch the Lost in Music brand campaign to deliver new music experiences to fans. The campaign kicked off in Los Angeles last month and will explore new music experiences that combine music and virtual reality (VR).

Last month, The Chainsmokers announced that the duo would collaborate with Sony to create a VR music video for “Paris.” The video, which is currently being produced exclusively for PlayStationVR, will debut at South by Southwest (SXSW) next month and will be available at the PlayStation Store in this spring.

My Little Pony Pop-Up Spa Heads to New York

MyLittlePonyFrom Feb. 9 to Feb. 17, Milk & Cookies Kids Spa and Salon in New York City will offer a My Little Pony Pamper-Me Pop-up Spa that lets kids play with new My Little Pony fashion-themed products and enjoy My Little Pony-inspired spa treatments.

Guests can choose from different services, including: My Little Pony, a mother-daughter spa treatment that includes, a manicure, a pedicure, and a “Frosting Facial;” Rarity, a manicure package that includes a cotton candy-scented scrub with sprinkles and strawberry creme soufflé; Pinkie Pie makeup package; Twilight Sparkle glitter tattoos; Rainbow Dash, a pony-inspired hairstyle with non-toxic highlights and glitter sparkles; Fluttershy, a curled Side ponytail hairstyle; and Applejack, clip-in hair extensions tied in a braid.

All guests receive a complimentary cookie with milk. Additionally, every kid who books a service will receive his or her own My Little Pony figure to take home. The My Little Pony spa experience will take place from Feb. 9 to Feb. 17. To book an appointment, call 646-850-4032.

Procidis Appoints New Once Upon A Time…Life Licensees

HelloMaestroIndependent French animation studio Procidis appointed new licensees in France and internationally for its animated series Once Upon a Time…Life, which is part of the classic Hello Maestro umbrella brand.

With the launch of the revamped TV series on France 4 in March, the first new products to rollout include a comic book and documentary books. Additional licensees that will launch products in France this year include, SONY for DVDs, Hachette for an encyclopedia, La Poste for an official stamp, and Alcara for charms. Educa Borras will also develop a first range of Hello Maestro products for France and Belgium including board game, puzzles, and mini games. Read the rest of this entry »

Snoopy & Belle in Fashion to Kick Off Multicity Tour in the U.S.

SnoopyAndBelleThe international fashion exhibit Snoopy & Belle in Fashion will come to the U.S. this year for a multicity tour that will launch on Feb. 14 at the Beverly Center in Los Angeles. The tour will conclude in the fall in New York City during New York Fashion Week.

The U.S. tour will premiere new creations in every city from designers, which will be displayed via vinyl Snoopy and Belle dolls. Read the rest of this entry »

NBA, Jack Daniel’s Enter Multiyear Partnership

Jack Daniels_NBAJack Daniel’s and the National Basketball Association (NBA) entered a multiyear partnership that makes Jack Daniel’s an official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (D-League), and USA Basketball. This marks the largest partnership with a professional sports league in the brand’s history. Read the rest of this entry »

KISS Added 125 New Worldwide Licensing Partners Last Year

KISSLast year, KISS reached 125 new licensing partners worldwide, adding to its portfolio of licensing and merchandising products from over the past 43 years. This year, KISS will prepare for a new European tour.

Epic Rights, KISS’ exclusive worldwide licensing and merchandising partner, shared the roster of 125 new licensing partners. New licensees with worldwide rights include: comic books and graphic novels from Dynamite Entertainment; digital mobile video game from Sproing Publishing; emojis, stickers, frames, overlays, themes, wallpapers, and avatars from Swyft Media; photo booths and branded prints from Apple Industries; carbon racing bikes from Sciacallo Bikes; 3-D printed figurines from Staramda; and long hauler model trucks from New Ray Toys. Read the rest of this entry »

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