The Licensing Blog

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Energizer Signs Multiple Licensees to Its Global Licensing Program

Beanstalk has added multiple licensees to Energizer’s global licensing program.

Energizer expanded into categories such as solar-based battery back-up products in North America. Energizer solar landscape lighting was a success on QVC for the second consecutive year. Battery-operated specialty lights, pet lighting accessories, and electrical accessories extended the brand to new channels and segments.

Energizer also expanded its consumer electronic accessories line to include universal USB chargers and power banks.  New licensees keep the Energizer Bunny icon program expanding with categories such as bunny slippers, plush toys, and portable power tubes.

Additionally, current and new Energizer licensees were granted expanded rights to the 100-year old Eveready brand as well as sub-brands like Energizer Hard Case.

In EMEA and Australia multiple categories were signed, including photographic accessories, seasonal, christmas, and solar lighting. The DTR program also expanded with B&M stores in the UK.

Energizer also entered Latin America where two new licensees were signed for LED lighting, generators, pressure washers, welders, and automotive products.

Altec Lansing Partners with Nick Jonas for Audio Collection

AltecLansingAltec Lansing partners with Nick Jonas for an audio collection that includes headphones, earphones, and home and outdoor speakers.

The partnership features Over the Ear Headphones and True Wireless Earphones and Bluetooth Earphones with behind the head wire, which both have a battery life of up to 10 hours. Sports Earphones will be waterproof with sweat restraint and no moisture absorption. Products will be available this fall.

To celebrate the deal, Altec Lansing hosted a party at Up & Down in New York City’s West Village this month.

Ñañaritos Signs Vidorra Group as Exclusive Licensing Agency

Vidorra Group signed C-Mar Corp. to serve as exclusive global licensing agency for C-Mar’s Ñañaritos brand.

Ñañaritos is youth-oriented bilingual (English-Spanish) brand featuring stories, games, hand painted characters, and art and exhibited at Licensing Expo and Brand Licensing last year.

Ñañaritos is available to licensees in apparel, e-commerce, fashion accessories, jewelry, electronics accessories, plush, loungewear/sleepwear, hosiery, bedding, home décor, party goods, and dinnerware. Ñañaritos is also looking for a publishing agreement for its bilingual book series with the first book El Primer Ñañarito en la Tierra (The First Ñañarito on Earth) ready for print.

AALMG Signs V.S. Marketing for Salvador Dali Line

All-American Licensing & Management Group (AALMG) signed V.S. Marketing to represent Salvador Dali’s art through a line of branded merchandise. The collection titled “el triomf i el rodoli de la Gala I en Dali” includes apparel and accessories, home décor and furniture, electronics, audio and video accessories, and social expression.

Nintendo Outlines Launch Plans for First Mobile App Miitomo

Nintendo’s first app made exclusively for smart devices Miitomo will launch in North America in March for both iOS and Android devices.

Starting February 17, people can pre-register for Miitomo by signing up for the new Nintendo account service using their existing email, social media accounts, or current Nintendo Network IDs. People who pre-register will be among the first to be notified about the availability of Miitomo when it launches in March.

Nintendo will offer a special Miitomo bonus to anyone who signs up for a Nintendo account between February 17 and the launch. Miitomo is a social experience that uses Nintendo’s Mii characters, which first debuted on the Wii console to spark lighthearted conversations like “What song has been stuck in your head lately?” or “Do you believe in aliens?” Users can also share photos featuring their Mii with the Miifoto feature.

Activision Publishing, Kid Cuisine Partner for Skylanders Frozen Food

Cuisine

Activision Publishing Inc. and ConAgra Foods’ Kid Cuisine partnered to launch Skylanders-inspired frozen food. Available now through April 15, promotional meals will be available at Walmart, Target, and participating major grocery stores across the U.S.

Kids can enjoy meals featuring Stealth Elf- and Kaos-shaped chicken nuggets with gem-shaped cookies, or Spyro and Dream Catcher-shaped macaroni with pudding that changes color while kids eat. Kids can taste nine different meals, including cheese pizza, beef patty, mac and cheese, fish sticks, mini corn dogs, fun nuggets, popcorn chicken, stuffed- crust pepperoni pizza, and spaghetti.

Kids can get an extra treat inside each Skylanders Kid Cuisine meal box, and a free Stealth Elf Skylanders Battlecast card. Skylanders Battlecast offers a new free-to-play mobile game, with everything from collectibility to strategic card combat, online games, and single-player campaign.

Cartoon Network Launches Digital TV Network in Southeast Asia

Cartoon Network

Cartoon Network has launched Cartoon Network Anything, a TV network built exclusively for a phone or tablet and the first of its kind in Southeast Asia. This app contains content created for portable mobile platforms, rapidly delivering entertainment in a unique way.

The app is free and available for download now on iOS and Google Play for smartphones and tablets. Cartoon Network Anything is an ever-growing, ever-changing stream of content, including games, activities, super-fast trivia quizzes, and interactive video games, 15-seconds in length. After a user finishes with one item, they simply swipe the screen to move on to the next.

Hit franchises Adventure TimeWe Bare Bears, Regular ShowThe Amazing World of GumballUncle Grandpa, Teen Titans Go!, and Clarence all feature exclusive content for the app. Cartoon Network Anything will premiere Mighty Magiswords, an animated micro-series along with a slew of new Asia Pacific-made short-form content such as Beat Monsters from Korea, Lamput from India, and The Sketchy Show and Bill & Tony from Australia.

Marvel Launches Daredevil, The Punisher, Jessica Jones, and Deadpool Merchandise for Adult Fans

Marvel began rolling out its merchandising and retail plans for popular anti-heroes and vigilantes Daredevil, The Punisher, Jessica Jones, and Deadpool.

Additional launches targeting teens and adults are planned for January, including apparel, collectibles, and action figures. Diamond Select, Funko, Sideshow, Kotobukiya, and NECA will launch collectibles, Hasbro will add Marvel Legends collector figures, and Hot Wheels will unveil collectible die-cast vehicles next fall.

Mad Engine, C-Life, Hybrid, Freeze, Fifth Sun, Silver Buffalo, and Bioworld will launch men’s and women’s apparel, accessories, footwear, bags, home goods, and drinkware. The merchandising programs will be rounded with collector plush, stationery, consumer electronics, novelties, and Marvel Comics editions that feature backstories of the superheroes.

Additionally, Hot Topic will launch an in-store and online Deadpool campaign in February. Walmart, JCPenney, Spencer’s, Party City, and Kohl’s will provide in-store and online support. Amazon will expand on its toy and apparel offerings and CafePress will launch Jessica Jones-inspired merchandise for men and women.

DCP, Explore Scientific Partner for Outdoor Toys Line

Discovery Consumer Products has entered a new partnership with Explore Scientific at Fall Toy Preview in Dallas for a line of Discovery Kids outdoor toys that combine tech education and family fun. The products will launch next summer.

New items in the Discovery Kids line include Argo, a 4-in-1 system that can transform a telescope to a microscope, slide viewer, or a spotting scope; the Metal Detector, which can detect ferrous and non-ferrous metal 12 inches deep including gold, silver, jewelry, and coins; the Night Vision Scope that features a focusable LCD screen that allows vision up to 50 inches; the Viewing Microscope, which allows kids to magnify everyday objects, up to 10 inches away or under one inch distance; and the 50mm Telescope.

Discovery Consumer Products and Paladone Products Expand Partnership

Discovery Consumer Products and Paladone Products Ltd. have expanded their partnership to launch a range of Discovery Channel-branded interactive gifts and gadgets to be sold in the UK and Europe starting April.

The product-line is a science and nature range with a vibrating robot, a smartphone microscope, kinetic sand, blow rockets, a stunt plane set, gadgets, and build-your-own items such as a 3-D space shuttle, a balloon powered hovercraft, a globe, and a rubber band dragster. Paladone is also introducing a constructible 3-D shark anatomy model in the honor of Shark Week.

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