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Cartoon Network Announces San Diego Comic-Con Events

OKKO_CartoonNetworkCartoon Network will have a booth inspired by the upcoming series OK K.O.! Let’s Be Heroes at San Diego Comic-Con this week. Guests can step into a booth mirrored after Gar’s Bodega—the workplace of K.O. and his friends—and immerse themselves in a replica of the shop that contains everyone’s hero needs. Fans will be able to purchase blind boxes that contain a premium exclusive. Read the rest of this entry »

Spin Master Expands PAW Patrol Roll Patrol Road Tour in the U.S.

Spin Master Ltd PAW PatrolSpin Master Corp. will debut the third annual PAW Patrol Roll Patrol Road Tour, a multi-city tour that combines the toy line with the preschool. The tour kicks off on July 28 and will run until October, traveling throughout North America.

Each PAW Patrol Roll Patrol Road Tour stop is free to the public and will make stops at select Walmart, Toys “R” Us, and Target retail locations in 13 different markets. Kids can explore the inside of the life-size PAW Patroller, meet PAW Patrol characters, and reenact rescue missions through an interactive play experience featuring the new Sea Patrol theme. There will also be photo opportunities and limited edition giveaways. Read the rest of this entry »

HBO Global Licensing, GES Events Partner for Game of Thrones: The Touring Exhibition

GameofThronesInspired by the HBO series Game of Thrones, a new exhibition will feature authentic props, costumes, and set decorations from the show. In collaboration with HBO Global Licensing, global events provider GES will design and build the interactive experience and will exclusively tour the exhibition to worldwide destinations beginning this fall. The tour will start in Europe, with the first location to be announced soon. Read the rest of this entry »

eOne Cracks Down on Counterfeit Merchandise and Unlicensed Events for Peppa Pig and PJ Masks

eOneEntertainment One Licensing (eOne) today outlined the stance it will take to reduce the global sale of counterfeit merchandise and unlicensed events for Peppa Pig and PJ Masks.

Beginning this year, eOne seized more than 250,000 counterfeit products globally via port seizures and market raids, and removed more than 50,000 infringing listings on more than 40 leading e-commerce platforms including Alibaba, Mercado Libre, and Amazon. eOne also enforced against social media platforms, removing more than 1,000 infringements across iTunes, GooglePlay, and YouTube. Additioanlly, several infringing stage shows and unlicensed events have been cancelled via legal action across the Latin American region. Read the rest of this entry »

SpacePOP, Six Flags, VideoBomb Partner for Promotional Campaign this Summer

SpacePOP_VideoBombGenius Brands International Inc. partnered with Six Flags Entertainment Corporation and VideoBomb for a SpacePOP brand experience this summer.

Expanding last year’s partnership with Six Flags, 10 theme park locations will feature SpacePOP original content and music videos across the Six Flags Media Networks, sponsored by VideoBomb, a free mobile app allowing fans to incorporate their own content into clips of their favorite music videos. The content includes music videos and trailers that will entertain guests while waiting in ride lines, as well as music played throughout the parks on the Six Flags radio network. Read the rest of this entry »

Moose Toys Adds Bonus Day for Pop-Up Shopkins Macaron Café in NYC

ShopkinsDue to the fan response to the first Shopkins Macaron Café in New York City, Moose Toys will extend the pop-up experience for an extra day on Tuesday, June 20. There will be three timeslots that fans can visit—12:30 p.m., 2:00 p.m., and 3:30 p.m.—and reservations are required.

The café is located at 35 N Moore St. in Tribeca. Fans that were waitlisted should check the email address they provided to see if they are invited to attend the bonus day.

Cartoon Network Launches The Powerpuff Girls Pop-Up Emporium in the UK

BGT judge and singer, Alesha Dixon launches the Powerpuff Girls Emporium in London’s Soho which celebrates kick-ass girls as research reveals just one in ten superheroes are female.Cartoon Network EMEA launched The Powerpuff Girls Emporium in London’s Soho district. The three-day experience will run from June 1 to June 3.

As part of the experience, guests will experience a range of themed activities, including a make-up and nail bar with its own punchbag, a “Powerpuff Yourself” area for guests to customize their own tote bags, a coloring wall, snake and rabbit petting, and a power science laboratory. Read the rest of this entry »

Genius Brands, Fathom Events Partner for Nationwide SpacePOP Cinema Experience

SpacePOPGenius Brands International Inc. (Genius Brands) partnered with Fathom Events for an exclusive one-night showing of SpacePOP: Not Your Average Princesses in movie theaters in the U.S.

 On Sept. 16 attendees will see the first feature length compilation of season one; a season two sneak peek of SpacePOP ahead of its YouTube debut; the premiere of new music videos; and a surprise featuring some of SpacePOP’s biggest fans. Read the rest of this entry »

Zynga, Epic Rights Partner to Launch Aerosmith Hit It Rich! Slot Game

Zynga_Epic_AerosmithZynga and Epic Rights partnered to launch Hit It Rich! Slots, an online free-to-play Aerosmith-themed game. The mobile game is now available from the app store for iPhone and iPad, and on Google Play for Android devices.

The new Aerosmith game combines casino-style graphics and sounds with music by Aerosmith. Zynga brought the Aerosmith game to life through a licensing partnership with Epic Rights, the band’s global brand management company. The game features many different game-play modes including, extra wilds, bonus games, and free spins. Read the rest of this entry »

Rubie’s Costume Co. Helps Reach the Largest Gathering of Superheroes at Bentonville Film Festival

Rubies_SuperheroesThanks to Rubie’s Costume Co. and SuperYou FUNdation, more than 1,000 people dressed as superheroes at the Bentonville Film Festival, becoming the largest gathering of superheroes in Arkansas. The event took place at the Arvest Ball Park on May 7 and honored the 25th Anniversary of A League of Their Own.

Rubie’s Costume Co. donated more than a thousand costumes to the crowd who assembled in support of diversity and empowerment prior to the Bentonville Film Festival’s Reunion Ballgame.

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