The Licensing Blog

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LaurDIY, Mad Engine Partner for Apparel and Accessories

Processed with VSCO with c3 presetSocial influencer Lauren Riihimaki, known as LaurDIY, partnered with Mad Engine LLC for a new collection of branded LaurDIY apparel and accessory products.  Under the agreement, Mad Engine will create a collection of loungewear, leggings, joggers, T-shirts, hoodies and other apparel and accessory items. The licensing agreement was created by The Brand Liaison, LaurDIY’s exclusive licensing agent. Read the rest of this entry »

ORB Launches Soft’n Slo Squishies Web Series

ORB_SoftNSloSquishiesWebSeriesORB will launch a 10-episode web series centering around its Soft’n Slo Squishies brand. The company partnered with Nelvana Enterprises to create a series of digital shorts, as part of its strategy to further expand the line into new product areas.

The first three episodes of this original, short-form YouTube series will premiere March 30th at 9:00 a.m. ET on the Treehouse Direct YouTube channel, with later distribution on other popular kids YouTube channels. New episodes will follow weekly. Read the rest of this entry »

The Brand Liaison to Represent Social Media Influencer Sofie Dossi

TheBrandLiaison_SofieDossieSocial media influencer Sofie Dossi, also known for her performance on America’s Got Talent, selected The Brand Liaison to represent licensing, endorsements, and brand extensions. First categories to license will include a range of activewear and stretch denim.

The Brand Liaison currently seeks partners in the health and beauty category for products including, shampoos, conditioners, curling irons, curly lash mascara, and more. Additional categories will include back-to-school products and accessories, such as backpacks, school supplies, and more. Read the rest of this entry »

Seven20 to Launch Gummibär Plush in the U.S. and Canada

GummibarAndFriendsGummibär expands its licensing program with a new line of plush today from Seven20. The range will include traditional and animated plush, and a mask that speaks and sings. YouTube series Gummibär and Friends characters Kala the Cat and Harry the Chameleon will be introduced at a later date. This agreement is part of a growing license range for Gummibär, which includes mobile apps, impulse merchandise, and men’s, women’s, and children’s apparel.

The Sharpe Company represents the consumer products licensing for Gummibär & in North America and the UK.

Subway Surfers Breaks Google Play Record with One Billion Downloads

SubwatSurfers_OneBillionSubway Surfers was downloaded more than one billion times on Google Play, making it the first game on the platform to reach this mark.

Originally launched in 2012 by SYBO and KilooSubway Surfers lets players take on the role of the graffiti-tagging main protagonist Jake, or one of his many friends. They run from the grumpy inspector and his dog through the subway systems of cities around the world while collecting coins and dodging oncoming trains. Read the rest of this entry »

ZAG to Launch Miraculous Ladybug Mobile Game in April

ZAG_TabTale_MiraculousLadybugZAG partnered with the game developer and publisher TabTale for the first official global mobile game based on the animated series ZAG Heroez Miraculous-Tales of Ladybug & Cat Noir. The new game will initially be available on iOS and Google Play on On April 25, with Amazon to follow later in the year.

The app let’s s fans play the super hero roles of Ladybug & Cat Noir to catch villains and save Paris from destruction. This game takes players through Paris’ famous venues and has more than 80 levels. Read the rest of this entry »

Perennial Pictures, Alita’s Brand Bar to Expand Crawford the Cat Distribution, Merchandising Program

CrawfordTheCatPerennial Pictures and Alita’s Brand Bar partnered to expand the brand absed on the animated series Crawford the Cat with new distribution and merchandising partners.

Crawford the Cat is a series of educational videos for preschool and early elementary students. Through online games, printable coloring pages, virtual books, and videos, Crawford teaches lessons on personal grooming, manners, exercise, and nutrition. Scripts for extended 30-minute episodes and a Christmas special are currently ready for content distribution. Read the rest of this entry »

Bonkers Toys Launches Toy Line for YouTuber Ryan ToysReview

PocketWatch_Bonkers_RyanToysReviewFigureBonkers Toys partnered with YouTube sensation Ryan ToysReview and pocket.watch to develop the first toy line based on the channel. With 19.5 Billion video views, 12 million subscribers and counting, Ryan ToysReview is the most popular kids and family YouTube channel.

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SYBO Games Reveals Subway Surfers Mural to Honor Paris

SubwaySurfers_MuralSYBO Games will unveil and dedicate a mural in Paris inspired by Subway Surfers, the most downloadable mobile game worldwide.

To illustrate the city’s influence on the Subway Surfers world, SYBO commissioned Beautify Earth to design and create the mural, which reads “Liberte, Egalite, Amour.” Read the rest of this entry »

eOne Adds Licensees for Peppa Pig and PJ Masks in the U.S. and Canada

eOne_PJ_PeppaEntertainment One (eOne) is heading into The North American International Toy Fair with new licensees in the U.S. and Canada for its preschool properties Peppa Pig and PJ Masks.

A range of new products for Peppa Pig from new partners include Crayola, Jakks Pacific, Kid Casters, and Vtech/LeapFrog, in addition to offerings from Cra-Z-Art under its newly-renewed agreement. In addition, there will be new products for PJ Masks from Gemmy International, Kurt S. Adler, Montco Crafts, PTI Group, and Vtech/LeapFrog. Read the rest of this entry »

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