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Rovio Entertainment, YouTube to Launch New Episodes of Angry Birds Blues Series

AngryBirdsBluesRovio Entertainment will premiere new episodes of the animated series Angry Birds Blues on YouTube and YouTube Kids beginning September 14. The episodes will be released simultaneously in the U.S. and territories worldwide.

The new episodes follow the antics of Jay, Jim and Jake, the adorable blue bird triplets known as The Blues, and their zany adventures with one another and sometimes, the Hatchlings. Episodes will debut twice per week on YouTube and YouTube Kids.

Mattel, Fullscreen Launch Kids’ Entertainment Brand, Create Hot Wheels Digital Content Innovation Team

MattelMattel Inc. partnered with Fullscreen to launch Fullscreen Family—a brand-safe video network—and the Hot Wheels digital content innovation team. Through the partnership, the team will focus on creating content to engage a new generation of online consumers across video and social platforms. Additionally, Mattel will develop stronger relationships with online influencers in the kids and family space.

Fullscreen Family is a jointly-created video network that will feature a family-focused collection of brand-safe channels for third-party advertisers. Through the partnership, Mattel will increase the amount of premium kids and family content by 61 percent, and reach an estimated 800 million monthly video viewers.  Read the rest of this entry »

Brand Central Named Exclusive Licensing Agency for Jake Paul and Team 10

Team10Digital influencer brands Jake Paul and Team 10 appointed global brand consumer products agency Brand Central LLC to bring their brand to retail.

Jake Paul and Team 10 are currently under one license, and licensees and retailers will develop full product collections. Team 10 consits of: Jake Paul, Erika Costell, Nick Crompton, Chance and Anthony, Tessa Brooks, Justin Roberts, Chad Tepper, Alex Lange, the Martinez twins, and Tristan Tales. The members of Team 10 have a combined more than 42 million followers across all social media platforms. Read the rest of this entry »

Sesame Workshop Elmo’s #ShareTheLaughter Challenge to Spread Kindness

Sesame WorkshopSesaneStreet_KindnessCampaign launched Elmo’s #ShareTheLaughter Challenge, a social media campaign inspired by season 47 of Sesame Street. The culmination of a yearlong “Spread Kindness, Share the Laughter” initiative, the campaign encourages viewers to tell their favorite jokes in short videos, post them online, and tag friends to do the same.

In the kickoff video, comedian Kate McKinnon shared a joke with Elmo and challenged Cookie Monster to make a video of his own. Other celebrity participants include Josh Groban, Andy GrammerMatt Lauer, Savannah Guthrie, Padma Lakshmi, and Drew Scott Additional celebrities to be featured in future videos, including Ilana Glazer, Kit Harington, Gwendoline Christie, Sophie Turner, Alessia Cara, Shaun White, Lindsay Vonn, and John Legend. Read the rest of this entry »

Rovio’s Revenue Increased by 94 Percent in the Second Quarter

rovioRovio Entertainment Ltd.’s growth continued in the second quarter of this year, with the company’s revenue increasing to EUR 86.2 million. The year-on-year revenue increase was 94.0 percent, mainly due to the performance of Rovio’s games, and the revenue from The Angry Birds Movie release last May. During second quarter, Rovio also launched two new games: Battle Bay and Angry Birds Evolution.

The revenue of the games business unit increased by 65.0 percent and amounted to EUR 61.3 million. The growth was driven by a 30 percent increase in the number of monthly paying users, and a 51 percent increase in revenue per monthly paying user.

The revenue of the brand licensing business unit increased by 242.6 percent to EUR 24.9 million. The strong revenue growth was also due to revenues from The Angry Birds Movie. Read the rest of this entry »

Pocket.watch Names Former Genius Brands President as Chief Revenue Officer

StoneNewmanPocket.watch appointed Stone Newman as chief revenue officer. Stone will oversee all of pocket.watch’s revenue generating activities, and he will launch efforts involving licensing and merchandising, sponsorships and brand integrations, and the global sales of premium content.

Stone will focus on sponsorship and brand integration sales of pocket.watch’s YouTube channels and their marquee YouTube creator partnerships. Newman will drive pocket.watch’s initiatives into licensing and merchandising and will be responsible for bringing pocket.watch’s series to TV and streaming distributors in global markets. Read the rest of this entry »

Eric Karp Named Head of Licensing for BuzzFeed Product Labs

EricKarp_BuzzfeedEric Karp was appointed as head of licensing for BuzzFeed Product Labs, where he will lead the company’s licensing operation for the new group that focuses on creating physical products and social commerce experiences at BuzzFeed.

The new hire marks a milestone in the growth of BuzzFeed Product Labs and the company’s efforts to create new revenue as it builds more original IP. Karp will be responsible for building partnerships around brands including Tasty and Nifty, as well as for IP derived from BuzzFeed’s original editorial and series. Read the rest of this entry »

Endemol Shine Group, London & Partners, Pointvoucher Partner for London Tourist Game

MrBeanEndemol Shine Group, London & Partners, Pointvoucher partnered to design and market a mobile game to attract visitors to the city.

Play London with Mr Bean is an interactive mobile Match-3 game with geo-location features, starring an animated Mr Bean character visiting scores of tourist attractions in central and outer London. Launching later this year on iOS and Android the game will engage with visitors to the city and help them discover London’s hidden tourist gems, the city’s cultural sights, and gourmet food destinations.

Players will be able to pick up vouchers, which they can cash in for discounts when they are in London, and find bonus offers on locations around the city, including free Wi-Fi, hotel room rates, and discounts at famous visitor attractions.

Nelvana Launches Digital Media Strategy for Mysticons


MysticonsCorus Entertainment’s Nelvana will launch the YouTube channel and social media pages for its original animated action series, Mysticons.
In anticipation to the upcoming premiere, the Mysticons YouTube channel and social pages are now live, with a website to launch shortly. Fans can watch a preview of the series online before the TV premiere in the U.S. and in Canada next month.
The online presence is part of a social and digital media content strategy involving more than 80 pieces of short-form original content supporting the brand, including introductions to stories and settings from Mysticons, DIY videos, and ive-action content that will be available to fans throughout the season. In addition, web games and an adventure role-play app will launch this fall.

Read the rest of this entry »

Betty Boop, Foulbi Co. Partner for Media Campaign

BettyBoopBetty Boop partnered with Foulbi Co. Ltd. for a full range campaign with J-esthetic salons. The campaign includes print and digital ads and posters in transit stations, on subway and trains, print ads, print and electronic billboards, full building outdoor signage on  freestanding J-esthetic outlets, shopping mall promotions, social media, couponing, leaflets, web banner ads, and contests.

There will also be a Betty Boop J-esthetic commercial that will run hourly each day from 9 a.m. until midnight on a monitor outside of the Shibuya 109 building in Tokyo. The entire promotion, including the commercial, is scheduled to run through October.

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