In the Night Garden and the Royal Horticultural Society (RHS) partnered for a host of green-fingered activities to mark the 10th anniversary of the brand.
Celebrating ‘Ten Years of Magical Journeys,” the activities will run from May until the end of June, and will consist of magical paper trails at all four RHS gardens throughout England. There will also be an augmented reality app available for download, which will allow children to see the In the Night Garden characters come to life along the way. Read the rest of this entry »
Turner’s Cartoon Network will have a two-day Imagination Studios workshop in Singapore as part of a global initiative to inspire the next generation of storytellers and creators. Imagination Studios is a global initiative by Cartoon Network that inspires kids to get involved in publishing their own content.
Hosted in partnership with the Infocomm Media Development Authority (IMDA) and supported by StarHub, Imagination Studios will feature an industry workshop on April 21, and a workshop for kids on April 22. The events will be held at PIXEL Studios. Read the rest of this entry »
Ascot Racecourse announced five new licensing deals ahead of its flagship racing festival Royal Ascot. Brokered by IMG, a cross-category licensee portfolio was assembled for the 305-year-old racecourse that include, Links of London, Christy, Christys’ Hats, Milly Green, and Oliver Brown.
The brands’ new collections will be released in mid-May in licensees’ standalone, concession, and web stores, as well as in high-end high street retailers. They will also be available for the first time in Ascot’s new on-site retail stores, which will be managed by IMG. Read the rest of this entry »
Hasbro‘s DropMix debutted at MashBash during South by Southwest (SXSW) last weekend. The new music-mixing game uses technology that allows players to create mixes of songs by playing cards on a game board connected to a mobile app. Watch the trailer for DropMix here.
Kidz Bop partnered with Live Nation Entertainment to announce the Best Time Ever tour, sponsored by Juicy Juice Splashers. The live tour will debut in April and will reach more than 50 cities in the U.S., including Los Angeles, Chicago, and Miami. The tour launched with an exclusive pre-sale on Feb. 22 for Kidz Bop social media fans.
Tickets for the tour will officially go on sale to the public on Feb. 24. Special VIP tickets, which include a Best Time Ever private party, exclusive merchandise, and a meet and greet with the Kidz Bop Kids will also be available. Additional tour dates will soon be announced. For tour dates and ticket information, visit ticketmaster.com/Kidz-Bop-Kids-tickets/artist/1852697. Read the rest of this entry »
Thomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.
The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read the rest of this entry »
Sony Corporation partnered with musical duo The Chainsmokers to launch the Lost in Music brand campaign to deliver new music experiences to fans. The campaign kicked off in Los Angeles last month and will explore new music experiences that combine music and virtual reality (VR).
Last month, The Chainsmokers announced that the duo would collaborate with Sony to create a VR music video for “Paris.” The video, which is currently being produced exclusively for PlayStationVR, will debut at South by Southwest (SXSW) next month and will be available at the PlayStation Store in this spring.
From Feb. 9 to Feb. 17, Milk & Cookies Kids Spa and Salon in New York City will offer a My Little Pony Pamper-Me Pop-up Spa that lets kids play with new My Little Pony fashion-themed products and enjoy My Little Pony-inspired spa treatments.
Guests can choose from different services, including: My Little Pony, a mother-daughter spa treatment that includes, a manicure, a pedicure, and a “Frosting Facial;” Rarity, a manicure package that includes a cotton candy-scented scrub with sprinkles and strawberry creme soufflé; Pinkie Pie makeup package; Twilight Sparkle glitter tattoos; Rainbow Dash, a pony-inspired hairstyle with non-toxic highlights and glitter sparkles; Fluttershy, a curled Side ponytail hairstyle; and Applejack, clip-in hair extensions tied in a braid.
All guests receive a complimentary cookie with milk. Additionally, every kid who books a service will receive his or her own My Little Pony figure to take home. The My Little Pony spa experience will take place from Feb. 9 to Feb. 17. To book an appointment, call 646-850-4032.
Independent French animation studio Procidis appointed new licensees in France and internationally for its animated series Once Upon a Time…Life, which is part of the classic Hello Maestro umbrella brand.
With the launch of the revamped TV series on France 4 in March, the first new products to rollout include a comic book and documentary books. Additional licensees that will launch products in France this year include, SONY for DVDs, Hachette for an encyclopedia, La Poste for an official stamp, and Alcara for charms. Educa Borras will also develop a first range of Hello Maestro products for France and Belgium including board game, puzzles, and mini games. Read the rest of this entry »
The international fashion exhibit Snoopy & Belle in Fashion will come to the U.S. this year for a multicity tour that will launch on Feb. 14 at the Beverly Center in Los Angeles. The tour will conclude in the fall in New York City during New York Fashion Week.
The U.S. tour will premiere new creations in every city from designers, which will be displayed via vinyl Snoopy and Belle dolls. Read the rest of this entry »