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Sesame Workshop Elmo’s #ShareTheLaughter Challenge to Spread Kindness

Sesame WorkshopSesaneStreet_KindnessCampaign launched Elmo’s #ShareTheLaughter Challenge, a social media campaign inspired by season 47 of Sesame Street. The culmination of a yearlong “Spread Kindness, Share the Laughter” initiative, the campaign encourages viewers to tell their favorite jokes in short videos, post them online, and tag friends to do the same.

In the kickoff video, comedian Kate McKinnon shared a joke with Elmo and challenged Cookie Monster to make a video of his own. Other celebrity participants include Josh Groban, Andy GrammerMatt Lauer, Savannah Guthrie, Padma Lakshmi, and Drew Scott Additional celebrities to be featured in future videos, including Ilana Glazer, Kit Harington, Gwendoline Christie, Sophie Turner, Alessia Cara, Shaun White, Lindsay Vonn, and John Legend. Read the rest of this entry »

Pocket.watch Names Former Genius Brands President as Chief Revenue Officer

StoneNewmanPocket.watch appointed Stone Newman as chief revenue officer. Stone will oversee all of pocket.watch’s revenue generating activities, and he will launch efforts involving licensing and merchandising, sponsorships and brand integrations, and the global sales of premium content.

Stone will focus on sponsorship and brand integration sales of pocket.watch’s YouTube channels and their marquee YouTube creator partnerships. Newman will drive pocket.watch’s initiatives into licensing and merchandising and will be responsible for bringing pocket.watch’s series to TV and streaming distributors in global markets. Read the rest of this entry »

Eric Karp Named Head of Licensing for BuzzFeed Product Labs

EricKarp_BuzzfeedEric Karp was appointed as head of licensing for BuzzFeed Product Labs, where he will lead the company’s licensing operation for the new group that focuses on creating physical products and social commerce experiences at BuzzFeed.

The new hire marks a milestone in the growth of BuzzFeed Product Labs and the company’s efforts to create new revenue as it builds more original IP. Karp will be responsible for building partnerships around brands including Tasty and Nifty, as well as for IP derived from BuzzFeed’s original editorial and series. Read the rest of this entry »

Nelvana Launches Digital Media Strategy for Mysticons


MysticonsCorus Entertainment’s Nelvana will launch the YouTube channel and social media pages for its original animated action series, Mysticons.
In anticipation to the upcoming premiere, the Mysticons YouTube channel and social pages are now live, with a website to launch shortly. Fans can watch a preview of the series online before the TV premiere in the U.S. and in Canada next month.
The online presence is part of a social and digital media content strategy involving more than 80 pieces of short-form original content supporting the brand, including introductions to stories and settings from Mysticons, DIY videos, and ive-action content that will be available to fans throughout the season. In addition, web games and an adventure role-play app will launch this fall.

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Betty Boop, Foulbi Co. Partner for Media Campaign

BettyBoopBetty Boop partnered with Foulbi Co. Ltd. for a full range campaign with J-esthetic salons. The campaign includes print and digital ads and posters in transit stations, on subway and trains, print ads, print and electronic billboards, full building outdoor signage on  freestanding J-esthetic outlets, shopping mall promotions, social media, couponing, leaflets, web banner ads, and contests.

There will also be a Betty Boop J-esthetic commercial that will run hourly each day from 9 a.m. until midnight on a monitor outside of the Shibuya 109 building in Tokyo. The entire promotion, including the commercial, is scheduled to run through October.

Beat Bug Merchandise Launches Exclusively at Target

BeatBugsTarget will debut an exclusive line inspired by the Netflix series Beat Bugs. The line will include toys, electronics, DVDs, publishing, apparel, accessories, and more.

Beat Bugs introduces music made famous by the Beatles to a new generation of kids. Additionally, the new Beat Bugs website also relaunched this week.

Bungalow Media + Entertainment to Launch Googles.com Kids Entertainment Platform

BungalowLogo_Bungalow Media + Entertainment will launch Googles.com, a destination for original, short-form “edutainment” that encourages curiously and a love for discovery. This content will target kids ages 8 to 12, including online, mobile, apps, and over-the-top (OTT) content.  It will also incubate new content and talent for distribution across multiple platforms.

Using a combination of live-action and animated video, along with activities, quizzes, and polls, Googles.com will offer a topical, fast-paced, and engaging experience for kids. The Googles.com buzzword is GO, empowering kids to go think, go play, and go explore. Read the rest of this entry »

Amazon Original Kids Series Niko and the Sword of Light to Premiere on Prime Video

Niko_AmazonPrimeThe Amazon original animated kids’ series Niko and the Sword of Light will premiere on July 21 on Prime Video. The pilot is now available to stream exclusively for Prime members via the Amazon Prime Video app for TVs, connected devices, and online.

Niko and the Sword of Light follows Niko, the last of his kind in a fantastical world, as he embarks on a quest to defeat the darkness and bring the light back to his land. Niko journeys to the Cursed Volcano, making new friends and powerful foes along the way, all while uncovering secrets about his mysterious past.

Herotainment, Toonz Media Group to Launch Smighties on YouTube and YouTube Kids

SmightiesHerotainment LLC and Toonz Media Group launched the new animated series Smighties this month as a global feature on YouTube and YouTube Kids. The first three episodes premiered on July 6 and can be found on the Smighties YouTube Channel.

Smighties is a comedy adventure series about the small but mighty heroes from a magical land that’s part fun, part heroic, and all zany. Smighties protect the Smighty Stones, magical gems that create an unstoppable force. When trouble comes along, these small heroes always shine through with teamwork, friendship, and fun.

Fremantlemedia Kids & Family Appoints Little Dot Studios to Manage YouTube Channels, Signs Danger Mouse App Deal

Fremantle_DangerMouseGamesFremantleMedia Kids & Family appointed Little Dot Studios to manage and expand its digital presence on its YouTube channels. Little Dot Studios will grow its channel viewers and subscribers for Tree Fu Tom, Kate & Mim-Mim, and Danger Mouse, as well as new digital channels for Monsuno, Grojband, and Ella the Elephant. Flashback TV, the new family classics channel, will feature series including Sooty, Count Duckula, Button Moon, and Chorlton and the Wheelies. Read the rest of this entry »

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