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Sesame Street Celebrates Elmo’s Birthday with #ELMOtivation Campaign

SesamteStreet_ELMOtivatoinSesame Street will celebrate Elmo’s birthday with the launch of the #ELMOtivation social media campaign. The campaign will encourage kids and adults to believe in themselves and will feature inspiration images and videos to share on social media. The #ELMOtivation campaign launched Feb. 1 with a video that features Elmo and Grover. Elmo’s official birthday is on Feb. 3.   Read the rest of this entry »

Mattel, NetEase Launch Mobile Games Studio Mattel163

MattelMattel Inc. entered into a joint venture with NetEase Inc. to form Mattel163, a publishing and development studio. The studio aims to bring to market a wide variety of digital experiences based on Mattel’s global brands.

NetEase is a global internet technology and video game company that is responsible for developing many popular mobile gaming franchises, including Fantasy Westward JourneyThe Ghost, OnmyojiRules of Survival, and more. Read the rest of this entry »

WildBrain to Grow StoryBots Global YouTube Audience

Storybots 1WildBrain entered a multi-year deal with JibJab Bros. Studios to manage and grow JibJab’s children’s brand, StoryBots, on YouTube. WildBrain plans to grow the online audience for StoryBots on YouTube through the use of proprietary technology tools and digital rights management. Read the rest of this entry »

Gummybear International Celebrates 10 Billion Views on YouTube

GummybearGummybear International, an independent music and video content creation company, and the creators behind the singing and dancing animated gummy bear character, Gummibär, have surpassed 10 billion views on YouTube.

The video was first posted to YouTube in 2007 on a channel called ICanRockYourWorld. Gummybear International launched its official company channel, GummybearIntl, the following year as the Official Gummibär YouTube Channel and the home for all new and original Gummibär content. It later expanded into its own small multi-channel network (MCN), which now encompasses six privately owned and operated channels with a combined audience of more than 5 million subscribers.

Basic Fun! Launches CakePop Cuties Web Series and Toy Line

BasicFun_CakePopCutiesBasic Fun! debuted its new CakePop Cuties web series, which features animated shorts that take viewers inside the lives of the sweet, squishy friends. During the episodes, Unicone, Tortle, and their friends go on journeys to find Sweeties, sweet snacks that give them a sugar rush. Read the rest of this entry »

BBC, Premier League Partner for Super Movers Lifestyle Campaign

SuperMoversBBC and the Premier League will launch the Super Movers campaign to help primary school teachers inspire kids across the UK to become more active. Super Movers will bring TV and football stars together in fun, easy-to-follow, educational videos featuring routines and activities to help teachers get students moving throughout the day. Read the rest of this entry »

Basic Fun! Launches Cake Pop Cuties Web Series

BasicFun_CakePopCutiesFollowing the release of Poopeez, Basic Fun! will launch its second animated web series for Cake Pop Cuties in advance of the global toy launch early next year. Created in collaboration with Brandberry, Cake Pop Cuties was designed to be a mix of popular trends including cake pops, blind reveal toys, and slow-rise foam. Read the rest of this entry »

Basic Fun! Launches Poopeez YouTube Channel

BasicFun!_PoopeezBasic Fun! launched its new web series Poopeez, which takes viewers into Kerplopolis, a toilet-themed city that features characters, including T.P., Skid Mark, The Toot Fairy, Dumpling, and Lil’ Squirt.

Basic Fun’s collectible toy line based on the web series will launch in January, and a licensing program for lifestyle and consumer products will follow the launch.

Basic Fun! to Debut Poopeez Animated Web Series on YouTube

BasicFun!_PoopeezBasic Fun! (formerly Tech4Kids) will debut the its new animated web series Poopeez on YouTube this month.

The series takes kids inside of Kerplopolis, a city inhabited by colorful poop characters that flush out evil and share a lot of potty puns and jokes along the way. Basic Fun! will work with Wexworks Media studio, and Matt Wexler and Miles Smith will produce and write, respectively. Read the rest of this entry »

Fun2Play Toys Launches Poo-nicorns Web Series and Web Game

Poonicorn_WebSeriesFun2Play Toys features the Poo-nicorn characters in a new web series and web game, which premiered the first episode on YouTube on October 17.

Each episode in the series focuses on teaching kids about topics including individuality, tolerance, and understanding. Kids can also travel with the Poo-nicorns in their web series as they visit famous landmarks like the Poo-ramids or Poo York.

Poo-nicorn toys are available at major retailers including Wal-Mart, Toys “R” Us, and more.

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