The Licensing Blog

  • View the Latest Issue Online
  • Subscribe to the Licensing Book

Star Trek Live Blasts Off At the Ontario Science Centre

Star Trek Live, a new interactive stage performance from CBS Consumer Products and Mad Science Productions, will make its debut at the Ontario Science Centre on June 2.

Based on the popular science-fiction franchise, the performance takes audiences on an exhilarating 30-minute journey offering an unforgettable live theatrical experience for fans of all ages. The show combines fun special effects, audience interaction, and an exploration of real space-age technology.

Produced by Mad Science Productions, under a license from CBS Consumer Products, Star Trek Live introduces a world of discovery by combining science with entertainment to teach and encourage scientific literacy. In the show, the audience joins the Starfleet as new cadets assemble for the first day at the Starfleet Academy led by its best and brightest officers. The new cadets will have to quickly learn the intricacies of living and working in space, modern space travel, and the latest in communication and technology.

Vandor Introduces Steins and Canvas Wall Art

Vandor, LLC is introducing 59 new products this summer, including 21-ounce ceramic steins and canvas wall art. All products feature one of Vandor’s A-list roster of more than 25 legendary licensed properties that have multi-generational appeal.

Twenty-ounce ceramic steins introduced this summer feature one of seven licensed pop icons, including Star Wars, Grateful Dead, Spiderman, and Vandor’s new license, The Simpsons. The over-sized mugs are expected to be a best seller for guys to drink their favorite cold beverages from. The steins are microwave and dishwasher safe, and broaden Vandor’s comprehensive line of drinkware products. Earlier this year, Vandor added ceramic travel mugs and sweat-free acrylic travel cups. Both are double-walled to maintain the hot or cold temperature of beverages.

Stretched canvas wall art debuting this summer features high-quality images of legends such as John Wayne, Marilyn Monroe, and Elvis Presley. They are available in a large (11” x 14”) size and a small (6” x 6”) format. The ready-to-hang canvas wall art expands Vandor’s room décor collection, which includes wall clocks, fleece throws, and vintage metal signs featuring classic rock album art.

All of Vandor’s new products will be on display at major gift markets and industry shows throughout the year.

Strawberry Shortcake: Berry Bitty Adventures Set for Third Season

American Greetings has green lit production for a third season of Strawberry Shortcake: Berry Bitty Adventures. Thirteen episodes have been ordered for the new season that will continue to showcase Strawberry Shortcake and her six best friends as they embark upon new adventures.

Strawberry Shortcake: Berry Bitty Adventures airs daily on The Hub and is a joint venture between Discovery Communications and Hasbro, Inc.

Plush Partner Added to Roobarb And Custard Program

Bulldog Licensing has formed a partnership with Brazier & Co to create a plush line based on classic animation property Roobarb and Custard. Brazier & Co will develop a range of Roobarb and Custard items for retail, which will include large plush, beanies, and clippers.

Characters Roobarb and Custard were created by Grange Calveley in the early 1970s and starred in the Bob Godfrey-directed BBC cartoon series Roobarb. After only one season the series left the air, but returned in 2005 as Roobarb and Custard Too. The show has since been broadcast regularly by Channel Five, pulling in a new generation of fans.

Danilo Promotions to Produce Everything’s Rosie Greeting Cards

Danilo Promotions signed with V&S Entertainment to create a line of greeting cards based on the preschool program Everything’s Rosie.

As a supplier of licensed calendars and greeting cards in the UK, Danilo Promotions plans to produce greeting cards, sound cards, calendars, gift wrap and bags, and print on demand. An initial sample of products will be released this summer, with the full line to follow next year.

Kohl’s Department Stores Plans to Launch American Idol Collection

Kohl’s Department Stores, FremantleMedia Enterprises, 19 Entertainment (a division of CKX, Inc.), LF USA (a subsidiary of Li & Fung Limited), and Bravado have partnered to launch an exclusive American Idol apparel collection. The newly created American Idol fashion brand, named Authentic Icon (AI), will be available exclusively at Kohl’s and Kohls.com beginning in April.

Prominently positioned in the junior’s and young men’s departments, the AI spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season.

LF USA’s MESH division will design and produce the AI collection. Kohl’s will be the exclusive retailer, and will support the brand with marketing such as national advertising, in-store graphics, online and digital media, direct mail, and public relations.

American Idol is produced by 19 Entertainment, a division of CKX, Inc., and FremantleMedia North America, Inc.

 

Harry Potter: The Exhibition Arrives in Asia this Summer

Beginning in June, visitors of the ArtScience Museum at Marina Bay Sands, in Singapore, will have a firsthand look inside Harry Potter: The Exhibition. The exhibition will showcase a collection of artifacts from the various film sets and viewing props, including Harry’s wand and eyeglasses, Professor Snape’s original costume, the Golden Snitch, and the Gryffindor school uniforms.

Other featured items include Sybill Trelawney’s crystal ball and exotic wardrobe; costumes and props from Professors Lupin, Lockhart, and Umbridge; artifacts from the Yule Ball, including costumes from such notable characters as Harry, Ron, Hermione, and Professor Dumbledore; and life-size creatures, including centaurs, a caged dragon, Buckbeak the Hippogriff, and a giant Acromantula.

Harry Potter: The Exhibition runs from June 2 through September 30, and tickets will be available for purchase online and at all Marina Bay Sands box offices beginning May 1.

Skinit Releases The Hunger Games-Licensed Electronic Device Skins

Skinit, creators of protective personalized solutions for consumer electronic devices, introduces a six-design line of skins from The Hunger Games movie. Character and movie-poster designs include images of main characters Katniss, Peeta, and Gale, as well as “mockingjay” and movie logo options.

Users can order The Hunger Games and other licensed skins for thousands of devices, including mobile phones, MP3 Players, MP3 speakers and speaker docks, mobile gaming devices, laptops, desktop computers, Bluetooth headsets, DVD players, printers, cameras, medical devices, USB devices, and adhesive wall stickers (“Wall Skins”).

All six skin designs are available at Skinit.com’s landing page for the film, www.skinit.com/the-hunger-games. Customers in the U.S., Canada, UK, Australia, Ireland, and New Zealand can order the skins online.

Bravo Sports Expands Its Licensed Division

Bravo Sports Corporation has expanded its licensed products division by announcing its partnership with Marvel Entertainment to bring Avengers skateboards to the mass market in time for the summer release of the Marvel’s The Avengers.

The skateboard collection features the fictional superhero team of Iron Man, Incredible Hulk, Captain America, and Tho. A 21-inch skateboard was made available in January, and the 28-inch skateboard will be available in March at Toys “R” Us. The skateboards come in the themes Team, Assemble, Rescue, and Lightning.

The Hunger Games Sets Loose Movie Merchandise

The Hunger Games movie, from Lionsgate, opens in theaters March 23, and coinciding with the film’s opening, Scholastic has an additional movie tie-in book release planned, after releasing three movie tie-in books last month.

The World of The Hunger Games, the fourth title in the movie tie-in program, will be available the day the movie opens.

Scholastic released The Hunger Games: Movie Tie-In Edition; The Hunger Games: Official Illustrated Movie Companion; and The Hunger Games Tribute Guide, the ultimate Tribute guide to the 24 Tributes featured in the upcoming film, on February 7. Scholastic is publishing and delivering all four movie tie-in titles through all of its distribution channels both domestically and internationally. All four movie tie-in titles are available as e-books as well.

In addition to the series’ film and publishing program, the Internet buzzed this week about a potential Katniss Everdeen Barbie doll from Mattel. Despite whether the doll is rumor or real, we’re sure to see a plethora of Hunger Games merchandise. Toys “R” Us already has a dedicated page of new toys available for pre-order, though some pre-sell orders are already sold out. Crushable.com takes a look at the variety of merchandise, from toys to bedspreads, inspired by the franchise.

Latest Deals

  • Licensing University Explores Brands in a Digital Age

    The International Licensing Industry Merchandiser’s Association (LIMA)’s Licensing University contains a lineup of seminars that focus on maximizing a brand during the digital age. The sessions are digital- and interactive-themed sessions that explore how the digital world impacts licensing and are part of more than 35 Licensing University programs held [...]

  • CafePress.com Becomes Almost Naked Animals Official E-commerce Partner

    9 Story Entertainment appointed CafePress.com as the official e-commerce partner for Almost Naked Animals.  The agreement was brokered by The Licensing Shop, Inc. This is one of several announcements planned in the coming weeks as 9 Story unveils plans to develop a robust digital platform for the TV series Almost [...]

  • Activision and Fox Consumer Products to Debut Family Guy Video Game

    The Griffin family and their friends from Quahog are coming to gaming consoles this fall in a new Family Guy video game from Twentieth Century Fox Consumer Products and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. Family Guy: Back to the Multiverse will offer gamers an [...]

  • The Joester Loria Group Brokers Mountain Dew Cap Deal

    The Joester Loria Group has brokered a deal to align Mountain Dew’s Green Label Exclusives with lifestyle brand Diamond Supply Co. and hip-hop artist Mac Miller to develop a limited-edition snapback cap. The cap will be sold exclusively on the Karmaloop e-commerce site, beginning May 28 via a Mountain Dew-branded [...]

  • Target Secures Marvel’s The Avengers Merchandise

    Target Corp. has partnered with Marvel Entertainment, LLC to bring merchandise from Marvel’s The Avengers to its shoppers. Through this deal, Target will offer an assortment of Marvel’s The Avengers-themed toys, clothing, and bedding, as well as a selection of Marvel Super Hero movies in stores and online at Target.com/Avengers. [...]

  • Aéropostale To Release Battleship and G.I. Joe Apparel

    Hasbro, Inc. and Aéropostale, Inc., a mall-based specialty retailer of casual and active apparel for young women and men, have partnered for the creation of an exclusive T-shirt collection featuring the Battleship and G.I. Joe brands. The new Hasbro-Aéropostale line includes both Battleship and G.I. Joe men’s graphic T-shirts and [...]

  • Sandow Media Acquires Fred Segal Rights

    Sandow Media announced its recent acquisition of the worldwide rights to the iconic Fred Segal brand. The acquisition includes the rights to all intellectual property, the development of a new e-commerce platform for fredsegal.com, new retail stores worldwide, and the development of Fred Segal-branded apparel and products. Leveraging its global [...]

  • Twentieth Century Fox Consumer Products Appoints New Executives

    Twentieth Century Fox Consumer Products has named entertainment marketing executive Nabil Kazi to the position of vice president, and global promotions and digital marketing expert Morgan Chess to the position of vice president of digital strategy and commerce. In his new position, Kazi will define and set the global licensed [...]

  • Walmart Teams with Marvel’s The Avengers for Exclusive Experience

    In support of Marvel’s The Avengers, Walmart customers will have access to the Super Hero Augmented Reality (AR) game featuring their favorite Avengers. This app, available at the iTunes App Store and Android Market, gives players instant access to Hawkeye. As they wander the aisles of Walmart, players can “unlock” [...]

  • Shane&Shawn Team With KangaRoos For Footwear Line

    Shane&Shawn have partnered with KangaROOS to create a line of footwear for men, women, and children. The design duo plans to pay homage to the original line, while incorporating recent trends, such as fur lining and innovative pockets built into every shoe. ROOS will launch its men’s line in August, [...]

Twitter