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Fisher-Price, BabyFirst Partner to Develop Parenting Tips Video Series

Fisher-Price_Logo copyFisher-Price partnered with BabyFirst to produce short parenting tip videos that will premiere on the BabyFirst broadcast network and on both brand’s digital and social channels beginning on March 20.

The parenting tips series focuses on topics related to all aspects of development, including sleep and bedtime rituals, language skill development, achieving physical developmental milestones, as well as building emotional literacy. Read the rest of this entry »

Teletubbies, Shop Direct Partner for Baby and Toddler Event

teletubbiesDHX Brands announced that Teletubbies will be the lead sponsor for the Shop Direct Baby and Toddler event, which starts this week and runs until April 17th. Shop Direct increased its category footprint of the  preschool brand to include bedding and blankets from Character World and the Teletubbies Crayola range. Shop Direct is the UK’s second largest pure-play digital retailer.

Teletubbies will be featured throughout the Baby and Toddler event on all the Very and Littlewoods platforms, email marketing materials, and digital ATL activities, as well as on third-party sites such as Mumsnet and BBC Good Food. The event will be supported by multi-branded activities including event emails, onsite category takeovers, and offsite digital support. There will also be homepage support for the campaign that will feature Teletubbies product placement.

AGE Appoints WildBrain to Manage Madballs YouTube Channel

MadBallsAmerican Greetings Entertainment (AGE) appointed DHX Media’s WildBrain to manage the Madballs YouTube channel, create original content, and grow the audience for the brand.

WildBrain will launch the Madballs channel next month with new animated shorts produced by Oddbot Studios, American Greetings, and Just Play. Starring Skull Face, Oculus, Screamin’ Meemie, Dust Brain, Horn Head, and Slobulus, new content produced by WildBrain will also provide live-action, stop motion, and traditional animation. Read the rest of this entry »

Mattel Kicks Off Thomas & Friends Global Brand Campaign

ThomasAndFriendsThomas & Friends, from Mattel Inc., kicked off its first global brand campaign with a year-long marketing program, Set Friendship in Motion.

The campaign aims to help preschoolers strengthen friendship skills, such as collaboration, communication, sharing, manners, kindness, and the abilities to express and understand feelings and emotions. Set Friendship in Motion will include ways for families to interact with kids including content, digital activations, and live events to bring the campaign to life. Read the rest of this entry »

Remarkable Brands Named Worldwide Licensing Agent for Doug the Pug

DougThePugRemarkable Brands was named worldwide licensing agent for Doug the Pug. Doug the Pug’s rise to fame began in 2012 after he was adopted from an Ohio-based breeder. His owner, Leslie Mosier began dressing Doug in wigs and costumes to bring out his laid-back personality. Doug’s celebrity status quickly grew. For more information, contact Stacey Reiner at 646-717-2606 or  stacey@remarkablebrandsinc.com.

Mudd Partners with Digital Influencers for Marketing Campaign

LaurDIYMudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-­the-­scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.

The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.

WildBrain to Manage Moose Toys YouTube Channels

Wildbrain_MooseWildBrain was appointed as the exclusive global manager of Moose Toys’ YouTube channels for the Shopkins, Happy Places, Grossery Gang, and Twozies brands.

WildBrain will focus on growing watch times, views, and revenue for Moose Toys, as well as be responsible for channel optimization. To cater to Moose Toys’ global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology.

GBI’s SpacePOP To Debut on Kabillion Girls Rule and Kid Genius Network

SpacePOPGenius Brands International (GBI) has signed a new licensing agreement with Kabillion to debut its YouTube tween series SpacePOP on Kabillion Girls Rule!. The series will reach more than 50 million U.S. households through multiple outlets, including Comcast, Time Warner, and Charter, amongst others.

The debut coincides with the launch of SpacePOP on GBI’s Kid Genius VOD channel, available to approximately 22 million households, across the U.S., through Comcast’s Xfinity On Demand platform.

Cartoon Network Enterprises Adds New Apparel and Accessories Partners for Rick and Morty

Rick and Morty 2Cartoon Network Enterprises (CNE) has added new apparel and accessories partners for its Adult Swim animated series, Rick and Morty. Joining current partners Ripple Junction and Zen Monkey, are Underboss, Bioworld, Hot Properties Merchandising, Daylight Curfew, Hyp, and Surreal Entertainment for a range of products, most of which will be displayed at Magic Las Vegas.

Bioworld (Booth #25099) will introduce Rick and Morty accessories, including bags, wallets, belts, headwear, and wristbands at specialty stores nationwide, this fall. Hot Properties Merchandising will debut key chains, magnets, patches, buttons, and stickers this fall at specialty stores nationwide.

Ripple Junction (Booth #26019) introduced enamel pins earlier this year. Daylight Curfew introduced limited-edition, co-branded apparel, including T-shirts and sweatshirts, as well as a collaboration with Run The Jewels, this May. The collection is available on DaylightCurfew.com. Rick and Morty hosiery from Hyp will be available, this fall, at specialty stores. Surreal Entertainment (Booth #25014) will launch glassware, coin banks, and other beverageware lines in specialty stores, this fall.

Pete The Cat and Merrymakers Expand Licensing Program

Pete The Cat, the literary property created by James Dean entered partnerships covering a wide range of categories from toys to bedding. The deal was agented by Clair Frederick, president of MerryMakers.

Partnerships include Jay Franco for a full line of bedding and bath products set to preview in September; Kids Preferred for a line of soft and hard goods to be showcased at TIA’s Fall Toy Preview; Dept. 56 for six fully-dimensional ornaments for launch in January, Marcus Fabrics for fabric by the yard and DIY kits for launch early next year, and Everything Legwear for socks and tights for kids and adults.

Negotiations are underway for sleep, swim, sportswear, accessories, bags, and electronic games. Retail conversations are ongoing with specialty and mass chains nationwide.

Pete The Cat is featured in a children’s publishing line from HarperCollins. The latest Pete the Cat and the Missing Cupcake launches on October 4.

The franchise is also a YouTube sensation with more than 25,000,000 hits to date. James Dean’s original art featuring Pete The Cat is also exhibited in galleries and open to collectors.

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