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NBA, Take-Two to Launch NBA 2K eLeague

NBA2KeLeagueThe National Basketball Association (NBA) and Take-Two Interactive Software Inc. (TTWO) partnered to launch NBA 2K eLeague, a competitive gaming league. This marks the first official eSports league operated by a professional sports league in the U.S.

The league will debut next year and will consist of teams operated by actual NBA franchises. The founding teams, each composed of five professional eSports players who will play the game as user-created avatars, will be announced in upcoming months. The NBA 2K eLeague will follow a professional sports league format: competing head-to-head throughout a regular season, participating in a bracketed playoff system, and concluding with a championship matchup.

 

Remarkable Brands Named Worldwide Licensing Agent for Doug the Pug

DougThePugRemarkable Brands was named worldwide licensing agent for Doug the Pug. Doug the Pug’s rise to fame began in 2012 after he was adopted from an Ohio-based breeder. His owner, Leslie Mosier began dressing Doug in wigs and costumes to bring out his laid-back personality. Doug’s celebrity status quickly grew. For more information, contact Stacey Reiner at 646-717-2606 or  stacey@remarkablebrandsinc.com.

Curious World, The Fred Rodgers Co. Partner to Debut New Series of Shorts

ThroughTheWoodsCurious World, a subscription service for kids from Houghton Mifflin Harcourt, and The Fred Rogers Co. partnered to launch original short-form videos for kids and families within the content service. Marking its first move into original programming for mobile, The Fred Rogers Co. debuted Through the Woods. Read the rest of this entry »

Marvel Unveils Heroes Come In All Sizes Retail Campaign

Marvel LogoDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot. Read the rest of this entry »

Mudd Partners with Digital Influencers for Marketing Campaign

LaurDIYMudd partnered with digital influencers Nash Grier, Lauren Riihimaki, and Jordyn Jones. Nash, Lauren, and Jordyn have a combined social reach of more than 38 million, and will release behind-­the-­scenes looks at their partnerships. The campaign kicks off with Destination Country Music in Nashville to celebrate the launch of the group’s spring marketing campaign.

The Mudd spring collection includes denim with embroidery and crochet detail, apparel, footwear, handbags, accessories, and jewelry, and is available atKohl’s stores nationwide as well as online at Kohls.com. For exclusive content, visit www.muddjeans.com.

Bay Tek Games Debuts Licensing Agreements for Skee-Ball

BayTekGamesBay Tek Games will debut licensing agreements for Skee-Ball consumer products, which that will be available on digital platforms and other channels, at the North American International Toy Fair this month.

Ocean Media will create an interactive Skee-Ball app, which will be available on platforms including iOS, Android, PS, Mac, Linux, and other consoles this year. Other licensed products include: Bally’s for slot machines; Alchemy3 for state lotto tickets; Zynga for online social gaming; and Running Press Books for desktop games. Read the rest of this entry »

WildBrain to Manage Moose Toys YouTube Channels

Wildbrain_MooseWildBrain was appointed as the exclusive global manager of Moose Toys’ YouTube channels for the Shopkins, Happy Places, Grossery Gang, and Twozies brands.

WildBrain will focus on growing watch times, views, and revenue for Moose Toys, as well as be responsible for channel optimization. To cater to Moose Toys’ global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology.

Hopster Launches Preschool Channel on Roku Devices

HopsterThe global, ad-free, preschool entertainment platform Hopster is now available to Roku users in the U.S., Canada, the UK, and Ireland, as well as in France with a localized French language app.

The Hopster channel for Roku devices is designed to be easy-to-use for kids, and provides preschool entertainment without ads or inappropriate content. Hopster features series such as, Peppa Pig, Super Why!, Teletubbies, Reading Rainbow, and Monster Math Squad. Content will vary by country, but all content available on Hopster is carefully selected to support the Hopster Discovery Learning Map, which is a curriculum for preschool learning. Read the rest of this entry »

WildWorks Names Make It Real Licensing Partner for Animal Jam Products

animaljamDigital entertainment company WildWorks partnered with newly launched toy company Make It Real to bring licensed Animal Jam crafts, stationery, and cosmetics to North America.

Since its start in 2010, Animal Jam has grown to more than 60 million registered users from more than 200 countries. In partnership with National Geographic, Animal Jam provides kids with fun, educational content about animals and the natural world.

The first round of products will be available domestically in March. There will be additional product releases in May, as well as next fall. To learn more about WildWorks, visit wildworks.com.

GameCo Inc. to Develop New Terminator 2: Judgment Day Casino Games

GameCo_T2 VGMGameCo Inc. will developing three new casino games for its video game gambling machines (VGM) based on the science fiction film, Terminator 2: Judgment Day (T2), under license from Studiocanal S.A.S.

The first game is planned as a first-person action game where players will take the role of a reprogrammed T-800 with a mission to aid the human resistance by exterminating opposing Terminators. The deal was brokered by Creative Licensing and is expected to make its debut in casinos this year. Read the rest of this entry »

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