The Licensing Blog

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Herotainment, Toonz Media Group to Launch Smighties on YouTube and YouTube Kids

SmightiesHerotainment LLC and Toonz Media Group launched the new animated series Smighties this month as a global feature on YouTube and YouTube Kids. The first three episodes premiered on July 6 and can be found on the Smighties YouTube Channel.

Smighties is a comedy adventure series about the small but mighty heroes from a magical land that’s part fun, part heroic, and all zany. Smighties protect the Smighty Stones, magical gems that create an unstoppable force. When trouble comes along, these small heroes always shine through with teamwork, friendship, and fun.

Fremantlemedia Kids & Family Appoints Little Dot Studios to Manage YouTube Channels, Signs Danger Mouse App Deal

Fremantle_DangerMouseGamesFremantleMedia Kids & Family appointed Little Dot Studios to manage and expand its digital presence on its YouTube channels. Little Dot Studios will grow its channel viewers and subscribers for Tree Fu Tom, Kate & Mim-Mim, and Danger Mouse, as well as new digital channels for Monsuno, Grojband, and Ella the Elephant. Flashback TV, the new family classics channel, will feature series including Sooty, Count Duckula, Button Moon, and Chorlton and the Wheelies. Read the rest of this entry »

SpacePOP, Six Flags, VideoBomb Partner for Promotional Campaign this Summer

SpacePOP_VideoBombGenius Brands International Inc. partnered with Six Flags Entertainment Corporation and VideoBomb for a SpacePOP brand experience this summer.

Expanding last year’s partnership with Six Flags, 10 theme park locations will feature SpacePOP original content and music videos across the Six Flags Media Networks, sponsored by VideoBomb, a free mobile app allowing fans to incorporate their own content into clips of their favorite music videos. The content includes music videos and trailers that will entertain guests while waiting in ride lines, as well as music played throughout the parks on the Six Flags radio network. Read the rest of this entry »

The Brand Liaison to Represent Jimmy The Bull

JimmyTheBullThe Brand Liaison will represent Jimmy The Bull, the internet sensation bull terrier created by artist Raphael Mantesso. Jimmy the Bull licensing includes images that combine photography and free hand illustrations.

Since its first release in 2015, the drawings of Jimmy The Bull have been broadcasted across global media. The brand’s first book A Dog Named Jimmy featured a collection of the imagery.

Expanding upon the Jimmy The Bull’s book of art and imagery, Jimmy the Bull licensing will include giftables, calendars, stationery, hydration, apparel, and more.

Rovio’s Angry Birds Evolution Now Available for Download

AngryBirdsEvolutionRovio Entertainment’s new Angry Birds Evolution puts a spin on the Angry Birds brand, featuring eastern-style RPG mechanics and console quality graphics. The reimagined and redesigned birds let players collect, train, and evolve them.

Rovio, in co-operation with Chimera Entertainment, created more than 100 new birds with multiple evolution states, some modeled after 80s action characters and comic book heroes.

The game is now available to download for free on the App Store and Google Play.

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

SpacePOP: Not Your Average Princesses Hits the Big Screen for One-Day Event

SpacePOPPresented by Fathom Events and Genius Brands International, SpacePOP: Not Your Average Princesses will be shown in movie theaters nationwide for one day only on September 16 at 10:30 a.m. local time. This is the first time the series will be shown in an extended format. Audiences will also get an exclusive sneak peek at season two, a chance to new music videos, and other surprises.

Tickets for SpacePOP: Not Your Average Princesses can be purchased at fathomevents.com or at participating theater box offices. The event will take place in nearly 400 select movie theaters through Fathom’s Digital Broadcast Network (DBN). For a complete list of theater locations visit fathomevents.com. Read the rest of this entry »

Chic Sketch, Getty Images Enter Exclusive Multi-Year Agreement

ChicSketchChic Sketch entered a multi-year agreement with Getty Images, where it will be the exclusive media distribution and licensing platform for editorial content.

Chic Sketch illustrations are available on gettyimages.com and showcase fashion sketches of celebrities, award show red carpets, runway looks, and other pop culture events. The agreement creates a new collection category for Getty Images and will make Chic Sketch content available to millions of customers worldwide. Read the rest of this entry »

Skyrocket Toys, Marvel Partner for New Spider-Man: Homecoming Drone

Skyrocket_Spider-ManSpiderDroneSkyrocket Toys partnered with Marvel to reveal new, high-tech drones inspired by the upcoming Spider-Man: Homecoming film. Skyrocket Toys designed the functional replica of Spider-Man’s surveillance drone, complete with the free Spider-Drone app.

The Spider-Man Drone will be available exclusively at Walmart on June 4. Additionally, the Spider-Man Streaming Video Spider-Drone, will be available exclusively at Toys “R” Us on July 1.

WildWorks Appoints Eximtrading S.A. as Licensing Agent for Animal Jams

animaljamWildWorks appointed Eximtrading S.A. as the company’s first licensing agent signee to represent Animal Jam consumer products and promotions in Argentina, Paraguay, and Uruguay.

Eximtrading S.A. will work directly with Peeko, which handles the worldwide licensing rights for the brand, to bring partners on board to enhance the Animal Jam experience with new products for kids.

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