Genius Brands International (GBI) has signed a new licensing agreement with Kabillion to debut its YouTube tween series SpacePOP on Kabillion Girls Rule!. The series will reach more than 50 million U.S. households through multiple outlets, including Comcast, Time Warner, and Charter, amongst others.
The debut coincides with the launch of SpacePOP on GBI’s Kid Genius VOD channel, available to approximately 22 million households, across the U.S., through Comcast’s Xfinity On Demand platform.
Cartoon Network Enterprises (CNE) has added new apparel and accessories partners for its Adult Swim animated series, Rick and Morty. Joining current partners Ripple Junction and Zen Monkey, are Underboss, Bioworld, Hot Properties Merchandising, Daylight Curfew, Hyp, and Surreal Entertainment for a range of products, most of which will be displayed at Magic Las Vegas.
Bioworld (Booth #25099) will introduce Rick and Morty accessories, including bags, wallets, belts, headwear, and wristbands at specialty stores nationwide, this fall. Hot Properties Merchandising will debut key chains, magnets, patches, buttons, and stickers this fall at specialty stores nationwide.
Ripple Junction (Booth #26019) introduced enamel pins earlier this year. Daylight Curfew introduced limited-edition, co-branded apparel, including T-shirts and sweatshirts, as well as a collaboration with Run The Jewels, this May. The collection is available on DaylightCurfew.com. Rick and Morty hosiery from Hyp will be available, this fall, at specialty stores. Surreal Entertainment (Booth #25014) will launch glassware, coin banks, and other beverageware lines in specialty stores, this fall.
Pete The Cat, the literary property created by James Dean entered partnerships covering a wide range of categories from toys to bedding. The deal was agented by Clair Frederick, president of MerryMakers.
Partnerships include Jay Franco for a full line of bedding and bath products set to preview in September; Kids Preferred for a line of soft and hard goods to be showcased at TIA’s Fall Toy Preview; Dept. 56 for six fully-dimensional ornaments for launch in January, Marcus Fabrics for fabric by the yard and DIY kits for launch early next year, and Everything Legwear for socks and tights for kids and adults.
Negotiations are underway for sleep, swim, sportswear, accessories, bags, and electronic games. Retail conversations are ongoing with specialty and mass chains nationwide.
Pete The Cat is featured in a children’s publishing line from HarperCollins. The latest Pete the Cat and the Missing Cupcake launches on October 4.
The franchise is also a YouTube sensation with more than 25,000,000 hits to date. James Dean’s original art featuring Pete The Cat is also exhibited in galleries and open to collectors.
Genius Brands International (GBI) continues to expand its licensing, merchandising, and retail program for SpacePOP with a slate of new North American licensees.
The new toy partner for SpacePOP, The Madame Alexander Doll Co., will create a line of fashion dolls and figures based on the brand’s main characters. Other new licensees include KIDdesigns for youth electronics, tech accessories, and electronic toys; Mad Dog Concepts for loungewear and sleepwear; Franco Manufacturing for bedding and bath textiles, accessories, and room décor; Berkshire Fashions for hosiery, head wear, and cold weather accessories; and FAB Starpoint for bags, backpacks, and accessories.
Existing licensees include Taste Beauty, Bare Tree Media, Canal Toys, Yowie Group Ltd., Jaya Apparel, H.E.R. Accessories, Sony Pictures Home Entertainment, and Imprint. SpacePOP merchandise will begin rolling out at retail in the U.S. in fall.
GBI has also launched a number of marketing initiatives, including a YouTube Influencer campaign; national promotional partnerships with Six Flags, Dippin’ Dots and Camplified; promotional campaigns with Musical.ly and PopJam; and a dedicated SpacePOP site, SpacePOPGirls.com.
Genius Brands International Inc. (GBI) enters multiple partnerships for music-driven tween brand SpacePOP with Six Flags, Dippin’ Dots, and Camplified amongst others.
The partnership with Six Flags will feature SpacePOP programming across Six Flags Media Networks reaching family guests this summer at participating theme parks locations. The original content includes music videos for guests waiting in ride lines as well as music on the Six Flags radio network played throughout the parks.
GBI’s partnership with Dippin’ Dots will include a sweepstakes with a grand prize, e-commerce gifts, and SpacePOP branded merchandise giveaways at all locations. Five bestselling Dippin’ Dots flavors will be named after the princesses in SpacePOP.
Camplified will create an interactive, multifaceted SpacePOP experience, geared to tween girls, at 50 camp locations across the U.S.
Two new SpacePOP videos will be released each week on YouTube, as well as across Toon Googles, PopJam, Batterypop, and the Kid Genius channel on Comcast’s Xfinity on Demand platform. Music will also be available on iTunes and Spotify.
Rovio Animation and Sony Pictures Entertainment will launch The Early Hatchling Gets The Worm, a short featuring the Angry Birds Movie Hatchlings, scheduled to release at select theaters in the U.S. and Canada, starting this weekend.
The short, focuses on an unlikely friendship between a Hatchling and a worm that she adopts. The trailer can be found on the official The Angry Birds Movie Facebook page: facebook.com/AngryBirdsMovie.
Four Hatchling shorts released so far, on holidays such as Christmas, Easter, Mother’s Day, and Memorial Day have generated a total of 40 million views.
Sesame Workshop launched a new YouTube channel Sesame Studios, showcasing new non-Muppet characters, short form series, and original stories.
The channel will feature videos focusing on curricular areas such as literacy, health, and social-emotional development in engaging formats. It will build off the success of the Sesame Street YouTube Channel, which has close to two million subscribers and nearly 3 billion views.
Singer, songwriter, actor, and YouTube star Todrick Hall wrote and produced the channel’s new theme song. Other videos include live-action nursery rhymes, animated milestone songs, animal films, and new digital native series such as The Totems, Scribble Tales, and Words with Puffballs.
Marvie, a new digital puppet character, will host the channel, introducing new videos and playlists, and encourage kids to interact with content as they watch.
Families will be able to co-view Sesame Studios content on the main YouTube channel.
DHX Media launched Wild Brain Family International Ltd. (WildBrain), a wholly owned subsidiary of DHX.
WildBrain operates a multi-platform kids network connecting content owners with advertisers on platforms such as YouTube and Dailymotion. WildBrain offers videos for kids ages 2 to 10 and generates approximately 4 billion minutes of watch time monthly.
WildBrain’s content includes Mattel’s Bob the Builder, Fireman Sam, Little People and Polly Pocket; Iconix’s Strawberry Shortcake; Turner’s Lazy Town; 9Story’s Daniel Tiger, Wild Kratts, and Arthur; DHX’s Caillou, Rosie and Jim and Brum; and videos featuring Play-Doh, Minecraft, Hachette.
Macy’s partnered with AwesomenessTV to launch In Awe Of You, a new lifestyle brand aimed at Gen Z women. The line features dresses, clutches, and accessories such as nail decals, mobile chargers, and temporary tattoos.
Closet Wars, a new series starring YouTube twin stars Vanessa and Veronica Merrell, will feature the In Awe Of You line on the AwesomenessTV YouTube channel. The twins will use the fashion line to compete against each other in curating unique looks for themselves.
In Awe Of You offers young women stylish products for special occasions at affordable prices, including an assortment of dresses and separates ranging from $39 to $79. The product line will launch in February at select Macy’s stores and online at macys.com.
Bare Tree Media has released a series of mobile social stickers featuring the crew from Star Trek: The Original Series through a licensing deal with CBS Interactive. Fans can download the stickers through the emojiTap mobile app at www.emojitap.com.
The app and stickers are compatible with all iOS and Android devices.