The Licensing Blog

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Basic Fun! Launches Poopeez YouTube Channel

BasicFun!_PoopeezBasic Fun! launched its new web series Poopeez, which takes viewers into Kerplopolis, a toilet-themed city that features characters, including T.P., Skid Mark, The Toot Fairy, Dumpling, and Lil’ Squirt.

Basic Fun’s collectible toy line based on the web series will launch in January, and a licensing program for lifestyle and consumer products will follow the launch.

Basic Fun! to Debut Poopeez Animated Web Series on YouTube

BasicFun!_PoopeezBasic Fun! (formerly Tech4Kids) will debut the its new animated web series Poopeez on YouTube this month.

The series takes kids inside of Kerplopolis, a city inhabited by colorful poop characters that flush out evil and share a lot of potty puns and jokes along the way. Basic Fun! will work with Wexworks Media studio, and Matt Wexler and Miles Smith will produce and write, respectively. Read the rest of this entry »

Fun2Play Toys Launches Poo-nicorns Web Series and Web Game

Poonicorn_WebSeriesFun2Play Toys features the Poo-nicorn characters in a new web series and web game, which premiered the first episode on YouTube on October 17.

Each episode in the series focuses on teaching kids about topics including individuality, tolerance, and understanding. Kids can also travel with the Poo-nicorns in their web series as they visit famous landmarks like the Poo-ramids or Poo York.

Poo-nicorn toys are available at major retailers including Wal-Mart, Toys “R” Us, and more.

Roblox, Egmont to Launch Collection of Books Based on Roblox Gaming Platform

roblox_LogoEgmont Publishing and Roblox Corporation will launch a collection of books based on the Roblox games, characters, worlds, and avatars. The first books will be released mid-next year.

Egmont distributes part of its profits to charitable activities through the Egmont Foundation. This partnership will bring proceeds from the Roblox publishing to initiatives that generate positive change for kids and adolescents at risk.

ITV Studios Announces Social Media Influencers to be Featured in New Series

ITV_EthanGamerThe Netflix original series Robozuna will feature YouTube and social media influencers Ali-A and Ethan Gamer. The new series will air next year on CITV and ITV in the UK, and on Netflix worldwide.

Robozuna follows 14-year-old Ariston and his homemade robot sidekick Mangle as they join a team of Combatabots (robot gladiators) and battle in the Robozuna games to overthrow the evil empire. Read the rest of this entry »

Rovio Entertainment, YouTube to Launch New Episodes of Angry Birds Blues Series

AngryBirdsBluesRovio Entertainment will premiere new episodes of the animated series Angry Birds Blues on YouTube and YouTube Kids beginning September 14. The episodes will be released simultaneously in the U.S. and territories worldwide.

The new episodes follow the antics of Jay, Jim and Jake, the adorable blue bird triplets known as The Blues, and their zany adventures with one another and sometimes, the Hatchlings. Episodes will debut twice per week on YouTube and YouTube Kids.

Mattel, Fullscreen Launch Kids’ Entertainment Brand, Create Hot Wheels Digital Content Innovation Team

MattelMattel Inc. partnered with Fullscreen to launch Fullscreen Family—a brand-safe video network—and the Hot Wheels digital content innovation team. Through the partnership, the team will focus on creating content to engage a new generation of online consumers across video and social platforms. Additionally, Mattel will develop stronger relationships with online influencers in the kids and family space.

Fullscreen Family is a jointly-created video network that will feature a family-focused collection of brand-safe channels for third-party advertisers. Through the partnership, Mattel will increase the amount of premium kids and family content by 61 percent, and reach an estimated 800 million monthly video viewers.  Read the rest of this entry »

Brand Central Named Exclusive Licensing Agency for Jake Paul and Team 10

Team10Digital influencer brands Jake Paul and Team 10 appointed global brand consumer products agency Brand Central LLC to bring their brand to retail.

Jake Paul and Team 10 are currently under one license, and licensees and retailers will develop full product collections. Team 10 consits of: Jake Paul, Erika Costell, Nick Crompton, Chance and Anthony, Tessa Brooks, Justin Roberts, Chad Tepper, Alex Lange, the Martinez twins, and Tristan Tales. The members of Team 10 have a combined more than 42 million followers across all social media platforms. Read the rest of this entry »

Sesame Workshop Elmo’s #ShareTheLaughter Challenge to Spread Kindness

Sesame WorkshopSesaneStreet_KindnessCampaign launched Elmo’s #ShareTheLaughter Challenge, a social media campaign inspired by season 47 of Sesame Street. The culmination of a yearlong “Spread Kindness, Share the Laughter” initiative, the campaign encourages viewers to tell their favorite jokes in short videos, post them online, and tag friends to do the same.

In the kickoff video, comedian Kate McKinnon shared a joke with Elmo and challenged Cookie Monster to make a video of his own. Other celebrity participants include Josh Groban, Andy GrammerMatt Lauer, Savannah Guthrie, Padma Lakshmi, and Drew Scott Additional celebrities to be featured in future videos, including Ilana Glazer, Kit Harington, Gwendoline Christie, Sophie Turner, Alessia Cara, Shaun White, Lindsay Vonn, and John Legend. Read the rest of this entry »

Pocket.watch Names Former Genius Brands President as Chief Revenue Officer

StoneNewmanPocket.watch appointed Stone Newman as chief revenue officer. Stone will oversee all of pocket.watch’s revenue generating activities, and he will launch efforts involving licensing and merchandising, sponsorships and brand integrations, and the global sales of premium content.

Stone will focus on sponsorship and brand integration sales of pocket.watch’s YouTube channels and their marquee YouTube creator partnerships. Newman will drive pocket.watch’s initiatives into licensing and merchandising and will be responsible for bringing pocket.watch’s series to TV and streaming distributors in global markets. Read the rest of this entry »

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