Bay Tek Games will debut licensing agreements for Skee-Ball consumer products, which that will be available on digital platforms and other channels, at the North American International Toy Fair this month.
Ocean Media will create an interactive Skee-Ball app, which will be available on platforms including iOS, Android, PS, Mac, Linux, and other consoles this year. Other licensed products include: Bally’s for slot machines; Alchemy3 for state lotto tickets; Zynga for online social gaming; and Running Press Books for desktop games. Read the rest of this entry »
Global Icons LLC and MCA Corp. entered an exclusive worldwide (excluding South Korea) representation agreement for the Magic Chef brand. More than a century ago, Magic Chef transformed the cooking landscape with the first oven temperature-control device.
Magic Chef and Global Icons will develop product categories to include household electrics, kitchen gadgets, cookware, kitchen textiles, and food.
Allure and Case-Mate collaborated to launch co-branded selfie cases. The Allure x Case-Mate selfie case offers adjustable, professional lighting to illuminate the user’s face with a soft glow. The selfie case is powerful enough to take up to 2,000 selfies on one full charge. It also features dual-layer, impact-resistant drop protection and a built-in, adjustable ring holder for added functionality, security, and style.
The case debuted at this year’s Consumer Electronics Show in Las Vegas. It will be available for purchase at select retailers in the U.S. and Canada in March in three colors: black, iridescent, and rose gold.
CJ Global previewed a signature collection of Corona audio accessories at this year’s Consumer Electronics Show (CES), under a license brokered by The Joester Loria Group.
CJ Global introduced a line of Corona licensed electronic products including speakers, headphones, and other electronic accessories. The Corona collection will consist of speakers, coolers, power banks, headphones, and earbuds, all with Bluetooth capabilities
The signature line will be sold at specialty accounts, online, warehouse clubs, and mass retailers.
Rovio Entertainment launches Angry Birds Blast, a new game for mobile devices where players burst balloons as they move through different levels. Each player begins with 250 gold coins, which allows players to navigate through more than 270 levels.
Angry Birds Blast is developed in collaboration with Shanghai-based studio MYBO and is available for download for free on iOS and Android devices.
Moose Toys partnered with KIDdesigns’ eKids brand for a Shopkins electronics line, which will be available this year. The collection includes volume-limiting headphones, karaoke machines, walkie-talkies, sing-along microphones, and a purse-shaped boom box. The agreement, brokered by The Licensing Shop Inc., covers North America, the UK, Benelux, the Nordics, Iberia, Italy, Germany, France, and Eastern Europe.
Warner Bros. Interactive Entertainment announced the release of six highly anticipated expansion packs for LEGO Dimensions, led by the Sonic The Hedgehog Level Pack and the Fantastic Beasts and Where to Find Them Story Pack.
All expansion packs in this latest wave feature Battle Arenas with split-screen local gameplay for up to four players. LEGO minifigures included in the expansion packs come with golden Toy Tags which unlock a free play Adventure World of the corresponding entertainment brand, as well as a battle arena that can be reached through Vorton.
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GameCo Inc. appointed Richmond Management Group (RMG) as its licensing consultant. RMG will work with third party internet protocol (IP) owners to acquire brand rights for GameCo to develop video games for its skill-based video game gambling machines (VGM).
GameCo’s proprietary VGM is an arcade-style video game cabinet that features a single-player game, while maintaining the same casino economics as slot machines. Games offered will include first-person action, sports, racing, fighting, puzzle games, and more.
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Jakks Pacific Inc. announced the launch of Studio JP, a division dedicated to creating and developing computer-generated animated content, in a joint venture with China’s Meisheng Cultural & Creative Corp.’s animation studio, Rising Anime. Jakks will have merchandising rights for kids’ consumer products in all markets except China, which Meisheng will spearhead through JAKKS Meisheng Trading (Shanghai) Ltd.
Beanstalk has added multiple licensees to Energizer’s global licensing program.
Energizer expanded into categories such as solar-based battery back-up products in North America. Energizer solar landscape lighting was a success on QVC for the second consecutive year. Battery-operated specialty lights, pet lighting accessories, and electrical accessories extended the brand to new channels and segments.
Energizer also expanded its consumer electronic accessories line to include universal USB chargers and power banks. New licensees keep the Energizer Bunny icon program expanding with categories such as bunny slippers, plush toys, and portable power tubes.
Additionally, current and new Energizer licensees were granted expanded rights to the 100-year old Eveready brand as well as sub-brands like Energizer Hard Case.
In EMEA and Australia multiple categories were signed, including photographic accessories, seasonal, christmas, and solar lighting. The DTR program also expanded with B&M stores in the UK.
Energizer also entered Latin America where two new licensees were signed for LED lighting, generators, pressure washers, welders, and automotive products.