Genius Brands International (GBI) continues to expand its licensing, merchandising, and retail program for SpacePOP with a slate of new North American licensees.
The new toy partner for SpacePOP, The Madame Alexander Doll Co., will create a line of fashion dolls and figures based on the brand’s main characters. Other new licensees include KIDdesigns for youth electronics, tech accessories, and electronic toys; Mad Dog Concepts for loungewear and sleepwear; Franco Manufacturing for bedding and bath textiles, accessories, and room décor; Berkshire Fashions for hosiery, head wear, and cold weather accessories; and FAB Starpoint for bags, backpacks, and accessories.
Existing licensees include Taste Beauty, Bare Tree Media, Canal Toys, Yowie Group Ltd., Jaya Apparel, H.E.R. Accessories, Sony Pictures Home Entertainment, and Imprint. SpacePOP merchandise will begin rolling out at retail in the U.S. in fall.
GBI has also launched a number of marketing initiatives, including a YouTube Influencer campaign; national promotional partnerships with Six Flags, Dippin’ Dots and Camplified; promotional campaigns with Musical.ly and PopJam; and a dedicated SpacePOP site, SpacePOPGirls.com.
Genius Brands International Inc. (GBI) enters multiple partnerships for music-driven tween brand SpacePOP with Six Flags, Dippin’ Dots, and Camplified amongst others.
The partnership with Six Flags will feature SpacePOP programming across Six Flags Media Networks reaching family guests this summer at participating theme parks locations. The original content includes music videos for guests waiting in ride lines as well as music on the Six Flags radio network played throughout the parks.
GBI’s partnership with Dippin’ Dots will include a sweepstakes with a grand prize, e-commerce gifts, and SpacePOP branded merchandise giveaways at all locations. Five bestselling Dippin’ Dots flavors will be named after the princesses in SpacePOP.
Camplified will create an interactive, multifaceted SpacePOP experience, geared to tween girls, at 50 camp locations across the U.S.
Two new SpacePOP videos will be released each week on YouTube, as well as across Toon Googles, PopJam, Batterypop, and the Kid Genius channel on Comcast’s Xfinity on Demand platform. Music will also be available on iTunes and Spotify.
Rovio Animation and Sony Pictures Entertainment will launch The Early Hatchling Gets The Worm, a short featuring the Angry Birds Movie Hatchlings, scheduled to release at select theaters in the U.S. and Canada, starting this weekend.
The short, focuses on an unlikely friendship between a Hatchling and a worm that she adopts. The trailer can be found on the official The Angry Birds Movie Facebook page: facebook.com/AngryBirdsMovie.
Four Hatchling shorts released so far, on holidays such as Christmas, Easter, Mother’s Day, and Memorial Day have generated a total of 40 million views.
Sesame Workshop launched a new YouTube channel Sesame Studios, showcasing new non-Muppet characters, short form series, and original stories.
The channel will feature videos focusing on curricular areas such as literacy, health, and social-emotional development in engaging formats. It will build off the success of the Sesame Street YouTube Channel, which has close to two million subscribers and nearly 3 billion views.
Singer, songwriter, actor, and YouTube star Todrick Hall wrote and produced the channel’s new theme song. Other videos include live-action nursery rhymes, animated milestone songs, animal films, and new digital native series such as The Totems, Scribble Tales, and Words with Puffballs.
Marvie, a new digital puppet character, will host the channel, introducing new videos and playlists, and encourage kids to interact with content as they watch.
Families will be able to co-view Sesame Studios content on the main YouTube channel.
DHX Media launched Wild Brain Family International Ltd. (WildBrain), a wholly owned subsidiary of DHX.
WildBrain operates a multi-platform kids network connecting content owners with advertisers on platforms such as YouTube and Dailymotion. WildBrain offers videos for kids ages 2 to 10 and generates approximately 4 billion minutes of watch time monthly.
WildBrain’s content includes Mattel’s Bob the Builder, Fireman Sam, Little People and Polly Pocket; Iconix’s Strawberry Shortcake; Turner’s Lazy Town; 9Story’s Daniel Tiger, Wild Kratts, and Arthur; DHX’s Caillou, Rosie and Jim and Brum; and videos featuring Play-Doh, Minecraft, Hachette.
Macy’s partnered with AwesomenessTV to launch In Awe Of You, a new lifestyle brand aimed at Gen Z women. The line features dresses, clutches, and accessories such as nail decals, mobile chargers, and temporary tattoos.
Closet Wars, a new series starring YouTube twin stars Vanessa and Veronica Merrell, will feature the In Awe Of You line on the AwesomenessTV YouTube channel. The twins will use the fashion line to compete against each other in curating unique looks for themselves.
In Awe Of You offers young women stylish products for special occasions at affordable prices, including an assortment of dresses and separates ranging from $39 to $79. The product line will launch in February at select Macy’s stores and online at macys.com.
Bare Tree Media has released a series of mobile social stickers featuring the crew from Star Trek: The Original Series through a licensing deal with CBS Interactive. Fans can download the stickers through the emojiTap mobile app at www.emojitap.com.
The app and stickers are compatible with all iOS and Android devices.
Cartoon Network has launched its most popular characters with a range of branded stickers on the free call and messaging app Line.
Characters from Adventure Time, The Amazing World of Gumball, and The Powerpuff Girls are now available for download in Japan, Thailand, Indonesia, Taiwan, Korea, Malaysia, Singapore, Hong Kong, Vietnam, and India. All characters have Chinese, Japanese, and English versions.
Line stickers, shared during chat sessions, function as large-scale emoji, and are available for download from the Sticker Shop in the Line app.
King Features Syndicate has partnered with Zynga, Scientific Gaming, and Dragonplay to bring its classic brands to digital platforms through social games, social media integrations, and other mobile apps.
Next year, Zoobe Messaging will debut animated 3-D Popeye avatars for mobile apps and messaging services. Fashion UK recently launched a Betty Boop-inspired dress-up game in the UK and the U.S., and Boluga will launch the Flash Gordon mobile game this fall in numerous markets and languages around the world. This summer, European Games Group launched Flash Gordon virtual goods, costumes, and accessories as in-game purchases in the Hero Zero MMO game, with offerings featuring The Phantom coming soon. In late 2015, Walkinglife Media will debut Popeye computer and mobile games in China.
In Japan, Dena has debuted virtual Betty Boop goods to be sold within its “mobage” social networking service. Web Marketing Japan will launch Popeye and Betty Boop smartphone decorations and smartphone application software for Facebook graphics, and Sammy Networks will launch Popeye and Olive Oyl mobile pachinko games. M-Up will utilize Betty Boop and Popeye for its delivery services for NTT DoCoMo customers, including vocal in-character inquiry responses, screen decorations, flash animation, and smartphone screen icons.
King Features has also partnered with Kuboo, a social networking site that brings safe and wholesome entertainment to kids, to create premium content for the site featuring Popeye and a new virtual world called Goon Island. Now in development, Goon Island will feature Popeye-themed games and virtual items such as clothing, furnishings, and decorations.
Random House Kids has acquired Stampy’s Lovely Book by Joseph Garrett, better known as Stampy Cat to his YouTube fans worldwide. The deal was negotiated by Nagler with Egmont Publishing in the UK and Maker Studios. Egmont will release the book on October 22.
Random House Books will publish the book in the U.S on January 5 for its young readers. The book captures the essence of Stampy Cat’s fun personality and adventures, includes games, activities, jokes, and exclusive information about Stampy and his friends.