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Moose Toys Adds Bonus Day for Pop-Up Shopkins Macaron Café in NYC

ShopkinsDue to the fan response to the first Shopkins Macaron Café in New York City, Moose Toys will extend the pop-up experience for an extra day on Tuesday, June 20. There will be three timeslots that fans can visit—12:30 p.m., 2:00 p.m., and 3:30 p.m.—and reservations are required.

The café is located at 35 N Moore St. in Tribeca. Fans that were waitlisted should check the email address they provided to see if they are invited to attend the bonus day.

Cartoon Network Launches The Powerpuff Girls Pop-Up Emporium in the UK

BGT judge and singer, Alesha Dixon launches the Powerpuff Girls Emporium in London’s Soho which celebrates kick-ass girls as research reveals just one in ten superheroes are female.Cartoon Network EMEA launched The Powerpuff Girls Emporium in London’s Soho district. The three-day experience will run from June 1 to June 3.

As part of the experience, guests will experience a range of themed activities, including a make-up and nail bar with its own punchbag, a “Powerpuff Yourself” area for guests to customize their own tote bags, a coloring wall, snake and rabbit petting, and a power science laboratory. Read the rest of this entry »

Genius Brands, Fathom Events Partner for Nationwide SpacePOP Cinema Experience

SpacePOPGenius Brands International Inc. (Genius Brands) partnered with Fathom Events for an exclusive one-night showing of SpacePOP: Not Your Average Princesses in movie theaters in the U.S.

 On Sept. 16 attendees will see the first feature length compilation of season one; a season two sneak peek of SpacePOP ahead of its YouTube debut; the premiere of new music videos; and a surprise featuring some of SpacePOP’s biggest fans. Read the rest of this entry »

Zynga, Epic Rights Partner to Launch Aerosmith Hit It Rich! Slot Game

Zynga_Epic_AerosmithZynga and Epic Rights partnered to launch Hit It Rich! Slots, an online free-to-play Aerosmith-themed game. The mobile game is now available from the app store for iPhone and iPad, and on Google Play for Android devices.

The new Aerosmith game combines casino-style graphics and sounds with music by Aerosmith. Zynga brought the Aerosmith game to life through a licensing partnership with Epic Rights, the band’s global brand management company. The game features many different game-play modes including, extra wilds, bonus games, and free spins. Read the rest of this entry »

Rubie’s Costume Co. Helps Reach the Largest Gathering of Superheroes at Bentonville Film Festival

Rubies_SuperheroesThanks to Rubie’s Costume Co. and SuperYou FUNdation, more than 1,000 people dressed as superheroes at the Bentonville Film Festival, becoming the largest gathering of superheroes in Arkansas. The event took place at the Arvest Ball Park on May 7 and honored the 25th Anniversary of A League of Their Own.

Rubie’s Costume Co. donated more than a thousand costumes to the crowd who assembled in support of diversity and empowerment prior to the Bentonville Film Festival’s Reunion Ballgame.

Moose Toys Adds New Licensees for Shopkins

Shopkins_LifestyleMoose Toys is growing licensing partnerships for Shopkins. The brand now has more than 210 licensees and 18 agents globally focusing on gaming, content, licensing, and toys.

Highlights from 2016 include Shopkins licensed product sales more than $1 billion and Shopkins finishing as the No. 1 girls brand in nine categories in the U.S. including apparel (basics and sleep), bedding, party, kids’ stationery, accessories, seasonal, and home.  Read the rest of this entry »

Ella Fitzgerald Charitable Foundation Appoints Evolution as Exclusive Global Licensing and Brand Management Agency

Ella Fitzgerald_EvolutionThe Ella Fitzgerald Charitable Foundation appointed Evolution as its global licensing and brand management agency.

Ella Fitzgerald created and funded the Ella Fitzgerald Charitable Foundation to foster a love of reading and music in others, as well as provide assistance to the at-risk and disadvantaged members of our communities. The 100th anniversary of Fitzgerald’s birthday—April 25—is being celebrated this year with multiple initiatives around the world.

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Rubie’s Costume Co. Attempts to Break Guinness World Record this Weekend

Rubies_GuinnessRubie’s Costume Co. is a silver level sponsor for the Bentonville Film Festival (BFF), which is kicked off on Tuesday and runs until May 7 in Bentonville, Ark. BFF is an annual event that celebrates women and diversity in entertainment media. Founded by actress Geena Davis and entrepreneur Travis Drinkwater, the festival will deliver sustainable solutions and initiatives to support its mission in the entertainment industry. Read the rest of this entry »

eOne, Round Room Presents Partner for PJ Masks Live Stage Show

eOne_PJMasksLiveShowEntertainment One (eOne) and Round Room Presents partnered to bring the first PJ Masks live stage show to the U.S. and Canada. Based on eOne’s animated series that airs daily on Disney Junior, Time to Be a Hero!, features music, aerobatics, and more. Read the rest of this entry »

DDM Entertainment & Events, Peanuts Worldwide Partner for Chinese Lantern Festivals

PeanutsWorldwideDDM Entertainment & Events Inc. partnered with Peanuts Worldwide to feature the Peanuts characters in Chinese lantern festivals. The agreement allows DDM to mount Peanuts-branded lantern festivals in regions including the People’s Republic of China, Hong Kong, Macau, Taiwan, Japan, South Korea, North America, and Europe.

The first DDM Peanuts themed Lantern Festival project is in negotiation with announcements expected soon. Read the rest of this entry »

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