The Licensing Blog

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Betty Boop, Foulbi Co. Partner for Media Campaign

BettyBoopBetty Boop partnered with Foulbi Co. Ltd. for a full range campaign with J-esthetic salons. The campaign includes print and digital ads and posters in transit stations, on subway and trains, print ads, print and electronic billboards, full building outdoor signage on  freestanding J-esthetic outlets, shopping mall promotions, social media, couponing, leaflets, web banner ads, and contests.

There will also be a Betty Boop J-esthetic commercial that will run hourly each day from 9 a.m. until midnight on a monitor outside of the Shibuya 109 building in Tokyo. The entire promotion, including the commercial, is scheduled to run through October.

Beat Bug Merchandise Launches Exclusively at Target

BeatBugsTarget will debut an exclusive line inspired by the Netflix series Beat Bugs. The line will include toys, electronics, DVDs, publishing, apparel, accessories, and more.

Beat Bugs introduces music made famous by the Beatles to a new generation of kids. Additionally, the new Beat Bugs website also relaunched this week.

Bungalow Media + Entertainment to Launch Googles.com Kids Entertainment Platform

BungalowLogo_Bungalow Media + Entertainment will launch Googles.com, a destination for original, short-form “edutainment” that encourages curiously and a love for discovery. This content will target kids ages 8 to 12, including online, mobile, apps, and over-the-top (OTT) content.  It will also incubate new content and talent for distribution across multiple platforms.

Using a combination of live-action and animated video, along with activities, quizzes, and polls, Googles.com will offer a topical, fast-paced, and engaging experience for kids. The Googles.com buzzword is GO, empowering kids to go think, go play, and go explore. Read the rest of this entry »

Amazon Original Kids Series Niko and the Sword of Light to Premiere on Prime Video

Niko_AmazonPrimeThe Amazon original animated kids’ series Niko and the Sword of Light will premiere on July 21 on Prime Video. The pilot is now available to stream exclusively for Prime members via the Amazon Prime Video app for TVs, connected devices, and online.

Niko and the Sword of Light follows Niko, the last of his kind in a fantastical world, as he embarks on a quest to defeat the darkness and bring the light back to his land. Niko journeys to the Cursed Volcano, making new friends and powerful foes along the way, all while uncovering secrets about his mysterious past.

Herotainment, Toonz Media Group to Launch Smighties on YouTube and YouTube Kids

SmightiesHerotainment LLC and Toonz Media Group launched the new animated series Smighties this month as a global feature on YouTube and YouTube Kids. The first three episodes premiered on July 6 and can be found on the Smighties YouTube Channel.

Smighties is a comedy adventure series about the small but mighty heroes from a magical land that’s part fun, part heroic, and all zany. Smighties protect the Smighty Stones, magical gems that create an unstoppable force. When trouble comes along, these small heroes always shine through with teamwork, friendship, and fun.

Fremantlemedia Kids & Family Appoints Little Dot Studios to Manage YouTube Channels, Signs Danger Mouse App Deal

Fremantle_DangerMouseGamesFremantleMedia Kids & Family appointed Little Dot Studios to manage and expand its digital presence on its YouTube channels. Little Dot Studios will grow its channel viewers and subscribers for Tree Fu Tom, Kate & Mim-Mim, and Danger Mouse, as well as new digital channels for Monsuno, Grojband, and Ella the Elephant. Flashback TV, the new family classics channel, will feature series including Sooty, Count Duckula, Button Moon, and Chorlton and the Wheelies. Read the rest of this entry »

SpacePOP, Six Flags, VideoBomb Partner for Promotional Campaign this Summer

SpacePOP_VideoBombGenius Brands International Inc. partnered with Six Flags Entertainment Corporation and VideoBomb for a SpacePOP brand experience this summer.

Expanding last year’s partnership with Six Flags, 10 theme park locations will feature SpacePOP original content and music videos across the Six Flags Media Networks, sponsored by VideoBomb, a free mobile app allowing fans to incorporate their own content into clips of their favorite music videos. The content includes music videos and trailers that will entertain guests while waiting in ride lines, as well as music played throughout the parks on the Six Flags radio network. Read the rest of this entry »

The Brand Liaison to Represent Jimmy The Bull

JimmyTheBullThe Brand Liaison will represent Jimmy The Bull, the internet sensation bull terrier created by artist Raphael Mantesso. Jimmy the Bull licensing includes images that combine photography and free hand illustrations.

Since its first release in 2015, the drawings of Jimmy The Bull have been broadcasted across global media. The brand’s first book A Dog Named Jimmy featured a collection of the imagery.

Expanding upon the Jimmy The Bull’s book of art and imagery, Jimmy the Bull licensing will include giftables, calendars, stationery, hydration, apparel, and more.

Chic Sketch, Getty Images Enter Exclusive Multi-Year Agreement

ChicSketchChic Sketch entered a multi-year agreement with Getty Images, where it will be the exclusive media distribution and licensing platform for editorial content.

Chic Sketch illustrations are available on gettyimages.com and showcase fashion sketches of celebrities, award show red carpets, runway looks, and other pop culture events. The agreement creates a new collection category for Getty Images and will make Chic Sketch content available to millions of customers worldwide. Read the rest of this entry »

Snapchat, Facebook Fueling AR Growth

TeMarketerVRARhis year, 40 million Americans will engage with some form of augmented reality (AR) monthly, up 30.2 percent over last year, according to eMarketer’s first forecast on AR and virtual reality (VR). Snapchat Lenses and Facebook and Instagram Stories are fueling much of this growth, while VR usage is driven by 360-degree videos on social networks.

eMarketer defines AR users as individuals of any age who engage with augmented reality content at least once a month using any device. This year, 12.3 percent of the U.S. population will engage with some form of AR content monthly. By 2019, AR users are expected to top 54.4 million—16.4 percent of the population or 1 in 5 internet users. Read the rest of this entry »

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