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Skinit Releases The Hunger Games-Licensed Electronic Device Skins

Skinit, creators of protective personalized solutions for consumer electronic devices, introduces a six-design line of skins from The Hunger Games movie. Character and movie-poster designs include images of main characters Katniss, Peeta, and Gale, as well as “mockingjay” and movie logo options.

Users can order The Hunger Games and other licensed skins for thousands of devices, including mobile phones, MP3 Players, MP3 speakers and speaker docks, mobile gaming devices, laptops, desktop computers, Bluetooth headsets, DVD players, printers, cameras, medical devices, USB devices, and adhesive wall stickers (“Wall Skins”).

All six skin designs are available at Skinit.com’s landing page for the film, www.skinit.com/the-hunger-games. Customers in the U.S., Canada, UK, Australia, Ireland, and New Zealand can order the skins online.

New Tetris-Themed Products Introduced at Toy Fair

The Tetris Company, LLC, the exclusive licensor of the Tetris brand, and its merchandising agent, Licensing Works!, announced several new Tetris-themed products from licensees Techno Source, Paladone, and Fundex, which showcased their new Tetris products at Toy Fair.

Techno Source introduced its new Tetris Illuminated Mega Screen game. The stand-alone handheld device is designed with a large, illuminated screen to play a choice of three Tetris games, including the marathon version. It is the first stand-alone handheld to include a hold button, which allows players to keep a Tetrimino (the Tetris playing pieces) shape to use later in the game. The Tetris Illuminated Mega Screen game is expected to ship this spring, with in-store availability at Target, Kmart, and Toys “R” Us retailers to come this fall.

Techno Source also showcased its Tetris Link 2-Player Edition, a family strategy game designed for play at home or on the go, as a follow up to the Tetris Link tabletop strategy game. Tetris Link 2-Player Edition is expected shipping this spring, with in-store availability to come this fall.

Paladone
debuted three new Tetris products at Toy Fair. The Tetris Desk Tidy is a new collection of office supplies, including a double highlighter pen, a pencil holder containing five pencils, a sharpener and eraser, a memo pad, a tape dispenser, a staple-free stapler, a desk organizer (with rubber bands and Tetrimino shaped paper clips), and Tetrimino-shaped stress blocks. Paladone also showed the Tetris Stackable Desk Light and the Tetris Alarm Clock, featuring numbers that change using falling Tetrimino shapes. All three new Tetris products will become available for purchase in September.

Fundex
offered demonstrations of its games: Tetris The Card Game, a multiplayer card game; Tetris Tumble, a multiplayer strategy dice game; and Tetris Matrix, a single player strategy puzzle game. All three Tetris products are available for purchase at Books-a-Million, Barnes & Noble, and Calendar Club.

Jakks Secures Licenses for The Walking Dead and Marvel Superheroes

Jakks Pacific, Inc. signed a licensing agreement with AMC to manufacture, distribute, and market Deluxe Plug It In & Play TV Games based on The Walking Dead, the original drama series on AMC. The Walking Dead Deluxe TV Games line is expected to launch at retail nationwide next fall. The Walking Dead Deluxe TV Games from Jakks features a realistic pump-and-shoot shotgun controller that plugs into the A/V jacks of any standard TV, and contains multiple games in each controller.

Jakks also signed an exclusive licensing agreement with Marvel Entertainment, LLC for a line of plush products based on the Marvel Super Hero Squad that ties into the new Marvel virtual online world, HeroUp.com. The product line is expected to include collectible plush, plush clip-ons, and large plush with online components. The line is expected to launch at specialty retailers this spring with broad distribution in mass retail channels starting in 2013. Under the same agreement, Jakks has the rights to manufacture, distribute, and market skill and action games inspired by Marvel classic characters, slated to launch this spring.

Hasbro Files Lawsuit Against Asus over Transformer Prime Tablet

Hasbro is accusing Asus of trademark infringement with the release of the Transformer Prime tablet.

The toymaker claimed in a lawsuit filed in Los Angeles federal court last week that the electronics maker is creating confusion by blending the Transformers and Optimus Prime names. Hasbro said in a statement that Asus is counting on consumers associating the new tablet with children’s toys to sell the Transformer Prime. Hasbro is seeking damages and an injunction preventing sales of the tablet.

The 10.3-inch tablet transforms into what is essentially an Android-based laptop when connected to an optional keyboard/dock.

Central News Agency’s Focus Taiwan news channel reported that production of the Asus Transformer Prime tablet will continue and will not be affected by a trademark infringement lawsuit, according to Asus spokesman Chang Wei-ming. Internal assessments conducted by the company found no patent infringement issues, and the company feels that the lawsuit is unlikely to affect production, Chang said.

Barnes & Noble Welcomes Nickelodeon’s Digital Children’s Books to NOOK

Barnes & Noble, Inc. has partnered with Nickelodeon, offering the first-ever digital books from the brand. Books featuring Nickelodeon’s SpongeBob SquarePants and Dora the Explorer are available in a digital format, only for Barnes & Noble customers through NOOK Color Reader’s Tablet and the free NOOK Kids for iPad application.

Barnes & Noble is now offering a dozen interactive NOOK Kids Nickelodeon titles, and will expand to more than 20 next month.

Discovery Makes Two New Licensing Deals

Discovery Communications is expanding its Discovery Expedition product line with two new licensing deals. Zeikos Inc. will develop a collection of consumer electronic accessories. Specific products, including digital cameras, waterproof earphones, sports armband music player, swivel iPad speaker and protector case, webcam speaker system, portable travel speaker system, weatherproof MP3 and MP4 docking system, will debut at retail this fall.

Additionally, Bravo Sports will produce a line of camping and tailgating chairs. Products will launch in spring 2012. The Discovery Expedition line of chairs will feature canopies and cargo pockets for storage.

The North-American deals were brokered on behalf of Discovery Communications by its licensing agent, the Joester Loria Group.

Give a Shout Out to Word Shout

Patch Products’ dice game Word Shout is now an app for iPhone, iPad and iPod Touch. Created by Paze Interactive, the Word Shout app uses sound effects, music, high-score features and customization.

How it Works: Ten lettered dice are presented to the player randomly. First, find a word. Then, swipe up to play the word. The player has 30 seconds (or 60 seconds based on their choosing) to spell as many legitimate words as possible—the longer the word, the higher the score. The app can be played solo or one-on-one with friends on Game Center or with the Pass-N-Play feature. The difficulty level, game length and round length are adjustable.

Word Shout is now available through the App Store for $0.99.

The Sharper Image Inks Brand Management Agreement with Bradford Licensing India!

Bradford License India has entered into a brand management agreement to represent The Sharper Image licensing initiatives in India.

The Sharper Image offers products in many categories, including consumer electronics, personal care, health and wellness, home and small kitchen appliances, luggage and travel accessories, air purifiers, and many more.

Scholastic Media Enters World Of Children’s Storybook Apps

Today, Scholastic Media debuts its first children’s storybook apps designed specifically for the iPad.  Under the new brand of “Touch & Tilt” line of iPad book apps, this is Scholastic’s first foray into the children’s iPad book app market.

The three apps in the Touch & Tilt line, available on the iTunes App Store, include I Love You Through And Through, which focuses on “emotional play”; The Magic School Bus: Oceans, which has seven interactive science explorations; and Go, Clifford, Go!, which explores vehicles and motion.

Callaway Digital Arts Partners with Sesame Street to Bring “The Monster at the End of This Book” to iPad

Sesame Workshop and Callaway Digital Arts, interactive publisher of children’s and lifestyle apps for the iPad, announced that “The Monster at the End of This Book” for iPad is now available in Apple’s App Store. This is the first Sesame Street app designed specifically for iPad. Based on the 1971 book, the app is narrated by the Sesame Street character Grover and highlights words to help build beginning reading skills. The app also features tips for parents.

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