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SpacePOP, Six Flags, VideoBomb Partner for Promotional Campaign this Summer

SpacePOP_VideoBombGenius Brands International Inc. partnered with Six Flags Entertainment Corporation and VideoBomb for a SpacePOP brand experience this summer.

Expanding last year’s partnership with Six Flags, 10 theme park locations will feature SpacePOP original content and music videos across the Six Flags Media Networks, sponsored by VideoBomb, a free mobile app allowing fans to incorporate their own content into clips of their favorite music videos. The content includes music videos and trailers that will entertain guests while waiting in ride lines, as well as music played throughout the parks on the Six Flags radio network. Read the rest of this entry »

The Brand Liaison to Represent Jimmy The Bull

JimmyTheBullThe Brand Liaison will represent Jimmy The Bull, the internet sensation bull terrier created by artist Raphael Mantesso. Jimmy the Bull licensing includes images that combine photography and free hand illustrations.

Since its first release in 2015, the drawings of Jimmy The Bull have been broadcasted across global media. The brand’s first book A Dog Named Jimmy featured a collection of the imagery.

Expanding upon the Jimmy The Bull’s book of art and imagery, Jimmy the Bull licensing will include giftables, calendars, stationery, hydration, apparel, and more.

Chic Sketch, Getty Images Enter Exclusive Multi-Year Agreement

ChicSketchChic Sketch entered a multi-year agreement with Getty Images, where it will be the exclusive media distribution and licensing platform for editorial content.

Chic Sketch illustrations are available on gettyimages.com and showcase fashion sketches of celebrities, award show red carpets, runway looks, and other pop culture events. The agreement creates a new collection category for Getty Images and will make Chic Sketch content available to millions of customers worldwide. Read the rest of this entry »

Snapchat, Facebook Fueling AR Growth

TeMarketerVRARhis year, 40 million Americans will engage with some form of augmented reality (AR) monthly, up 30.2 percent over last year, according to eMarketer’s first forecast on AR and virtual reality (VR). Snapchat Lenses and Facebook and Instagram Stories are fueling much of this growth, while VR usage is driven by 360-degree videos on social networks.

eMarketer defines AR users as individuals of any age who engage with augmented reality content at least once a month using any device. This year, 12.3 percent of the U.S. population will engage with some form of AR content monthly. By 2019, AR users are expected to top 54.4 million—16.4 percent of the population or 1 in 5 internet users. Read the rest of this entry »

The Jim Henson Co. Selects ChizComm to Expand Online Presence

chizThe Jim Henson Co. selected ChizComm Ltd. as an agency partner to help expand its online presence.
ChizComm will add to the company’s roster of lifestyle, toys, and children’s entertainment clients. ChizComm plans to build on Henson’s digital and social media marketing, and aid in the planning and execution of these initiatives with popular brands such as Dot., Word Party, Splash and Bubbles, and Fraggle Rock.

Zing Names JLG Exclusive Licensing Agent of Record for Stikbot

Zing__Stikbot_JLGZing appointed the Joester Loria Group (JLG) as its exclusive licensing agent of record for Stikbot in the U.S. and Canada. Launched in 2015, Stikbot drove one billion impressions last year.

The Joester Loria Group will feature a strategic merchandising and licensing program for Stikbot. The program will extend Stikbot and storylines from Stikbot animations into new categories that include R/C vehicles and take-along Stikbot characters, graphic novels, audio and electronic accessories, apparel, home décor, Halloween costumes, and food.

Marvel Announces #GrootDancebomb Challenge to Support The Nature Conservancy with the Disney Conservation Fund

Screen Shot 2017-04-18 at 11.15.48 AMLeading up to the Guardians Of The Galaxy, Vol. 2 premiere on May 5, Marvel announced the global #GrootDancebomb challenge. Working with the Disney Conservation Fund to support forest restoration through The Nature Conservancy, the challenge blends surprise and dance during Earth Month.

Marvel gave YouTube personality Dominic “D-trix” Sandoval an early look at Groot and his new dancing toy line, and challenged him to create a Groot-inspired dance move, marking the first #GrootDancebomb. D-trix choreographed the “Groot move” and brought it to the streets of Los Angeles. Watch the results here. Read the rest of this entry »

Musical.ly App, The Brand Central LLC, Tween Team Inc. Partner for Back-to-School Line

Musical.ly_BrandCentral_TweenTeamMusical.ly partnered with Brand Central LLC and Tween Team Inc. to develop a range of back-to-school products. The line will consist of notebooks, folders, binders, pencils, pencil cases, stickers, tattoos, DIY bracelets, locker accessories, and additional back-to-school gear. Products will ship this spring and will launch in stores this summer. Read the rest of this entry »

The Brand Liaison Crafts New Licensing Program for YouTube Personality LaurDIY

LaurDIYThe Brand Liaison will develop a full range of licensed products for YouTube personality Lauren Riihimaki, known as LaurDIY.  The LaurDIY collection will include products inspired and designed by Lauren including DIY crafting projects, fashion, accessories, stationery, tech accessories, back-to-school supplies, room decor, and more. Read the rest of this entry »

Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

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